Market Overview
| Study Period | 2018 - 2031 |
|---|---|
| Base Year For Estimation | 2025 |
| Forecast Data Period | 2026 - 2031 |
| Market Size (2026) | USD 4.08 Billion |
| Market Size (2031) | USD 5.18 Billion |
| Growth Rate (2026 - 2031) | 4.90% CAGR |
| Market Concentration | Low |
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. | |
Russia Pet Food Market Analysis by Mordor Intelligence
Russia pet food market size in 2026 is estimated at USD 4.08 billion, growing from 2025 value of USD 3.89 billion with 2031 projections showing USD 5.18 billion, growing at 4.9% CAGR over 2026-2031. Robust household pet ownership, accelerated premiumization, and rapid domestic capacity expansion continue to underpin value gains despite lingering geopolitical and cost headwinds. Local manufacturers now supply 98% of retail demand, following the exit of several Western brands, which has reshaped competitive dynamics and shortened supply chains. Consumers in Moscow and St. Petersburg continue to spend heavily on super-premium formulations, while secondary cities are witnessing a rise in the adoption of commercial feeding as disposable incomes increase. Treats are gaining importance as owners seek functional and indulgent products for training and bonding, and e-commerce platforms are normalizing bulk and subscription purchases that reinforce brand retention.
Key Report Takeaways
- By pet food product, Food commanded 40.60% of the Russia pet Food market share in 2025, while Pet Treats is projected to deliver the fastest 6.18% CAGR through 2031.
- By pets, dogs represented 46.20% of the Russia pet Food market share in 2025, and are projected to post a 5.72% CAGR in commercial feeding through 2031.
- By distribution channel, Supermarkets and Hypermarkets led with 49.10% revenue share of the Russia pet Food market in 2025, while the Online Channel is set to expand at a 6.06% CAGR to 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Russia Pet Food Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising Pet Ownership Surge | +1.2% | Nationwide, strongest in Moscow and St. Petersburg | Medium term (2-4 years) |
| Premiumization of Pet Diets | +1.5% | Urban centers, expanding to secondary cities | Long term (≥ 4 years) |
| Domestic Capacity Expansion | +0.8% | Central and Southern regions | Short term (≤ 2 years) |
| E-commerce Penetration | +0.6% | Major urban areas nationwide | Medium term (2-4 years) |
| Export Push to CIS and Asia | +0.4% | Border regions and export hubs | Long term (≥ 4 years) |
| Circular-Economy Ingredient Supply | +0.3% | Agricultural regions | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
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Rising Pet Ownership Surge
Pet ownership in Russia has reached unprecedented levels, with 75 million animals recorded in 2024, representing a 13% increase over three years. This surge extends beyond traditional demographics, with older cohorts (45-54 and 55+) and single-person households driving increases in emotional spending. Russia now leads globally in cat ownership penetration, with 59% of households housing approximately 23 million cats, while maintaining substantial dog populations [1]Source: Tim Wall, “Pet food imports into Russia decline 40%,” Pet Food Industry, petfoodindustry.com. The demographic shift toward older pet owners correlates with higher per-animal spending on premium nutrition and health-focused products.
Premiumization of Pet Diets
The super-premium segment represents a 20.8% year-over-year increase and accounting for nearly half of the total market value. This premiumization trend persists despite inflationary pressures, with consumers prioritizing pet health over cost considerations. Russian brands have captured a significant share in this transformation, with domestic cat food sales rising 22% and dog food sales increasing 35% year-over-year. The trend reflects the broader humanization of pets and the growing awareness of nutrition's role in pet health outcomes.
Domestic Capacity Expansion
Russian pet food production capacity has expanded significantly, with domestic output reaching 1.5 million tons in 2024, representing a 10% increase from the previous year. The number of registered manufacturers increased from 313 to 555 following the implementation of mandatory labeling, bringing previously unregistered producers into the formal economy. Major investments include Miratorg's expansion to a 36,000 metric tons wet food capacity, with plans to reach 65,000 metric tons by 2025, and Mars' RUB 5.2 billion (USD 63 million) total investment in its Rostov facility [2]Source: Mars Incorporated, “Mars increases investments into its Rostov factory by 30%,” mars.com . This capacity surge addresses import substitution needs while positioning Russia for export growth. Production spans 57 regions, resulting in geographic diversification and reduced logistics costs for domestic distribution.
E-commerce Penetration
Online pet food sales have achieved 22.3% market share, with marketplace physical volume growing 32% year-over-year. The Online Channel demonstrates as the fastest-growing distribution segment through 2030. E-commerce growth accelerates during supply disruptions, with consumers stockpiling when premium brands become available. Digital channels enable smaller domestic brands to reach national audiences without traditional retail distribution investments, democratizing market access and intensifying competition across price segments.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High Inflation and Price Pressure | -1.8% | Nationwide, acute care in lower-income areas | Short term (≤ 2 years) |
| Veterinary Import Bans | -0.9% | Premium and therapeutic segments | Medium term (2-4 years) |
| Proposed Excise Tax on Pet Food | -0.6% | Nationwide, heavier on mass-market | Short term (≤ 2 years) |
| Shortage of Formulation Talent | -0.4% | Industrial centers and R&D hubs | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
High Inflation and Price Pressure
Retail pet food prices surged 32% year-over-year in 2024, with premium segments experiencing an 80% increase, while budget categories rose 16%. His inflation stems from multiple sources, including ruble devaluation, mandatory labeling compliance costs, and Central Bank interest rates reaching 21% in October 2024, making commercial loans largely unaffordable. Price pressures disproportionately affect lower-income consumers, driving shifts toward private-label and economy segments. The inflationary environment constrains new product development and capacity investments while reducing discretionary spending on premium pet nutrition.
Veterinary Import Bans
Rosselkhoznadzor's import restrictions have eliminated key therapeutic diet suppliers, with bans on Hill's and Farmina creating acute shortages in specialized veterinary nutrition. These restrictions affect approximately 12.5% of total imports but represent critical gaps in therapeutic formulations for diabetes, kidney disease, and digestive sensitivities [3]Source: Vet and Life, “Rosselkhoznadzor warns of risks linked to online purchases of banned feed,” vetandlife.ru . Domestic alternatives remain limited due to the complexity of formulation and lengthy clinical testing requirements. The shortage forces veterinarians to recommend suboptimal nutrition solutions, potentially compromising pet health outcomes and creating liability concerns.
Segment Analysis
By Pet Food Product: Premium Segments Drive Value Growth
Food commands a 40.60% market share in 2025, driven by the convenience and cost advantages of dry kibble for mass-market consumers. Dry Pet Food within the Food category benefits from extended shelf life and distribution efficiency, while Wet Pet Food gains traction in premium positioning despite higher logistics costs. The segment's dominance is driven by the growing awareness among pet owners regarding proper pet nutrition, the increasing shift from home-cooked meals to commercial pet food products, and the expanding pet population in Russia.
Pet treats emerge as the fastest-growing segment, with a 6.18% CAGR through 2031, driven by humanization trends and impulse purchasing behaviors. The pet treats segment has emerged as a significant category, offering various options such as dental treats, crunchy treats, and freeze-dried treats that serve both nutritional and training purposes. The veterinary diets segment plays a crucial role in addressing specific health conditions in pets, offering specialized nutrition for conditions like diabetes, digestive sensitivity, and renal problems.
Note: Segment shares of all individual segments available upon report purchase
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By Pets: Dogs Lead Volume, Cats Drive Premium Trends
Dogs represent 46.20% of the pet population in 2025 and demonstrate a 5.72% CAGR through 2031, supported by higher per-animal consumption and commercial feeding penetration. The dog segment benefits from established feeding routines and owner engagement in training and health management, which drives the adoption of treats and functional nutrition.
This accelerated growth is driven by several factors, including the increasing adoption of Russian dogs as companion animals, particularly in urban areas, and the rising trend of pet humanization, where dogs are increasingly considered family members. The growth is further fueled by the increasing willingness of dog owners to invest in premium and specialized dog food products, including grain-free options and those with natural ingredients. The expanding range of dog food products, including specialized veterinary diets, treats, and nutritional supplements, is contributing to the segment's rapid growth trajectory.
By Distribution Channel: Digital Transformation Accelerates
Supermarkets and Hypermarkets are likely to maintain a 49.10% distribution share in 2025, leveraging their convenience and price competitiveness to capitalize on existing consumer shopping patterns and promotional capabilities. The segment's prominence can be attributed to several factors, including the convenience of one-stop shopping where consumers can purchase pet food alongside their regular groceries, the availability of private labels that offer cost-effective alternatives, and the implementation of attractive promotional campaigns and discounts. These stores have also strengthened their position by maintaining strong relationships with major pet food manufacturers, ensuring a consistent supply of both premium and economy brands.
The Online Channel achieves a 6.06% CAGR as the fastest-growing segment, driven by subscription services, bulk purchasing, and the availability of premium brands during supply disruptions. E-commerce platforms like Zooplus, Zoomarket, Ozon, and Beru have enhanced their service offerings with features such as automated subscription services, personalized product recommendations, and competitive pricing strategies. The segment's growth is further supported by the expansion of mobile shopping applications, improved logistics networks, and the integration of advanced payment solutions. Online retailers are also leveraging data analytics to better understand consumer preferences and optimize their product assortment, while many are implementing loyalty programs and exclusive online-only promotions to attract and retain customers.
Note: Segment shares of all individual segments available upon report purchase
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Geography Analysis
Russia's pet food market exhibits significant regional concentration, with the Central Federal District accounting for a substantial share in 2025, driven by high disposable incomes and the acceptance of premium brands in Moscow and St. Petersburg. The Southern region achieved the fastest growth by expansion, reflecting agricultural integration and rising pet ownership in secondary cities. Production capacity spans 57 regions according to the Ministry of Agriculture, creating geographic diversification that reduces logistics costs and supports local employment.
The Siberian and Far Eastern regions present opportunities for expansion through improved logistics infrastructure and rising disposable incomes from natural resource industries. Border regions with China, Kazakhstan, and other CIS (Commonwealth of Independent States) countries offer significant export development potential, leveraging geographic proximity and cultural similarities in pet ownership patterns. Regulatory influence varies by region, with federal oversight from Rosselkhoznadzor ensuring consistent quality standards while regional authorities manage distribution and retail compliance. Export development focuses on CIS (Commonwealth of Independent States) markets and Asia, with government targets to double pet food exports to 150,000 metric tons by 2030, worth USD 350 million. Kazakhstan represents the largest regional export opportunity through EAEU (Eurasian Economic Union) trade preferences and similar consumer preferences. Chinese market access creates long-term growth potential, with Miratorg already developing canned pet food production projects for export. Geographic expansion strategies must balance domestic market consolidation with export development, considering logistics costs, regulatory compliance, and competitive positioning in target markets.
Competitive Landscape
The Russia pet food market exhibits a moderate fragmented structure dominated by global conglomerates with established brand portfolios and extensive distribution networks. These multinational companies, Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), VAFO Group a.s., and Affinity Petcare S.A. are leveraging their research capabilities, manufacturing expertise, and brand recognition to maintain market leadership. Local specialists occupy specific market niches, particularly in premium and specialized pet food brand segments, while benefiting from their understanding of regional preferences and distribution channels. The market exhibits moderate consolidation, with the top players accounting for a substantial portion of the market share, while leaving room for smaller, specialized players.
The market has witnessed limited merger and acquisition activity, with companies primarily focusing on organic growth strategies. Global players have strengthened their position through strategic investments in local manufacturing facilities and distribution infrastructure rather than through acquisitions. Local companies have maintained their independence while forming strategic partnerships with larger players for distribution and technology sharing. The competitive landscape continues to evolve, with companies emphasizing product differentiation and market penetration strategies over consolidation through mergers and acquisitions.
Strategic patterns reveal bifurcation between multinational players defending premium segments and domestic manufacturers capturing mass-market share through price competitiveness and local production flexibility. White-space opportunities emerge in therapeutic diets and specialized nutrition following import restrictions, though formulation complexity and regulatory requirements create high barriers to entry. Technology adoption centers on production automation, digital marketing, and e-commerce capabilities, with successful players leveraging data analytics for demand forecasting and inventory optimization.
Russia Pet Food Industry Leaders
Mars, Incorporated
Nestle (Purina)
Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
VAFO Group a.s.
Affinity Petcare S.A
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
Russia Pet Food Market Report Scope
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Pet Food Product
| Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||||
| Wet Pet Food | ||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | ||||
| Probiotics | ||||
| Proteins and Peptides | ||||
| Vitamins and Minerals | ||||
| Other Nutraceuticals | ||||
| Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | ||||
| Freeze-dried and Jerky Treats | ||||
| Soft & Chewy Treats | ||||
| Other Treats | ||||
| Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | ||||
| Oral Care Diets | ||||
| Renal | ||||
| Urinary tract disease | ||||
| Obesity Diets | ||||
| Derma Diets | ||||
| Other Veterinary Diets |
Pets
| Cats |
| Dogs |
| Other Pets |
Distribution Channel
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Obesity Diets | |||||
| Derma Diets | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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