Racket Sports Equipment Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Racket Sports Equipment Market Report is Segmented by Product Type (Rackets/Bats, Balls, Apparel, and More); by Sport Type (Lawn Tennis, Table Tennis, and More); by End User (Men, Women, and Kids/Children); by Distribution Channel (Offline Retail Stores and Online Retail Stores); and by Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

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Racket Sports Equipment Market Size and Share

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Compare market size and growth of Racket Sports Equipment Market with other markets in Consumer Goods and Services Industry

Racket Sports Equipment Market Analysis by Mordor Intelligence

In 2025, the racquet sports equipment market generated USD 96.12 billion, and it is projected to reach USD 136.79 billion by 2030, growing at a CAGR of 7.31%. The market's growth is driven by the increasing establishment of indoor and outdoor courts, rising youth participation, and rapid advancements in product innovation, such as the integration of lightweight composites with smart sensor technologies. Government initiatives to fund facility expansions and the growing popularity of high-profile tournaments are further boosting market visibility and encouraging aspirational purchases. Additionally, evolving consumer preferences for sustainability, digital coaching solutions, and convenience are reshaping the market landscape. To meet these demands, companies are introducing recyclable frames, data-enabled rackets, and subscription-based services for grip and string replacements. While the Asia-Pacific region is experiencing the fastest growth, North America remains the largest contributor to overall market spending.

Key Report Takeaways

  • By product type, rackets and bats led with 47.72% of the Racquet sports equipment market share in 2024, while bags and accessories are projected to expand at a 7.67% CAGR through 2030.
  • By sport type, badminton accounted for 35.47% of revenue in 2024, while other sports types are projected to expand at an 8.25% CAGR through 2030.
  • By end user, men held 57.58% share in 2024; equipment for kids/children is set to post a 7.97% CAGR to 2030.
  • By distribution channel, offline retail controlled 74.26% of sales in 2024, yet online retail stores are growing at 8.06% CAGR.
  • By geography, North America remained the largest region with 32.61% in 2024, whereas Asia-Pacific is on track for an 8.52% CAGR to 2030.

Segment Analysis

By Product Type: Rackets and Bats Dominance

In 2024, rackets and bats dominate the market with a 47.72% share, underscoring their pivotal role in driving market entry and forging brand-consumer relationships. Their prominence in racquet sports is evident, as the quality and performance of these tools significantly influence both player experience and competitive results. Regular replacement cycles, spurred by wear and tear, performance upgrades, and tech innovations, fuel frequent purchases, especially among dedicated players. Endorsements from professional athletes and visibility in tournaments generate aspirational demand, swaying recreational players in their equipment choices. Moreover, advancements in materials science not only facilitate continuous product differentiation but also support premium pricing strategies.

Meanwhile, bags and accessories are the market's fastest-growing segment, boasting a 7.67% CAGR through 2030. This surge signals a maturation phase, with established players broadening their portfolios beyond just rackets and balls. As consumers become more sophisticated, the integration of sports into fashion and lifestyle becomes evident, enhancing the overall experience. The segment's lower price points promote frequent purchases and gifting, while social media amplifies demand for accessories that resonate with current athletic wear trends. 

Racket Sports Equipment Market: Market Share by Product Type
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Note: Segment shares of all individual segments available upon report purchase

By Sport Type: Badminton Leadership

In 2024, badminton commands a dominant 35.47% market share, bolstered by its deep-rooted cultural significance and robust infrastructure across the Asia-Pacific. Here, badminton enjoys not just widespread participation but also strong governmental backing. The sport's indoor nature allows for uninterrupted play throughout the year, irrespective of weather. Its modest space requirements make it a perfect fit for urban locales with limited outdoor facilities. Badminton's inherent technical complexity fuels a demand for specialized equipment, catering to a spectrum from casual players seeking affordable shuttlecocks to professionals investing in premium-grade rackets. 

Meanwhile, other sports are witnessing the fastest growth, boasting an 8.25% CAGR. This surge is largely attributed to the rise of racquet sports like pickleball and padel. These newcomers prioritize accessibility and social interaction, diverging from the technical focus of their predecessors. They resonate with demographics often overlooked by tennis and badminton, such as older adults in search of low-impact exercise and younger enthusiasts attracted to the social scene. Their growth is underpinned by simplified rules and compact court sizes, lowering entry barriers. Additionally, the novelty of these sports garners significant media spotlight and social media buzz, fueling swift adoption. This landscape presents a golden opportunity for innovative manufacturers, allowing them to seize market share through tailored product development and focused marketing initiatives.

By End User: Men's Market Leadership

In 2024, men represent 57.58% of the end-user market, a reflection of historical participation trends in racquet sports. These trends are shaped by cultural influences and greater accessibility to facilities for male players. This dominance is further reinforced by structured participation pathways, heightened visibility through professional tournaments, and robust social networks that encourage sustained involvement. Male players exhibit strong purchasing power, particularly for premium equipment and technology-driven products designed to enhance performance. Additionally, frequent equipment replacement among male participants is driven by the demands of competitive play and brand loyalty, which is often cultivated through endorsements by professional athletes and associations with major tournaments.

Kids/children constitute the fastest-growing segment, with a CAGR of 7.97%, driven by targeted youth engagement initiatives and increasing parental investment in sports development. Government programs, such as India's Khelo India Scheme, play a significant role by focusing on youth development through improved school sports programs and upgraded facilities, thereby enhancing accessibility and participation. This segment benefits from institutional purchases made by schools and sports academies, while parents prioritize high-quality and safe sports equipment for their children, often placing less emphasis on cost. Early exposure to sports fosters long-term engagement, creating a pipeline effect that sustains market demand. 

Racket Sports Equipment Market: Market Share by End User
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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Offline Retail Dominance

In 2024, offline retail stores captured a dominant 74.26% share of the market, underscoring the importance of hands-on equipment evaluation and professional fitting services for racquet sports enthusiasts. These physical retail spaces allow customers to assess racket weight, grip size, and string tension prior to purchase. Moreover, knowledgeable staff offer technical insights that significantly sway buying choices. Immediate product availability, coupled with services like stringing and equipment maintenance, fosters lasting customer relationships. Specialized sporting goods retailers leverage product expertise, strategic brand partnerships, and strong community ties, often supporting local sports programs and tournaments, to maintain their competitive edge.

Online retail stores are on a rapid ascent, boasting an 8.06% CAGR. This growth is fueled by digital transformation efforts and enhanced e-commerce experiences, effectively addressing traditional hurdles in sports equipment purchases. Key drivers of this online expansion include advanced product visualization technologies, comprehensive product specifications, and robust customer review systems, all aiding consumers in making informed choices without the need for physical inspection. Manufacturers, through direct-to-consumer strategies, not only retain margin control but also cultivate direct relationships with customers, bolstering brand loyalty and encouraging repeat purchases. 

Geography Analysis

In 2024, North America secures its position as the market leader with a 32.61% share, driven by its advanced infrastructure and well-established consumer spending patterns. These factors cater to both premium and mass-market equipment categories, ensuring a balanced market presence. While traditional segments face saturation, the region's growth is sustained by the increasing adoption of emerging sports and the integration of advanced technologies into equipment. The presence of professional tournaments, including major championships and extensive media coverage, fosters aspirational demand, influencing recreational equipment purchases and shaping brand preferences. 

Asia-Pacific emerges as the fastest-growing region, recording an impressive 8.52% CAGR. This growth is fueled by comprehensive government initiatives and large-scale infrastructure development programs that establish strong institutional demand channels. In India, the Khelo India Programme, supported by substantial funding for sports infrastructure and youth development, creates structured participation pathways, driving sustained market growth across diverse demographic groups. Singapore exemplifies the region's commitment to premium market development through investments in world-class facilities, such as the Punggol Regional Sport Centre, which enhance infrastructure quality and position the country as a hub for hosting international events. 

Europe demonstrates steady growth, underpinned by the increasing adoption of premium products and ongoing facility modernization efforts that cater to both traditional and emerging racquet sports. The region's strong focus on sustainability and environmental responsibility has driven demand for eco-friendly equipment and innovative materials, which often command premium pricing. Government initiatives, such as the UK's "Get Active" strategy, emphasize community engagement and improved access to sports facilities, addressing participation disparities and unlocking growth potential in underserved market segments. Additionally, Europe's inclination toward technological advancements and consumer preferences for high-quality, innovative products create opportunities for manufacturers to introduce advanced offerings.

Racket Sports Equipment Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The racket sports equipment market is moderately consolidated, with a mix of regional and global players competing for market share. Prominent companies in this market include Yonex Co., Ltd., Anta Sports Products Limited (Amer Sports), Li-Ning Company Limited, Babolat VS S.A., and Head Sport GmbH. These manufacturers primarily focus on expansion and new product development as key growth strategies. They are actively innovating their product portfolios while adopting sustainable manufacturing practices, such as utilizing recycled materials in the production of rackets and other equipment essential for racket sports.

Technological advancements are transforming the competitive landscape, compelling traditional equipment manufacturers to adapt to emerging trends like smart equipment, performance analytics, and digital customer engagement platforms. These innovations are reshaping consumer expectations and driving the demand for more advanced and connected products.

Strategic partnerships and collaborative innovations are playing a pivotal role in redefining business models. For instance, advancements in material science, particularly in sustainable composites, are enabling companies to align with evolving market demands. Additionally, white-space opportunities are emerging in underserved demographics and niche sports categories, presenting avenues for growth. Supply chain innovations are further enhancing competitiveness across various sports segments by leveraging shared manufacturing capabilities and specialized expertise, which facilitate market expansion beyond traditional boundaries.

Racket Sports Equipment Industry Leaders

  1. Yonex Co., Ltd.

  2. Anta Sports Products Limited (Amer Sports)

  3. Li-Ning Company Limited

  4. Babolat VS S.A.

  5. Head Sport GmbH

  6. *Disclaimer: Major Players sorted in no particular order
Racket Sports Equipment Market Concentration
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Recent Industry Developments

  • May 2025: Truls Möregårdh and STIGA Sports have launched the Pro Carbon+ Cybershape Truls Edition, a special five-star bat featuring a unique hexagonal blade with five layers of wood and two of carbon fibre, optimized for a larger sweet spot and enhanced speed and spin. Developed in close collaboration with Möregårdh, this flagship model uses advanced Touch Carbon technology and STAR5 rubber, delivering professional-level power and control without extra weight, according to the brand.
  • April 2025: HEAD launched the limited-edition BOOM RAW tennis racquet on Earth Day, marking a significant step toward sustainability in racquet sports. According to the brand, the BOOM RAW is constructed entirely from Toray’s bio-circular carbon fibers, which are derived from agricultural and forestry waste that would otherwise be sent to landfill.
  • April 2025: Joma and A1 Padel have launched a special edition of the high-end OPEN sneakers as the official footwear for the A1 Padel circuit. According to the brand, this edition features two new colorways—one predominantly white and the other blue—each with an avant-garde abstract print inspired by the circuit’s logo, which is also displayed on the technical mesh upper.
  • April 2025: Automobili Lamborghini and Babolat, in collaboration together launched a new collection of padel racquets. According to the brand, this partnership merges Lamborghini’s iconic design and engineering excellence with Babolat’s expertise in racquet sports, resulting in high-performance padel racquets that feature advanced materials and innovative technology.

Table of Contents for Racket Sports Equipment Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing number of racquet sports courts worldwide
    • 4.2.2 Rising number of tournaments and leagues
    • 4.2.3 Government initiatives and sports promotion
    • 4.2.4 Increasing participation of women and children
    • 4.2.5 Technological advancements in equipment
    • 4.2.6 Influence of social media platforms and celebrity endorsements
  • 4.3 Market Restraints
    • 4.3.1 Risk of injury and safety concerns
    • 4.3.2 Lack of time and lifestyle constraints
    • 4.3.3 Limited access to facilities and infrastructure
    • 4.3.4 Counterfeit and low-quality products
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Rackets/Bats
    • 5.1.2 Balls
    • 5.1.3 Bags and Accessories
    • 5.1.4 Apparel
    • 5.1.5 Footwear
  • 5.2 By Sport Type
    • 5.2.1 Lawn Tennis
    • 5.2.2 Table Tennis
    • 5.2.3 Badminton
    • 5.2.4 Other Sport Types
  • 5.3 By End User
    • 5.3.1 Men
    • 5.3.2 Women
    • 5.3.3 Kids/Children
  • 5.4 By Distribution Channel
    • 5.4.1 Offline Retail Stores
    • 5.4.2 Online Retaile Stores
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Yonex Co., Ltd.
    • 6.4.2 Anta Sports Products Limited (Amer Sports)
    • 6.4.3 Head Sport GmbH
    • 6.4.4 Babolat VS S.A.
    • 6.4.5 Li-Ning Company Limited
    • 6.4.6 SRI Sports Ltd. (Dunlop Sports)
    • 6.4.7 Authentic Brands Group (Prince Global)
    • 6.4.8 VICTOR Rackets Ind. Corp.
    • 6.4.9 ASICS Corporation
    • 6.4.10 Diadem Sports
    • 6.4.11 Decathlon S.A.
    • 6.4.12 Nike Inc.
    • 6.4.13 Adidas Group
    • 6.4.14 Gamma Sports, Inc.
    • 6.4.15 Lacoste S.A.(Tecnifibre SAS)
    • 6.4.16 Karakal Worldwide Ltd.
    • 6.4.17 Harrow Sports, Inc.
    • 6.4.18 STIGA Sports AB
    • 6.4.19 Tamasu Co., Ltd. (Butterfly)
    • 6.4.20 Goode Sport, Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Racket Sports Equipment Market Report Scope

Racket sports are sports that involve hitting a ball or shuttlecock with a racket. Some examples of racket sports include tennis, badminton, squash, table tennis, racquetball, and pickleball. In these sports, players use rackets to hit a ball or shuttlecock back and forth across a net or a designated playing area. These sports can be played individually or in doubles and are popular around the world.

The racket sports equipment market is segmented by product into rackets, balls, eyewear, racket bags, shoes, and accessories. By sport, the market is segmented as equipment dedicatedly used in lawn tennis, table tennis, badminton, and squash. Based on the distribution channel, the market is classified into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. The market is also segmented by geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa regions. 

For each segment, the market sizing and forecast have been done based on the value (in USD million).

By Product Type Rackets/Bats
Balls
Bags and Accessories
Apparel
Footwear
By Sport Type Lawn Tennis
Table Tennis
Badminton
Other Sport Types
By End User Men
Women
Kids/Children
By Distribution Channel Offline Retail Stores
Online Retaile Stores
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Rackets/Bats
Balls
Bags and Accessories
Apparel
Footwear
By Sport Type
Lawn Tennis
Table Tennis
Badminton
Other Sport Types
By End User
Men
Women
Kids/Children
By Distribution Channel
Offline Retail Stores
Online Retaile Stores
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the Racquet sports equipment market?

The market generated USD 96.12 billion in 2025 and is projected to reach USD 136.79 billion by 2030.

Which product segment dominates sales?

Rackets and bats held 47.72% of 2024 revenue, making them the core purchase category.

Which region is growing the fastest?

Asia-Pacific is forecast to expand at an 8.52% CAGR due to large-scale public investment in new courts and youth programs.

How significant is online retail for racquet sports equipment?

While brick-and-mortar stores still command 74.26% of sales, online channels are climbing at 8.06% CAGR as virtual fitting tools improve.

Page last updated on: July 3, 2025

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