Europe Ski Gear & Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Ski Gear & Equipment Market is segmented by Product Type (Skis & Poles, Ski Helmets, Ski Boots, and Other Protective Gear and Accessories), End-User (Men, Women, and Children), and Distribution Channel (Specialty Stores, Online Retail Stores, and Others), and Geography.

Market Snapshot

Market Growth
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2.78 %
Fastest Growing Distribution Channel: Online Retail Stores
Fastest Growing End-User: Women

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Europe ski gear & equipment market is forecasted to grow at a CAGR of 2.78% during the forecast period (2020 - 2025).

  • Increasing participation rate in outdoor activities like skiing and other snow sports increased government initiatives to encourage participation in skiing, and growth in the number of ski resorts are some of the major factors contributing to the increased sales of ski gear & equipment across the region.
  • In order to gain a competitive advantage and add the convenience of usage, manufacturers are launching lightweight boots and innovative helmets. For instance, helmets equipped with latest AR-technology. However, factors such as changing weather conditions and easy availability of rental and counterfeit products are restraining the growth of ski gear & equipment market.

Scope of the Report

Europe ski gear & equipment market offers a range of products, including skis & poles, ski helmets, ski boots, and other protective gear and accessories through specialty stores, online retail stores, and other distribution channels. The market studied is segmented by end-user (men, women, and children). The study also covers the regional level analysis of the major countries like Austria, Switzerland, France, Italy, Germany, United Kingdom, Sweden, Norway and rest of European countries. 

By Product Type
Ski & Poles
Ski Helmets
Ski Boots
Other Protective Gear and Accessproes
By End-user
By Distribution Channel
Offline Retail Stores
Online Retail Stores
By Country
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Key Market Trends

Strong Penetration of Winter Sport Along with Favorable Government Support

The skiing sport is by far the most anticipated sports within the winter sports industry followed by snowboarding in the region. Popular destinations in Europe, such as Chamonix, St Moritz, Val Thorens, Kitzbuhel among others have been facilitating the winter sports in the region. Overall, the region boasts around 3,647 ski resorts, where affordable resorts were becoming more prominent over the last few years. In addition, various governing bodies and sports associations, such as the German Skiing Association, are actively supporting the participants by sponsoring high-quality equipment and garments to enhance their performance during various competitions. Thus, strong penetration of winter sports across the region along with favorable government support is expected to propel the growth of the market during the forecast period.

Ski Area

Rising Women Participation Rate

In recent years, the number of women participants in various sports have surged globally including snow sports such as skiing. Vendors are introducing ski gear & equipment specifically for women. Though the participation rate of women in skiing is less in comparison to men, the manufacturers are playing a vital role in encouraging women by providing customized equipment that are designed specifically for them with increased safety and comfort level, such as narrow ankles and size discrepancies. In addition, key vendors are differentiating their offerings by categorizing them into various level such as intermediates, advanced, and professional. For instance, Coalition Snow is one of key vendor that manufactures women's outdoor recreational equipment such as skis and snowboards. Thus, the growing adoption of ski gear & equipment by women indicates a boost to the market’s growth.


Competitive Landscape

The European ski gear and equipment market is highly competitive and major players are focusing on differentiating their offerings, through product launches and mergers and acquisitions, in order to enhance their brand portfolio to cater to various preferences of consumers. 

  • In March 2018, Alpina introduced a range of innovative boots that feature the exclusive InTemp control system, a fully integrated heating system designed to keep skiers’ feet warm and comfortable, which comes with a battery-powered warmth at the touch of a button.

Furthermore, expansion was also one of the key strategies used by key market players to tap newer markets and widen their production facilities. Since the European market shows a great potential for ski gear and equipment more than any other region in the world, key market players are focusing upon geographical expansions to strengthen their hold in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ski & Poles

      2. 5.1.2 Ski Helmets

      3. 5.1.3 Ski Boots

      4. 5.1.4 Other Protective Gear and Accessproes

    2. 5.2 By End-user

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Children

    3. 5.3 By Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

    4. 5.4 By Country

      1. 5.4.1 Austria

      2. 5.4.2 United Kingdom

      3. 5.4.3 Germany

      4. 5.4.4 France

      5. 5.4.5 Switzerland

      6. 5.4.6 Sweden

      7. 5.4.7 Italy

      8. 5.4.8 Norway

      9. 5.4.9 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amer Sports Oyj

      2. 6.4.2 Fischer Beteiligungsverwaltungs GmbH

      3. 6.4.3 Clarus Corporation

      4. 6.4.4 Groupe Rossignol

      5. 6.4.5 Marker Dalbello Volkl (International) GmbH

      6. 6.4.6 UVEX group

      7. 6.4.7 Vista Outdoor Inc.

      8. 6.4.8 Alpina, d.o.o.

      9. 6.4.9 Tecnica Group SPA

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Europe Ski Gear & Equipment Market market is studied from 2016 - 2026.

The Europe Ski Gear & Equipment Market is growing at a CAGR of 2.78% over the next 5 years.

The Europe Ski Gear & Equipment Market is valued at Online Retail Stores in 2026.

Amer Sports Oyj, Groupe Rossignol, Vista Outdoor Inc., Tecnica Group SpA are the major companies operating in Europe Ski Gear & Equipment Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!