Women Active Wear Market - Growth, Trends and Forecasts (2022 - 2027)

Global Women Active Wear Market is segmented by Product Type (Tops & T-Shirts, Sweatpants & Yoga Pants, Skirts & Skorts, Tracksuits, Sweatshirts/Jacket, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

Market Snapshot

Women Active Wear Market Size
Study Period: 2016-2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.72 %
Women Active Wear Market

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Market Overview

Global Women Active Wear Market is projected to grow at a CAGR of 5.72% during the forecast period 2021-2026.

  • The women activewear market is growing a significant growth rate, due to the rising awareness among younger female adults, who are becoming more health-conscious, seeking out fitness and wellness activities such as gymming, sports, and yoga. Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.
  • However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, In January 2018, Nike identified counterfeit activewear products worth more than USD 50,000 at Dulles International Airport in Virginia. These issues are leading to declining sales of the key activewear market players, negatively affecting market share.
  • Various studies have depicted that activewear sell outs shot up by 40% in the United States and 97% in the United Kingdom as retailers encourage consumers to work out at home as sporting events canceled and gyms closed due to the govemrnet nomes implemented actors the globe in order to decrease the COVID-19 impact.

Scope of the Report

The global women active wear market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into tops & t-shirts, sweatpants & yoga pants, skirts & skorts, tracksuits, sweatshirts/jackets, and others. Based on distribution channel supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. Furthermore, the report takes into consideration the market for women active wear in the established and emerging economies across the globe, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

By Product Type
Tops & T-Shirts
Sweatpants & Yoga Pants
Skirts & Skorts
By Distribution Channel
Speciality Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Growing Influence of Athleisure and Healthy Lifestyle Trends

In line with the athleisure trend, female consumers are increasingly seeking various sports equipment that includes footwear, clothing, and protective gear and accessories. Additionally, a continued shift toward more active lifestyles is driving the demand for leisure activities such as running and cycling gears across the world.​ In developed European economies, expenditure on sporting goods and services is witnessing notable growth, owning to the increase in government investments, driving sport participation in the European countries. For instance, the government of Ireland announced details of its USD 258 million ten-year national sports policy, which aims to increase participation in sports to 50% of the population by 2027. This trend is likely to support the market growth in the region.​

Women Active Wear Market Report

Asia-Pacific is the Fastest Growing Market

The growth of the activewear market in Asia-Pacific is driven by an upsurge in disposable income, change in lifestyles, and an increase in urbanization in various countries of this region. Further, countries like China and India have the largest millennial demographic and emerging as activewear hotspots. The growth of the market in general and the call for sustainable alternatives like cotton could see mass mobilizations with sustainability at the fore, could give rise to new influencers, fashion experts, more indie D2C brands, collaborations, and retail experiences in the athleisure scene. In addition, the Indian customer base has become increasingly health-conscious, which fuels the adoption of women's activewear.


Competitive Landscape

The global women active wear market is highly fragmented and consists of regional and international competitors. It is dominated by players, like Nike Inc., adidas AG, Under Armour, The Columbia Sports Company, and NIKE, Inc., among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, in order to gain competitive advantages in the market studied.

Major Players


  2. Adidas AG

  3. Mizuno USA

  4. NIKE, Inc.

  5. Under Armour, Inc

Adidas AG,  Mizuno USA,  NIKE, Inc., Decathlon, Gap Inc, Amante,  The Columbia Sportswear Company, Under Armour, Inc, PUMA SE

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Tops & T-Shirts

      2. 5.1.2 Sweatpants & Yoga Pants

      3. 5.1.3 Skirts & Skorts

      4. 5.1.4 Tracksuits

      5. 5.1.5 Sweatshirts/Jacket

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Adidas AG

      2. 6.4.2 Mizuno USA

      3. 6.4.3 NIKE, Inc.

      4. 6.4.4 Decathlon

      5. 6.4.5 Gap Inc

      6. 6.4.6 Amante

      7. 6.4.7 The Columbia Sportswear Company

      8. 6.4.8 Under Armour, Inc

      9. 6.4.9 PUMA SE

      10. 6.4.10 VIE ACTIVE

      11. 6.4.11 Jockey

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Global Women Active Wear Market market is studied from 2016 - 2026.

The Global Women Active Wear Market is growing at a CAGR of 5.72% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

VIE ACTIVE, Adidas AG, Mizuno USA, NIKE, Inc., Under Armour, Inc are the major companies operating in Global Women Active Wear Market .

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