Women Activewear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Sports Wear For Women Market and is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Women Activewear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Women Activewear Market Size

Women Active Wear Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 5.72 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Women Active Wear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Women Activewear Market Analysis

The Global Women Active Wear Market is expected to register a CAGR of 5.72% during the forecast period.

The women's activewear market is growing at a significant growth rate due to the rising awareness among younger female adults, who are becoming more health-conscious and seeking out fitness and wellness activities such as gymming, sports, and yoga. Additionally, women's only gyms are gaining popularity across the world, with more women showing interest in physical activities. Several female-only fitness studios are sprouting across the world, intending to deliver effective exercises and dietary regimens to women of various ages and fitness levels in one location. This has increased women's participation in athleisure activities and gyms, thus driving the sales of women's activewear market. For instance, according to Clearinghouse, in the 2022 financial year, it was estimated that around 4.4 million women in Australia participated in fitness or gym activities. The number of females participating in fitness or gym activities outnumbered males participating in fitness or gym activities in the country, which was estimated to be around 3,590.5. Such trends and factors are expected to boost the sales of women's activewear products during the forecast period.

Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands, and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.

However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, a December 2021 report published by the EU's intellectual property office (EUIPO) also points to the trend. The value of counterfeits from Turkey tripled from 2019 to 2020, reaching nearly EUR 134 million. Such issues are leading to declining sales of the key activewear market players, negatively affecting market share.

Women Activewear Industry Overview

The women's activewear market is highly fragmented and consists of regional and international competitors. It is dominated by players like Nike Inc., Adidas AG, Under Armour, and The Columbia Sports Company, among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, on expanding their revenue and market base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, to gain competitive advantages in the studied market.

Women Activewear Market Leaders

  1. VIE ACTIVE

  2. Adidas AG

  3. Mizuno USA

  4. NIKE, Inc.

  5. Under Armour, Inc

  6. *Disclaimer: Major Players sorted in no particular order
Women Active Wear Market Concentration
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Women Activewear Market News

  • Aug 2022: Fashion retailer H&M launched a new activewear line worldwide called H&M Move on and claimed that it would showcase a more accessible vision of sport by reframing it as a movement. H&M claimed that its Move line offers a wide range of affordable apparel, and the first drop, 'Move Essentials,' included functional tops, lightweight jackets, tights, and bras, alongside items specifically designed to train and run, as well as outerwear and a yoga mat.
  • May 2022: Zara, the main chain of Spanish fashion giant Inditex, strengthened its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. The launched collection is targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing.
  • May 2021: Trophy Fitness Clothing launched its ladies' gym wear collection and announced that customers could pick a set of ladies' activewear in various colors, including yellow scrunch bum leggings, khaki green shorts, and racerback bras.

Women Activewear Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Tops & T-Shirts
    • 5.1.2 Sweatpants & Yoga Pants
    • 5.1.3 Skirts & Skorts
    • 5.1.4 Tracksuits
    • 5.1.5 Sweatshirts/Jacket
    • 5.1.6 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Speciality Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Adidas AG
    • 6.3.2 Mizuno USA
    • 6.3.3 NIKE, Inc.
    • 6.3.4 Decathlon
    • 6.3.5 Gap Inc
    • 6.3.6 Amante
    • 6.3.7 The Columbia Sportswear Company
    • 6.3.8 Under Armour, Inc
    • 6.3.9 PUMA SE
    • 6.3.10 VIE ACTIVE
    • 6.3.11 Jockey
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Women Activewear Industry Segmentation

Activewear is utility clothing for athletes engaged in sports and fitness activities. It helps enhance the performance of athletes, owing to its various advantages, such as enhanced grip, wicking function, and bi-stretchable characteristics. 

The Women's Active Wear Market is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the market in value (USD million) for all the above segments.

By Product Type Tops & T-Shirts
Sweatpants & Yoga Pants
Skirts & Skorts
Tracksuits
Sweatshirts/Jacket
Others
By Distribution Channel Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Women Activewear Market Research FAQs

What is the current Global Women Active Wear Market size?

The Global Women Active Wear Market is projected to register a CAGR of 5.72% during the forecast period (2025-2030)

Who are the key players in Global Women Active Wear Market?

VIE ACTIVE, Adidas AG, Mizuno USA, NIKE, Inc. and Under Armour, Inc are the major companies operating in the Global Women Active Wear Market.

Which is the fastest growing region in Global Women Active Wear Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Global Women Active Wear Market?

In 2025, the North America accounts for the largest market share in Global Women Active Wear Market.

What years does this Global Women Active Wear Market cover?

The report covers the Global Women Active Wear Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Women Active Wear Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Women Active Wear Industry Report

Statistics for the 2025 Global Women Active Wear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Women Active Wear analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.