Women Active Wear Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Women's Active Wear Market is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the market in value (USD million) for all the above segments.

Women Active Wear Market Size

Women Active Wear Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 5.72 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Women Active Wear Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Women Active Wear Market Analysis

The women's activewear market is projected to witness a CAGR of 5.72% over the next five years.

The women's activewear market is growing at a significant growth rate due to the rising awareness among younger female adults, who are becoming more health-conscious and seeking out fitness and wellness activities such as gymming, sports, and yoga. Additionally, women's only gyms are gaining popularity across the world, with more women showing interest in physical activities. Several female-only fitness studios are sprouting across the world, intending to deliver effective exercises and dietary regimens to women of various ages and fitness levels in one location. This has increased women's participation in athleisure activities and gyms, thus driving the sales of women's activewear market. For instance, according to Clearinghouse, in the 2022 financial year, it was estimated that around 4.4 million women in Australia participated in fitness or gym activities. The number of females participating in fitness or gym activities outnumbered males participating in fitness or gym activities in the country, which was estimated to be around 3,590.5. Such trends and factors are expected to boost the sales of women's activewear products during the forecast period.

Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands, and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.

However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, a December 2021 report published by the EU's intellectual property office (EUIPO) also points to the trend. The value of counterfeits from Turkey tripled from 2019 to 2020, reaching nearly EUR 134 million. Such issues are leading to declining sales of the key activewear market players, negatively affecting market share.

Women Active Wear Market Trends

This section covers the major market trends shaping the Women Active Wear Market according to our research experts:

Growing Influence of Athleisure and Healthy Lifestyle Trends

The women's activewear market is driven by the increasing interest of women in sports worldwide. Unlike in the past days, women today are getting more interested in sports, and the participation rates in sports, gym, recreational activities, etc., are high. For instance, according to the AusPlay Survey 2021-22, the number of female adults participating in different sports in Australia was high in gyms and fitness clubs, which is estimated to be 3.7 million. In line with the athleisure trend, female consumers are increasingly seeking various sports equipment that includes footwear, clothing, and protective gear and accessories, which is driving the market sales.

Additionally, raising awareness amongst the people about health, fitness, and a continued shift toward more active lifestyles is driving the demand for leisure activities such as running and cycling gears across the world. The leisure time and sedentary lifestyles among women are affecting their health and thereby increasing their interest in active lifestyles. These are making them use their time in gyms and yoga centers, aiding the use and demand of activewear among women. Along with this, rapid urbanization and the increasing disposable income in developed countries are the factors pushing a way to buy sportswear for women in the world.

Furthermore, in developed European economies, expenditure on sporting goods and services is witnessing notable growth, owing to the increase in government investments, driving sport participation in the European countries. For instance, the government of Ireland announced details of its USD 258 million 10-year national sports policy, which aims to increase participation in sports to 50% of the population by 2027. Such trends are likely to support market growth in the region. Therefore, the increase in enthusiasm among women in sports and the awareness of active lifestyles are the factors contributing to the growth of the women's activewear market.

Women Active Wear Market: Total number of female adults participating in sports, in 1,000s, by venue, Australia, 2022

Asia-Pacific is the Fastest Growing Market

The growth of the activewear market in Asia-Pacific is driven by an upsurge in disposable income, changes in lifestyles, and an increase in urbanization in various countries of this region. Increasing urbanization and the growing desire to be fit among most of the women population in the region are supporting the market's growth. For instance, according to World Bank, in 2021, approximately a third of the total population (35.39%) in India lived in cities, an increase compared to 2020, when only 34.93% of the population lived in cities. This trend has been growing for a decade without declining. In support of this, the participation of women in physical activities and gyms is increasing at a significant rate which is further supporting the market's growth.

Countries like China and India have the largest millennial demographic and emerging as activewear hotspots. The growth of the market in general and the call for sustainable alternatives like cotton could see mass mobilizations with sustainability at the fore, which could give rise to new influencers, fashion experts, more indie D2C brands, collaborations, and retail experiences in the athleisure scene. For instance, in November 2022, the new clothing brand OG & Co. stepped into activewear and launched a men's and women's athleisure line made from sustainable materials, including hemp, bamboo, and beech wood. In addition, the Indian customer base has become increasingly health-conscious, which fuels the adoption of women's activewear in the region.

Women Active Wear Market: Market Size (%), by Region, Global, 2022

Women Active Wear Industry Overview

The women's activewear market is highly fragmented and consists of regional and international competitors. It is dominated by players like Nike Inc., Adidas AG, Under Armour, and The Columbia Sports Company, among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, on expanding their revenue and market base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, to gain competitive advantages in the studied market.

Women Active Wear Market Leaders


  2. Adidas AG

  3. Mizuno USA

  4. NIKE, Inc.

  5. Under Armour, Inc

*Disclaimer: Major Players sorted in no particular order

Women Active Wear Market Concentration

Women Active Wear Market News

  • Aug 2022: Fashion retailer H&M launched a new activewear line worldwide called H&M Move on and claimed that it would showcase a more accessible vision of sport by reframing it as a movement. H&M claimed that its Move line offers a wide range of affordable apparel, and the first drop, 'Move Essentials,' included functional tops, lightweight jackets, tights, and bras, alongside items specifically designed to train and run, as well as outerwear and a yoga mat.
  • May 2022: Zara, the main chain of Spanish fashion giant Inditex, strengthened its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. The launched collection is targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing.
  • May 2021: Trophy Fitness Clothing launched its ladies' gym wear collection and announced that customers could pick a set of ladies' activewear in various colors, including yellow scrunch bum leggings, khaki green shorts, and racerback bras.

Women Active Wear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Tops & T-Shirts

      2. 5.1.2 Sweatpants & Yoga Pants

      3. 5.1.3 Skirts & Skorts

      4. 5.1.4 Tracksuits

      5. 5.1.5 Sweatshirts/Jacket

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Adidas AG

      2. 6.3.2 Mizuno USA

      3. 6.3.3 NIKE, Inc.

      4. 6.3.4 Decathlon

      5. 6.3.5 Gap Inc

      6. 6.3.6 Amante

      7. 6.3.7 The Columbia Sportswear Company

      8. 6.3.8 Under Armour, Inc

      9. 6.3.9 PUMA SE

      10. 6.3.10 VIE ACTIVE

      11. 6.3.11 Jockey

    4. *List Not Exhaustive

**Subject to Availability

Women Active Wear Industry Segmentation

Activewear is utility clothing for athletes engaged in sports and fitness activities. It helps enhance the performance of athletes, owing to its various advantages, such as enhanced grip, wicking function, and bi-stretchable characteristics. 

The Women's Active Wear Market is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the market in value (USD million) for all the above segments.

By Product Type
Tops & T-Shirts
Sweatpants & Yoga Pants
Skirts & Skorts
By Distribution Channel
Speciality Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Women Active Wear Market Research FAQs

The Global Women Active Wear Market is projected to register a CAGR of 5.72% during the forecast period (2023-2028).

VIE ACTIVE, Adidas AG, Mizuno USA, NIKE, Inc. and Under Armour, Inc are the major companies operating in the Global Women Active Wear Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Global Women Active Wear Market.

Global Women Active Wear Industry Report

Statistics for the 2023 Global Women Active Wear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Women Active Wear analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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