Pet Wearable Market Analysis - Industry Growth, Size & Forecast Report (2025 - 2030)

The Analysis of Global Pet Wearable Market is segmented by Product (Smart Collar, Smart Camera, Smart Harness, Vest, and Other Products), Application (Identification and Tracking, Monitoring, and Control, Medical Diagnosis and Treatment, and Other Applications), Animal Type (Dogs, Cats, and Other Animals), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Pet Wearable Market Analysis - Industry Growth, Size & Forecast Report (2025 - 2030)

Pet Wearable Market Size

Pet Wearable Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 8.49 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Pet Wearable Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Pet Wearable Market with other markets in Healthcare Industry

Biotechnology

Pharmaceuticals

Healthcare IT

Medical Devices

Animal Health

Device Drug Combination

Pet Wearable Market Analysis

The Pet Wearable Market is expected to register a CAGR of 8.49% during the forecast period.

The COVID-19 pandemic impacted the global healthcare system, which in turn impacted the pet wearable market. Pet adoption increased tremendously during the pandemic, resulting in increased animal health care and thus driving the growth of the pet wearable market. For instance, an article published by Frontiers in Veterinary Medicine in May 2021 stated that several countries, including Canada, showed that pet adoption peaked during the early phase of the pandemic (between April and May 2020). Thus, COVID-19 increased pet adoption, which increased the demand for identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety, and security of pets. Since pet wearable devices offer all these benefits, the COVID-19 pandemic sparked a surge in demand for pet wearable devices. However, in the current scenario, with the significant increase in pet adoption trends, the demand for pet wearable devices is expected to increase significantly over the forecast period.

The factors that are driving the growth of the studied market are an increase in awareness about pets' physical and mental fitness, the rising adoption of IoT, a growth in demand for pet monitoring, and technological advancements. For example, the Pet Food Manufacturers Association (United Kingdom) predicted that 17 million (59% of) households would own pets in 2021.This increasing number of pet owners is more concerned about the safety of their pets, and the pet owner population has become more aware of the safety of their pets, thereby driving the growth of the studied market.

The increasing number of pet owners, especially among millennials, is driving the demand for pet monitoring. For instance, in November 2021, an article published by Plug and Play stated that with the advancements in the pet health industry, owners are now able to track almost every aspect of their pet's health using everything from smart health monitoring platforms to wearable devices. This adoption of advancements among pet owners for the safety of their pets is anticipated to drive market growth.

Additionally, using pet wearables offers benefits, such as connecting humans to their pets to track their daily activities and health using these devices. This monitoring generates data for food intake, heart and respiratory rates, and patterns and calories burned by pets during the day. The data generated by these devices is used to analyze pets' health. The technological advancements in the market are further expected to positively impact the market studied. For instance, in June 2022, Furbo launched a 360-degree dog camera that rotates 360 degrees at its base to follow the active pup while offering a wide-angle lens, colored night vision, and auto dog tracking. The camera can be moved through the app's controls. Such product innovation is expected to drive the market studied significantly.

Thus, due to the increase in awareness about pets' physical and mental fitness and the rising adoption of IoT, growth in demand for pet monitoring, and technological advancements, the studied market is expected to witness significant growth over the forecast period. However, device battery life and high production costs are expected to limit market growth during the study period.

Pet Wearable Industry Overview

The pet wearable market is competitive and fragmented, and it consists of many key players operating globally and regionally. Some of the players operating in this segment are Latsen Technology Limited (Pawfit), Tractive, FitBark Inc., Garmin Ltd., Loc8tor Ltd., Dogtra, PetPace Ltd., Mars Incorporated (Whistle Labs Inc.), Pod Trackers, DogTelligent Inc., GoPro Inc., DogTelligent Inc., and Otto Petcare Systems.

Pet Wearable Market Leaders

  1. Dogtra

  2. Fitbark Inc.

  3. Mars, Incorporated (Whistle)

  4. Loc8tor Ltd.

  5. Garmin Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Pet Wearable Market Concentration
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Pet Wearable Market News

  • May 2022: PurrSong, Inc. launched its LavvieTag, a cat smart-care fitness tracker. It enables pet owners to collect their cat's daily walking, running, sleep, and calorie consumption with LavvieTAG's Activity Analysis Sensor.
  • January 2022: Invoxia, a United States-based tech company, introduced a smart dog collar named Invoxia Smart Dog Collar, which is made to monitor a pet dog's vitals, activity, and location 24/7 and has become the first biometric health collar for dogs.

Pet Wearable Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increase in Awareness about Pet's Physical and Mental Fitness and Rising Adoption of IoT
    • 4.2.2 Growth in Demand for Pet Monitoring
    • 4.2.3 Technological Advancements
  • 4.3 Market Restraints
    • 4.3.1 Battery Life Issues of Devices
    • 4.3.2 High Cost of Products
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product
    • 5.1.1 Smart Collar
    • 5.1.2 Smart Camera
    • 5.1.3 Smart Harness and Vest
    • 5.1.4 Other Products
  • 5.2 By Application
    • 5.2.1 Identification and Tracking
    • 5.2.2 Monitoring and Control
    • 5.2.3 Medical Diagnosis and Treatment
    • 5.2.4 Other Applications
  • 5.3 By Animal Type
    • 5.3.1 Dogs
    • 5.3.2 Cats
    • 5.3.3 Other Animals
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 South Korea
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 Middle East and Africa
    • 5.4.4.1 GCC
    • 5.4.4.2 South Africa
    • 5.4.4.3 Rest of Middle East and Africa
    • 5.4.5 South America
    • 5.4.5.1 Brazil
    • 5.4.5.2 Argentina
    • 5.4.5.3 Rest of South America

6. COMPANY PROFILES AND COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Latsen Technology Limited (Pawfit)
    • 6.1.2 Tractive
    • 6.1.3 FitBark Inc.
    • 6.1.4 Garmin Ltd.
    • 6.1.5 Loc8tor Ltd.
    • 6.1.6 Dogtra
    • 6.1.7 PetPace Ltd.
    • 6.1.8 Mars Incorporated (Whistle Labs Inc.)
    • 6.1.9 Pod Trackers
    • 6.1.10 DogTelligent Inc.
    • 6.1.11 GoPro Inc.
    • 6.1.12 DogTelligent Inc.
    • 6.1.13 Otto Petcare Systems
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Pet Wearable Industry Segmentation

As per the scope of the report, "pet wearables" refer to devices worn on the pet's body to serve various purposes, such as identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety, and security. The pet wearable market is segmented by product (smart collars, smart cameras, smart harnesses, and smart vests), application (identification and tracking, monitoring and control, medical diagnosis and treatment, and other applications), animal type (dogs, cats, and other animals), and geography (North America, Europe, Asia-Pacific, the Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers a value (USD million) for the above segments.

By Product Smart Collar
Smart Camera
Smart Harness and Vest
Other Products
By Application Identification and Tracking
Monitoring and Control
Medical Diagnosis and Treatment
Other Applications
By Animal Type Dogs
Cats
Other Animals
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Pet Wearable Market Research FAQs

What is the current Pet Wearable Market size?

The Pet Wearable Market is projected to register a CAGR of 8.49% during the forecast period (2025-2030)

Who are the key players in Pet Wearable Market?

Dogtra, Fitbark Inc., Mars, Incorporated (Whistle), Loc8tor Ltd. and Garmin Ltd are the major companies operating in the Pet Wearable Market.

Which is the fastest growing region in Pet Wearable Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Pet Wearable Market?

In 2025, the North America accounts for the largest market share in Pet Wearable Market.

What years does this Pet Wearable Market cover?

The report covers the Pet Wearable Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Pet Wearable Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Pet Wearable Industry Report

The global pet wearable market is experiencing robust growth, attributed to increasing awareness among pet owners about their pets' health and safety. Enhancements in technology such as IoT, RFID, and GPS are essential, enriching the functionalities of pet wearables to include features like real-time health monitoring and location tracking. The market segments various products such as smart collars, smart cameras, and smart harnesses, all contributing to the pet wearable market size and its expansion. Notably, pet owners are actively utilizing these wearables to track their pets’ fitness and health metrics, including heart rate, calorie intake, and activity levels, further propelling the pet wearable market growth. The pet wearable market analysis indicates that the market is highly competitive, with numerous key players focusing on product innovation, technological advancements, and forming strategic partnerships to consolidate their positions in the market. For a deeper understanding of market dynamics, current trends, and future projections, stakeholders and potential investors can access a sample of this industry analysis as a free report PDF download.