Pakistan Frozen Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Pakistan Frozen Food Market is segmented by Product category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing Technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into Supermarkets & Hypermarkets, Convenience Stores, Online Channels, and Others.

Market Snapshot

Snapshot
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.8 %

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Market Overview

Pakistani frozen food market is growing at a CAGR of 5.8% during the forecast period (2020-2025).

  • The frozen food market in Pakistan is preliminarily driven by the convenience factor and the rising demand for animal-based products, such as kebab, parathas, meatballs, sausages, etc.  Meanwhile, lack of infrastructure, in terms of efficient cold chain and retail-level inefficiencies, is considered as a major hurdle for the frozen food industry in Pakistan. 
  • Retail marketing of packaged foods is gradually transforming from a large number of convenience stores or grocery stores to supermarkets/ hypermarkets. The modern retail channels, with the wide availability of products across regional/global brands, have gained popularity. These superstores have facilitated the process of distribution, easing the process of multi-channel marketing for frozen food products. 

Scope of the Report

The frozen food market is segmented by category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing Technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into Supermarkets & Hypermarkets, Convenience Stores, Online Channels, and Others. 

By Product Category
Ready-to-eat
Ready-to-cook
Ready-to-Drink
Others
By Product Type
Frozen Fruits & Vegetables
Frozen meat and fish
Frozen-cooked ready meals
Frozen desserts
Frozen Snacks
Others
By Freezing Techniques
Individual quick freezing (IQF)
Blast freezing
Belt freezing
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

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Key Market Trends

Rising Demand for Convenience Food

Robust demand for convenience food in Pakistan has increased, due to major factors, such as growing urbanization, time-pressed schedules, and women joining the workforce. Urban consumers of Pakistan have shown greater interest in products offering greater convenience against higher prices. Thus, the growing preference for convenience over the price is a major driving factor for the growth of frozen foods in Pakistan. The process of economic empowerment has given rise to an affluent middle class, particularly in the metropolitan areas of Pakistan, such as Karachi, Lahore, Faisalabad, Islamabad, and Rawalpindi. The convenience factor associated with freezing is poised to create significant impact spanning different sectors of processed foods and agricultural commodities in Pakistan. Moreover, with an increase in the number of women entering the workforce, the demand for convenient frozen products has hiked exponentially.

Trend 1

Frozen Ready Meal is Expected to Register the Highest Growth Rate

Frozen ready meals are a convenient alternative to cooking and are increasingly preferred by the growing working population in the country. In order to gain consumer's interest by targeting religious beliefs, companies like PK foods, National Foods, and UK Frozen foods, are positioning their frozen ready meal products with claims, such as halal-certified. Another perk associated with frozen meals is that they are free from microbial attacks, thus, becoming an attractive alternative among consumers, boosting sales of the segment. Furthermore, the growing concerns about obesity and other lifestyle-related diseases have urged consumers to pay close attention to nutritional labelling, leading manufacturers to introduce meals with value-added nutrients and claims, such as fewer preservatives, less fat, etc.

Trend 2

Competitive Landscape

K&N’s, Dawn Foods, and Seasons Foods are few players active in the frozen food market in Pakistan. Key players in the market are trying to gain a competitive advantage over other players by introducing innovative product portfolio. Another prominent player in the Pakistani frozen food market is PK Frozen Foods Pvt Ltd.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Category

      1. 5.1.1 Ready-to-eat

      2. 5.1.2 Ready-to-cook

      3. 5.1.3 Ready-to-Drink

      4. 5.1.4 Others

    2. 5.2 By Product Type

      1. 5.2.1 Frozen Fruits & Vegetables

      2. 5.2.2 Frozen meat and fish

      3. 5.2.3 Frozen-cooked ready meals

      4. 5.2.4 Frozen desserts

      5. 5.2.5 Frozen Snacks

      6. 5.2.6 Others

    3. 5.3 By Freezing Techniques

      1. 5.3.1 Individual quick freezing (IQF)

      2. 5.3.2 Blast freezing

      3. 5.3.3 Belt freezing

      4. 5.3.4 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialty Stores

      4. 5.4.4 Online Stores

      5. 5.4.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PK Meat & Food Company

      2. 6.4.2 Multi Food Industries

      3. 6.4.3 Dawn Foods

      4. 6.4.4 McCain Foods

      5. 6.4.5 K&N's

      6. 6.4.6 Icepac Limited

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Pakistan Frozen Food Market market is studied from 2016 - 2026.

The Pakistan Frozen Food Market is growing at a CAGR of 5.8% over the next 5 years.

PK Meat & Food Company, Multi Food Industries, Dawn Foods, McCain Foods are the major companies operating in Pakistan Frozen Food Market.

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