Organic Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Organic Personal Care Market Analysis and is Segmented by Type (Hair Care, Skin Care, Lip Care, Deodorant and Antiperspirant, Bath and Shower, Oral Care, Men's Grooming, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and values in USD million for all the above segments.

Organic Personal Care Market Size

Organic Personal Care Products Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 18.45 Billion
Market Size (2028) USD 26.20 Billion
CAGR (2023 - 2028) 7.27 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Organic Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Organic Personal Care Market Analysis

The Organic Personal Care Products Market size is expected to grow from USD 18.45 billion in 2023 to USD 26.20 billion by 2028, at a CAGR of 7.27% during the forecast period (2023-2028).

Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and dullness, fuel the demand for organic skincare products. On the other hand, consumers consider organic and natural ingredients safer for human health and the environment. Thus, many personal care product companies are replacing synthetic chemicals with natural and organic ingredients. This trend is driving the demand for natural and organic personal care products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, are not harmful to the skin.

This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, the manufacturers in the market are revamping and expanding their product offerings by introducing a wide range of organic skincare products. These organic products contain plant-based, clean-label ingredients, with claims such as being "organic", "vegan", "natural", "chemical-free", and "cruelty-free".

Organic Personal Care Market Trends

This section covers the major market trends shaping the Organic Personal Care Products Market according to our research experts:

Growing Influence of Social Media on the Market

The rapid penetration of the internet, combined with the emergence of retail e-commerce websites and social media platforms, has provided a paradigm shift in organic cosmetic product manufacturing and distribution. Market players are embracing social media marketing to influence customers and encourage advertisers and marketing practitioners to shift their brand conversations to the digital domain. Social media has become an increasingly important platform for brands to showcase their products. Social media posts can reach a wide range of potential customers across the globe and generate buzz, particularly in the organic personal care industry. Leading brands, such as L'Oréal and Estée Lauder, have turned to Facebook, Instagram, and YouTube to educate consumers about the benefits of using organic personal care products, promote product launches, and engage their consumers with tutorials and promotional campaigns.

Furthermore, consumers opting for organic personal care products tend to consider product reviews and other consumers' opinions in the form of recommendations, user comments on social media, posts from expert bloggers, or celebrity endorsements before making their purchase decision. Thus, the growing influence of social media, coupled with digital technological advancements, is likely to augment the growth of the market over the coming years.

Organic Personal Care Products Market: Number of Social Media Users, By Platform, in Millions, India, 2021

Asia-Pacific is the Fastest-growing Market

Asia-Pacific holds great potential in the organic personal care products market. The market witnessed significant demand due to the rising consumer preference for products that are scientifically proven to be organic and contain natural ingredients. According to global certification bodies like "Cosmos" and "Nature", India has emerged as one of the prominent markets for organic personal care products across Asia. This is due to the awareness among consumers regarding the harmful effects of chemicals and synthetic ingredients (like parabens, phthalates, propylene glycol, and formaldehyde) used in personal care products.

Furthermore, the organic hair oil segment is gaining popularity across Asian countries like India, Japan, and China due to rising haircare concerns, with claims such as anti-dandruff prevention and scalp problems. The growing awareness among consumers about scalp issues reflects a huge need for organic and chemical-free scalp care products. The abovementioned factors, coupled with increasing disposable income, the rising number of women in the workforce, and the aging population, drive the organic hair care products market across the region. For example, according to the National Bureau of Statistics of China, in 2021, the annual per capita disposable income of urban households in China amounted to approximately CNY 47,412, an increase from CNY 39,251 in 2018. Hence, the increased personal hygiene awareness, harsh climatic conditions, and the adverse effects of synthetic personal care products are driving the market studied across the Asia-Pacific region.

Organic Personal Care Products Market: Market Size (%), By Geography, Global, 2021

Organic Personal Care Industry Overview

The organic personal care products market is highly competitive, with the presence of regional and global players. L'Oréal SA, Beiersdorf AG, and Korres Natural Products SA are some of the key players dominating the market. Major companies are investing heavily in R&D to introduce organically sourced product ranges in the market to address the growing demand from consumers. Product innovation is the most adopted strategy by key players operating in the market, followed by expansions and mergers and acquisitions.

Organic Personal Care Market Leaders

  1. Beiersdorf AG

  2. The Estée Lauder Companies Inc.

  3. L’Oréal SA

  4. Korres Natural Products SA

  5. Groupe Rocher

*Disclaimer: Major Players sorted in no particular order

Organic Personal Care Products Market Concentration

Organic Personal Care Market News

  • January 2022: Good Glamm Group, a South Asian content-to-commerce conglomerate, acquired the majority stake in Organic Harvest, an Ecocert-certified beauty and personal care company in India. A further investment of about USD 10 million is expected to be made by Good Glamm to expand the brand. With this acquisition, Good Glamm Group officially entered the market for organic cosmetics and personal care products.
  • September 2021: The Organic Skin Co. partnered with Growve, a company that specializes in managing and expanding top-tier brands in active lifestyle, beauty and personal care, dietary supplement, health and lifestyle foods, and other sectors.
  • June 2021: SO'BiO étic, the subsidiary of Lea Nature, announced the launch of its organic and natural skin care products in the US market with #SOBiOWhaleChallenge over the social media platform Instagram.

Organic Personal Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Hair Care

      2. 5.1.2 Skin Care

      3. 5.1.3 Lip Care

      4. 5.1.4 Deodrant and Antiperspirant

      5. 5.1.5 Bath and Shower

      6. 5.1.6 Oral Care

      7. 5.1.7 Men's Grooming

      8. 5.1.8 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oréal SA

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 The Estée Lauder Companies Inc.

      4. 6.3.4 Korres Natural Products SA

      5. 6.3.5 The Good Glamm Group

      6. 6.3.6 Groupe Rocher

      7. 6.3.7 The Organic Skin Co.

      8. 6.3.8 Léa Nature Services S.A.S

      9. 6.3.9 L'Occitane Groupe SA

      10. 6.3.10 Oriflame Holding AG

      11. 6.3.11 Idam Natural Wellness Pvt. Ltd (Bella Vita Organic)

      12. 6.3.12 Lotus Herbals Pvt. Ltd

    4. *List Not Exhaustive

**Subject to Availability

Organic Personal Care Industry Segmentation

Personal care products are consumer products used for personal grooming, hygiene, or beautification. 

The organic personal care products market is segmented by type, distribution channels, and geography. By type, the market is segmented into hair care, skin care, lip care, deodorant and antiperspirant, bath and shower, oral care, men's grooming, and other types. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the report provides a detailed analysis of the organic personal care products market in North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

By Type
Hair Care
Skin Care
Lip Care
Deodrant and Antiperspirant
Bath and Shower
Oral Care
Men's Grooming
Other Types
By Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Organic Personal Care Market Research FAQs

The Organic Personal Care Products Market size is expected to reach USD 18.45 billion in 2023 and grow at a CAGR of 7.27% to reach USD 26.20 billion by 2028.

In 2023, the Organic Personal Care Products Market size is expected to reach USD 18.45 billion.

Beiersdorf AG, The Estée Lauder Companies Inc., L’Oréal SA, Korres Natural Products SA and Groupe Rocher are the major companies operating in the Organic Personal Care Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Organic Personal Care Products Market.

Organic Personal Care Products Industry Report

Statistics for the 2023 Organic Personal Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Organic Personal Care Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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