Organic Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global organic personal care products market is growing at a CAGR of 10.1% during the forecast period.

• Organic personal care products have been around for many decades; however, they have gained prominent momentum lately due to greater end-user awareness of product safety and growing concerns about the environment, as a result of the use of conventional cosmetic products. Organic personal care product vendors usually target perfectionists, and brand conscious, brand loyal, and novelty conscious users, who are more likely to choose organic and natural cosmetic products over synthetic products.
• The recent trends in the organic personal care market can be dissected by analyzing the types of cosmetic users and their subsequent behaviors. By product type, the skincare products segment dominates the global personal care products market.

Impact of COVID-19 on the Market:

• COVID-19 has resulted in a devastating impact on the organic persona care products market in two main ways: by directly affecting production and demand, and by creating supply chain and market disruption, especially for natural ingredients.
• The pandemic is likely to accelerate trends that were already shaping the market, such as the rise of the global middle class and the use of e-commerce. Online distributors are recording an increased interest, as home-bound consumers explore retail alternatives. Some personal care-product brands and retailers with inventory and shipment operations ready to scale up are reporting e-commerce sales twice as high as their pre-COVID-19 levels. For instance, Sephora’s US online sales are reportedly up 30 percent versus 2019. Similarly, e-commerce technology and digital marketing company ITCAN, has reported that online orders for skincare and makeup products in Saudi Arabia has soared up to 700% as consumers sought to avoid public places and online orders for skincare rose by 105.37%, with 32.7 % coming from new users, showing a conversion rate of 63.59 %.
• The current situation has also resulted a generation of opportunities for many private players to emerge in the markets, to cater the inflated demand. Furthermore, COVID-19 has led to a major consumer shift, as customers are no more brand loyal in developing countries and are trying new brands in the low-stock environment.