North America Surfactant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers North America Surfactant Market Growth & Companies. The market is divided into four categories: type (anionic surfactant, cationic surfactant, non-ionic surfactant, amphoteric surfactant, silicone surfactant, and others), origin (synthetic surfactant, bio-based surfactant), application (household soap & detergent, personal care, lubricants & fuel additives, industry & institutional cleaning, food processing, oilfield chemicals, agricultural chemicals, textile processing, emul. The market size and forecasts are provided in terms of value (USD million) for all the above segments.

North America Surfactants Market Size

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North America Surfactants Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR > 3.00 %
Market Concentration Low

Major Players

North America Surfactants Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Surfactants Market Analysis

The North American surfactant market is expected to register a CAGR of more than 3% during the forecast period. In 2020, COVID-19 negatively impacted the market. However, the market has now been estimated to have reached pre-pandemic levels and is forecast to grow steadily in the future.

  • During the forecast period, the market is likely to grow because there will be more demand for household surfaces and bio-surfactants.
  • On the other hand, rising environmental concerns related to synthetic surfactants are expected to hamper market growth.
  • In the future, there may be a chance to use it as a lung surfactant for babies with Neonatal Respiratory Distress (NRD) syndrome.
  • Due to the growth of industries like personal care, food processing, and so on, the United States dominated the market in the area.

North America Surfactants Market Trends

This section covers the major market trends shaping the North America Surfactants Market according to our research experts:

Increasing Demand for Household Soaps and Detergents

  • Detergent is usually a mixture of surfactants used mainly for the purpose of cleaning and is available in varying dilutions. Alkylbenzene sulfonates make up detergents. They are chemically similar to soap, but they dissolve better in hard water.
  • Detergents are classified in terms of their ionic properties, namely anionic, cationic, and non-ionic. The soap mentioned in the segmentation deals mainly with washing and laundry applications.
  • The surfactants incorporated in detergents and soaps mix with water and attach themselves to the dirt on clothes and other cleaning surfaces. This helps reduce surface tension and remove dirt from the concerned surface.
  • The major applications of detergents are reflected in household cleaning and fuel additives.
  • In 2021, liquid body wash had the greatest unit sales among soap products in the United States. In 2021, the liquid body wash category generated around 624 million units in multi-outlet sales in the United States.
  • Also, it was followed by liquid hand soap and hand sanitizer, which sold about 402 million units and 254 million units, respectively, in 2021. This is expected to help the market grow a lot during the time period covered by the forecast.
  • So, because of the above factors, the growing demand for soaps and detergents for the home is expected to drive market growth over the next few years.
North America Surfactants Market - Unit Sales, Soap, By Product Category, United States, (in million units), 2021

United States to Dominate the Market

  • The United States is the largest consumer of surfactants in the region. Due to the expansion of the personal care industry, the usage of surfactants has increased over the past few years and is expected to increase further over the forecast period.
  • The food processing industry in the country is expanding, which is expected to augment the use of surfactants. The United States is the hub of North America's food manufacturing and processing plants.
  • Surfactants are used in lubricants and fuel additives. This factor has been driving the increased usage of surfactants in the automotive industry. With the increasing sales of motor vehicles, the demand for lubricants increases, which in turn supports the growth of the surfactants market during the forecast period.
  • According to the Bureau of Economic Analysis (BEA), the United States auto sector sold over 14.9 million light vehicle units in 2021. Out of a total of 14.9 million, approximately 3.3 million vehicles and 11.6 million light truck units were sold at retail.As a result, market growth will be supported during the forecast period.
  • Moreover, consumer spending on soaps and detergents has climbed significantly in the United States. According to the United States Bureau of Labor Statistics, the average yearly expenditures for soaps and detergents in 2021 were USD 80.5 per consumer unit, representing an increase of around 6.5 percent compared to 2020. thus benefiting the market's growth significantly.
  • Due to the above reasons, it is expected that the United States will lead the market during the forecast period.
North America Surfactants Market - Average Annual Expenditure on Soaps and Detergents, Per Consumer Unit, United States, (in USD), 2017-2021

North America Surfactants Industry Overview

The North American surfactant market is fragmented by nature. Some of the major players in the market include Stepan Company, Nouryon, BASF SE, Croda International Plc, and Huntsman International LLC, among others (in no particular order).

North America Surfactants Market Leaders

  1. BASF SE

  2. Huntsman International LLC.

  3. Nouryon

  4. Stepan Company

  5. Croda International Plc

*Disclaimer: Major Players sorted in no particular order

North America Surfactants Market Concentration
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North America Surfactants Market News

  • January 2023: Nouryon introduced Triameen Y12D (an antibacterial active) in the United States market. It enables users to create high-efficiency disinfectants for a number of applications, such as residential, institutional, and industrial applications.
  • August 2022: Huntsman Corporation announced a binding agreement to sell its Textile Effects segment to Archroma, an SK Capital Partners portfolio company.

North America Surfactants Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Demand for Bio-surfactants

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Environmental Concerns Related to Synthetic Surfactants

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION (Market Size in Revenue)

    1. 5.1 Type

      1. 5.1.1 Anionic Surfactant

      2. 5.1.2 Cationic Surfactant

      3. 5.1.3 Non-ionic Surfactant

      4. 5.1.4 Amphoteric Surfactant

      5. 5.1.5 Silicone Surfactant

      6. 5.1.6 Other Types

    2. 5.2 Origin

      1. 5.2.1 Synthetic Surfactant

      2. 5.2.2 Bio-based Surfactant

    3. 5.3 Application

      1. 5.3.1 Household Soap and Detergent

      2. 5.3.2 Personal Care

      3. 5.3.3 Lubricants and Fuel Additives

      4. 5.3.4 Industry & Institutional Cleaning

      5. 5.3.5 Food Processing

      6. 5.3.6 Oilfield Chemicals

      7. 5.3.7 Agricultural Chemicals

      8. 5.3.8 Textile Processing

      9. 5.3.9 Emulsion Polymerization

      10. 5.3.10 Other Applications

    4. 5.4 Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada

      3. 5.4.3 Mexico

      4. 5.4.4 Rest of North America


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share (%) **/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 Ashland

      3. 6.4.3 BASF SE

      4. 6.4.4 CLARIANT

      5. 6.4.5 Croda International Plc

      6. 6.4.6 Dow

      7. 6.4.7 Evonik Industries AG

      8. 6.4.8 GALAXY

      9. 6.4.9 Godrej Industries Limited

      10. 6.4.10 Henkel Corporation

      11. 6.4.11 Huntsman International LLC

      12. 6.4.12 Innospec

      13. 6.4.13 Kao Corporation


      15. 6.4.15 Nouryon

      16. 6.4.16 Procter & Gamble

      17. 6.4.17 Sasol

      18. 6.4.18 Solvay

      19. 6.4.19 Stepan Company

    5. *List Not Exhaustive

    1. 7.1 Usage as Lung Surfactant in Neonatal Respiratory Distress (NRD) Syndrome

**Subject to Availability
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North America Surfactants Industry Segmentation

Surfactants are a class of chemical substances used to reduce the surface tension between various substances, such as two liquids, a gas and a liquid, or a liquid and a solid. It has both hydrophobic and hydrophilic groups. The North American surfactant market is segmented by type, origin, application, and geography. By type, the market is segmented into anionic surfactant, cationic surfactant, non-ionic surfactant, amphoteric surfactant, silicone surfactant, and other types. By origin, the market is segmented into synthetic and bio-based surfactants. By application, the market is segmented into household soap and detergent, personal care, lubricants and fuel additives, industry and institutional cleaning, food processing, oilfield chemicals, agricultural chemicals, textile processing, emulsion polymerization, and other applications. The report also covers the market size and forecasts for the market in three countries across the region. For each segment, the market sizing and forecasts have been done on the basis of revenue (USD million).

Anionic Surfactant
Cationic Surfactant
Non-ionic Surfactant
Amphoteric Surfactant
Silicone Surfactant
Other Types
Synthetic Surfactant
Bio-based Surfactant
Household Soap and Detergent
Personal Care
Lubricants and Fuel Additives
Industry & Institutional Cleaning
Food Processing
Oilfield Chemicals
Agricultural Chemicals
Textile Processing
Emulsion Polymerization
Other Applications
United States
Rest of North America
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North America Surfactants Market Research FAQs

The North America Surfactants Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

BASF SE, Huntsman International LLC., Nouryon, Stepan Company and Croda International Plc are the major companies operating in the North America Surfactants Market.

The report covers the North America Surfactants Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Surfactants Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Surfactants Industry Report

Statistics for the 2024 North America Surfactants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Surfactants analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Surfactant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)