Surfactants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Surfactants Market by Application and is Segmented by Type (Anionic Surfactants, Cationic Surfactants, Non-ionic Surfactants, Amphoteric Surfactants, Silicone Surfactants, and Other Types), Application (Household Soaps and Detergents, Personal Care, Lubricants and Fuel Additives, Industry and Institutional Cleaning, Food Processing, Oilfield Chemicals, Agricultural Chemicals, Textile Processing, Emulsion Polymerization, and Other Applications), and Geography (Asia-Pacific, North America, Europe, South America, and Middle East and Africa). Market sizing and forecasts for each segment have been done on the basis of volume (kilo tons).

Surfactants Market Size

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Surfactants Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 2.55 %
Fastest Growing Market Asia-Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Surfactants Market Analysis

The Surfactants Market size is expected to grow from 18.82 million tons in 2023 to 21.35 million tons by 2028, at a CAGR of 2.55% during the forecast period (2023-2028).

The market was adversely impacted by COVID-19 in 2020 and the first half of 2021. Several countries were forced to go into lockdown, which forced people to minimize the use of personal vehicles, creating a decline in the demand for lubricant and fuel, thus decreasing the demand for fuel additives and surfactants. However, the consciousness regarding personal hygiene and clean surroundings increased during the pandemic, and it remains a major priority despite its retraction. This has stimulated the demand for personal and household cleaning products, thus enhancing the market growth of surfactants.

  • Over the short term, the growing personal care industry and the growing demand for biosurfactants to serve the growing oleochemical market are driving the growth of the surfactants market.
  • Increasing environmental awareness against the use of surfactants is expected to hinder the growth of the market.
  • New inventions in the field of surfactants and the introduction of bio-based surfactants will act as a market opportunity.
  • The Asia-Pacific region is expected to dominate the market, and it is likely to witness the highest CAGR during the forecast period.

Surfactants Market Trends

Anionic Surfactants are Expected to Dominate the Market

  • Anionic surfactants belong to the class of surface-active reagents, in which the head of the surfactant macromolecule remains negatively charged. This allows it to bind to impurities and particles suspended in the liquid.
  • Anionic surfactants account for approximately half of the total share of the surfactants market. A growing focus on environmental regulations is expected to increase the demand for anionic surfactants.
  • Anionic surfactants are widely used for industrial and household cleaning and for pesticide formulations. Of the anionic surfactants, biodegradable linear alkylbenzenesulfonates (LAS) are the most common and can be found in wastewater systems and river water.
  • Anionic surfactants work best to remove dirt, clay, and some oily stains. They work through ionization. When added to water, the anionic surfactants ionize and take a negative charge. The negatively charged surfactants bind to positively charged particles like clay. Anionic surfactants are effective in removing particulate soils.
  • Some of the most-used anionic surfactants are sulfonic acid salts, alcohol sulfates, phosphoric acid esters, alkylbenzene sulfonates, and carboxylic acid salts.
  • the increasing demand for anionic surfactants in cosmetic products, such as skincare and hair care products in personal care applications, owing to their superior characteristics, such as foaming, cleansing, thickening, solubilizing, emulsifying, antimicrobial effects, penetration enhancement, and other special effects, is expected to boost the market demand.
  • The current market demand for environment-friendly alternatives has led to a boost in demand for bio-based anionic surfactants.
Surfactants Market, Revenue CAGR (%), by Type, Global, 2022-2027

Asia-Pacific is Expected to Dominate the Market

  • In Asia-Pacific, China is likely to dominate the market studied. In China, cosmetics and personal care is one of the fastest-growing sectors. Continuous growth in population is another factor fuelling the demand for personal care, soaps, and detergents in the country, which augments the surfactants market.
  • The output from the Chinese chemical industry is essential in various products, including soaps, detergents, cosmetics, etc. There are more than 60 manufacturers of washing, care, and cleaning agents in the country. However, the market studied is dominated by global players like BASF SE and Evonik Industries AG. China is also one of the largest exporters of soaps and detergent products.
  • Moreover, India is one of the largest producers of soaps in the world. The per capita consumption of toilet/bathing soaps in the country is around 800 grams. Around 65% of the Indian population resides in rural areas, and the increasing disposable incomes and growth in rural markets make consumers shift to premium products. This shift is expected to drive the market for surfactants in the country.
  • According to India Brand Equity Foundation, the beauty, cosmetic, and grooming market is is expected to reach USD 20 billion by 2025.
  • Thus, the market for surfactants in the region is expected to witness steady growth during the forecast period.
Surfactants Market -Growth Rate by Region, 2022-2027

Surfactants Industry Overview

The surfactants market is highly fragmented, with the top five companies accounting for a minimal share of the market. Some major players in the market (in no particular order) include Nouryon, Evonik Industries AG, Kao Corporation, BASF SE, and Stepan Company, among others.

Surfactants Market Leaders

  1. Nouryon

  2. Evonik Industries AG

  3. Kao Corporation

  4. BASF SE

  5. Stepan Company

*Disclaimer: Major Players sorted in no particular order

Surfactants Market Concentration
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Surfactants Market News

  • In September 2022, Stepan Company acquired a surfactant manufacturer PerformanX Specialty Chemicals, LLC. This move will strengthen Stepan's position in the surfactants market.
  • In March 2022, BASF launched biosurfactant, which is made from renewable resources and coconut oil. This product is named Plantopon Soy (anionic surfactant), which is a protein derivative from non-GMO soybean.
  • In March 2022, Evonik launched a rhamnolipid biosurfactant REWOFERM RL 100. This is biodegradable and will be manufactured at a facility in Slovakia.

Surfactants Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Demand from the Personal Care Industry in Asia-Pacific

      2. 4.1.2 Growth of the Oleo Chemicals Market

    2. 4.2 Restraints

      1. 4.2.1 Increasing Focus on Environmental Regulations

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

    5. 4.5 Price Analysis

  5. 5. MARKET SEGMENTATION (Market Size in Volume)

    1. 5.1 Type

      1. 5.1.1 Anionic Surfactants

        1. Linear Alkylbenzene Sulfonate (LAS or LABS)

        2. Alcohol Ethoxy Sulfates (AES)

        3. Alpha Olefin Sulfonates (AOS)

        4. Secondary Alkane Sulfonate (SAS)

        5. Methyl Ester Sulfonates (MES)

        6. Sulfosuccinates

        7. Other Types of Anionic Surfactants

      2. 5.1.2 Cationic Surfactants

        1. Quaternary Ammonium Compounds

        2. Other Types of Cationic Surfactants

      3. 5.1.3 Non-ionic Surfactants

        1. Alcohol Ethoxylates

        2. Ethoxylated Alkyl-phenols

        3. Fatty Acid Esters

        4. Other Non-ionic Surfactants

      4. 5.1.4 Amphoteric Surfactants

      5. 5.1.5 Silicone Surfactants

      6. 5.1.6 Other Types

    2. 5.2 Application

      1. 5.2.1 Household Soaps and Detergents

      2. 5.2.2 Personal Care

      3. 5.2.3 Lubricants and Fuel Additives

      4. 5.2.4 Industry and Institutional Cleaning

      5. 5.2.5 Food Processing

      6. 5.2.6 Oilfield Chemicals

      7. 5.2.7 Agricultural Chemicals

      8. 5.2.8 Textile Processing

      9. 5.2.9 Emulsion Polymerization

      10. 5.2.10 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share (%)**/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Arkema

      2. 6.4.2 Ashland

      3. 6.4.3 BASF SE

      4. 6.4.4 Bayer AG

      5. 6.4.5 Cepsa

      6. 6.4.6 Clariant

      7. 6.4.7 Croda International PLC

      8. 6.4.8 DETEN Quimica SA

      9. 6.4.9 Dow Inc.

      10. 6.4.10 Emery Oleochemicals

      11. 6.4.11 Evonik Industries AG

      12. 6.4.12 Galaxy Surfactants

      13. 6.4.13 Geo Speciality Chemicals

      14. 6.4.14 Godrej Industries Limited

      15. 6.4.15 Huntsman International LLC

      16. 6.4.16 Innospec

      17. 6.4.17 Kao Corporation

      18. 6.4.18 KLK Oleo

      19. 6.4.19 Lankem

      20. 6.4.20 Lonza

      21. 6.4.21 Nouryon

      22. 6.4.22 Oxiteno

      23. 6.4.23 P&G Chemicals

      24. 6.4.24 Reliance Industries Ltd

      25. 6.4.25 Sanyo Chemical Industries Ltd

      26. 6.4.26 Sasol

      27. 6.4.27 Sinopec Jinling Petrochemical Co. Ltd (China Petrochemical Corporation)

      28. 6.4.28 Solvay

      29. 6.4.29 Stepan Company

      30. 6.4.30 Sulfatrade SA

      31. 6.4.31 Sumitomo Chemical Co. Ltd

      32. 6.4.32 Taiwan NJC Corporation Ltd

      33. 6.4.33 TENSAC

      34. 6.4.34 YPF SA

    5. *List Not Exhaustive

    1. 7.1 Possible Innovations in the Applications of Specialty Surfactants

    2. 7.2 Expansion of Application Base for Bio-based Surfactants

**Subject to Availability
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Surfactants Industry Segmentation

Surfactants are materials that lower the surface tension between two liquids or between a liquid and a solid. It may act as a wetting agent, emulsifier, foaming agent, or dispersant in products like paints, emulsions, adhesives, inks, biocides (sanitizers), shampoos, toothpaste, firefighting (foams), detergents, insecticides, and others. The surfactants market is segmented by type, application, and geography. By type, the market is segmented into anionic surfactants, cationic surfactants, non-ionic surfactants, amphoteric surfactants, silicone surfactants, and other types. By application, the market is segmented into household soaps and detergents, personal care, lubricants and fuel additives, industry and institutional cleaning, food processing, oilfield chemicals, agricultural chemicals, textile processing, emulsion polymerization, and other applications. The report also covers the market size and forecasts for the surfactants market in 15 countries across major regions. For each segment, the market sizing and forecasts have been done on the basis of volume (tons).

Anionic Surfactants
Linear Alkylbenzene Sulfonate (LAS or LABS)
Alcohol Ethoxy Sulfates (AES)
Alpha Olefin Sulfonates (AOS)
Secondary Alkane Sulfonate (SAS)
Methyl Ester Sulfonates (MES)
Other Types of Anionic Surfactants
Cationic Surfactants
Quaternary Ammonium Compounds
Other Types of Cationic Surfactants
Non-ionic Surfactants
Alcohol Ethoxylates
Ethoxylated Alkyl-phenols
Fatty Acid Esters
Other Non-ionic Surfactants
Amphoteric Surfactants
Silicone Surfactants
Other Types
Household Soaps and Detergents
Personal Care
Lubricants and Fuel Additives
Industry and Institutional Cleaning
Food Processing
Oilfield Chemicals
Agricultural Chemicals
Textile Processing
Emulsion Polymerization
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Surfactants Market Research FAQs

The Surfactants Market is projected to register a CAGR of 2.55% during the forecast period (2024-2029)

Nouryon, Evonik Industries AG, Kao Corporation, BASF SE and Stepan Company are the major companies operating in the Surfactants Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Surfactants Market.

The report covers the Surfactants Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Surfactants Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Surfactants Industry Report

Statistics for the 2024 Surfactants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Surfactants analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Surfactants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)