Sugar Substitutes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Global sugar substitute market is growing at a CAGR of 5.6% during the forecast period (2019-2024).

• The market is mainly growing, owing to the rising awareness of the adverse health effects of sugar that increases obesity and diabetes. However, the intake of the sugar substitutes such as stevia, aspartame, sorbitol, maltitol, neotame, acesulfame, and D-tagatose does not immediately increase blood sugar and also contains low or no calories and does not cause tooth decay or cavities. Therefore, this market is mostly driven by the diabetic patients and the health consciousness of consumers. Also, the support of government organizations and other regulatory bodies have been pressurizing the populace of the sugar substitutes to check the sugar consumptions due to the harmful effects of the sugar.
• The high-intensity sweeteners sector accounts for the largest share owing to its negligible side-effects. On a segmentation front by application, the beverage sector is dominant due to the increasing demand for low-calorie or sugar-free formulations of drinks. Geographically, North America and Europe are the leading countries in the sugar substitute market, and the Asia Pacific and the Middle East and Africa are anticipated to witness rapid growth.
• However, the decreased availability of the sugar substitutes and development of artificial sweeteners have shifted preferences of consumers towards artificial sweeteners and is thus restraining the market.

Scope of the Report

The global sugar substitute market has segmented by origin, which includes natural and artificial/synthetic. Based on type, the market is segmented into high-intensity, low-intensity, and high fructose syrup. Based on the application, the market is segmented into food, beverage, and pharmaceutical. The report further analyses the global scenario of the market, which includes detail analysis on North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

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Key Market Trends

Increased number of obese and diabetic population

Sugar consumption results in the increase in overweight as it immediately increases the blood sugar. OECD, in the year 2015, has surveyed for the prevalence of overweight, including obesity among the adults, and has found it to be significantly high in Europe and North American region as compared to Asian countries. Therefore, these regions have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet’N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.

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