
North America Potato Protein Market Analysis
The North America Potato Protein Market is expected to register a CAGR of 6.07% during the forecast period.
- The potato protein market is a part of the plant protein sector, with the latter growing all over the world. The reason for the market's growth is intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer's end regarding the extraction technique and applications of potato protein.
- Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market.
- The awareness among consumers about potato protein is still quite low. This poses a challenge for the market's growth.
North America Potato Protein Market Trends
Growing Application of Potato Protein in Sports Nutrition
Protein from potato is of relatively high nutritional quality and, therefore, has a high potential for utilization in food products.Potato protein isolates have also been incorporated into sports nutrition and supplements, in order to support muscle synthesis and counter fatigue. For example, in 2013, Genuine Health launched a range of supplements, Activfuel+, Activerecover+, and vegan proteins specifically designed for sports enthusiasts. This in turn, boosting the potato protein market in the region.

United States Holds the Prominent share in the Market
The driving factors for the United States market are the change in consumption patterns and food requirements, and inclination toward vegetarian products for protein sources. The plant protein market is more saturated in the country than other countries, although the new trend of pea and other vegetable proteins is boosting the market growth. Unsuspected by many, this increase is often associated with the effort to eat more protein. But even among the lower-income population, the US protein consumption tends to be excessive. Furthermore, many people do not realize that saturated fat and cholesterol tend to be high in 'high protein' animal foods.

North America Potato Protein Industry Overview
The leading companies are focused on the expansion of their potato protein businesses, in the local and international markets. Avebe and Omega Protein Corporation are among the most active companies, with Avebe having entered two partnerships, one product launch, and one expansion. Omega protein corporation has acquired Bioriginal and Cyvex to enhance its protein ingredient profile.
North America Potato Protein Market Leaders
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Avebe
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Tereos Group
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Agridient
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Agrana
- *Disclaimer: Major Players sorted in no particular order

North America Potato Protein Industry Segmentation
North America potato protein market is segmented by type, application, and geography. Based on type, the market is segmented into potato protein concentrate, potato protein isolate. The market by application, the market is segmented into beverages, snacks & bar, animal nutrition, and others. Further, the market by geography is studied into United States, Canada, Mexico, and Rest of North America.
By Type | Potato Protein Concentrate |
Potato Protein Isolate | |
By Application | Beverage |
Snacks & Bar | |
Animal Nutrition | |
Others | |
By Geography | United States |
Canada | |
Mexico | |
Rest of North America |
Potato Protein Concentrate |
Potato Protein Isolate |
Beverage |
Snacks & Bar |
Animal Nutrition |
Others |
United States |
Canada |
Mexico |
Rest of North America |
North America Potato Protein Market Research FAQs
What is the current North America Potato Protein Market size?
The North America Potato Protein Market is projected to register a CAGR of 6.07% during the forecast period (2025-2030)
Who are the key players in North America Potato Protein Market?
Avebe, Tereos Group, Agridient and Agrana are the major companies operating in the North America Potato Protein Market.
What years does this North America Potato Protein Market cover?
The report covers the North America Potato Protein Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Potato Protein Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Potato Protein Industry Report
Statistics for the 2025 North America Potato Protein market share, size and revenue growth rate, created by Mordor Intelligence⢠Industry Reports. North America Potato Protein analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.