Potato Protein Market
Avebe, one of the leading manufacturers of potato protein launched a new potato protein isolate, named Solanic®100, at Health Ingredients Europe. The product combines a complete amino acid profile with excellent digestibility making it highly suitable for protein enrichment of snacks, breakfast cereals or baked goods.
The global potato protein market was valued at USD XX billion in 2017 and is expected to reach USD XX billion by 2023 at an estimated CAGR of 4.88% during the forecasted period 2018-2023.
The manufacturers are working on the primary engines of growth in ingredient market i.e. health and wellness trend. Among all the functional ingredient, protein ranks very high in terms of future potential because of it unequivocal health benefits as well as the prime requirements in individual’s diet. Potato protein has emerged as one of the most trending segment, owing to growing demand for plant based protein and lifestyle shift towards vegan diets.
The regulations around sourcing, processing, packaging, and labelling are being tightened and varies across the regions, which acts as challenge in the potato protein market growth.
There exists great scope for improvement in protein delivery through further research and development, as there lies an opportunity for potato protein market for condition specific nutrition along with satiety and weight management nutrition.
On the basis of type, the market can be segmented into potato protein isolate and potato protein concentrate. Extracted by specialized technologies, the protein composition of the isolate is said to contain somewhere between 90-95% amino acid concentrations, along with high bioavailability and solubility. This amino acid content exceeds the content in soybean protein isolates and the overall recommended daily nutrition allowances, which have successful applications for sports nutrition.
With growing application in several sector of food and beverage particularly in formulations in beverage, confectionery, baked goods, animal feed products and others; the market is expected to boost at tremendous growth rate.
The other plant protein market (includes hemp seeds, algae, rapeseed, oats, barley, and vegetable protein sources such as beans, and potato) was valued at USD 31.9 million in 2016, at an estimated CAGR of 6.2% during the forecast period (2018-2023).
North America is the major contributor to the market due to the growing consumer awareness on the effects of animal proteins and increasing demand for gluten-free products. With increased demand for functional proteins and consumer health and safety concerns, Europe has the second largest market for potato protein. Asia-Pacific is expected to be the fastest growing region with its rising population, changing lifestyles and investments from multi-national industries.
The companies are promoting the potato protein ingredient as green, safe, healthy, and less costly compared to competitors’ product offering and thus, consumers are ready to pay a premium for it. Some of the prominent players in the market include Avebe, Tereos group, Roquette, AKV Langholt AMBA, Royal Ingredients Group, Meelunie BV, PPZ Niechlow, WPPZ S.A., Kemin Industries, Cyvex Nutrition, Stauber Performance, KMC Ingredient, and Agridient.
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