Potato Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Potato Protein Market is segmented by Type (Potato Protein Concentrate, Potato Protein Isolate), Application (Beverages, Snacks & Bar, Animal Nutrition and others) and Geography.

Market Snapshot

potato protein market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR% (2019 - 2024): 7%
Largest Market: Europe
Fastest Growing Market: Asia-Pacific

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Market Overview

Potato Protein Market is forecasted to reach USD 168.47 million by 2024 growing at a CAGR of 7% during the forecast period (2019 - 2024).

  • Potato protein market is a part of the plant protein sector, with the latter growing all over the world. The reason for the market’s growth are intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer’s end regarding extraction technique and applications of potato protein.
  • Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market. The awareness among consumers about potato protein is still quite low. This poses a challenge for the market’s growth. The market for potato protein experiences moderate competition, with Avebe dominating the market, while there is a presence of a number of regional players.

Scope of the Report

The scope of the market study includes potato protein which includes potato protein concentrate and potato protein isolate. The potato protein market was dominated by the concentrate segment, as a result of the wide application of concentrates in the feed industry. By application, the market is segmented as beverages, snacks & bar, animal nutrition and others. 

Snacks & Bar
Animal Nutrition
Potato Protein Concentrate
Potato Protein Isolate
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Rest of Middle East & Africa

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Key Market Trends

Rising Demand for Vegan Diet

The protein market is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, as well as environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol level and other related issues, as a result of which people are shifting to a vegan source of protein. Increasingly, more people are going vegan to lose weight and improve their health. This trend is a big driver for the valorization and uptake of high value-added products, such as, Solanic’s potato proteins. This increasing inclination toward plant-based diet signals at huge market potential for plant-based protein products.

potato protein market

Growth in Potato Protein Concentrate Revenue

Global potato protein market is dominated by the concentrate segment, as a result of the wide application of concentrates in the feed industry. Moreover, potato protein isolates are still in the development phase, and they find use in food applications. Plant-based protein, being a good source of low cholesterol (as compared to animal protein), has significant applications in sports and energy drinks. Potato proteins are widely used in the food & beverage, nutritional supplements manufacturing, and other related industries. This has led to an increased demand for vegan diet in the North American and European regions, has resurfaced the demand for meat substitutes in the market. Potato protein is commonly used in protein bars, protein shakes, breakfast cereals, processed meats, and meat alternatives in the south American region.

potato protein market

Competitive Landscape

Currently, there are numerous small and big players in the industry. Many of them are  farmer-owned cooperatives. The leading companies are - Avebe, Tereos Group, Kemin Industries Inc., Cyvex Nutrition (Omega Protein Corporation), and AKV Langholt AMBA. The leading companies are focused on the expansion of their potato protein businesses, in the local and international markets. Avebe and Omega Protein Corporation are among the most active companies, with Avebe having entered two partnerships, one product launch, and one expansion. Omega protein corporation has acquired Bioriginal and Cyvex to enhance its protein ingredient profile.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Application

      1. 5.1.1 Beverage

      2. 5.1.2 Snacks & Bar

      3. 5.1.3 Animal Nutrition

      4. 5.1.4 Others

    2. 5.2 Type

      1. 5.2.1 Potato Protein Concentrate

      2. 5.2.2 Potato Protein Isolate

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. Australia

        3. China

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. UAE

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Major Players

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Avebe

      2. 6.4.2 Tereos Group

      3. 6.4.3 Agridient

      4. 6.4.4 Agrana

      5. 6.4.5 PEPEES SA

      6. 6.4.6 Kemin Industries, Inc.

      7. 6.4.7 Omega Protein Corporation

      8. 6.4.8 Roquette Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Potato Protein Market market is studied from 2016 - 2026.

The Potato Protein Market is valued at 7% in 2016.

The Potato Protein Market is valued at Europe in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Avebe, Agrana, Omega Protein Corporation, Tereos Group, Roquette Frères are the major companies operating in Potato Protein Market.

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