Asia-Pacific Potato Protein Market - Growth, Trends, and Forecasts (2017 - 2022)

The Asia-Pacific potato protein market was valued at USD XX billion in 2017 and is projected to reach USD XX billion by 2022 at a CAGR of XX% during the forecasted period 2017-2022. Potato protein is a dry by-product of potato starch, obtained through thermal acidity coagulation, separation, and drying. It is commonly available as a light brown, dry powder and with less than 10% moisture. Potato protein is easily digestible, sustainable, nutritional, and environmental-friendly protein. It also performs various functions like texture, emulsifying, foaming, good solubility, and gelling.

Asia-Pacific is an emerging market for potato protein due to the growing economy of developing nations, increasing population, and rising demand for healthy, nutritious, and gluten-free products. Consumers' inclination towards potato protein is due to its high nutritional value, gluten-free, and non-allergic nature. However, several challenges like low consumer awareness on non-soy proteins and companies' failure in providing evidence for the health claims, which prevent them from advertising the nutritional benefits of the product, act as the major hurdles for the growth of the market.

The market is segmented into potato protein isolate and potato protein concentrate. Potato protein finds its major applications in confectionery, beverages, snacks and bars, pet food, ice creams, and sports nutrition, which accounts for the major share among the others. India and China are the major markets in the Asia-Pacific region due to the consumer preference for low-calorie products and improved lifestyle. To increase their respective market share, companies are concentrating on the development of innovative weight management and sports nutritional products. The market is also observing new entrants who are investing in emerging markets.

Some of the major players mentioned in this report are

• Agridient
• Avebe
• Kemin Industries Inc.
• Roquette
• Stauber Performance Ingredients
• Tereos Syrol

What the Report Offers

• Market analysis for the Asia-Pacific potato protein market, with region-specific assessments and competition analysis on a global and regional scales
• Market definition along with the identification of key drivers and restraints
• Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
• Extensively researched competitive landscape section with profiles of major companies along with their market share
• Identification and analysis of the macro and micro factors that affect the Asia-Pacific potato protein market on the global and regional scale
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
• A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
• Insights on the major countries/regions in which this industry is growing and to also identify the regions that are still untapped