The Asia-Pacific potato protein market was valued at USD XX billion in 2017 and is projected to reach USD XX billion by 2022 at a CAGR of XX% during the forecasted period 2017-2022. Potato protein is a dry by-product of potato starch, obtained through thermal acidity coagulation, separation, and drying. It is commonly available as a light brown, dry powder and with less than 10% moisture. Potato protein is easily digestible, sustainable, nutritional, and environmental-friendly protein. It also performs various functions like texture, emulsifying, foaming, good solubility, and gelling.
Asia-Pacific is an emerging market for potato protein due to the growing economy of developing nations, increasing population, and rising demand for healthy, nutritious, and gluten-free products. Consumers' inclination towards potato protein is due to its high nutritional value, gluten-free, and non-allergic nature. However, several challenges like low consumer awareness on non-soy proteins and companies' failure in providing evidence for the health claims, which prevent them from advertising the nutritional benefits of the product, act as the major hurdles for the growth of the market.
The market is segmented into potato protein isolate and potato protein concentrate. Potato protein finds its major applications in confectionery, beverages, snacks and bars, pet food, ice creams, and sports nutrition, which accounts for the major share among the others. India and China are the major markets in the Asia-Pacific region due to the consumer preference for low-calorie products and improved lifestyle. To increase their respective market share, companies are concentrating on the development of innovative weight management and sports nutritional products. The market is also observing new entrants who are investing in emerging markets.
Some of the major players mentioned in this report are
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