The North America malt ingredient market is expected to grow at a CAGR of XX % during the forecast period of 2017–2022. The market, estimated at USD XX billion as of 2016, is projected to reach USD XX billion by 2022. Malt is commercially known as the primary ingredient for beer production, which is obtained from the kiln, dried germinated cereals. Malt ingredients are also used in the food industry as food additives, which impart desirable flavor and color to the finished product.
Malt ingredient market has been dominantly driven by the huge demand from the brewery industry, especially the growing consumer trend for craft beer. In the US, craft beer is a growing segment, which makes up most of the breweries in the country. Consumers in the US are increasingly moving toward craft beer due its better taste, brewing techniques, and innovations. An increase in the consumption of malt beer and malt-based nutritional dairy products is the key driver for malt ingredients market in North America. The region promotes the traditional beer style and domestic beer production by small-scale. The increasing popularity of craft beer is one the key factors driving the market’s growth. Craft beer is brewed using traditional ingredients such as malt and has a better taste than ordinary beer. Introduction of new products such as gluten-free malt, especially in the bakery industry, has further driven the market. Health-conscious consumers are looking for a clean label, food quality and safety. Malt ingredients are used in bakery and confectionery products as they impart color and flavor to finished products. The major opportunities are the increasing demand for all natural food products and the rising demand for ready-to-eat and packaged foods in North America.
The market has been segmented by ingredient type, source type, application type, commercial grade type and by geography. Malt produced from malting grains is available in various forms such as malt, malt flour, dried malt extract, liquid malt extract, kibbled malt, malt flakes, malt vinegar, malt syrup and others. Malt and malt flour hold the largest share of the market due to their direct consumption for beer, whisky and beverages manufacturing. Alcoholic beverage industries have a direct contract with the malt suppliers for two-row, four-row, and six-row malt grains or for malt flours which create an unbeatable demand in the market. Barley holds the largest market share due to its preferable malt consumption in the beverage industry. It has unique enzyme property that makes it dominant over other grains. However, oats and rye are the fastest-growing segments due to their nutritional profile and increasing application in various flavored food products. Malt has several end applications such as in brewery, distillery, bakery, cereals, confectionery, non-alcoholic beverages and others such as snacks, savories, etc. Brewery application consumes more than 90% of the malt and has dominated the market share. By the commercial grade type, the malt market is segmented into standard malt and specialty malt.
The North America malt ingredient market is segregated into the United States, Canada, Mexico and others. The United States dominates the market with its massive production of brewery and malt products. Canada is the world's second-largest exporter of malt, with export sales averaging 500,000 tons, annually. With the increasing packaged food and non-alcoholic beer consumption, the malt ingredient market is expected to grow at a healthy rate in North America.
The North America market for malt ingredients is highly fragmented and is characterized by the presence of large and small vendors. The market is highly competitive, with all players competing to gain a greater market share. Vendor performance in the malt ingredients market may be impacted by the changing consumer spending pattern and preferences due to an increase in the disposable incomes and changing lifestyles. The vendors compete on numerous factors such as price, quality, product differentiation, distribution, and promotion.
The major companies in the market are:
Products designed based on the malt flavor, and kibbled malt in various food products hold the future spotlight. Companies are focusing on different flavored malt beverage products such as - fruit flavored malt beverage targeting especially female consumers. Wild flavors and specialty ingredients in beer mix and malt beverage are the growing opportunities for the market. Moreover, in developing regions, the introduction of healthier products made from malt such as malt energy drink, has been a targeted product for the market.
Key Deliverables in the Study