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The North America Green Data Center Market is expected to grow at a CAGR of 8.55% over the forecast period 2021-2026.
- North America will account for a significant growth rate during the forecasted period. According to the data center map, there are 1975 colocation data centers in three countries, namely, the United States, Canada, and Greenland in North America, with the United States having 1,800 data centers.
- The market is fuelled by the increasing demand for high-performance virtual switches and virtual machines and next-generation virtualization, enabling organizations to install software-oriented virtual application delivery control. Also, the expansion of mobile broadband, growth in big data analytics, and cloud computing are driving the demand for new data center infrastructures.
- The data center industry is witnessing rapid growth, and it is focusing on efficiency and maximum uptime in the region. For instance, according to the CloudScene, there are 2,670 Data Centers in the United States as of 2021.
- It's easy to focus only on cybersecurity when using digital technologies like cloud computing and the like. However, there is a physical component to security in data centers, particularly when it comes to authorization and access. The improper individual in charge of a physical server might cause enormous chaos. When only one of those routes is difficult enough, a data center provider must concentrate on both aspects of security. Things become even more problematic when you consider that most data centers are operated remotely. In the event of a breach or security issue, sophisticated monitoring technologies can assist with forensic investigation, allowing the offender to be identified promptly.
- The outbreak of COVID-19 has disrupted data center building in the region, with the launch of numerous new facilities delayed for three months due to a severe shortage of manpower and parts. The development of a USD 750 million data center in Alabama, for example, has been halted due to the COVID-19 outbreak.
Scope of the report
A green data center, also known as a sustainable data center, is a data center that uses energy-saving technologies. They don't have any outdated systems (such as dormant or underutilized servers) and make use of newer, more efficient technologies. It's a data storage, management, and dissemination facility with mechanical, lighting, electrical, and computer systems that are built for maximum energy efficiency and low environmental effect.
North America Green Data Center Market is segmented by Services (System Integration, Monitoring Services, Professional Services), Solutions (Power, Servers, Management Software, Networking technologies, Cooling), Users (Colocation, Cloud services), Industry.
Key Market Trends
Hyper-converged infrastructure will drive the market
- Hyper-converged infrastructure (HCI) is a software-defined IT infrastructure that virtualizes all aspects of traditional "hardware-defined" systems. In order to reduce data centre complexity and boost scalability, hyper-convergence combines storage, processing, and networking into a single system. Hyper-convergence began to be seen as a more feasible option to the traditional data centre by businesses in the region.
- HCI has a number of advantages. Process data where it's captured for more efficiency,everything is on standard servers, thus the infrastructure is simple, it's simple to administer because it's centralised and doesn't require any complicated setup.
- Due to a rapid growth in the adoption of digital transformation among firms, the pandemic has in some ways ushered in a revolution in terms of operations. This has benefited data centres indirectly because more firms are choosing data centres over localised server rooms. Hyperconverged Infrastructure (HCI) is assisting these firms in benefiting from the modernization of application deployment and cloud service delivery in data centres as well as individual organisations, despite the present global paradigm shift in the way business is performed.
- Traditional three-tier architecture is costly to construct, complex to manage, and difficult to scale, therefore implementing HCI will aid in maintaining control, lowering costs, and ensuring security. The Array vAPV virtual application delivery controllers (ADC) and vxAG virtual secure access gateways (SSL VPN) are ideal for applications and other workloads running on hyperconverged infrastructures, providing integrated networking and security functions that are critical to delivering a quality user experience and realising the full benefit of HCI in the enterprise data centre.
- Separate storage silos with unique layers of servers and specialised networking spanning the compute and storage silos make up a classic data centre configuration. This worked before the cloud, but it's too inflexible for the cloud. HCI dramatically reduces the time and cost of managing data and delivering apps by significantly simplifying data centre architectures and operations.
- HCI allows users to combine compute, network, and storage into a single box, allowing them to scale their solution rapidly and simply without experiencing any downtime. Whether they have 1,000 nodes or three nodes per site across 1,000 sites, whether they have 40 terabytes of data or 40 petabytes of data, they may start small and grow progressively larger while maintaining a consistent operating model experience. They have regular software updates and don't have to retrain their employees because the toolset remains the same.
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Focus on Energy Efficiency
- According to the International Energy Agency, data centers absorb 1% of all worldwide electricity, and by 2025, they will consume 1/5 of the world's power supply. The majority of the energy consumption is for powering the servers, but they also generate heat and must be cooled. HVAC and cooling systems are required to cool the entire system, which necessitates the use of additional power. As a result, to reduce power usage and carbon footprint, energy-efficient systems and technology are necessary.
- We need to take a rigorous, holistic approach to the design and operation of data centers that address cooling, energy consumption, and waste if we are to construct truly green data centers that bring concrete advantages for the environment. As cloud migration becomes more popular, three important aspects must be considered: (i) Energy-efficient servers – Installing servers designed with minimal power consumption in mind, (ii) More effective cooling solutions – Reconfiguring existing systems based on the analysis of collected environmental data (iii) Optimised hardware refresh cycles – Reducing toxic waste through life cycle assessment and refresh cycle optimization of all data centers hardware components.
- Green Data Centers are in charge of making optimum use of computer resources while also being environmentally friendly. In data centers, low-power servers are more energy-efficient than traditional servers. They employ smartphone computing technology, which aims to strike a balance between performance and energy usage. Large IT companies like Dell and Hewlett-Packard introduced the first low-power servers in 2012. Low-power servers, when used correctly, can be far more efficient than traditional servers. They have the potential to improve data-center efficiency by lowering power usage and cooling facility running costs.
- Green data centers in the United States can apply to become accredited. The Leadership in Energy and Environmental Design (LEED) grading system is the most extensively utilized green building rating system (LEED). It was created by the United States Green Building Council and is accessible in a variety of categories. Data centers may be awarded a silver, gold, or platinum certification based on their ratings. Platinum certification is given to data centers that have the greatest level of environmental responsibility and resource efficiency.
- Energy Star's National Data Center Energy Efficiency Information Program, which is part of a project by the US Environmental Protection Agency and the US Department of Energy, may also certify data centers. The program verifies the energy efficiency of buildings and consumer products. Energy Star certification is only given to data centers that perform in the top 25% of all data centers in terms of energy efficiency.
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The North America Green Data Center Market is fragmented in nature as vendors are adopting inorganic growth strategies such as strategic partnerships and mergers and acquisitions to expand the market foothold. Key players are IBM, Cisco Systems, Inc., Dell Technologies Inc., etc.
- In October 2021, Microsoft partnered up with the University of Washington's Carbon Leadership Forum (CLF) to investigate the feasibility of employing mushrooms, algae, agricultural waste, and other materials to develop structures that can store carbon and data.
- By the end of 2020, the US data center building pipeline had reached near-record levels, reaching 611.3 megawatts, with North Virginia accounting for half of that, at 326MW — a 400% increase over 2019.
- In April 2020, In the event of a scarcity, Procurri LLC had announced measures to assist businesses in obtaining data center equipment at a lower cost. The corporation recently said that shipments at its Atlanta distribution center had increased significantly.
- In March 2020, Mellanox Technologies released the SN4000 Ethernet switches for next-generation data centers. The new SN4000 platforms are available in a variety of form factors, with up to 32 400GbE ports, 64 200GbE ports, and 128 100/50/25/10GbE ports. If adopted in the near future, this will aid the region's networking technology market's growth.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitute Products
4.3 Industry Value Chain Analysis
4.4 Impact of COVID-19 on the Market
4.5 Industry Regulation and Policies
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand for Data Storage
5.1.2 Focus on Energy Efficiency
5.2 Market Restraints
5.2.1 Higher Initial Investments
6. MARKET SEGMENTATION
6.1 By Service
6.1.1 System Integration
6.1.2 Monitoring Services
6.1.3 Professional Services
6.1.4 Other Services
6.2 By Solution
6.2.3 Management Software
6.2.4 Networking Technologies
6.2.6 Other Solutions
6.3 By User
6.3.1 Colocation Providers
6.3.2 Cloud Service Providers
6.4 By Industry Vertical
6.4.2 Financial Services
6.4.4 Telecom and IT
6.4.5 Other Industry Verticals
7. COMPETITIVE LANDSCAPE
*List Not Exhaustive
7.1 Company Profiles
7.1.1 Fujitsu Ltd
7.1.2 Cisco Technology Inc.
7.1.3 HP Inc.
7.1.4 Dell EMC Inc.
7.1.5 Hitachi Ltd
7.1.6 Schneider Electric SE
7.1.7 IBM Corporation
7.1.8 Eaton Corporation
7.1.9 Emerson Network Powers
7.1.10 GoGrid LLC
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The NA Green Data Center Market market is studied from 2019 - 2026.
What is the growth rate of NA Green Data Center Market?
The NA Green Data Center Market is growing at a CAGR of 8.55% over the next 5 years.
Who are the key players in NA Green Data Center Market?
Cisco Systems, Inc., Hewlett Packard Enterprise, Dell Inc., IBM, Emerson Network Power are the major companies operating in NA Green Data Center Market.