Green Data Center Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Green Data Center Market is segmented by Service (System Integration, Monitoring Service, and Professional Service), Solution (Power, Servers, Management Software, Networking Technologies, Cooling, and Other Solutions), User (Colocation Providers, Cloud Service Providers, and Enterprises), Industry Vertical (Healthcare, Financial Services, Government, Telecom & IT, and Other Industry Verticals), and Geography.

Market Snapshot

Green Data Center Market Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 23.01 %
Green Data Center Market Major Payers

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Market Overview

The green data center market was valued at USD 53.19 billion, in 2020, and is expected to reach a value of USD 181.91 billion, by 2026, registering a CAGR of 23.01 %, during the forecast period (2021 - 2026). The concern regarding growing percentage of energy consumption by data centers, over the years, has alerted the governments globally, to regulate energy consumption, which is the primary factor for driving the green data center market.

  • As cloud computing becomes more energy efficient and increasingly relies on renewable sources, other industry verticals such as manufacturing, transportation, and buildings are expected to turn to green data centers to reduce their own emissions. For instance, a car manufacturer has the opion to outsource all of its in-house computing to zero-emission data centers.
  • According to Huawei, the global estimate of data center demand is expected to increase by 3 to 10 times, by 2030. Green data center, which provides effective and eco-friendly solutions, in terms of data storage and reduction in energy consumption, is expected to witness great demand, owing to the positive outlook of the data center storage needs and new constructions, which has been brought about, due to the regulations and the anticipated rise in need to reduce the operational expenditure.
  • Moreover, due to rise of artificial intelligence, machine learning, big data, and the Internet of Things, the data centers’ global electricity consumption will continue to increase, which is amother driving factor for green data centers.
  • Despite the long-term savings and ROI, the renewable energy data centers have a high cost of the initial investment. A green data center solution consists of green power and cooling infrastructure solutions, coupled with energy-efficient equipment and management system, which are the factors driving the demand for green data center, over the other data centers.
  • COVID-19 is expected to drive the demand for green data centers. This is due to factors such as acceleration of cloud data center services, growing relaince on data center automation, driving up of hardware reuse as a primary challenge, greater remarketing of data center hardware and increased environmental awareness due to COVID-19.

Scope of the Report

A green data center is a repository for the storage, management, and distribution of data, in which the mechanical, electrical, lighting, and computer systems are designed, to provide maximum energy efficiency and minimum environmental impact. The construction and operation of a green data center includes advanced technologies and strategies.

System Integration
Monitoring Service
Professional Service
Other Services
Management Software
Networking Technologies
Other Solutions
Colocation Providers
Cloud Service Providers
Industry Vertical
Financial Services
Telecom and IT
Other Industry Verticals
North America
Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Power Segment to Hold a Significant Market Share

  • Green data centers are basically designed, to obtain maximum energy efficiency and have a minimum environmental impact. Greater energy efficiency is the primary need, as these data centers’ power consumption and cooling issues are two of the biggest issues faced by organizations, across the world.
  • Controlling these types of operational costs have become necessary to optimize the business processes, and to remain competitive in the market.
  • Power is a significant part of the green data center investments. Both low-power solutions and efficient solutions help organizations, to meet their desired objectives. Data center energy costs have exceeded the overall investments in equipment rooms and auxiliary devices.
  • However, results from recent researches have shown that this trend is slowing down, due to the effective green efficiency measures taken up in mature markets of the United States and Europe.
  • With the increasing electricity usage, increased billings, and increasing emissions of CO2 from these data centers, the need for green data centers is set to increase, thereby, driving the market forward.
Green Data Center Market Trends

North America Occupies the Largest Market Share

  • The North American region holds the largest share in the green data center market, owing to the presence of a large number of services and software providers, which also drive the market forward. According to the Department of Energy, data centers account for about 2% of all electricity use in the US.
  • With the expansion of mobile broadband, the emergence of 5G, growth in Big Data analytics, and cloud computing, are the primary factors driving the demand for new data center infrastructures, in this region.
  • North America, comprising of a considerable amount of data centers, and a large number of enterprises switching from hardware to software-based services, is expected to impact the market significantly, and be a lucrative market for data center transformation. Microsoft, Amazon and Facebook, all have pledged to convert their data centers into green data centers in the near future. 
  • The North American region also contributes substantially to the global data center requirements from the IT, BFSI, retail, and healthcare industries. In addition, data center service providers in the region are prompted to manage their operating costs, as the region seems to be a lucrative market, considering the number of data centers and their expansions.
Green Data Center Market Growth

Competitive Landscape

The green data center market is highly competitive, owing to the presence of many players in the market, running their business, domestically and internationally. The market appears to be moderately concentrated. The key strategies adopted by the major players are product innovation and mergers and acquisitions. Some of the major players in the market are Cisco Technology Inc., IBM Corporation, Dell EMC Inc., Fujitsu Ltd, among others.

  • February 2020 - Google announced that that its data centers are twice as energy efficient as a typical enterprise data center, due to more than a decade worth of work spent on improving their energy usage and cooling. It is the world's largest corporate purchaser of renewable energy. 
  • September 2019 - Delta Electronics signed a contract with HTC-ITC, a subsidiary of Hanoi Telecom, to build Vietnam's first 2N (two times the amount required for operation) Tier 3 Uptime (99.982% uptime) certified data center at HTC building in Hoa Lac High Tech Zone, a Data Center in Hoa Lac. The new data center will operate according to Tier 3 standards of Uptime Institute, the world's most prestigious data center certification organization.
  • September 2019 - Digiplex started building two new green data centers near Oslo, Norway. The new facilities will have a combined size of 8,500 square meters, and maintain the company’s modular design principles, as well as its air-to-air cooling system. The new green facilities are scheduled to be operational before the end of 2020.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Demand for Data Storage

      2. 4.3.2 Focus on Energy Efficiency

    4. 4.4 Market Restraints

      1. 4.4.1 Higher Initial Investments

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Service

      1. 5.1.1 System Integration

      2. 5.1.2 Monitoring Service

      3. 5.1.3 Professional Service

      4. 5.1.4 Other Services

    2. 5.2 Solution

      1. 5.2.1 Power

      2. 5.2.2 Servers

      3. 5.2.3 Management Software

      4. 5.2.4 Networking Technologies

      5. 5.2.5 Cooling

      6. 5.2.6 Other Solutions

    3. 5.3 User

      1. 5.3.1 Colocation Providers

      2. 5.3.2 Cloud Service Providers

      3. 5.3.3 Enterprises

    4. 5.4 Industry Vertical

      1. 5.4.1 Healthcare

      2. 5.4.2 Financial Services

      3. 5.4.3 Government

      4. 5.4.4 Telecom and IT

      5. 5.4.5 Other Industry Verticals

    5. 5.5 Geography

      1. 5.5.1 North America

      2. 5.5.2 Europe

      3. 5.5.3 Asia Pacific

      4. 5.5.4 Latin America

      5. 5.5.5 Middle East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Fujitsu Ltd

      2. 6.1.2 Cisco Technology Inc.

      3. 6.1.3 HP Inc.

      4. 6.1.4 Dell EMC Inc.

      5. 6.1.5 Hitachi Ltd

      6. 6.1.6 Schneider Electric SE

      7. 6.1.7 IBM Corporation

      8. 6.1.8 Eaton Corporation

      9. 6.1.9 Vertiv Corporation

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Green Data Center Market market is studied from 2018 - 2026.

The Green Data Center Market is growing at a CAGR of 23.01% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Cisco Technology Inc., IBM Corporation, Dell EMC Inc., Fujitsu Ltd, Hitachi Ltd are the major companies operating in Green Data Center Market.

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