Superfood Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Superfood Market Manufacturers and is segmented by Type (Fruits, Vegetables, Grains and Cereals, Herbs, and Roots); by Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores, and Other Distribution Channels), and By Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Superfood Market Size

Superfoods Market Summary
share button
Study Period 2018 - 2028
Market Size (2023) USD 165.52 Billion
Market Size (2028) USD 269.5 Billion
CAGR (2023 - 2028) 10.24 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Superfoods Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Superfood Market Analysis

The Superfoods Market size is expected to grow from USD 165.52 billion in 2023 to USD 269.50 billion by 2028, at a CAGR of 10.24% during the forecast period (2023-2028).

The popularity of “Super” ingredients, often called ‘superfoods', 'superfruits', or ‘super grains has increased significantly over the recent past with product launches, as consumers are inclined more toward natural and wholesome ingredients. For instance, Quinoa exhibits high nutrient and antioxidant value that aids in reducing free radicals and preventing several diseases. These products have superior nutritional value, as they are rich sources of polyphenols, antioxidants, vitamins, and minerals. The market studied is driven by consumer preference toward functional and health-based naturally derived products. The popularity of ‘super' products is used by food and drink manufacturers globally, triggering the demand for these nutritional products.

These days people have sedentary lifestyles. Therefore, diseases like obesity, diabetes, and heart-related conditions are very common because people prefer their food to be low-calorie and highly nutritious, which is why consumers prefer superfoods over regular food. Considering all these problems, market players provide products that benefit all consumers. For instance, in March 2021, Ocean Spray launched Fruit Medley, a dried fruit blend with many benefits like an immunity blend, fiber blend, and probiotic blend. Besides this, vigorous marketing strategies, promotions, and the influence of celebrities are also driving the market. But the high cost of raw materials is expected to restrain the market.

Superfood Industry Segmentation

Superfoods are foods that have a very high nutritional density. This means they provide a substantial amount of nutrients and very few calories. They contain a high volume of minerals, vitamins, and antioxidants. The market is segmented by type, distribution channel, and geography. Types, such as fruits, vegetables, grains and cereals, herbs and roots, and other types segment the superfoods market. The other category types include organic and raw cacao, spirulina, chlorella, etc. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, online channels, convenience stores, traditional grocery stores, and other distribution channels. It also analyzes the superfoods market in emerging and established regions, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.​ For each segment, the market sizing and forecasts have been done based on value (in USD million).

Grains and Seeds
Herbs and Roots
Other Types
Distribution Channel
Supermarkets/ Hypermarkets
Online Channels
Traditional Grocery Stores
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Superfood Market Trends

This section covers the major market trends shaping the Superfoods Market according to our research experts:

Increasing Health and Wellness Trend

Consumers have become more conscious of personal well-being and aim to improve it proactively through healthy living rather than conventional medicines. This increased health awareness associated with consumer willingness to experiment has led to the exposure of superfoods that allow manufacturers to produce various products, including superfood ingredients. For instance, in August 2021, Del Monte launched a fruit cup with added benefits like easy digestion, antioxidants, and hydration energy. The fruit cup is available in four new flavors. The fruit cup is made with real fruit juice with no added sugar or artificial sweeteners.

There is an increasing demand for plant botanicals or extracts, owing to their positive impact on the heath. Thus these product offers consumers a substantially high amount of nutrients with a minimum intake of calories. Different super grains like amaranth, quinoa, oats, and many more gives various health benefits. It plays an instrumental role in prolonging the lifespan and minimizing the risk of chronic diseases while contributing to a healthier diet. Superfoods increase the metabolic rate, prevent cardiovascular diseases and diabetes, and boost weight loss. They can be an alternative to gluten foods as well. Thus, the growing number of new product launches in different industries like food, beauty, personal care, health and hygiene, drink, and pet is one of the key trends that will gain traction in the superfood industry.

Superfoods Market- Quinoa Imports of United States, in Million Kilograms, 2018-2021

North America is Holding a Prominent Share in the Superfoods Market

Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health, and values. The United States Food and Drug Administration (USFDA) announced that food manufacturers could now carry a qualified health claim on foods that contained omega-3 EFAs that linked omega-3 consumption with reduced risk of coronary heart disease.​ The market players are constantly innovating new products with nutritional benefits and convenience, which is why the market is growing. Furthermore, extensive R&D activities and the advent of new monitoring technologies are expected to drive the market for superfoods in this developed region. For instance, in September 2021, Del Monte launched new Riced Veggies under its Veggieful brand. The Riced Veggies are ready-to-cook and are available in five different variations. Each bag of Veggieful Riced Veggies contains over three servings of vegetables per bag, 5 to 10 grams of carbs, and 50-80% fewer calories than prepared white rice.

Superfood Market: Market Size (%), By Geography, Global, 2021

Superfood Industry Overview

The superfoods market is highly competitive, with various regional and small players. These companies have collaboration and partnerships mostly in the form of co-operatives with farmers worldwide, which has made the process of sourcing and procuring ingredients easier, thus, boosting the growth of the superfoods market. There is a wide range of private-label brands, particularly the supermarket/hypermarkets chains in developed markets and traditional grocery stores/convenience stores/specialty retail stores/health stores in developing economies. Some of the prominent companies in the superfoods market include Sunfood, Supernutrients, Nestle, Nature's Superfoods LLP, OMG Superfoods, Aduna Ltd, and Navitas Natural.

Superfood Market Leaders

  1. Sunfood

  2. OMG! Organic Meets Good

  3. Suncore Foods Inc.

  4. Impact Foods International Ltd.

  5. Naturya Bath

*Disclaimer: Major Players sorted in no particular order

Superfoods Market Concentration

Superfood Market News

  • In September 2022, Mannatech Incorporated, a global health, and wellness company launched Superfood Greens and Reds products. The company produced superfoods with a combination of 20 other phytonutrients from vegetables, fruits, and other plants.
  • In November 2021, Naturya unleashed a slice of added value and practical superfood innovations like Chia Pudding, combining ground and whole Chia seeds and real fruit powders. It helps in immunity, protects against oxidative stress, and balances cholesterol levels.
  • In June 2021, Rritual Superfoods Inc announced the launch of the company's premium brand of functional superfoods in CVS stores, one of the largest drugstore chains in the United States. It plans to have 1,500 locations open by the end of 2021

Superfood Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Fruits

      2. 5.1.2 Vegetables

      3. 5.1.3 Grains and Seeds

      4. 5.1.4 Herbs and Roots

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Online Channels

      3. 5.2.3 Traditional Grocery Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Sunfood

      2. 6.3.2 Nature's Superfoods LLP

      3. 6.3.3 OMG! Organic Meets Good

      4. 6.3.4 Suncore Foods Inc.

      5. 6.3.5 Superlife Co. Pte Ltd

      6. 6.3.6 Raw Nutrition

      7. 6.3.7 Barleans

      8. 6.3.8 Aduna Ltd

      9. 6.3.9 Del Monte

      10. 6.3.10 Impact Foods International Ltd

      11. 6.3.11 Naturya Bath

      12. 6.3.12 Anthony's Goods

      13. 6.3.13 Mannatech Incorporated

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Superfood Market Research FAQs

The Superfoods Market size is expected to reach USD 165.52 billion in 2023 and grow at a CAGR of 10.24% to reach USD 269.5 billion by 2028.

In 2023, the Superfoods Market size is expected to reach USD 165.52 billion.

Sunfood, OMG! Organic Meets Good, Suncore Foods Inc., Impact Foods International Ltd. and Naturya Bath are the major companies operating in the Superfoods Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Superfoods Market.

Superfood Industry Report

Statistics for the 2023 Superfood market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Superfood analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!