Superfoods Market - Growth, Trends and Forecast (2020 - 2025)

Global Superfoods market is segmented by Type (Fruits, Vegetables, Grains and Cereals, Herbs and Roots), by Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, and Convenience Stores), and Geography.

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

5.1 %

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Market Overview

The superfoods market is projected to grow at a CAGR of 5.1% during the forecast period.

  • The popularity for 'superfoods', such as superfruits and super grains has increased significantly over recent years with product launches, as consumers are inclined more toward natural and wholesome ingredients. 
  • Quinoa is one of those most used super grains which exhibit high nutrient and antioxidant value that aids in reducing free radicals and prevent several diseases.

 

Scope of the Report

The superfoods market is segmented by type, as fruits, vegetables, grains and cereals, herbs and roots, and other types. The other types category includes organic and raw cacao, spirulina, chlorella, etc. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, online channel, convenience stores, traditional grocery stores, and other distribution channels. The other distribution channels include health stores, kiosks, etc.

By Type
Fruits
Vegetables
Grains and Seeds
Herbs and Roots
Other Types
By Distribution Channel
Supermarkets/ Hypermarkets
Online Channels
Traditional Grocery Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Clean-label and Naturally Derived Products

With the growing interest of consumers in identifying the ingredients present in the food and beverages they consume, the market growth for clean-label ingredients has been triggered. This is due to concerns about the long-term effects of the ingredients used in food and beverages, in terms of nutrition content and its impact on well-being and environmental sustainability. According to a survey conducted by Ingredion, nearly 80% of consumers in Asia-Pacific are concerned about the long-term impacts of artificial ingredients on their health, and 70% of consumers are aware of every ingredient in their food. This leads to continuous new product launches with a strong positioning for superfoods. 

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North America Leading the Market

Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health, and values. These foods are for purported extraordinary nutritional and/or medicinal values, natural qualities, associations with exotic or pristine places of origin, and histories of traditional or indigenous use. The United States Food and Drug Administration (USFDA) announced that food manufacturers could now carry a qualified health claim on foods that contained omega-3 EFAs that linked omega-3 consumption with reduced risk of coronary heart disease. The American Heart Association recommends fish consumption, as well as the inclusion of omega-3-rich foods and oils (such as soybean, canola, walnut, and flaxseed) in the diet to prevent heart diseases. However, with time, plant sources of omega-3 EFAs, such as chia seeds, are gaining popularity, owing to their easy corporation in convenience and functional foods and neutral taste, by large.

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Competitive Landscape

The superfoods market is highly fragmented, with various regional and small players. These companies have collaboration and partnerships mostly in the form of co-operatives with farmers across the world, which has made the process of sourcing and procuring ingredients easier, thus, boosting the growth of the superfoods market. Some of the prominent companies in the superfoods market include Sunfood, Supernutrients, Nature's Superfoods LLP, OMG Superfoods, Aduna Ltd, Navitas Natural, APAX Inc., Suncore Foods, Superlife Co., Barlean’s Organic Oils LLC, Raw Nutrition, Bright Earth Foods, and Power Super Foods, among others.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Fruits

      2. 5.1.2 Vegetables

      3. 5.1.3 Grains and Seeds

      4. 5.1.4 Herbs and Roots

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Online Channels

      3. 5.2.3 Traditional Grocery Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Spain

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Sunfood

      2. 6.1.2 Nature's Superfoods LLP

      3. 6.1.3 OMG! Organic Meets Good

      4. 6.1.4 Suncore Foods Inc.

      5. 6.1.5 Superlife Co. Pte Ltd

      6. 6.1.6 Raw Nutrition

      7. 6.1.7 Barleans

      8. 6.1.8 ADUNA Ltd

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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