Superfoods Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Superfoods market is segmented by Type (Fruits, Vegetables, Grains and Cereals, Herbs, and Roots); by Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores and other distribution channels); and By Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The report offers market size and forecasts in value terms in USD million for all above segments.

Market Snapshot

Superfoods Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9.2 %
Superfoods Market Major Players

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Market Overview

The global superfoods market reached a value of USD 152.71 billion in 2021 and it expects the market to reach USD 214.95 billion by 2027. The global superfoods market is projected to grow at a CAGR of 9.2% during the forecast period (2022 - 2027).

The COVID-19 outbreak has come as a boon for the superfood manufacturers, as there was extensive demand for packaged functional food products. As the notion of healthy and nutritious eating got spread in the market during the pandemic, food products that align with the ongoing trend of healthy snacking and immune-boosting food and beverage products such as superfruits, quinoa seeds, chia seeds and others soared, hence creating additional demand for superfood on an industrial level.

The popularity of “Super” ingredients, often called ‘superfoods’, ’superfruits’, or ‘super grains has increased significantly over the recent past with product launches, as consumers are inclined more toward natural and wholesome ingredients. For instance, Quinoa exhibits high nutrient and antioxidant value that aids in reducing free radicals, and prevent several diseases.​

These products have superior nutritional value, as they are rich sources of polyphenols, anti-oxidants, vitamins, and minerals. The market studied is driven by consumer preference toward functional and health-based naturally derived products. The popularity of ‘super’ products is used by food and drink manufacturers globally triggering the demand for these nutritional products.

Scope of the Report

Superfoods are foods that have a very high nutritional density. This means that they provide a substantial amount of nutrients and very few calories. They contain a high volume of minerals, vitamins, and antioxidants. The superfoods market is segmented by type, such as fruits, vegetables, grains and cereals, herbs and roots, and other types. The other types of category include organic and raw cacao, spirulina, chlorella, etc. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, online channels, convenience stores, traditional grocery stores, and other distribution channels. It also provides an analysis of the superfoods market in the emerging and established regions, which include North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.​ For each segment, the market sizing and forecasting have been done in value terms of USD million.

By Type
Grains and Seeds
Herbs and Roots
Other Types
By Distribution Channel
Supermarkets/ Hypermarkets
Online Channels
Traditional Grocery Stores
Convenience Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Health and Wellness Trend

Consumers have become more conscious regarding personal wellbeing and aim to proactively improve it through healthy living rather than through the use of conventional medicines. This increased health awareness associated with consumer willingness to experiment has led to the development of superfoods that allow products to include superfoods ingredients. There is an increasing demand for plant botanicals or extracts, owing to the positive impact they inflict upon the heath. Thus these product offers consumers a substantially high amount of nutrients with a minimum intake of calories. It plays an instrumental role in prolonging the lifespan and minimizing the risk of chronic diseases while contributing to a healthier diet. Superfoods increase the metabolic rate, prevent cardiovascular diseases, diabetes, and boost weight loss. Thus, the growing number of new product launches in different industries like food, beauty and personal care, health and hygiene, drink and pet is one of the key trends that will gain traction in the superfood industry. 

Superfoods Market, Share of the Product Launches Featuring the Terms "Superfood", "Superfruit" or "Supergrain", 2017-2021

North America is Holding a Prominent Share in the Superfoods Market

Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health, and values. The United States Food and Drug Administration (USFDA) announced that food manufacturers could now carry a qualified health claim on foods that contained omega-3 EFAs that linked omega-3 consumption with reduced risk of coronary heart disease. The year-on-year sales of superfood ingredients in the United States have recorded a growth in the case of quinoa, chia seeds, kale, and strawberries, while blueberries witnessed a decline. SuperEats, the high-protein, low-carb, vegan snack company, introduced a product featuring the sacha inchi seed, along with pea protein. Sacha inchi seed is a significant source of omega-3 fatty acids and protein.​ North America accounted for 39.4% of the total market revenue share in 2020 and is projected to witness growth over the forecast period on account of the rising popularity of products with high nutritional content and reduced calorie level. Furthermore, extensive R&D activities and the advent of new monitoring technologies are expected to drive the market for superfoods in this developed region.

Superfood Market: Market Size (%), By Geography, Global, 2021

Competitive Landscape

The superfoods market is highly competitive, with various regional and small players. These companies have collaboration and partnerships mostly in the form of co-operatives with farmers across the world, which has made the process of sourcing and procuring ingredients easier, thus, boosting the growth of the superfoods market. There exists a wide range of private-label brands as well, particularly the supermarket/hypermarkets chains in the developed markets and traditional grocery stores/convenience stores/specialty retail stores/health stores in the developing economies. Some of the prominent companies in the superfoods market include Sunfood, Supernutrients, Nestle, Nature's Superfoods LLP, OMG Superfoods, Aduna Ltd, and Navitas Natural.

Major Players

  1. Sunfood

  2. Naturya Bath

  3. OMG! Organic Meets Good

  4. Suncore Foods Inc.

  5. Impact Foods International Ltd.

Superfoods Market Concentration

Recent Developments

  • In Novemeber 2021, Naturya unleashes a slice of added value and practical superfood innovations like Chia Pudding that combines ground and whole Chia seeds and real fruit powders. It helps in immunity, protect against oxidative stress, and balance cholesterol levels.
  • In June 2021, Rritual Superfoods Inc announced the launch of the Company's premium brand of functional superfoods in CVS stores, one of the largest drugstore chains in the States. It plans to have 1,500 locations open by the end of 2021.
  • In April 2020, Nestle launched nesQino – a solution that enables people to personalize healthy superfood drinks made from 100% natural ingredients, at home or in the office. The superfood sachets are made from ingredients such as fruits, vegetables, nuts and seeds, roots, and microalgae. They also have probiotics to help boost overall wellbeing. Complementary base sachets are made from dairy milk, cereals, and plant-based ingredients.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Fruits

      2. 5.1.2 Vegetables

      3. 5.1.3 Grains and Seeds

      4. 5.1.4 Herbs and Roots

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Online Channels

      3. 5.2.3 Traditional Grocery Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Sunfood

      3. 6.4.3 Nature's Superfoods LLP

      4. 6.4.4 OMG! Organic Meets Good

      5. 6.4.5 Suncore Foods Inc.

      6. 6.4.6 Superlife Co. Pte Ltd

      7. 6.4.7 Raw Nutrition

      8. 6.4.8 Barleans

      9. 6.4.9 Aduna Ltd

      10. 6.4.10 Raw Nutrition

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Superfoods Market market is studied from 2016 - 2027.

The Superfoods Market is growing at a CAGR of 9.2% over the next 5 years.

The Superfoods Market is valued at 152 Billion USD in 2016.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Sunfood, Naturya Bath, OMG! Organic Meets Good, Suncore Foods Inc., Impact Foods International Ltd. are the major companies operating in Superfoods Market.

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