Superfood Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

The Report Covers Superfood Market and is Segmented by Type (Fruits, Vegetables, Grains and Seeds, Herbs and Roots, and Other Types); by Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores/Convenience Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The Report Offers Market Size and Values (in USD) for the Above Segments.


Superfood Market Size

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Superfoods Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 144.03 Billion
Market Size (2029) USD 216.20 Billion
CAGR (2024 - 2029) 8.46 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Superfoods Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Superfood Market Analysis

The Superfoods Market size is estimated at USD 144.03 billion in 2024, and is expected to reach USD 216.20 billion by 2029, growing at a CAGR of 8.46% during the forecast period (2024-2029).

Rising consumer preferences toward functional and healthy products with natural and wholesome ingredients due to growing health consciousness drive the global market for superfoods. Superfoods have superior nutritional value and are rich sources of polyphenols, antioxidants, vitamins, and minerals. Moreover, the increasing prevalence of chronic diseases is encouraging individuals to incorporate low-calorie and nutritious food into their diets. Companies are also strategically expanding their business operations to align with consumer demand. For instance, in November 2022, Supreem Pharma launched Supreem Super Foods in Pune and Mumbai to extend its reach to 2,000 stores in these cities. Besides this, with growing consumer emphasis on ethical practices in production methods, companies increasingly incorporate sustainable sourcing methods and transparent supply chains to meet the demands of environmentally and socially conscious consumers. For instance, in March 2022, Pangaia introduced a new plant-based superfood bar. This nutritious snack, aimed at health-conscious consumers, is made with sustainably sourced ingredients. The bar is poised to cater to the growing demand for plant-based, environmentally responsible products.

Superfood Market Trends

Increasing Health and Wellness Trend

With growing access to health information and resources, consumers are becoming more aware that a balanced diet rich in nutrient-dense food can maintain optimal health and prevent chronic diseases. As a result, consumers are incorporating superfoods into their diets as a proactive measure to safeguard their health in the long term. Superfoods, packed with vitamins, minerals, antioxidants, and other bioactive compounds, can bolster the body's defenses, support immune function, and mitigate the risk of various health conditions. In addition, Manufacturers are launching new products to cater to consumer demand. For instance, in March 2022, Navitas Organics launched regenerative organic certified cacao powder. The product is B-corp certified, gluten-free, non-GMO, and others. 

Superfoods Market- Impact of Food and Beverages Consumed on Mental and Emotional Well-being, the United States, 2023 (in %)

Asia Pacific Is The Potential Market For Superfoods

Asia Pacific is likely to witness a high demand for superfoods, primarily driven by a shift in consumer preferences toward preventive healthcare. Individuals are proactively seeking ways to maintain good health and prevent the onset of illnesses. Rapid urbanization and the influence of Western dietary habits are other key factors contributing to the adoption of ingredients like quinoa, blueberries, and avocados among urban consumers seeking healthier and more diverse food options. Furthermore, government initiatives promote healthy eating habits and the importance of nutrition and dietary choices. For instance, in 2022, The CNS, together with the Institute of Nutrition and Health of the China Center for Disease Control and Prevention, the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, and the Shanghai Institute of Nutrition and Health, launched the “National Nutrition Week”. The 2022 National Nutrition Week theme is “Learn nutrition labeling, shop wisely, and cook smart” to improve the nutritional awareness and overall health and well-being of Chinese citizens.

Superfood Market: Market Size (%), By Geography, Global, 2023

Superfood Industry Overview

The superfoods market is highly competitive, with various regional and small players competing for market share. Some prominent players include Naturya Bath, Associated British Foods plc, Nutiva Inc., Aduna Ltd, and Terrasoul Superfoods. The market players compete using various strategies, from expanding their production facilities to maintain food safety guidelines to adopting mergers and acquisitions to enhance their brand value. Companies also collaborate and form partnerships, mainly in co-operatives with farmers worldwide, making sourcing and procuring ingredients easier.

Superfood Market Leaders

  1. Naturya Bath

  2. Associated British Foods plc

  3. Nutiva Inc

  4. Aduna Ltd

  5. Terrasoul Superfoods

*Disclaimer: Major Players sorted in no particular order

Superfoods Market Concentration
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Superfood Market News

  • March 2024: Gaia Herbs launched a new line of postbiotics fermented from traditional superfoods such as turmeric, ginger, and kimchi. The company targets the gut health market with these products, designed to provide beneficial bacteria and prebiotics for improved digestion and immune system function.
  • March 2024, Spirulina Mater expanded their presence in the United States with the launch of Spirulina-based superfood through
  • February 2024: Inka's Berries, a Peruvian-based company, launched two new blueberry varieties, Abril Blue+ and Alessia Blue+. According to the company, both varieties offer a post-harvest shelf life of over 70 days and a sweet taste.

Superfood Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Rising Health & Wellness Trends

      2. 4.1.2 Strategic Initiatives By Key Players

    2. 4.2 Market Restraints

      1. 4.2.1 Cost Considerations Coupled With Availability Of Alternatives

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Fruits

      2. 5.1.2 Vegetables

      3. 5.1.3 Grains and Seeds

      4. 5.1.4 Herbs and Roots

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Online Channels

      3. 5.2.3 Convenience Stores/Traditional Grocery Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Sunfood

      2. 6.3.2 Nature's Superfoods LLP

      3. 6.3.3 OMG! Organic Meets Good

      4. 6.3.4 Raw Nutrition

      5. 6.3.5 Barleans

      6. 6.3.6 Aduna Ltd

      7. 6.3.7 Impact Foods International Ltd

      8. 6.3.8 Naturya Bath

      9. 6.3.9 Mannatech Incorporated

      10. 6.3.10 Nevitas Organics

    4. *List Not Exhaustive

**Subject to Availability
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Superfood Industry Segmentation

Superfood is a marketing term for foods that are rich in nutrients, antioxidants, probiotics, fiber, and other health-promoting compounds. They tend to contain good fats, such as mono- and polyunsaturated.

The market is segmented by type, distribution channel, and geography. By type, the market is segmented into fruits, vegetables, grains and seeds, herbs and roots, and other types. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, online channels, convenience stores/traditional grocery stores, and other distribution channels. The report also analyzes the market into emerging and established regions, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The market sizing and forecasts have been done for each segment based on value (in USD).

Grains and Seeds
Herbs and Roots
Other Types
Distribution Channel
Supermarkets/ Hypermarkets
Online Channels
Convenience Stores/Traditional Grocery Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Superfood Market Research FAQs

The Superfoods Market size is expected to reach USD 144.03 billion in 2024 and grow at a CAGR of 8.46% to reach USD 216.20 billion by 2029.

In 2024, the Superfoods Market size is expected to reach USD 144.03 billion.

Naturya Bath, Associated British Foods plc, Nutiva Inc, Aduna Ltd and Terrasoul Superfoods are the major companies operating in the Superfoods Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Superfoods Market.

In 2023, the Superfoods Market size was estimated at USD 131.85 billion. The report covers the Superfoods Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Superfoods Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in Superfood packaging and branding are a) Focus on eco-friendly materials b) Recyclable packaging c) Consumer preferences for ethical sourcing & transparent labeling

The driving factors of the superfoods market are a) Growing interest in foods offering additional health benefits beyond basic nutrition, like boosting immunity or improving digestion b) Convenience and time-saving options like packaged superfoods appeal to busy urban populations

The emerging trends in Superfood packaging and branding are a) Focus on eco-friendly materials b) Recyclable packaging c) Consumer preferences for ethical sourcing & transparent labeling

Superfood Industry Report

The global superfoods market is experiencing substantial growth, fueled by escalating consumer demand for health and wellness, a rising preference for nutrient-rich foods, and a surge in veganism and vegetarianism. These superfoods, known for their dense concentration of nutrients such as vitamins, minerals, and antioxidants, are extending their influence beyond the food and beverage sector into cosmetics, due to to their numerous health benefits. This booming market is further supported by innovative product developments, strategic online and offline channel positioning, and a notable shift towards eco-friendly practices and packaging, particularly appealing to environmentally conscious consumers. Additionally, celebrity endorsements and the growing trend of incorporating superfoods into various culinary offerings are boosting consumer interest. Despite facing challenges, the superfoods market is set to expand, driven by heightened awareness of preventive healthcare and the significant opportunities for innovation, with industry reports by Mordor Intelligence™ indicating a promising projection for superfood companies. Get a sample of this industry analysis as a free report PDF download.

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Superfood Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)