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North America Countertop Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America Countertops Market is segmented by Material (Granite, Solid Surface, Laminate, Marble, Quartz Surfaces, and Other Materials), End User (Residential and Commercial), Type (Kitchen, Bathroom, and Other Types), and by Country (Canada, United States, Mexico, and Rest of North America).

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Market Snapshot

north america countertop market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3 %

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Market Overview

  • The demand for countertops in North America is witnessing strong growth, majorly due to the increasing importance of utility spaces in the construction industry. Unlike in developing countries, countertops are already widely used in kitchens and bathrooms in developed markets, such as North America.
  • Countries, such as the United States and Canada, are witnessing increased construction activity and growth in housing completions, which will further fuel the demand for countertop products as there is a growing consumer preference for spacious kitchens and multiple bathrooms that require more countertop area.
  • Increased spending on improvement and repair of existing structures. and shift in the product mix from laminates to higher-priced alternative materials are also fueling the market growth. Some of the preferred countertop materials are solid surface, granite, and quartz, and the demand for these is increasing as the home remodeling and new home construction ramps up. Laminates are also a popular countertop category particularly for the budget-conscious consumers, due to their favorable performance at reasonable prices.

Scope of the Report

This report aims to provide a detailed analysis of the North American countertops market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights on various product and application types. Also, it analyzes the key players and the competitive landscape in the North American countertops market.

By Material
Granite
Solid Surface
Laminate
Marble
Quartz Surfaces
Other Materials
By End User
Residential
Commercial
By Type
Kitchen
Bathroom
Other Types
By Country
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Kitchens to Remain the Largest Market for Countertops in North American Countries

The kitchen segment accounted for nearly two-thirds of the demand for countertops products in the region supported by the large residential market. In developed countries, like the United States, Canada, and Mexico, the demand for kitchen countertop markets is witnessing a strong growth due to the rising interest in large kitchens and remodeling kitchens on a regular basis.

The preferred mediums for kitchen countertops are granite stone, porcelain slab, and butcher-block countertops as homeowners are looking up for more natural-looking and aesthetically pleasing surface materials that will add more value to their home and kitchen. Laminates are one of the leading countertop materials preferred by Americans in their kitchens due to their low price points and minimal maintenance requirements.

north america countertop

United States Emerging as a Prime Market for Countertops Due to Increased Construction Activities

The recovery of the US building and construction sectors, including the single-family housing sectors, has increased the consumer preferences for multiple bathrooms and modular kitchen spaces. This, in turn, is expected to propel the consumption of countertops in the United States in the forecast period.

The US housing construction is gaining momentum and there is increasing residential activity in the country which is fueling the demand for luxury kitchen and bathrooms. This is further expected to spur market demand. This increasing number of housing units which include both multi-family and single-family housing completions will further fuel the demand for countertop products in the forecast period.

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Competitive Landscape

The market studied is fragmented with the presence of players, such as Masco Corporation, Cambria Quartz, Caesarstone, and Precision CounterTops. Countertop manufacturers are becoming more competitive by expanding and diversifying their product offerings and expanding their businesses by providing other countertop materials.

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Insights on Environmental and Regulatory Factors for the Industry

    2. 4.2 Insights on Consumer Buying Preferences for Countertop Products

    3. 4.3 Insights on Applications of Countertops

    4. 4.4 Insights on Technological Innovations in the Industry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Overview

    2. 5.2 Market Drivers

    3. 5.3 Market Restraints

    4. 5.4 Opportunities

    5. 5.5 Industry Value Chain Analysis

    6. 5.6 Porter's Five Forces Analysis

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Material

      1. 6.1.1 Granite

      2. 6.1.2 Solid Surface

      3. 6.1.3 Laminate

      4. 6.1.4 Marble

      5. 6.1.5 Quartz Surfaces

      6. 6.1.6 Other Materials

    2. 6.2 By End User

      1. 6.2.1 Residential

      2. 6.2.2 Commercial

    3. 6.3 By Type

      1. 6.3.1 Kitchen

      2. 6.3.2 Bathroom

      3. 6.3.3 Other Types

    4. 6.4 By Country

      1. 6.4.1 United States

      2. 6.4.2 Canada

      3. 6.4.3 Mexico

      4. 6.4.4 Rest of North America

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Market Competition Overview

    2. 7.2 Company Profiles

      1. 7.2.1 Mascow Corporation

      2. 7.2.2 Cambria

      3. 7.2.3 SilverStone

      4. 7.2.4 Precision Countertops

      5. 7.2.5 Caesarstone

      6. 7.2.6 StonePark USA

      7. 7.2.7 Okite

      8. 7.2.8 LG Hausys Viatera

      9. 7.2.9 Wilsonart

      10. 7.2.10 VicoStone

      3. *List Not Exhaustive

  8. 8. ANALYST VIEW AND FUTURE OF THE MARKET

  9. 9. APPENDIX

  10. 10. ABOUT US

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Frequently Asked Questions

The North America Countertop Market market is studied from 2016 - 2026.

The North America Countertop Market is growing at a CAGR of 3% over the next 5 years.

Masco Coroporation, Cambria Quartz, Ceasterstone, SileStone, Precision Countertops are the major companies operating in North America Countertop Market.

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