NORTH AMERICA CEREAL BAR MARKET - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North America Cereal Bar Market is Segmented by Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Speciality Stores, Online Stores, and Other Distribution Channels) and Geography.

Market Snapshot

North America Cereal Bar Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.8 %

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Market Overview

The North American cereal bar market is projected to witness a CAGR of 4.8%, during the forecast period (2020-2025).

  • The North American cereal bar market witnessed growth, owing to the consumers' need for convenient and on-the-go snack options. Furthermore, cereal and energy bars are the most popular snacks among adults in this region.
  • New products, an increase in demand for low-fat cereal bars, the increasing popularity of grab and go breakfast options, the change in snacking culture, and broad retail distribution, that encourages both planned and impulse buying decisions, are expected to be key drivers for the market studied in this region.

Scope of the Report

The cereal bar market in North America is segmented by distribution channel (convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels), and geography.

By Distribution Channel
Supermarkets/ Hypermarkets
Convenince Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Country
United States
Rest of North America

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Key Market Trends

Increasing Consumption of Convenient, On-the-go Meal and Snack Options

According to the United States Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including snack bars, in turn driving the consumption of snack bars in the country. In the United States, the majority of consumers prefer snack bars to satisfy hunger by replacing a meal. For instance, according to FoodBev Welch's survey conducted in 2017, around 92% of millennials were reported consuming snacks (including cereal bars) as a meal replacement at least once a week. Around 26% of the millennial population in the United States also consume snacks as a meal replacement. The growing consumer preference for the nutrient intakes for snacks, especially among kids, is influencing the key players to introduce cereal bars and other convenient food products with improved nutritious content.

North America Cereal Bar Market

Rising Consumer Inclination Toward Organic Cereal Bars

In the United States, organic granola/muesli bars have an upper hand among the organic bars. The snack bar manufacturers' focus to meet various consumer expectations of taste, indulgence, nutrition, and functionality, is expected to drive the growth of organic snack bars in upcoming years. The popularity of gluten-free diets is driving the adoption of the same by a rising number of people in the United States, who avoid the protein-rich products, either as a lifestyle choice or because of gluten intolerance or following the diagnosis of celiac diseases. The above-mentioned factors are likely to create a huge opportunity for cereal bar manufacturers to introduce more gluten-free cereal bars in the market. Thus, the launch of new organic/gluten-free products and the greater demand by consumers are expected to boost the growth in the sector. For instance, in 2018, Clif bar launched a granola bar made from organic plant-based ingredients, primarily targeting athletes and sport participants.

North America Cereal Bar Market

Competitive Landscape

The North American cereal bar market is competitive, with a large number of existing multinational players. Innovative product launches and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Major players in the market include PepsiCo Inc., Kellogg Company, and Clif Bar & Company, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/ Hypermarkets

      2. 5.1.2 Convenince Stores

      3. 5.1.3 Specialty Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Country

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Mexico

      4. 5.2.4 Rest of North America


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Players

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo. Inc.

      2. 6.4.2 Kellogg Company

      3. 6.4.3 General Mills

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 Atkins Nutritionals Inc.

      6. 6.4.6 Kind LLC


      7. 6.4.7 Cascadian Farm Organic

    5. *List Not Exhaustive

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Frequently Asked Questions

The North America Cereal Bar Market market is studied from 2016 - 2026.

The North America Cereal Bar Market is growing at a CAGR of 4.8% over the next 5 years.

PepsiCo, Inc, Clif Bar & Company, General Mills, The Kellogg Company, Kind LLC are the major companies operating in North America Cereal Bar Market.

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