North America Baked Savory Snacks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Baked Savory Snacks Market is segmented by Product Type (Potato Chips, Extruded Snacks, Popcorn, Savoury Biscuits, Pretzels, and Tortilla chips); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Speciality Stores, Online Stores, and Others); and by Geography.

Market Snapshot

North America Baked Savory Snacks Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.18 %

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Market Overview

North America Baked Savory Snacks Market is projected to grow at a CAGR of 2.18% during the forecast period 2020-2025.

  • The swelling demand for convenient food products with easy availability and relatively low cost of ingredients for savory snacks, especially, extruded corn-based snacks are compelling manufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.
  • The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. The introduction of new products in attractive packets is a strategy to promote sales.

Scope of the Report

North America Baked Savory Snacks Market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into potato chips, extruded snacks, popcorn, savory biscuits, pretzels, and tortilla chips. On the basis of the distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialty stores, online stores, and others. On the basis of geography, the report provides a detailed analysis, which includes United States, Canada, Mexico, and rest of North America.

By Product Type
Potato chips
Extruded snacks
Savoury biscuits
Tortilla chip
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
By Geography
United States
Rest of North America

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Key Market Trends

Supermarket/Hypermarket holds a Prominent Share in Distribution Channel

As the consumer demand for healthier snacks rose, more retail channels are selling them. High market penetration and growing consumer demand for healthy snacks are thus expected to drive the overall demand for baked savory snacks. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of baked savory snack products. Special deals, discounts, and value for the money can further enhance the buying experience. The mixed bundling strategy of this distribution channel offers enhanced affordability, wherein the combination of snacking and/or other products can be collectively purchased at a relatively lower price.

north america baked savory snacks market

United States holds the Largest Share

The growth of savory snacks in the United States is chiefly driven by consumers demanding tasty and healthy snacks without compromising the nutritional content. The United States has a large portion of high-income groups and the demand is vastly growing because the people continue to prioritize the portability, convenience, and indulgence offered by the savory snacks, particularly the baked savory snacks. Furthermore, fortified baked snacks are in trend in North America as people are taking a shift to reduced-sugar snacks. The increased protein content is another common fortification practice that is being adopted to capture the diabetic and fitness concerned population.

north america baked savory snacks market

Competitive Landscape

Baked savory snacks offer a great scope of innovation in terms of texture, flavors and physical appearance. The major players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. have been able to propagate their innovations to the consumers very well and are therefore leading the market in the North American region. 

Major Players

  1. General Mills

  2. ConAgra Foods

  3. ITC Limited

  4. The Kelloggs Company

  5. PepsiCo Inc.

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Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Potato chips

      2. 5.1.2 Extruded snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Savoury biscuits

      5. 5.1.5 Pretzels

      6. 5.1.6 Tortilla chip

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills

      2. 6.4.2 ConAgra Foods

      3. 6.4.3 ITC Limited

      4. 6.4.4 The Kelloggs Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Mondelez International

      7. 6.4.7 American Pop Corn Company

      8. 6.4.8 Bare Snacks

    5. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The North America Baked Savory Snacks Market market is studied from 2016 - 2026.

The North America Baked Savory Snacks Market is growing at a CAGR of 2.18% over the next 5 years.

General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, PepsiCo Inc. are the major companies operating in North America Baked Savory Snacks Market .

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