North America Baked Savory Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Baked Savory Snacks Market is segmented by Product Type (Potato Chips, Extruded Snacks, Popcorn, Savoury Biscuits, Pretzels, and Tortilla chips); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Speciality Stores, Online Stores, and Others); and by Geography.

North America Baked Savory Snacks Market Size

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North America Baked Savory Snacks Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.18 %
Market Concentration Low

Major Players

North America Baked Savory Snacks Market

*Disclaimer: Major Players sorted in no particular order

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North America Baked Savory Snacks Market Analysis

North America Baked Savory Snacks Market is projected to grow at a CAGR of 2.18% during the forecast period 2020-2025.

  • The swelling demand for convenient food products with easy availability and relatively low cost of ingredients for savory snacks, especially, extruded corn-based snacks are compelling manufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.
  • The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. The introduction of new products in attractive packets is a strategy to promote sales.

North America Baked Savory Snacks Market Trends

This section covers the major market trends shaping the North America Baked Savory Snacks Market according to our research experts:

Supermarket/Hypermarket holds a Prominent Share in Distribution Channel

As the consumer demand for healthier snacks rose, more retail channels are selling them. High market penetration and growing consumer demand for healthy snacks are thus expected to drive the overall demand for baked savory snacks. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of baked savory snack products. Special deals, discounts, and value for the money can further enhance the buying experience. The mixed bundling strategy of this distribution channel offers enhanced affordability, wherein the combination of snacking and/or other products can be collectively purchased at a relatively lower price.

north america baked savory snacks market

United States holds the Largest Share

The growth of savory snacks in the United States is chiefly driven by consumers demanding tasty and healthy snacks without compromising the nutritional content. The United States has a large portion of high-income groups and the demand is vastly growing because the people continue to prioritize the portability, convenience, and indulgence offered by the savory snacks, particularly the baked savory snacks. Furthermore, fortified baked snacks are in trend in North America as people are taking a shift to reduced-sugar snacks. The increased protein content is another common fortification practice that is being adopted to capture the diabetic and fitness concerned population.

north america baked savory snacks market

North America Baked Savory Snacks Industry Overview

Baked savory snacks offer a great scope of innovation in terms of texture, flavors and physical appearance. The major players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. have been able to propagate their innovations to the consumers very well and are therefore leading the market in the North American region.

North America Baked Savory Snacks Market Leaders

  1. General Mills

  2. ConAgra Foods

  3. ITC Limited

  4. The Kelloggs Company

  5. PepsiCo Inc.

*Disclaimer: Major Players sorted in no particular order

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North America Baked Savory Snacks Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Potato chips

      2. 5.1.2 Extruded snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Savoury biscuits

      5. 5.1.5 Pretzels

      6. 5.1.6 Tortilla chip

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills

      2. 6.4.2 ConAgra Foods

      3. 6.4.3 ITC Limited

      4. 6.4.4 The Kelloggs Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Mondelez International

      7. 6.4.7 American Pop Corn Company

      8. 6.4.8 Bare Snacks

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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North America Baked Savory Snacks Industry Segmentation

North America Baked Savory Snacks Market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into potato chips, extruded snacks, popcorn, savory biscuits, pretzels, and tortilla chips. On the basis of the distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialty stores, online stores, and others. On the basis of geography, the report provides a detailed analysis, which includes United States, Canada, Mexico, and rest of North America.

By Product Type
Potato chips
Extruded snacks
Popcorn
Savoury biscuits
Pretzels
Tortilla chip
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialist Stores
Online Retailers
Others
By Geography
United States
Canada
Mexico
Rest of North America
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North America Baked Savory Snacks Market Research FAQs

The North America Baked Savory Snacks Market is projected to register a CAGR of 2.18% during the forecast period (2024-2029)

General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company and PepsiCo Inc. are the major companies operating in the North America Baked Savory Snacks Market.

The report covers the North America Baked Savory Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Baked Savory Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Baked Savory Snacks Industry Report

Statistics for the 2024 North America Baked Savory Snacks market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. North America Baked Savory Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Baked Savory Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)