North America Frozen Snacks Market Analysis by Mordor Intelligence
The North America Frozen Snacks Market is expected to register a CAGR of 5.45% during the forecast period.
- There is a growing trend of food traceability and rising demand of convenience food products across the region. Also, the strong performance of retail sector along with rapid increase in number of large retail chains including hypermarkets and supermarkets has boosted the demand of frozen snacks across the market.
- The consumers are looking for clean-label snacks with easily recognizable ingredients. Nearly half of all parents who buy snack bars rate 'quality ingredients' and 'all natural' as important criteria while selecting the product. Therefore, companies are incorporating these labels in their products. As a result, there is a vast scope for manufacturers to develop snacks with frozen formats using minimum artificial ingredients.
North America Frozen Snacks Market Trends and Insights
Supermarkets Emerged as a Prominent Segment
Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets segment is a dominant channel, in terms of sales of frozen snacks, across the country. Factors, such as business expansion, increasing number of hypermarkets and supermarkets, are expected to add to the sales of these retail formats and significantly contribute to the frozen snack market's growth. Moreover, with the presence of stores such as Walmart, Target, and their own in-house brands adding on to product options. Private label brands offer quality products at relatively lower prices than products offered by many major brands, increasing the market desirability among consumers
The United States Led the Regional Market
The United States, being one of the most developed nations, demands for highly convenient and time saving meals, owing to their busy lifestyle. The magazine Winsight Grocery Business reveals that 81% of US millennials opt for frozen foods for convenient breakfast options for kids, portraying significant rise in demand for frozen fruit snacks in the country. This is also anticipated to push the market for frozen bakery products like baguette, pretzels etc. Moreover, according to a survey conducted by co-operative Welch's in 2017, about 92% of millennials reported to have been replacing their meals with snacks. The data enlightens great scope for overall snack industry to boom in the market studied, especially that comes in frozen formats due to its high potency to be more filling than a regular packet of chips.
Competitive Landscape
The market is highly competitive, with the presence of key players operating in the market. The key players include Conagra Brands, Inc., Nippon Suisan Kaisha, and McCain Foods Limited. Sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations, in terms of ingredients, pricing, and packaging. This has led to a high degree of competition in the market. Additionally, these companies are increasing their investments in research and development (R&D) and to develop products, in line with consumer needs, to expand their presence and maintain their positions in the market.
North America Frozen Snacks Industry Leaders
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Conagra Brands, Inc.
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McCain Foods Limited
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General Mills
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The Kraft Heinz Company
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Tyson Foods, Inc.
- *Disclaimer: Major Players sorted in no particular order
North America Frozen Snacks Market Report Scope
The North America Frozen Snacks market is segmented by type, distribution channel, and geography. By type, the market studied is segmented into fruit-based snacks, potato-based snacks, meat- and seafood-based snacks, and others. By distribution channel, the market studied is segmented by hypermarket/supermarket, convenience store, online retail stores, and other distribution channels. The market study also includes geographical analysis. By geography, the market covers country level analysis of developed and emerging economies like the United States, Canada, and Mexico.
| Fruit-based Snacks |
| Potato-based Snacks |
| Meat- and Seafood-based Snacks |
| Others |
| Hypermarket/Supermarket |
| Convenience Stores |
| Online Retail Stores |
| Other Distribution Channels |
| United States |
| Canada |
| Mexico |
| Rest of North America |
| Type | Fruit-based Snacks |
| Potato-based Snacks | |
| Meat- and Seafood-based Snacks | |
| Others | |
| Distribution Channel | Hypermarket/Supermarket |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
Key Questions Answered in the Report
What is the current North America Frozen Snacks Market size?
The North America Frozen Snacks Market is projected to register a CAGR of 5.45% during the forecast period (2025-2030)
Who are the key players in North America Frozen Snacks Market?
Conagra Brands, Inc., McCain Foods Limited, General Mills, The Kraft Heinz Company and Tyson Foods, Inc. are the major companies operating in the North America Frozen Snacks Market.
What years does this North America Frozen Snacks Market cover?
The report covers the North America Frozen Snacks Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Frozen Snacks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Frozen Snacks Market Report
Statistics for the 2025 North America Frozen Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Frozen Snacks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.