Specialty Snacks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Specialty Snacks Market is Segmented by Product Type (Snack Bars, Bakery-based Snacks, Nuts and Seeds Snacks, Popped Snacks, and Other Product Types), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Market Snapshot

specialty snacks market
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 6.45 %

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Market Overview

The global specialty snacks market is projected to register a CAGR of 6.45% during the forecast period 2022-2027.

The COVID-19 pandemic led to a dramatic loss of human life globally and presented an unprecedented challenge to public health, food systems, and work lives. This led to the immense growth of the healthy food segment and, in turn, the specialty snacks market, which is focused on uplifting the health levels of consumers and witnessed a surge in demand due to the COVID-19 pandemic. In order to seek optimal immunity, especially during the pandemic, consumers boosted the demand for specialty snacks in the retail market. The rise in demand was also significant across online retail platforms.

Over the medium term, snack food is expected to emerge as an alternative to full-fledged meals with a paradigm shift in consumer behavior patterns. The face of snacks is changing as empowered consumers increasingly seek tasty, nutritional, and sustainable foods to fuel their on-the-go lifestyles. Snacking is on the rise as the demand for convenience and portability have fueled increased consumption, with premiumization spurring innovation and variety in fresh, better-for-you, and functional snacks.

Owing to the growing interest in healthy lifestyles, modern consumers are seeking simpler and healthier formulations, flavors, and diet formats, which has significantly contributed to the growth of this market. Nuts and seeds have a healthy reputation for delivering both high protein and energy content. An increasing number of brands that offer nut- and seed-based snacks are engaging in product innovation by integrating seeds and nuts as ingredients in their product lines. Consumers are increasingly opting for healthier ingredients, such as snacks that are high in fiber, protein, and whole grains. To cater to consumer demand, manufacturers are focusing on fat reduction in their snacks and even offering trans-free snacks.

Scope of the Report

A specialty snack is considered a unique and high-value food item made in small quantities from high-quality ingredients. The global specialty snacks market is segmented by product type into snack bars, bakery-based snacks, nuts and seeds snacks, popped snacks, and other product types. The market is segmented by distribution channel into supermarkets and hypermarkets, convenience stores, online retailers, and other distribution channels. The geographical segmentation of the market is also included, with a detailed analysis of North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Snack Bars
Bakery-based Snacks
Nuts and Seeds Snacks
Popped Snacks
Other Product Types
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Growing Demand for Convenient and Healthy Snacking

Globally, the demand for convenience foods is growing faster due to changes in social and economic patterns, as well as increased expenditure on food and beverage, awareness of healthy foods, changes in meal patterns and existing food habits, and increased desire to taste new products. Owing to the numerous health benefits associated with snacks like nuts and seeds, it has become a popular and healthy snacking option for consumers. Tree nuts, such as almonds, hazelnuts, cashew nuts, walnuts, and pistachios, as well as seeds, such as chia seeds and flaxseeds, are nutrient-dense foods with unique compositions. They are a primary addition to the daily diets of health-conscious consumers, who are inclined toward sanctification.

Regular consumption of nut and seed snacks reduces the risk of developing cardiovascular diseases or coronary heart diseases. There is high consumer demand for foods high in protein, such as almonds, which have nutritional attributes that are fast gaining momentum for weight management, which is the most dynamic trend currently. In addition, nuts are convenient, portable, and versatile. The high protein trend is likely to boost the presence of nuts as a leading healthy snack choice.

Specialy Snacks Market1

North America Dominates the Market

Increasing health consciousness and changing lifestyles are the two factors contributing to the growth of the specialty snacks market in the United States, making North America one of the leading consumer markets for specialty snacks. In the past few years, the United States experienced a 50% increase in the number of households using snack cereal bars, and there has been a noticeable rise in demand for chewy granola snack bars. As consumers in the United States are concerned about the origin and quality of ingredients used in the preparation of food products, the popularity of organic snack bars has been increasing among health-conscious consumers. The majority of consumers looking for snack bars in the country are millennial consumers who have developed a habit of specific breakfast options, including porridge pots, cereal bars, and other breakfast alternatives.


Competitive Landscape

The global specialty snacks market is highly competitive, with players such as Kellogg's, Nestle, Conagra Brands, PepsiCo, General Mills, and others capturing a major share in the market. Small players are coming up with innovations and new product launches to make their mark in the competitive market. Major players are expanding their geographical reach and product portfolio to remain market leaders. Moreover, key players are focusing extensively on providing consumers with innovative and exotic flavors while offering functional benefits in each of their products. Thus, a sustainable competitive advantage through innovation is the main strategy being undertaken for gaining market share by major players across the world. ​

Recent Developments

· In 2022, Mondelez International completed the acquisition of Chipita Global SA, a high-growth leader in the Central and Eastern European croissants and baked snacks market.

· In 2021, General Mills Inc. introduced Good Measure, a new brand of snacks aimed at consumers concerned with how food interacts with their blood sugar, including consumers with diabetes and pre-diabetes. Good Measure launched with two products, Creamy Nut Butter Bars and Crunchy Almond Crisps, sweetened with allulose.

· In 2021, The Kellogg Company launched Kellogg's Special K Keto-Friendly Snack Bars, which are available in two flavors, namely, chocolate almond fudge and peanut butter fudge.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Snack Bars

      2. 5.1.2 Bakery-based Snacks

      3. 5.1.3 Nuts and Seeds Snacks

      4. 5.1.4 Popped Snacks

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 Conagra Brands Inc. (SlimJim)

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 The Kellogg Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Mars Incorporated

      7. 6.4.7 Blue Diamond Growers

      8. 6.4.8 Nestle SA

      9. 6.4.9 Mondelez International

      10. 6.4.10 Intersnack Group GmbH

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Specialty Snacks Market market is studied from 2016 - 2027.

The Specialty Snacks Market is growing at a CAGR of 6.45% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

The Kraft Heinz Company, General Mills, Inc, The Kellogg Company, Pepsi Co., Inc, Conagra Brands, Inc (SlimJim) are the major companies operating in Specialty Snacks Market.

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