North America Snack Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The North America Snack Food Market is segmented by Type (Frozen Snacks, Savory Snacks, Fruit Snacks, Confectionery Snacks, Bakery Snacks, and Other Types), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and by Country (United States, Canada, Mexico, and Rest of North America). The report offers the market size and forecasts for all the above segments in value (USD million).

North America Snack Food Industry Overview

North America Snack Food Market Summary
Study Period: 2018 - 2028
CAGR: 3.79 %

Major Players

North America Snack Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Snack Food Market Analysis

The North American Snack Food market is projected to register a CAGR of 3.79% during the forecast period, 2022-2027.

As a result of the COVID-19 pandemic, many private snack food players emerged in the markets to meet the increased demand. During the lockdown, there was a rise in the demand for packaged and reliable snack food brands, which will probably have a positive effect on the market's expansion. As a result of the coronavirus outbreak in the United States, 27% said they were snacking more (as per Food Insight). For instance, in February 2021, the American Frozen Food Institute (AFFI) reported that the sales of frozen meals such as seafood, and poultry were 21.0% higher than in the year 2019 with double-digit sales of all types of frigid/chilled meals. In continuation, retail demand for the above-mentioned products throughout the pandemic has been 15-20% higher than usual.​

Over the medium term, the high snack consumption in Canada, coupled with the increasing demand for on-the-go snack options, is majorly driving the market growth. Moreover, consumers prefer fruits and fruit-based snacks bar, followed by nuts. Thus, manufacturers are continuously launching innovative new flavors and expanding into the Canadian market to meet the rising demands for all the variants of snack bars.

The rising product variety, local Mexican flavors, changing consumer lifestyles, and rapid growth in modern distribution channels are major factors contributing to the increasing sales of snack food products across the region.

North America Snack Food Industry Segments

A snack is a small portion of food eaten between meals. Snacks come in a variety of forms and shapes, including packaged snack foods and other processed foods. The North American Snack food market is segmented by type, distribution channel, and by country. By type, the market studied is segmented into frozen snacks, savory snacks, fruit snacks, confectionery snacks, bakery snacks, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels, and by country into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Type
Frozen Snacks
Savory Snacks
Fruit Snacks
Confectionery Snacks
Bakery Snacks
Other Types
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
United States
Rest of North America

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North America Snack Food Market Trends

This section covers the major market trends shaping the North America Snack Food Market according to our research experts:

Increase in Demand for Convenient and Healthy on-the-go Snacking

The increasing consumer demand for healthy breakfast alternatives with low-fat and low-sugar in products is increasing the demand and driving the market for healthy snacks such as granola bars in the region. ​The high snack consumption in the country, coupled with the increasing demand for on-the-go snack options, is majorly driving market growth. Thus, manufacturers are continuously launching innovative new flavors and expanding into the United States market to meet the rising demands for all the variants of snack bars. For instance, in February 2020, Riverside Natural Foods launched its GOOD TO GO soft-baked keto-friendly snack bars in the United States. It is available in cocoa coconut, vanilla almond, raspberry lemon, and cinnamon pecan varieties.

Moreover, an increased inclination towards healthy snack products such as nuts, fruit snacks, snack bars, and other confectionery products is due to the growing prevalence of various lifestyle disorders such as atherosclerosis, stroke, diabetes, and obesity. According to data based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 24.1 million Americans used 10 or more packages of nutritional snacks in 2020. Companies are also coming up with innovative flavors and health-boosting ingredients to attract consumers. For instance, in 2020, Diane’s Kitchen LLC, a consumer packaged food company, launched Daily Crunch Snacks, a unique line of sprouted nuts. Daily Crunch is available in three product varieties, namely, Just Sprouted Almonds, Coffee-Soaked Sprouted Almonds, and a Nut-Berry Medley.

North America Snack Food Market: Snack Bar Market, Revenue in USD millions, United States, 2016-2021

Supermarkets/Hypermarkets Hold a Prominent Share in the Market

Supermarkets/hypermarkets provide a customer-friendly shopping environment where the customers can buy the products of their choice by choosing appropriate products from all the product offerings made by multiple brands, as per their requirements. These product offerings include snacks ranging from frozen potato fries, wedges, pizzas, croissants, fish cakes, squid rings, frozen momos, yogurt, savory snacks, and many more.​ Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets segment is a dominant channel, in terms of sales of snacks, across North America.​ Factors, such as business expansion, and the increasing number of hypermarkets and supermarkets, are expected to add to the sales of these retail formats and significantly contribute to the snack market’s growth.​ Different supermarket and hypermarket chains like Walmart, Kroger, Tesco, and many others, offer different loyalty benefits to retain consumers. ​ For instance, Kroger Co. offers a family loyalty program to its customers. By using the Shopper’s card, the customer can earn one fuel point on every USD 1 spent in the supermarket.​

North America Snack Food Market: Number of stores of leading supermarkets, United States, 2021

North America Snack Food Market Competitor Analysis

The North American snack food market facilitates its operation in a highly competitive market. This is due to the presence of several global players in this segment. The major players in the North American snack food market are PepsiCo Inc., Kellogg Company, Nestle SA, Conagra brands, and General Mills Inc. The market has a presence of various regional players, and most of them are privately owned, such as Kind Snacks in the United States.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in 2022, Beyond Meat and Pepsico launched plant-based jerky, the first snack made under their partnership. It contains 10 grams of protein per serving and is available in three varieties: Original, Hot & Spicy, and Teriyaki.

North America Snack Food Market Top Players

  1. Kellogg Company

  2. PepsiCo Inc.

  3. Nestle S.A.

  4. General Mills Inc.

  5. Conagra Brands

*Disclaimer: Major Players sorted in no particular order

North America Snack Food Market Concentration

North America Snack Food Market Recent Developments

  • In 2022, The Greater Goods Snacking Co., a better-for-you snack brand, launched three product lines, crackers, cookies, and biscotti in the United States.
  • In March 2021, the Snow Days brand was launched under HumanCo. in the United States and across North america. Under the Snow Days brand, the brand's first product is organic, gluten-free frozen pizza bites, which can be purchased directly from the company's website through a direct-to-consumer online sales channel.
  • In January 2021, Kellogg Co., under its Special K brand launched a new line of Special K Keto-Friendly Snack Bars in North America and across the world. The product is available in chocolate almond fudge and peanut butter fudge flavors, the bars contain 160 calories, 12 grams of fat, 7 grams of protein, 2 grams of net carbs, and 1 gram of sugar each.

North America Snack Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Frozen Snacks

      2. 5.1.2 Savory Snacks

      3. 5.1.3 Fruit Snacks

      4. 5.1.4 Confectionery Snacks

      5. 5.1.5 Bakery Snacks

      6. 5.1.6 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 Kellogg Company

      3. 6.3.3 Nestle SA

      4. 6.3.4 General Mills Inc.

      5. 6.3.5 Mondelez International

      6. 6.3.6 Conagra Brands Inc.

      7. 6.3.7 Link Snacks Inc.

      8. 6.3.8 Clif Bar & Company

      9. 6.3.9 Mc Cain Foods

      10. 6.3.10 Kraft Heinz Company

    4. *List Not Exhaustive



**Subject to Availability
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North America Snack Food Market Research FAQs

The North America Snack Food Market is studied from 2018 - 2028.

The North America Snack Food Market is growing at a CAGR of 3.79% over the next 5 years.

Kellogg Company, PepsiCo Inc., Nestle S.A., General Mills Inc., Conagra Brands are the major companies operating in North America Snack Food Market.

North America Snack Food Industry Reports

In-depth industry statistics and market share insights of the North America Snack Food sector for 2020, 2021, and 2022. The North America Snack Food research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the North America Snack Food report PDF.

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