Savory Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Savory Snacks Market Revenue and is segmented by Product Type (Potato Chips, Extruded Snacks, Nuts and Seeds, Popcorn, Meat Snacks, and Others), by Distribution Channel (Supermarket/hypermarket, Convenience Store, Specialty Stores, Online Stores, and Others), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Savory Snacks Market Size

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Savory Snacks Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.53 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Savory Snacks Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Savory Snacks Market Analysis

The Global Savory Snacks Market is projected to register a CAGR of 4.53% over the next five years.

The demand for organic snacking options is increasing due to the gaining health consciousness among consumers and the developing health issues resulting from hectic lifestyles. This changing trend has led savory snack manufacturers to develop snacking products containing fiber, energy, and proteins. Also, there is increasing consumer demand for nutritious products with limited ingredients or claims, like clean labels. Consumers are increasingly paying attention to the composition of food products and how this information is communicated on the packaging. Clean label responds to the growing consumer demand for information and transparency. This has fueled the market growth for healthy savory snacks, including roasted and lightly spiced nuts and seeds.

Moreover, the on-the-go snacking concept is linked to easy consumption and is relatively easier to handle, which savory snacks, like popcorn and potato chips, offer. Also, popcorn, nuts and seeds, and extruded snacks can help prevent people from getting too hungry for junk foods, as these serve as ideal eatables in between breaks or whenever people do not have time to cook.

Savory Snacks Market Trends

This section covers the major market trends shaping the Savory Snacks Market according to our research experts:

Rising Demand for Convenient Snacking Options

Consumers are constantly seeking convenient snacking options that are being upgraded by significant manufacturers operating in the savory snacks market. Convenient snacks, like potato chips, extruded snacks, nuts and seeds, and popcorn, are becoming extremely popular, especially among the working population of the country and the rising young generation consumers due to their hectic lifestyles. The demand for convenient snacks is increasing due to changes in social and economic patterns and increased expenditure on food and beverage.

Because of the increased focus on fitness and physical well-being, health-conscious customers are increasingly gravitating toward healthier snack options, like low-fat savory snacks, indicating great market potential. As per the UN Comtrade, imports of nuts and dried fruits in South Africa increased from USD 2.7 million in 2017 to USD 5.3 million in 2021.

Savory snacking options help the consumers save time on cooking at home, especially in times of minor hunger urges, serve as convenient tiffin options for school/college-going children, and even in between work sessions. Due to the global pandemic, the shift in shopping behavior has seen a positive change in snacking behavior because of the growing in-home consumption.

Savory Snack Market: Consumer Spending on Savory Snacks, in USD billion, South Africa, 2017-2021

North America Holds the Major Share

The North American region dominates the global savory snack market as consumers prioritize the portability, convenience, and indulgence offered by savory snacks. Additionally, the snackification trend among the consumers in the region is an all-day habit, with snacking at least once a day among all ages consumers. The Frito-Lay Corporation is a dominant player in the savory snack market in the region. Chips/crisps and tortilla/corn chips are American consumers' two most popular snack selections, with chips/crisps capturing the highest value in sales. Different preparation techniques are expanding the flavor map especially roasted coconut kale chips, oven-roasted sweet potato chips, and a wide variety of roasted nuts, which are increasing the demand for savory snacks in the American market.

Moreover, savory snack manufacturers innovate products without artificial additives and preservatives, with less sodium or salt. They are non-GMO, thus benefiting health-conscious consumers while introducing innovative flavors and health-boosting ingredients to attract North American consumers. Thus, the increasing demand for organic snacks is also opening up newer avenues for savory snack manufacturers in the market studied.

Savory Snacks Market: Market Size (%), by Geography, Global, 2021

Savory Snacks Industry Overview

The Savory Snacks Market is highly competitive, with key players such as General Mills Inc., PepsiCo, Inc., The Kellogs Company, ConAgra Brands Inc., and ITC Limited.

Owing to the rapidly developing nature of the market, launching a new product has become one of the most important strategies to gain a competitive edge. The players in the market have also been adopting expansion as a key strategy, followed by mergers and acquisitions. These strategic moves have proven successful for global players seeking to strengthen their presence in the market. For instance, in November 2021, the Spookies brand of Truda Foods introduced the sweet corn flavor, a savory and sweet snack.

Savory Snacks Market Leaders

  1. ConAgra Brands Inc.

  2. General Mills Inc.

  3. ITC Limited

  4. The Kelloggs Company

  5. PepsiCo Inc.

*Disclaimer: Major Players sorted in no particular order

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Savory Snacks Market News

  • In August 2022, Lays launched a premium potato chips range, Lays Gourmet. In addition to the launch, the company also unveiled a TVC film to promote and uniquely position its product among customers.
  • In June 2022, Daily Crunch, maker of Uniquely Crunchy (TM) sprouted nut snacks launched two new flavors at the 2022 Summer Fancy Food Show. The flavors included cinnamon java sprouted nut medley and Nashville hot sprouted almonds.
  • In May 2022, Walkers (United Kingdom) premium potato crisp brand sensations added a range of unique flavors for Queen's jubilee. The flavors included spit-roast pork, apple sauce, baked cheese, and sweet honey.

Savory Snacks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Potato Chips

      2. 5.1.2 Extruded Snacks

      3. 5.1.3 Nuts and Seeds

      4. 5.1.4 Popcorn

      5. 5.1.5 Meat Snacks

      6. 5.1.6 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Store

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 ConAgra Brands Inc.

      2. 6.3.2 General Mills, Inc.

      3. 6.3.3 Mondelez International, Inc.

      4. 6.3.4 ITC Limited

      5. 6.3.5 PepsiCo, Inc.

      6. 6.3.6 The Kelloggs Company

      7. 6.3.7 Arca Continental S.A.B. de C.V.

      8. 6.3.8 CALBEE, Inc.

      9. 6.3.9 Blue Diamonds Growers

      10. 6.3.10 Link Snacks Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Savory Snacks Industry Segmentation

Savory snacks are small servings of food with a salty or spicy flavor rather than a sweet one. The global savory snacks market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into potato chips, extruded snacks, nuts & seeds, popcorn, meat snacks, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online channels, and others. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

Potato Chips
Extruded Snacks
Nuts and Seeds
Meat Snacks
Distribution Channel
Specialty Stores
Online Store
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Savory Snacks Market Research FAQs

The Savory Snacks Market is projected to register a CAGR of 4.53% during the forecast period (2024-2029)

ConAgra Brands Inc., General Mills Inc., ITC Limited, The Kelloggs Company and PepsiCo Inc. are the major companies operating in the Savory Snacks Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Savory Snacks Market.

The report covers the Savory Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Savory Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key sustainability practices being adopted by Savory Snack manufacturers are a) Use of eco-friendly packaging materials b) Responsible sourcing of ingredients c) Reduction of food waste throughout the supply chain

Savory Snacks Industry Report

The savory snacks market is experiencing significant growth, fueled by the demand for healthier and more convenient snacking options among increasingly busy consumers, especially millennials and Gen-Xers. There's a notable trend towards novel and bold flavors such as jalapeno, black truffle, and mustard, appealing to the adventurous tastes of the "curious consumer." Savory brands are diversifying their offerings with protein-rich snacks to meet the demand for products that offer nutritional benefits alongside great taste. Potato chips remain a dominant product, but nuts & seeds are quickly gaining popularity among health-conscious snackers. With strategic expansions and acquisitions, key players are broadening their reach, especially in the rapidly growing Asia-Pacific market. Meanwhile, distribution through online channels is seeing a surge, offering more variety and convenience. The market, tracked by analyses like those from Mordor Intelligence™, is set for further innovation, tapping into the evolving consumer preferences for nutritious and convenient snacking solutions. Get a sample of this industry analysis as a free report PDF download.

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Savory Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)