North America Automated Guided Vehicle (AGV) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North America Automated Guided Vehicle (AGV) Market is segmented by Type (Forklift, Tow/Tractor/Tugs, Unit Load, Assembly Line, Special Purpose), End-user Industry (Retail, Automotive, Food & Beverages, Electronics & Electrical, General Manufacturing, Pharmaceuticals, Other End-user Industries), and Country.

Market Snapshot

North America Automated Guided Vehicle (AGV) Market
Study Period: 2019- 2026
Base Year: 2020
CAGR: 14.47 %

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Market Overview

The North American Automated Guided Vehicle (AGV) Marke was valued at USD 1205.3 million in 2020 and is expected to reach USD 2675.34 Million in 2026, registering a CAGR of 14.47% over the forecast period (2021-2026). Automated guided vehicle technology is providing manufacturers in North America with many prominent and measurable benefits, such as decreased operating costs and increased throughput of materials, but they can extend further. Optimizing the first mile using material handling automation is improving company profitability and customer satisfaction throughout warehouses in North America.

  • Modern manufacturing facilities in North America rely on new technologies and innovations to produce higher quality products at faster speeds with lower costs. In order to survive in the current competitive scenario, implementing more intelligent software and hardware is proving to be the only way, as the region suffers from workforce shortage.​
  • Planning based on requirements has become a major concern among all the end-user industries. Further, United States is one of the largest and most advanced markets for automated material handling (AMH) solutions in the world. The strong economy, with notable port traffic, increased e-commerce activity, and key manufacturing indices, results in significant growth in manufacturing, and it is poised to drive the demand for Automated Guided vehicles in the country.​
  • The formation of the "Advanced Manufacturing Partnership (AMP)" is an initiative undertaken to make the industry, various universities, and the federal government invest in emerging automation technologies.​ This has helped the country to gain a competitive edge in the global economy substantially. The National Network for Manufacturing Innovation (NNMI) consists of developing regional hubs, which are expected to develop and adopt cutting-edge manufacturing technologies for making innovative products to be implemented in the manufacturing sector.
  • Further, the spread of COVID-19 in the region is expected to boost the requirement for automation and robotics (AGVs) as it is playing a critical role in several manufacturing and non-manufacturing environments.
  • Additionally, with workers quarantined across North America, large industrial buildings, such as a factory or warehouse transporting heavy materials manually, have experienced a halt situation, thus severely impacting the global supply chain. DHL reported that only 5-10% of the fulfillment centers in the United States are using automated picking already. It also reported that the COVID-19 crisis presents yet another reason to automate warehouses, which may drive quicker adoption in the coming years.

Scope of the Report

Automated guided vehicles (AGV) are professional service robots that follow a guiding medium, such as a wire, magnet, or marker for navigation. They are mostly used in industrial manufacturing facilities and warehouses for moving materials with high precision.

The study covers detailed market segmentation by different types of AGV products such as automated forklifts, automated tow/tractor/tugs, unit load, assembly line, and special purpose. Also, end-user industries such as food & beverage, automotive, retail, electronics & electrical, general manufacturing, pharmaceuticals, among other end-user industries, are covered in the scope of the study. Further, software deployed in AGVs or for controlling AGVs is not considered under the scope of our study.

By Type
Automated Forklift
Automated Tow/Tractor/Tugs
Assembly Line
Special Purpose
Unit Load
By End-user Industry
Food & Beverage
General Manufacturing
Other End-user Industries
By Country
United States

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Key Market Trends

Retail and Warehousing to hold Major Share

  • Automation has gained major importance to improve the customer-fulfillment side of operations, particularly for retail and e-commerce, especially due to longer onboarding and training, rising benefit and compensation rates, and shortages in labor.
  • The consumers in the region seek shorter delivery times, increasing the application of AGV in warehouses and distribution centers. In, addition advancements in technology have made AGV's better and smaller; lower costs and shortage of labor in some places have fueled the growth of the market studied. For instance, according to the Bureau of Labor Statistics, the total number of warehouses in the United States increased from 18,736 in 2019 to 19,190 in 2020.
  • A type gaining popularity has been the AGV used in sortation called the t-Sort (unit load AGV), a new material handling system used for both parcel and unit sortation. The AGV performs much like a traditional automated sortation system, such as a tilt tray or crossbelt sorter.
  • Moreover, e-commerce sales in the U.S. are also increasing. According to the U.S. Census Bureau, In the second quarter of 2020, adjusted U.S. retail e-commerce sales amounted to over USD 211.5 billion. In April 2020, e-commerce retail trade sales in Canada amounted to an all-time high of CAD 3.43 billion, compared to just over CAD 2.76 billion in the prime holiday shopping month of December during the previous year. This is expected to drive the demand for AGVs in the region.
North America Automated Guided Vehicle (AGV) Market

United States to Hold Major Share

  • The United States is the most dominant economy in North America. The region's manufacturing sector, which is a huge source of demand for the AGV market, hinges on the dominant US economy, which accounts for 82% of the region's economic output.
  • Solution providers like Toyota Material Handling have been one of the pioneers in the United States forklift market for more than five decades.
  • In December 2020, Toyota unveiled new Center-Controlled Rider & Core Tow Tractor Automated Forklifts for warehouse operations. The AGVs were developed by Toyota Forklift, in collaboration with Bastian Solutions, which is a subsidiary of Toyota Advanced Logistics company for applications in manufacturing facilities and distribution center operations to perform highly repetitive tasks. Also, the new forklifts by Toyota operate manually whenever required and are capable of operating autonomously by utilizing light detection and ranging (LIDAR) based navigation.
  • Further, automation is empowering small American businesses to compete on par with deep-rooted rivals around the world. The United States is one of the world's largest automotive markets and home to over 13 major auto manufacturers; the demand for the market is growing in the country and is contributing to the region's growth.
  • Also, the competitive environment among all the logistics players in the country encourages them to either increase their warehouse establishments or increase the efficiency of current warehouses establishments by automating the operations, which drives the growth of the market.
North America Automated Guided Vehicle (AGV) Market

Competitive Landscape

The North America Automated Guided Vehicle market is moderately competitive and consists of several major players. These major players with a prominent share in the market are focusing on mergers and acquisitions, partnerships, and expanding customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their profitability.

  • July 2020- Mitsubishi Caterpillar Forklift America Inc. (MCFA), the Jungheinrich lift trucks and narrow-aisle products provider in the United States, Canada, and Mexico, announced its Jungheinrich Automation Center at MCFA’s Houston headquarters. It features more than 40,000 square feet of dedicated space, and the Automation Center provides customers with the ability to experience and see Jungheinrich’s Automated Guided Vehicle (AGV) technology firsthand.
  • October 2020 - Seegrid Corporation acquired Box robotics, a startup for mobile robotics, and has introduced three-dimensional LiDAR, high-definition maps, and deep learning for warehouse and manufacturing automation space. The acquisition is expected to help the former accelerate next-generation perception and more human-like situational awareness technology in their Automated vision guided vehicles (VGVs).

Recent Developments

  • January 2021- With an increased demand for AGVs, a french manufacturer Scallog AGV collaborated with Bastain Solutions to sign an integrated agreement to introduce AGV's with a payload capacity of 1,322 lbs or 600 Kg that has 14 hours of battery and a maximum speed of 5 feet per second to the US Market. This is expected to help e-commerce, 3PL, distribution, and manufacturing companies across the United States to improvise warehouse productivity.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Wide Adoption of Robotics in Warehouse Applications

      2. 5.1.2 Increasing Demand for Improving Order Accuracy And SKU Proliferation

    2. 5.2 Market Restraints

      1. 5.2.1 Limitation of Real-Time Wireless Control Due to Communication Delays

      2. 5.2.2 Supply Chain Skills Gap and Workforce Shortage


    1. 6.1 By Type

      1. 6.1.1 Automated Forklift

      2. 6.1.2 Automated Tow/Tractor/Tugs

      3. 6.1.3 Assembly Line

      4. 6.1.4 Special Purpose

      5. 6.1.5 Unit Load

    2. 6.2 By End-user Industry

      1. 6.2.1 Food & Beverage

      2. 6.2.2 Automotive

      3. 6.2.3 Retail

      4. 6.2.4 General Manufacturing

      5. 6.2.5 Pharmaceuticals

      6. 6.2.6 Other End-user Industries

    3. 6.3 By Country

      1. 6.3.1 United States

      2. 6.3.2 Canada


    1. 7.1 Company Profiles

      1. 7.1.1 Bastian Solutions Inc

      2. 7.1.2 Daifuku Co. Ltd.

      3. 7.1.3 Dematic Corporation

      4. 7.1.4 John Bean Technologies Corporation

      5. 7.1.5 Seegrid Corporation Ltd.

      6. 7.1.6 Murata Machinery Ltd.

      7. 7.1.7 Swisslog Holding AG

      8. 7.1.8 SSI Schaefer Systems International DWC LLC

      9. 7.1.9 Grenzebach Group

      10. 7.1.10 Kollmorgen Corp

      11. 7.1.11 The Scott Group

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The North America Automated Guided Vehicle (AGV) Market market is studied from 2019 - 2026.

The North America Automated Guided Vehicle (AGV) Market is growing at a CAGR of 14.47% over the next 5 years.

Daifuku Co. Ltd., John Bean Technologies Corporation, Bastian Solutions Inc., The Scott Group, Seefrid Corporation Ltd are the major companies operating in North America Automated Guided Vehicle (AGV) Market .

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