Mobile Video Advertising Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 15.66 Billion |
| Market Size (2030) | USD 46.31 Billion |
| CAGR (2025 - 2030) | 24.21% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Mobile Video Advertising Market Analysis
The Mobile Video Advertising Market size is estimated at USD 15.66 billion in 2025, and is expected to reach USD 46.31 billion by 2030, at a CAGR of 24.21% during the forecast period (2025-2030).
- Mobile video advertising has swiftly emerged as a leading force in the marketing realm, propelled by shifts in consumer behavior and technological innovations. Platforms like TikTok have championed the short-form video trend, now a fixture on social media giants such as Instagram Reels and YouTube Shorts. This format, tailored for today's dwindling attention spans, serves as a potent tool for brands aiming to swiftly and memorably captivate their audiences.
- Data from Vidico reveals that global internet users dedicate an average of 143 minutes daily to social media, with video content playing a pivotal role. Mobile video consumption is witnessing a yearly doubling, and projections show that mobile devices now account for 57% of global video views.
- Yans Media highlights that users are 1.5 times more inclined to view video ads on smartphones than on other devices, dedicating an average of 30 minutes daily to mobile video consumption. Furthermore, vertical video ads boast a 90% full-view rate, starkly outpacing the mere 14% for horizontal counterparts, underscoring the significance of video format.
- WiserNotify reports that around 82% of consumers are swayed by video content in their purchasing decisions, underscoring video marketing's potency. Globally, about 87% of marketers incorporate video into their strategies, with a commendable 88% satisfaction rate regarding positive ROI.
- Live streaming is carving out a pivotal role in mobile advertising strategies, enabling brands to forge real-time connections with their audiences. As consumers lean towards interactive content over passive viewing, the live-streaming market is poised for substantial growth.
- Yet, the rising adoption of ad-blocking software poses a significant hurdle for mobile video advertising. Over 20% of internet users, especially on mobile devices where video ads dominate, resort to ad blockers. This trend not only diminishes ad visibility and efficacy but also threatens to curtail revenue from advertising campaigns.
- The pandemic led to a dramatic increase in video consumption, with 96% of respondents in a Wyzowl survey reporting heightened video engagement due to COVID-19. This trend is expected to be permanent post pandemic scenario, particularly among Gen-Z and millennial consumers who favor short-form, mobile-optimized videos.
Mobile Video Advertising Market Trends
Music Video to Hold Significant Market Demand
- Mobile video advertising has firmly established itself in the marketing landscape, especially concerning music videos. This blend of mobile advertising with music content provides brands with distinct avenues to captivate audiences. Music videos stand out as the most favored type of video content.
- According to AudienceX, millennials dedicate 10 to 20 hours weekly to watching online videos, music content included. This trend underscores a prime opportunity for advertisers to connect with this demographic through compelling video ads.
- Mobile video consumption, particularly among younger audiences, has surged. Surveys from industry experts reveal that over 75% of online videos are consumed on mobile devices, with platforms like YouTube driving a significant chunk of this traffic. Music videos, frequently shared and viewed on platforms such as YouTube and Instagram, play a pivotal role in this phenomenon.
- Ranking By SEO India reports that nearly 90% of Twitter users access videos via smartphones. Moreover, tweets featuring videos garner engagement rates tenfold compared to their non-video counterparts. This statistic underscores the value of weaving music videos into social media marketing tactics. Platforms like TikTok have revolutionized music consumption and promotion. Their short-form video format enables users to craft and disseminate snippets of music videos, often sparking viral trends that amplify an artist's reach and interaction.
- Shoppable music videos are gaining traction, allowing viewers to engage directly with products showcased. This innovative format not only entertains but also seamlessly integrates e-commerce, enabling consumers to make purchases in real-time. By embedding clickable links or QR codes, these music videos drive immediate consumer actions, translating views directly into sales.
- The convergence of mobile video advertising and music videos offers brands a golden opportunity to connect with consumers. Given the high engagement rates and the potential for shoppable features, music videos emerge as a formidable advertising platform.
North America is Expected to Hold a Major Share of the Market
- In North America, mobile video advertising has surged in recent years, mirroring broader digital marketing trends. The advent of technologies like 5G has bolstered mobile internet speeds and reliability, making mobile video consumption and advertising more effective.
- A Yans Media survey reveals that around 70% of the U.S. digital video audience favors smartphones for viewing, underscoring the need for mobile-optimized video content. Additionally, a striking 92% of smartphone video viewers share the content, highlighting its viral potential. Mobile videos outshine written text in engagement, leading to elevated conversion rates. For example, 77% of users who watch a marketing video about an app go on to download it.
- Playwire forecasts that by 2028, mobile will command roughly 70% of all U.S. advertising expenditures, with mobile video being pivotal in this transition. Overall, digital video ad spending is set to surpass USD 100 billion, with a notable chunk directed towards mobile formats.
- In Canada, nearly 99% of digital media purchases are projected to be programmatic, underscoring the significance of targeted mobile video advertising. As video ads continue to grow, it's evident that mobile video will lead digital advertising formats, with many video ads still being bought programmatically.
- As of early 2024, Google LLC reports that YouTube ads have reached about 86.8% of Canada's internet users, translating to roughly 31.9 million potential ad viewers. This solidifies YouTube as a prime platform for mobile video advertising. Overall, the region's mobile video advertising landscape is swiftly changing, propelled by rising smartphone usage and a consumer tilt towards video content.
Mobile Video Advertising Industry Overview
The Mobile Video Advertising market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Google LLC, Facebook, Inc.,Verizon Media, and others.
The statistics surrounding mobile video advertising underscore its significance as a key component of modern marketing strategies. With increasing mobile usage and engagement rates, businesses that effectively leverage mobile video content can enhance brand visibility, improve customer interactions, and drive higher conversion rates. As the landscape continues to evolve, staying informed about these trends will be crucial for marketers aiming to optimize their campaigns.
Mobile Video Advertising Market Leaders
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Google LLC
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Facebook, Inc.
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Verizon Media
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Amazon.com, Inc.
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Snap Inc.
- *Disclaimer: Major Players sorted in no particular order
Mobile Video Advertising Market News
- August 2024: In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine announced the release of "The Ultimate Guide to Interactive Mobile Video Ads," highlighting the significant impact of interactive elements in mobile video ads on increasing brand choice and consumer engagement.
- March 2024: Meta announced that they are making upgrades to the artificial intelligence in its ads platform with new mobile tools to put video into shopping ads and bring more automation to retail media partners, which place ads for brands on Facebook and Instagram.
Mobile Video Advertising Industry Segmentation
Mobile video advertising promotes products, services, or brands through a video format designed for viewing on mobile devices such as smartphones and tablets. Video ad networks act as intermediaries between app publishers and advertisers, helping to efficiently distribute video ads within mobile apps. Ad revenue generated from mobile apps through various forms of in-app advertising is one of the most popular monetization methods for app developers.
The mobile video advertising market is segmented by end-user (BFSI, IT and telecom, healthcare, media and entertainment, education, retail, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By End-users | BFSI |
| IT and Telecom | |
| Healthcare | |
| Media and Entertainment | |
| Education | |
| Retail | |
| Other End-users | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Latin America | |
| Middle East and Africa | |
| Australia and New Zealand |
| BFSI |
| IT and Telecom |
| Healthcare |
| Media and Entertainment |
| Education |
| Retail |
| Other End-users |
| North America |
| Europe |
| Asia |
| Latin America |
| Middle East and Africa |
| Australia and New Zealand |
Mobile Video Advertising Market Research FAQs
How big is the Mobile Video Advertising Market?
The Mobile Video Advertising Market size is expected to reach USD 15.66 billion in 2025 and grow at a CAGR of 24.21% to reach USD 46.31 billion by 2030.
What is the current Mobile Video Advertising Market size?
In 2025, the Mobile Video Advertising Market size is expected to reach USD 15.66 billion.
Who are the key players in Mobile Video Advertising Market?
Google LLC, Facebook, Inc., Verizon Media, Amazon.com, Inc. and Snap Inc. are the major companies operating in the Mobile Video Advertising Market.
Which is the fastest growing region in Mobile Video Advertising Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Mobile Video Advertising Market?
In 2025, the North America accounts for the largest market share in Mobile Video Advertising Market.
What years does this Mobile Video Advertising Market cover, and what was the market size in 2024?
In 2024, the Mobile Video Advertising Market size was estimated at USD 11.87 billion. The report covers the Mobile Video Advertising Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mobile Video Advertising Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Mobile Video Advertising Industry Report
Statistics for the 2025 Mobile Video Advertising market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mobile Video Advertising analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
