Mints Market - Growth, Trends, and Forecast (2019 - 2024)

The Mints Market is segmented by Product Type (Power Mints and Standard Mints), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Specialist Retailers, and Other Distribution Channels), and Geography.

Market Snapshot

snapshot
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR% (2019-2024):

4.2%

Key Players:

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Market Overview

The Mints market is expected to register a CAGR of 4.2%, during the forecast period (2019 - 2024).

  • North America is the largest market for mint and breath fresheners, followed by Europe and Asia-Pacific. North American region of the mints market is driven by an increase in the consumption of breath fresheners by smokers and alcohol consumers.
  • Breath sweeteners include sugar confectionery, flavored with natural or synthetic mint oil, with varied mint concentration. Some of the popular products are Polo, Murray Mints, etc.
  • Companies are using uniquely-designed metal tins for their premium range of breath sweetener packaging, in order, to enhance the customer appeal of the product. 

Scope of the Report

The scope of the report for the mint market includes by product type, in which the market is segmented into power mints and standard mints. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies, specialist retailers, and other distribution channels.

Product Type
Power Mints
Standard Mints
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies
Specialist Retailers
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Clean Label Ingredient Boost the Sales of Mints Market

The inclination of consumer preference towards organic confectionary, owing to the types of the ingredients used, is driving the decision of the consumers. The use of botanical extracts in confectionery is high, due to consumers' expectations for authentic products, as they want clean-labeled products without compromising on the taste. Mint and its derivatives, such as peppermint, spearmint, and menthol, are the main flavor choices in the tablet category of the confectionery market. Further, due to constant emphasis on clean-labeled products and stricter government regulations on the amount of sugar content in food products, organic, vegan, GMO-free, sugar-free, kosher food colors, sweeteners, and other ingredients are being used while manufacturing candies, which is likely to contribute to the growth of the category.

trend1

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North America is the Largest Market

The rising health consciousness among the North American citizens is increasing the sales of sugar-free mint confectionary. This product posed a healthy competition to the market studied, in the recent year, with the introduction of hybrid products composed of mint.  The American consumer preference for mint confectionery remains high, as compared to chewing gum, due to its oral benefit and low sugar content. An impulse purchase, convenient packing, and innovation in products with various flavors have fueled the growth of the market studied, in the region. The major companies in this region are Mondelēz International Inc., Mars Incorporated, and Ferrero.

trend2

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Competitive Landscape

The key players in the region, such as Perfetti Van Melle, Mondelez International, Mars Incorporated, Nestle SA, and Hershey’s, hold the prominent shares in the mints market with a global presence and efficient distribution networks. The market studied is competitive, with a large number of multinational players competing for the market share. New flavor innovation, with attractive packaging, is the main strategy adopted by players.

Major Players

  1. Mondelez International
  2. Perfetti Van Melle
  3. Mars Incorporated
  4. The Hershey Company
  5. Ferrero

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Power Mints

      2. 5.1.2 Standard Mints

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies

      4. 5.2.4 Specialist Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International Inc.

      2. 6.4.2 Nestle

      3. 6.4.3 Ferndale Confectionery Pty Ltd

      4. 6.4.4 Perfetti Van Melle

      5. 6.4.5 Ricola

      6. 6.4.6 Mars Incorporated

      7. 6.4.7 The Hershey Company

      8. 6.4.8 Ferrero

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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