Sweet Biscuit Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Sweet Biscuit Market Companies & Revenue Share and it is Segmented by Product Type (chocolate-coated biscuits, cookies, filled biscuits, plain biscuits, sandwich biscuits, and other sweet biscuits), Distribution Channel (supermarkets/hypermarkets, specialist retailers, convenience stores, online stores, and other distribution channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size is provided in terms of value (USD million) during the forecasted years for the above segments.

Sweet Biscuits Market Size

Sweet Biscuit Market Summary
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Study Period 2017-2027
Base Year For Estimation 2022
CAGR 5.35 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Sweet Biscuit Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sweet Biscuits Market Analysis

The sweet biscuit market is projected to register a CAGR of 5.35% over the next five years.

For the longest time, biscuits have been used as snacks during different activities in daily life. Due to increased urbanization, industrialization, and lifestyle change, the snacking trend is visible in many countries. Therefore, the biscuit market is growing in urban areas. Also, the growing convenient snacking preference, coupled with easier consumer accessibility through the advancing retail sector, is one of the few factors augmenting the sweet biscuit market growth globally.

Additionally, market players have been innovating products according to consumer needs. For instance, Kids prefer biscuits with chocolate or other fruity flavors. Therefore, market players are making biscuits with different flavors, unique shapes, and attractive packaging materials. The consumer's preference for free-from and functional products is rising owing to health-related issues like diabetes, obesity, and celiac disease. Furthermore, product innovations like filled biscuits and sandwiches are driving the market growth. For instance, in December 2021, Sunfeast, an ITC limited center-filled Dark Fantasy Desserts. The products are available in two flavors, i.e., Choco Chunks and Choco Nut Dipped.

Sweet Biscuits Market Trends

This section covers the major market trends shaping the Sweet Biscuit Market according to our research experts:

Growing Preference for Healthy Biscuits

The consumers growing consciousness about their health is driving the market players to produce high-quality, nutrient-rich products. The consumer trend of gluten-free and vegan food is driving the market players to innovate products according to consumer needs. Rising awareness about health and fitness and a growing healthy snack product preference, especially among working professionals and millennials, is driving sales. Healthy biscuit demand is increasing due to the active consumer lifestyle who look for convenient eating options. Because of rising lifestyle-related disorders such as obesity and rising awareness about well-being, consumers' need for tasty indulgence shifted their preference toward healthy biscuits as a nutritious alternative. Manufacturers are actively indulging in healthy biscuits production in different flavors to enhance their taste. In May 2022, Arnott's, a Campbell Soup Company brand, launched new gluten-free versions of biscuits. The biscuits are available in three flavors, i.e., Mint Slice, Shortbread Cream, and TeeVee Snacks Original.

Sweet Biscuits Market: Sales Value of Organic Snack products, USD Million, By Category, Netherlands, 2021

Asia-Pacific is the Fastest-growing Market

Sweet biscuits remain one of the most preferred types of snacks and are consumed regularly by people of all age groups in the Asia-Pacific region. To cater to the rising demand for premium sweet biscuits in the country, manufacturers are targeting various groups of consumers and launching products specific to their needs. Moreover, consumers are increasingly aware of the importance of consuming balanced and healthy diets, with increasing demand for protein intake to boost energy and solve undernutrition problems, especially among children. The manufacturers are updating their portfolios with the launch of new products with additional nutrients and different flavors. For instance, in December 2021, Britannia Industries limited launched and relaunched its biscuit brand Good Day with the addition of three new varieties. The biscuits contain four types of nuts and are bigger biscuit size.

Global Sweet Biscuit Market: Market Size (%), By Geography, Global, 2021

Sweet Biscuits Industry Overview

The sweet biscuit market is highly competitive, with the significant presence of numerous local and regional players. Mondelēz International Inc., Britannia Industries Ltd, ITC Limited, Groupo Bimbo, Parle Products Ltd, Yildiz Holdongs Inc., and Kellogg's Company are the most active companies in the sweet biscuit market. The companies are increasing their product lines and expanding their presence worldwide. Key players in the sweet biscuit market adopt new product innovations, expansions, mergers, acquisitions, and partnerships to position their products.

Sweet Biscuits Market Leaders

  1. Britannia Industries Limited

  2. Yildiz Holding AS

  3. The Kellogg's Company

  4. ITC Limited (Sunfeast, Dark Fantasy)

  5. Mondelēz International Ltd. (belVita)

*Disclaimer: Major Players sorted in no particular order

Sweet Biscuit Market Concentration

Sweet Biscuits Market News

  • November 2022: Simple Mills launched Sandwich cookies prepared with nut flour and filled with nut butter creme. The products are available in two flavors, i.e., creamy peanut butter and cocoa cashew.
  • November 2022: Lotus Biscoff, a Belgian biscuit brand, launched new dairy-free cream-filled sandwich cookies. The biscuits claim to be vegan.
  • June 2021: Ferrero acquired Burton's Biscuit Company, which include various product lines, including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson's, and Thomas Fudge's. As part of the transaction, the Ferrero holding company will take over the six production facilities in the United Kingdom, based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam, and the Isle of Arran.

Sweet Biscuits Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Chocolate-coated Biscuits

      2. 5.1.2 Cookies

      3. 5.1.3 Filled Biscuits

      4. 5.1.4 Plain Biscuits

      5. 5.1.5 Sandwich Biscuits

      6. 5.1.6 Other Sweet Biscuits

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share of Players

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelēz International Inc. (belVita)

      2. 6.3.2 Burton's Biscuit Company

      3. 6.3.3 ITC Limited (Sunfeast, Dark Fantasy)

      4. 6.3.4 Parle Products Private Limited

      5. 6.3.5 The Kellogg's Company

      6. 6.3.6 Britannia Industries Limited

      7. 6.3.7 Yildiz Holding AS

      8. 6.3.8 Grupo Bimbo

      9. 6.3.9 Bahlsen GmbH & Co. KG

      10. 6.3.10 Simple Mills

      11. 6.3.11 Lotus Biscoff

      12. 6.3.12 Ferrero Foundation

      13. 6.3.13 The Campbell Soup Company (Arnott's)

    4. *List Not Exhaustive

**Subject to Availability

Sweet Biscuits Industry Segmentation

Sweet biscuits are flour-based baked products that are sweet. The sweet biscuit market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into chocolate-coated biscuits, cookies, filled biscuits, plain biscuits, sandwich biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Chocolate-coated Biscuits
Filled Biscuits
Plain Biscuits
Sandwich Biscuits
Other Sweet Biscuits
Distribution Channel
Specialist Retailers
Convenience Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Sweet Biscuits Market Research FAQs

The Sweet Biscuit Market is projected to register a CAGR of 5.35% during the forecast period (2023-2027).

Britannia Industries Limited, Yildiz Holding AS, The Kellogg's Company, ITC Limited (Sunfeast, Dark Fantasy) and Mondelēz International Ltd. (belVita) are the major companies operating in the Sweet Biscuit Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2027).

In 2023, the North America accounts for the largest market share in the Sweet Biscuit Market.

Sweet Biscuit Industry Report

Statistics for the 2023 Sweet Biscuit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sweet Biscuit analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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