Middle East Poultry Meat Market - SIZE, SHARE, COVID-19 IMPACT & FORECASTS UP TO 2028

The Middle East Poultry Meat Market is segmented by Form ( Fresh / Chilled, Frozen / Canned, Processed ) , by Distribution Channel ( Off-Trade, On-Trade ) and by Country ( Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates )

Market Snapshot

https://s3.mordorlabs.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period: 2016 - 2028
https://s3.mordorlabs.com/base%20year/1629296433432_test~base_year_base_year.svg Base Year: 2021
https://s3.mordorlabs.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel: On-Trade
https://s3.mordorlabs.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country: Saudi Arabia
https://s3.mordorlabs.com/cagr/1629296433433_test~cagr_cagr.svg CAGR: 1.84 %

MAJOR PLAYERS

Key Players

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Market Overview

The Middle East Poultry Meat Market stood at 30.95 billion USD in 2022 and is projected to register a CAGR of 1.84% to reach 34.53 billion USD in 2028.

  • Largest Segment by Form - Fresh / Chilled : Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
  • Largest Segment by Country - Saudi Arabia : Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.
  • Fastest-growing Segment by Form - Processed : The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.
  • Fastest-growing Segment by Country - Bahrain : The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Bahrain market, mainly through off-trade channel.

Scope of the Report

Fresh / Chilled, Frozen / Canned, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.
Form
Fresh / Chilled
Frozen / Canned
Processed
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets And Hypermarkets
Others
On-Trade
Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest Of Middle East

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Key Market Trends

Why is On-Trade the largest segment by Distribution Channel?

  • The distribution channels for poultry meat are dominated by the on-trade segment, through which almost two-thirds of the poultry meat products are consumed in the country. Restaurants and hotels are the major contributors to the region's economy and were severely affected due to the shutdown of the hospitality sector during the COVID-19 pandemic. Foodservice businesses resorted to delivery platforms to make up for the foot traffic lost in their stores. As a result, food delivery platforms witnessed astronomical growth in 2020. Saudi Arabia (173%), the United Arab Emirates (61%), and Bahrain (54%) were the three countries that saw the most growth in food delivery revenue in the region in 2020.
  • The fastest-growing distribution segment is the off-trade segment, which is projected to record a CAGR of 2.38% during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. In March 2021, the Middle East had 199.845 million internet users, which amounted to 75.2% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
  • The convenience store channel has shown declining trends in recent years, dipping at a rate of 6.61% in 2021 relative to the previous year. However, the segment will see some progress in the future and is projected to record a CAGR of 1.48% during the forecast period. The declining trend was mainly due to the restrictions imposed due to the COVID-19 pandemic, which resulted in people traveling lesser than before.

Why is Saudi Arabia the largest segment by Country?

  • The poultry meat market has been growing over recent years. From 2018 to 2021, it registered a growth rate of 10.79%, by value, in the Middle East. With the increased demand for poultry meat due to an increase in ex-pats, the government provided support to expand poultry production, leading to the growth of the market. The Middle East Poultry Expo is the largest exhibition in the poultry industry, organized in the Kingdom of Saudi Arabia. It enhances investment opportunities in the poultry industry and provides an ideal trading platform that brings local investors, suppliers, and global expertise houses together to develop the poultry industry and achieve poultry self-sufficiency.
  • In the poultry meat market, Bahrain is expected to be the fastest-growing region during the forecast period. It registered a growth rate of 4.03% by value. Poultry spending accounts for the largest proportion of the total food spending in Bahrain, and it is expected to increase further, documenting Bahrain's shifting dietary spending habits. Bahrain witnessed an influx of ex-pats from Asia and western countries, resulting in food preferences becoming more international and food such as hamburgers and fried chicken becoming popular with Bahraini consumers. Consumption is largely dominated by the religious affiliation of Bahraini consumers.
  • Poultry meat is majorly consumed in Saudi Arabia. It is projected to register a growth rate of 1.64%, by value, during the forecast period. Saudi Arabia’s Minister of Environment plans to increase the Kingdom’s self-sufficiency rate for poultry meat by 80% by 2025. The new investments into Saudi Arabia’s poultry production sector will be valued at USD 4.5 billion by 2025, with plans to increase production capacity to 1.3 million metric tons of broiler chicken annually.

Competitive Landscape

The Middle East Poultry Meat Market is fragmented, with the top five companies occupying 7.49%. The major players in this market are Al Kabeer Group ME, Al-Watania Poultry, Almarai Food Company, BRF S.A. and Tanmiah Food Company. (sorted alphabetically).

Major Players

  1. Al Kabeer Group ME

  2. Al-Watania Poultry

  3. Almarai Food Company

  4. BRF S.A.

  5. Tanmiah Food Company.

*Disclaimer: Major Players are sorted alphabetically

Market Developments

  • July 2022: BRF Sadia inaugurated its new plant, 'Al Joody,' in Dammam, Saudi Arabia, which helps in increasing its monthly production capacity to 1,200 tons of food. which will play an integral role in the growth and development of the poultry industry locally, in the interest of the Saudi consumer.
  • May 2022: JBS has acquired two plants in the MENA (the Middle East and North Africa) region to produce prepared foods. They are located in Saudi Arabia and the United Arab Emirates and produce value-added products. This expansion helps increase market penetration, strengthening distrithe bution channels and client relationships.
  • February 2022: BRF Global achieved the ISO 37001 Anti-bribery Management System certification, issued by an independent and non-governmental entity based in Switzerland. The certification is internationally recognized and emphasizes that the company meets technical requirements and has effect policies, procedures, and controls to prevent and combat bribery, thus promoting an ethical and healthy environment.

Table of Contents

  1. 1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 2. INTRODUCTION

    1. 2.1 Study Assumptions & Market Definition

    2. 2.2 Scope of the Study​

    3. 2.3 Research Methodology

  3. 3. KEY INDUSTRY TRENDS

    1. 3.1 Price Trends

    2. 3.2 Production Trends

    3. 3.3 Regulatory Framework

    4. 3.4 Value Chain & Distribution Channel Analysis

  4. 4. MARKET SEGMENTATION

    1. 4.1 Form

      1. 4.1.1 Fresh / Chilled

      2. 4.1.2 Frozen / Canned

      3. 4.1.3 Processed

    2. 4.2 Distribution Channel

      1. 4.2.1 Off-Trade

        1. 4.2.1.1 Convenience Stores

        2. 4.2.1.2 Online Channel

        3. 4.2.1.3 Supermarkets And Hypermarkets

        4. 4.2.1.4 Others

      2. 4.2.2 On-Trade

    3. 4.3 Country

      1. 4.3.1 Bahrain

      2. 4.3.2 Kuwait

      3. 4.3.3 Oman

      4. 4.3.4 Qatar

      5. 4.3.5 Saudi Arabia

      6. 4.3.6 United Arab Emirates

      7. 4.3.7 Rest Of Middle East

  5. 5. COMPETITIVE LANDSCAPE

    1. 5.1 Key Strategic Moves

    2. 5.2 Market Share Analysis

    3. 5.3 Company Landscape

    4. 5.4 Company Profiles

      1. 5.4.1 Al Kabeer Group ME

      2. 5.4.2 Al-Watania Poultry

      3. 5.4.3 Almarai Food Company

      4. 5.4.4 ARASCO

      5. 5.4.5 BRF S.A.

      6. 5.4.6 Emirates National Food CC LLC (Al Rawadh Foods)

      7. 5.4.7 JBS S.A

      8. 5.4.8 Tanmiah Food Company.

  6. 6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

  7. 7. APPENDIX

    1. 7.1 Global Overview

      1. 7.1.1 Overview

      2. 7.1.2 Porter’s Five Forces Framework

      3. 7.1.3 Global Value Chain Analysis

      4. 7.1.4 Market Dynamics (DROs)

    2. 7.2 Sources & References

    3. 7.3 List of Tables & Figures

    4. 7.4 Primary Insights

    5. 7.5 Data Pack

    6. 7.6 Glossary of Terms

List of Tables & Figures

    Figure 1:  

    MIDDLE EAST POULTRY MEAT MARKET, POULTRY, PRICE IN USD/METRIC TONNES, 2016 - 2022

    Figure 2:  

    MIDDLE EAST POULTRY MEAT MARKET, POULTRY, PRODUCTION IN METRIC TONNES, 2016 - 2028

    Figure 3:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME, METRIC TONNES, 2016 - 2028

    Figure 4:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE, USD, 2016 - 2028

    Figure 5:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY FORM, 2016 - 2028

    Figure 6:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, BY FORM, 2016 - 2028

    Figure 7:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME SHARE (%), BY FORM, 2016 VS 2022 VS 2028

    Figure 8:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE SHARE (%), BY FORM, 2016 VS 2022 VS 2028

    Figure 9:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FRESH / CHILLED, 2016 - 2028

    Figure 10:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, FRESH / CHILLED, 2016 - 2028

    Figure 11:  

    MIDDLE EAST POULTRY MEAT MARKET, FRESH / CHILLED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 12:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FROZEN / CANNED, 2016 - 2028

    Figure 13:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, FROZEN / CANNED, 2016 - 2028

    Figure 14:  

    MIDDLE EAST POULTRY MEAT MARKET, FROZEN / CANNED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 15:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, PROCESSED, 2016 - 2028

    Figure 16:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, PROCESSED, 2016 - 2028

    Figure 17:  

    MIDDLE EAST POULTRY MEAT MARKET, PROCESSED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 18:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028

    Figure 19:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028

    Figure 20:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028

    Figure 21:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028

    Figure 22:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028

    Figure 23:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028

    Figure 24:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028

    Figure 25:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028

    Figure 26:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028

    Figure 27:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028

    Figure 28:  

    MIDDLE EAST POULTRY MEAT MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 29:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028

    Figure 30:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028

    Figure 31:  

    MIDDLE EAST POULTRY MEAT MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 32:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028

    Figure 33:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028

    Figure 34:  

    MIDDLE EAST POULTRY MEAT MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 35:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028

    Figure 36:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, OTHERS, 2016 - 2028

    Figure 37:  

    MIDDLE EAST POULTRY MEAT MARKET, OTHERS, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 38:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028

    Figure 39:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028

    Figure 40:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY COUNTRY, 2016 - 2028

    Figure 41:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, BY COUNTRY, 2016 - 2028

    Figure 42:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028

    Figure 43:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028

    Figure 44:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BAHRAIN, 2016 - 2028

    Figure 45:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, BAHRAIN, 2016 - 2028

    Figure 46:  

    MIDDLE EAST POULTRY MEAT MARKET, BAHRAIN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 47:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, KUWAIT, 2016 - 2028

    Figure 48:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, KUWAIT, 2016 - 2028

    Figure 49:  

    MIDDLE EAST POULTRY MEAT MARKET, KUWAIT, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 50:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, OMAN, 2016 - 2028

    Figure 51:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, OMAN, 2016 - 2028

    Figure 52:  

    MIDDLE EAST POULTRY MEAT MARKET, OMAN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 53:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, QATAR, 2016 - 2028

    Figure 54:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, QATAR, 2016 - 2028

    Figure 55:  

    MIDDLE EAST POULTRY MEAT MARKET, QATAR, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 56:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, SAUDI ARABIA, 2016 - 2028

    Figure 57:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, SAUDI ARABIA, 2016 - 2028

    Figure 58:  

    MIDDLE EAST POULTRY MEAT MARKET, SAUDI ARABIA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 59:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, UNITED ARAB EMIRATES, 2016 - 2028

    Figure 60:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, UNITED ARAB EMIRATES, 2016 - 2028

    Figure 61:  

    MIDDLE EAST POULTRY MEAT MARKET, UNITED ARAB EMIRATES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 62:  

    MIDDLE EAST POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, REST OF MIDDLE EAST, 2016 - 2028

    Figure 63:  

    MIDDLE EAST POULTRY MEAT MARKET, VALUE IN USD, REST OF MIDDLE EAST, 2016 - 2028

    Figure 64:  

    MIDDLE EAST POULTRY MEAT MARKET, REST OF MIDDLE EAST, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 65:  

    MIDDLE EAST POULTRY MEAT MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022

    Figure 66:  

    MIDDLE EAST POULTRY MEAT MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022

    Figure 67:  

    MIDDLE EAST POULTRY MEAT MARKET SHARE(%), BY KEY PLAYERS, 2021

Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms

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Frequently Asked Questions

The Middle East Poultry Meat Market market is studied from 2016 - 2028.

The Middle East Poultry Meat Market stood at 30.95 billion USD in 2022 and is projected to register a CAGR of 1.84% to reach 34.53 billion USD in 2028.

Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.

Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.

The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.

The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Bahrain market, mainly through off-trade channel.

Al Kabeer Group ME,Al-Watania Poultry,Almarai Food Company,BRF S.A. and Tanmiah Food Company.. are the major companies operating in Middle East Poultry Meat Market.