|Study Period:||2016 - 2026|
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The Middle Eastern poultry market was valued at USD 26,871.73 million in 2020, and it is projected to record a CAGR of 6.08% during the forecast period, 2021-2026.
- The COVID-19 pandemic hampered the sale and consumption of poultry and other food and beverages products in the Middle Eastern countries, including the United Arab Emirates and Saudi Arabia, as most of the food services either shut or decreased their operations. However, the sales of food products, including poultry, through e-commerce resulted in supporting the market penetration during the pandemic. Statistics based on an online survey conducted by Dubai-based Choueiri Group revealed that in the month of April 2020, 55% of the population purchased grocery items via online channels. On the contrary, only 6% used to practice online buying before the outbreak, which depicts the vast transformation of the country technologically.
- Over the medium term, the increase in the demand for animal protein, along with the increasing preference for low-fat and high-protein diets among consumers, is expected to lead to a remarkable increase in the consumption of poultry meat. As modern trade channels continue to expand, the demand for chilled and frozen poultry meat is expected to increase rapidly during the forecast period.
- The poultry market across the Middle East is expected to stay import-dependent due to weather conditions and lesser availability of arable land, which hinders the market's expansion. However, R&D in enhancing the poultry genetics, and specific countries might produce enough to suffice domestic consumption.
Scope of the Report
Poultry products are defined as meat and eggs of domestic fowls, including chickens, turkeys, geese, and ducks. The Middle Eastern poultry market is segmented by product type, where the scope includes fresh, frozen, and chilled poultry. By distribution channel, the market is segmented as on-trade channels, i.e., foodservice and off-trade channels, inclusive of specialty stores, supermarkets/ hypermarkets, and other channels. By geography, the Middle East includes Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Rest of the Middle East. For each segment, the report offers market size and forecasts in value (in USD million) and volume (in million kilogram).
|United Arab Emirates|
|Rest of Middle East|
Key Market Trends
Growing Demand for Poultry in the Food Service Sector
The food sector has been prominent across the most international ground, and it witnessed a strong acceptance among Middle Eastern consumers. The foodservice sector surfaced as one of the most promising sectors in the region and grew exponentially over the past years with increasing investments, indicating the potential for future growth. For instance, in partnership with Pearl Investments, in 2016, the US fast-food chain, Smashburger, began its expansion in the United Arab Emirates and Qatar and planned to open 26 restaurants across the two countries, the United Arab Emirates and Qatar, over the next several years.
The growing demand for poultry meat, including processed burgers and sausages, is expected to lead to significant penetration across the foodservice sector through the QSR segment. Moreover, poultry meat is anticipated to be one of the most preferred choices among consumers due to regular protein intake and readily available products across retail shelves and restaurant menus.
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Increasing Domestic Poultry Production and Imports
According to a report by the Ministry of Development and Planning Statistics (MDPS) for 2013-2017, Qatar gained some self-sufficiency in poultry meat, at 10%, while for eggs, it was 14%. Most of the demand in the region is met through imports. Governments in the Middle East continue providing various types of assistance to domestic poultry farms. For instance, in January 2020, the Saudi Arabian government removed most subsidies on imported animal feed, and in the case of poultry, moved to subsidies based on production. Thus, the increasing domestic poultry production, driven by increasing government initiatives and supported by imports, is expected to boost the market for poultry products.
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The Middle Eastern poultry market is competitive, with numerous domestic and regional players distributing their meat offerings. Leading market players are strongly competing in terms of product portfolios, quality, and certifications, with competitive strategies like expansions and partnerships. Moreover, the market depicts a wide presence of unorganized butchers and meat shops catering to the market on a domestic level. The poultry meat market is dominated by key organized players operating on a large scale in the Middle East. Al-Watania Poultry, Fakieh Farms (Fakieh Group), Almarai Company, and Tanmiah Food Group are the leading market players. To widen their scope of operations and expand the business opportunities, leading meat manufacturers are expanding their meat business in the region by increasing their production units and launching their new product lines to gain a competitive advantage.
- In May 2020, BRF announced the purchase of a plant from the Joody Al Sharqiya Food Production Factory in Dammam, Saudi Arabia, in a USD 8 million deal for processing breaded and marinated cuts and hamburgers.
- In December 2019, Tanmiah Food Group partnered with KFC with the agreement that Tanmiah Food Group supplied fresh chicken to over 200 KFC restaurants in Saudi Arabia daily.
- In May 2019, Al Mariah finalized the acquisition of an additional stake of 37.6% in subsidiary Pure Breed Poultry Co. (producer of chicken breast meat in Saudi Arabia) for SAR 52.9 million.
Table of Contents
1.1 Study Assumptions and Study Deliverables
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.2 Distribution Channel
5.2.1 On-Trade (Foodservice)
220.127.116.11 Specialty Stores
18.104.22.168 Hypermarkets/ Supermarkets
22.214.171.124 Other Distribution Channels
5.3.1 Saudi Arabia
5.3.2 United Arab Emirates
5.3.7 Rest of Middle East
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Strategies Adopted By Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Emirates National Food CC LLC (Al Rawadh Foods)
6.3.3 BRF SA
6.3.4 Al Watania Poultry
6.3.6 JBS SA
6.3.7 Al'Saffa Foods SAOG
6.3.8 Al-Jazeera Group
6.3.9 Al Islami Foods
6.3.10 Al-Kabeer Group ME
6.3.11 Fakieh Farms (Fakieh Group)
6.3.12 Tanmiah Food Group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE INDUSTRY
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Frequently Asked Questions
What is the study period of this market?
The Middle East Poultry Market market is studied from 2016 - 2026.
What is the growth rate of Middle East Poultry Market?
The Middle East Poultry Market is growing at a CAGR of 6.08% over the next 5 years.
Who are the key players in Middle East Poultry Market?
Fakieh Poultry Farms, Tanmiah Food Group, Ommat Group, BRF S.A, ARASCO are the major companies operating in Middle East Poultry Market.