Middle East Poultry Meat Market Size and Share

Middle East Poultry Meat Market (2026 - 2031)
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Middle East Poultry Meat Market Analysis by Mordor Intelligence

The Middle East poultry meat market size is expected to grow from USD 16.16 billion in 2025 to USD 16.47 billion in 2026 and is forecast to reach USD 18.12 billion by 2031 at 1.93% CAGR over 2026-2031. Moderate growth reflects a structural shift toward premium offerings, advanced processing, and climate-controlled facilities that withstand regional temperature fluctuations. Saudi Arabia drives its USD 5 billion poultry infrastructure initiative under its food-security agenda, channeling fresh capital into automated hatcheries, integrated feed mills, and rapid deboning lines. Health-conscious consumers increasingly choose leaner protein options, boosting turkey products and challenging chicken's cultural dominance. Retail modernization, a growing quick-service restaurant network, and an expanding e-commerce sector reshape distribution economics and channel power, while on-trade outlets maintain a narrow lead in value sales. Meanwhile, volatility in imported corn and soy prices erodes producer margins, pushing operators to adopt alternative feed strategies, secure forward contracts, and tighten inventory cycles.

Key Report Takeaways

  • By product type, chicken led with 83.36% of the Middle East poultry meat market share in 2025, while turkey is forecast to post the fastest 2.44% CAGR through 2031.
  • By form, fresh and chilled products accounted for 54.28% of the Middle East poultry meat market size in 2025; processed formats are advancing at a 2.61% CAGR to 2031.
  • By distribution channel, on-trade outlets held 54.79% revenue share in 2025, whereas off-trade sales are projected to rise at a 2.21% CAGR over 2026-2031.
  • By geography, Saudi Arabia contributed 31.81% of 2025 revenue; Bahrain records the fastest 2.77% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Product Type: Chicken Dominance Anchors Volume, Turkey Carves Premium Niche

Chicken accounted for the largest share of the Middle East poultry meat market in 2025, representing approximately 83.36% of total consumption. Its dominance is primarily driven by strong consumer preference for affordable and versatile protein sources across both retail and foodservice channels. Chicken is widely accepted across cultural and dietary preferences in the region, making it a staple in daily meals as well as in quick-service restaurant offerings. The relatively shorter production cycle and cost efficiency compared to other poultry types further support its large-scale production and availability. Governments in several Middle Eastern countries also support domestic poultry farming to enhance food security, which has strengthened local chicken supply chains.

Turkey is projected to be the fastest-growing segment in the Middle East poultry meat market, expected to register a CAGR of 2.44% through 2031. Growth in this segment is supported by rising consumer awareness of leaner protein options and increasing interest in diversified poultry consumption. Turkey meat is increasingly perceived as a healthier alternative due to its lower fat content and high protein profile, appealing to health-conscious consumers. Expanding availability through modern retail channels and increasing incorporation into processed meat products are also supporting demand growth. Foodservice operators are gradually introducing turkey-based menu items, particularly in urban markets where consumers are open to new protein options.

Middle East Poultry Meat Market: Market Share by Product Type
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By Form: Fresh and Chilled Lead, Processed Formats Capture Convenience Premium

In 2025, fresh and chilled poultry meat dominated the Middle East poultry market, capturing around 54.28% of the share. This preference stems from consumers' inclination towards fresh ingredients and traditional cooking methods that prioritize quality and taste. Nations like Saudi Arabia and the UAE are bolstering their domestic production and cold chain infrastructure, ensuring a steady supply of fresh poultry. The demand for fresh and chilled poultry is predominantly driven by the hospitality and foodservice sectors, encompassing restaurants and hotels. Furthermore, consumers link fresh poultry with enhanced nutrition, solidifying their loyalty to this segment. Government initiatives aimed at boosting local production are diminishing reliance on imports, fortifying the segment's market position.

Conversely, the processed poultry segment is witnessing the fastest growth, with an anticipated CAGR of 2.61% from 2026 to 2031. This surge is fueled by rapid urbanization in the Middle East and shifting household consumption patterns leaning towards convenience foods. Products like nuggets, marinated cuts, and ready-to-eat meals resonate with the fast-paced lifestyles of working professionals and younger demographics. The emergence of modern retail formats and online grocery platforms has further enhanced access to these value-added offerings. Manufacturers are not only innovating their product lines to align with local tastes but are also ensuring halal certification. As processed poultry gains traction as a nutritious and convenient choice, its market expansion seems poised to continue.

By Distribution Channel: On-Trade Holds Share, Off-Trade Gains Momentum

On-trade outlets accounted for the largest share of the Middle East poultry meat market in 2025, contributing approximately 54.79% of total revenue. The strong performance of this segment is largely attributed to the region’s vibrant foodservice sector, including quick-service restaurants, casual dining chains, hotels, and catering services that rely heavily on poultry-based menu offerings. Chicken-based dishes remain a staple across regional cuisines, supporting consistent demand from restaurants and institutional buyers. Rapid urbanization, a growing expatriate population, and rising consumer spending on dining out have further strengthened on-trade consumption. In addition, tourism recovery and the expansion of hospitality infrastructure in key markets such as the UAE and Saudi Arabia have increased poultry demand through foodservice channels

Off-trade sales are projected to be the fastest-growing distribution channel in the Middle East poultry meat market, expected to register a CAGR of 2.21% during the 2026–2031 forecast period. Growth in this segment is driven by changing consumer lifestyles, with increasing preference for home cooking and bulk purchasing through supermarkets and hypermarkets. Expansion of modern retail infrastructure and improved cold chain logistics have enhanced product availability and quality in retail outlets. Consumers are also increasingly purchasing packaged, frozen, and value-added poultry products for convenience and longer shelf life. The rising penetration of e-commerce and online grocery platforms is further supporting off-trade growth by offering wider product selections and doorstep delivery.

Middle East Poultry Meat Market: Market Share by Distribution Channel
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Geography Analysis

In 2025, Saudi Arabia accounted for a dominant 31.81% market share, leveraging its large population and proactive government strategies. The Kingdom's Vision 2030 initiative, with its strong emphasis on food security, has spurred significant infrastructure advancements and bolstered domestic production. This all-encompassing plan encompasses investments in cutting-edge agricultural technologies, innovative water conservation methods, and the establishment of state-of-the-art food processing facilities, all with the goal of enhancing self-sufficiency. With a sharp focus on reducing import dependence, the government is actively nurturing local producers. However, this strategic shift presents challenges for traditional suppliers who have historically dominated the market. Saudi Arabia's market supremacy is further solidified by its strengthening regional ties, facilitated by aligned regulations and improved logistics. 

Bahrain, though smaller in the regional landscape, is poised to achieve a commendable 2.77% CAGR from 2026 to 2031, outstripping its regional peers. This growth trajectory highlights Bahrain's potential, fueled by its high per-capita consumption. The nation's strategic emphasis on diversifying its food supply chain, coupled with investments in niche markets like organic and premium food products, further bolsters its growth outlook. Such developments underscore the effectiveness of tailored strategies in smaller markets, positioning Bahrain to leverage its distinct advantages against larger regional players. Moreover, Bahrain's commitment to fostering public-private partnerships and bolstering trade agreements enhances its competitive edge in the region.

The UAE, Qatar, Kuwait, and Oman, each shaped by their unique demographics, income levels, and culinary preferences, play crucial roles in the market landscape. While these nations exhibit distinct market characteristics, their collective presence significantly propels regional expansion. In contrast, Iran and Iraq, despite their substantial demographics, face economic and political challenges that influence trade and local production. However, with indications of stabilizing conditions and diminishing investment barriers, these countries signal promising growth potential. Meanwhile, Jordan emerges as a pivotal regional processing hub, with its poultry sector adeptly catering to both domestic and international markets.

Competitive Landscape

In the Middle East poultry meat market, a handful of dominant players, including industry leader Almarai, wield significant influence. These major players, benefiting from economies of scale, are not only expanding their operations but also investing heavily in technological advancements to maintain their competitive edge. Their strategies often include vertical integration, which allows them to control multiple stages of the supply chain, thereby reducing costs and improving efficiency. Meanwhile, smaller and niche players carve out their own space, focusing on specialized positioning and regional strategies to cater to specific consumer needs. This dynamic landscape fosters both innovation and competition, with established leaders and emerging contenders vying for prominence in a rapidly evolving market.

International players are intensifying the competitive landscape, eager to carve out or expand their presence in the Middle East. To navigate this market, many of these global entities pursue strategies like partnerships, local firm acquisitions, or direct investments. Their entry not only injects vibrancy into the market but also ushers in advanced practices and technologies, which often set new benchmarks for operational efficiency and product quality. In response, regional players are bolstering their supply chains, refining operational efficiencies, and elevating product quality to safeguard their market share. These efforts are crucial for regional companies to remain relevant and competitive as they face increasing pressure from both international and domestic competitors.

In the Middle East's poultry meat sector, technology adoption stands out as a pivotal differentiator. Companies are turning to automated processing systems and sophisticated quality control measures to enhance their operations. These technological strides not only boost production efficiency but also ensure products consistently meet regulatory standards and consumer expectations, which are becoming increasingly stringent. Furthermore, by embracing modern technologies, companies are better equipped to tackle challenges like rising production costs, labor shortages, and compliance with evolving regulations. This integration of technology not only addresses operational challenges but also enables companies to deliver high-quality products, thereby cementing their competitive edge in the market.

Middle East Poultry Meat Industry Leaders

  1. BRF S.A.

  2. Tanmiah Food Company

  3. Al-Watania Poultry Company

  4. Almarai Company

  5. Al Islami Foods

  6. *Disclaimer: Major Players sorted in no particular order
Middle East Poultry Meat Market Concentration
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Recent Industry Developments

  • September 2025: Tanmiah Food Company announced the establishment of two new facilities in the central region of Saudi Arabia: a poultry processing plant located in Al Majmaa and a feed mill situated in Dahna. These facilities support Saudi Vision 2030 by boosting local production, utilizing advanced technology, and enhancing food security with sustainable, high-capacity infrastructure.
  • November 2024: Al Watania Poultry, one of the global leaders in poultry production, launched its new cooling plant, boasting a capacity of 17,700 kW in the Middle East. According to the company, the new cooling plant will service multiple biothermal loads, including a high-capacity automated slaughterhouse that processes 36,000 birds per hour, alongside cooling all the cold storage units and three box freezers linked to the facility.
  • September 2024: Delmon Poultry Company, a longstanding poultry producer in Bahrain, partnered with Petersime to upgrade its broiler hatchery in Al Hamalah as part of a strategic initiative to meet rising regional demand for chicken meat and enhance operational efficiency. The project increased the hatchery’s production capacity to approximately 11.4 million day-old chicks annually while modernizing infrastructure through the installation of advanced single-stage incubation technology, replacing older multi-stage systems.

Table of Contents for Middle East Poultry Meat Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising population and increasing protein consumption driving poultry demand
    • 4.2.2 Growing preference for affordable protein compared to red meat
    • 4.2.3 Expansion of quick service restaurants and foodservice sector increasing consumption
    • 4.2.4 Rising urbanization and changing dietary habits supporting poultry intake
    • 4.2.5 Growth in modern retail and cold chain infrastructure improving availability
    • 4.2.6 Government initiatives supporting local poultry production and food security
  • 4.3 Market Restraints
    • 4.3.1 High feed costs impacting production margins
    • 4.3.2 Dependence on imported feed exposing producers to price volatility
    • 4.3.3 Disease outbreaks affecting poultry supply and production stability
    • 4.3.4 High energy and operational costs increasing production expenses
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Chicken
    • 5.1.2 Turkey
    • 5.1.3 Others
  • 5.2 By Form
    • 5.2.1 Fresh / Chilled
    • 5.2.2 Frozen
    • 5.2.3 Canned
    • 5.2.4 Processed
    • 5.2.4.1 Nuggets
    • 5.2.4.2 Deli Meats
    • 5.2.4.3 Sausages
    • 5.2.4.4 Tenders/Marinated
    • 5.2.4.5 Meatballs
    • 5.2.4.6 Others
  • 5.3 By Distribution Channel
    • 5.3.1 On-Trade
    • 5.3.1.1 Hotels
    • 5.3.1.2 Restaurants
    • 5.3.1.3 Catering
    • 5.3.2 Off-Trade
    • 5.3.2.1 Supermarkets/ Hypermarkets
    • 5.3.2.2 Convenience Stores
    • 5.3.2.3 Online Retail Channel
    • 5.3.2.4 Other Distribution Channel
  • 5.4 By Geography
    • 5.4.1 Saudi Arabia
    • 5.4.2 United Arab Emirates
    • 5.4.3 Qatar
    • 5.4.4 Kuwait
    • 5.4.5 Oman
    • 5.4.6 Bahrain
    • 5.4.7 Iran
    • 5.4.8 Jordan
    • 5.4.9 Iraq
    • 5.4.10 Rest of Middle East

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
    • 6.4.1 Almarai Company
    • 6.4.2 Al Watania Poultry
    • 6.4.3 Tanmiah Food Company
    • 6.4.4 BRF S.A.
    • 6.4.5 Al Islami Foods
    • 6.4.6 Americana Foods
    • 6.4.7 JBS S.A.
    • 6.4.8 Al Ain Farms for Livestock Production
    • 6.4.9 Al Rawdah Poultry Farm LLC
    • 6.4.10 A’Saffa Foods SAOG
    • 6.4.11 Al Kabeer Group ME
    • 6.4.12 Mazzraty Poultry Company
    • 6.4.13 Al Jazira Poultry Farm
    • 6.4.14 Fakieh Poultry Farms Co.
    • 6.4.15 Sunbulah Group
    • 6.4.16 Almunajem Foods Company
    • 6.4.17 Atyab International Services LLC
    • 6.4.18 Sadia S.A.
    • 6.4.19 Hail Agricultural Development Co.
    • 6.4.20 Baladna Q.P.S.C.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Middle East Poultry Meat Market Report Scope

Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​ The Middle East poultry meat market is segmented by product type, form, distribution channel and geography. By product type, the market is segmented by chicken, turkey and others. By form, the market is segmented by fresh/chilled, frozen, canned and processed. By distribution channel, the market is segmented by on-trade and off-trade channels. By geography, the market is segmented by Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, Iran, Jordan, Iraq and Rest of Middle East. The market forecasts are provided in terms of Value (USD) and Volume (Tons).

By Product Type
Chicken
Turkey
Others
By Form
Fresh / Chilled
Frozen
Canned
Processed Nuggets
Deli Meats
Sausages
Tenders/Marinated
Meatballs
Others
By Distribution Channel
On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Channel
Other Distribution Channel
By Geography
Saudi Arabia
United Arab Emirates
Qatar
Kuwait
Oman
Bahrain
Iran
Jordan
Iraq
Rest of Middle East
By Product Type Chicken
Turkey
Others
By Form Fresh / Chilled
Frozen
Canned
Processed Nuggets
Deli Meats
Sausages
Tenders/Marinated
Meatballs
Others
By Distribution Channel On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Channel
Other Distribution Channel
By Geography Saudi Arabia
United Arab Emirates
Qatar
Kuwait
Oman
Bahrain
Iran
Jordan
Iraq
Rest of Middle East
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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