Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 16.25 Billion |
| Market Size (2030) | USD 17.83 Billion |
| Growth Rate (2025 - 2030) | 1.87% CAGR |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Middle East Poultry Meat Market Analysis by Mordor Intelligence
The Middle East poultry meat market size stands at USD 16.25 billion in 2025 and is projected to reach USD 17.83 billion by 2030, reflecting a 1.87% CAGR over the forecast period. Moderate growth masks an ongoing structural shift toward premium offerings, sophisticated processing, and climate-controlled production facilities that can withstand regional temperature extremes. Government-backed food-security plans led by Saudi Arabia’s USD 5 billion poultry infrastructure drive continue to channel fresh capital into automated hatcheries, vertically integrated feed mills, and high-speed deboning lines. Health-conscious consumers are embracing leaner protein choices, pushing turkey products forward despite chicken’s entrenched cultural dominance. Retail modernization, an expanding quick-service restaurant network, and an accelerating e-commerce channel are reshaping distribution economics and channel power, even as on-trade outlets maintain a narrow majority of value sales. Meanwhile, cost volatility in imported corn and soy erodes producer margins, nudging operators toward alternative feed strategies, forward contracts, and tighter inventory cycles.
Key Report Takeaways
- By product type, chicken held 71.36% of Middle East poultry meat market share in 2024, whereas turkey posted the fastest 2.44% CAGR expected from 2025-2030.
- By form, fresh/chilled formats led with 54.14% of the Middle East poultry meat market size in 2024, while processed offerings are forecast to expand at a 2.61% CAGR through 2030
- By category, conventional meat commanded 85.11% of market value in 2024; the organic segment is poised to sharpen at a 2.54% CAGR in the same horizon.
- By distribution channel, on-trade outlets captured 54.81% share in 2024, yet off-trade channels will climb more quickly at a 2.21% CAGR to 2030.
- By geography, Saudi Arabia contributed 31.69% of 2024 regional output, whereas Bahrain is set to lead growth at a 2.77% CAGR through 2030.
Middle East Poultry Meat Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising health awareness encouraging lean protein consumption | +0.3% | GCC core, spillover to Jordan and Iraq | Medium term (2-4 years) |
| Cultural preference for poultry over red meat due to health and religious reasons | +0.4% | Global across all Middle East markets | Long term (≥ 4 years) |
| Government initiatives promoting domestic poultry production for food security | +0.5% | Saudi Arabia, United Arab Emirates, Qatar primary focus | Medium term (2-4 years) |
| Increased investments in modern poultry farming and technology adoption | +0.3% | GCC countries with capital availability | Long term (≥ 4 years) |
| Expansion of quick-service restaurants and retail channels | +0.2% | Urban centers across Saudi Arabia, United Arab Emirates, Kuwait | Short term (≤ 2 years) |
| Demand for value-added and processed poultry products | +0.2% | Higher-income segments in GCC and Jordan | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Understand The Key Trends Shaping This Market
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Rising health awareness encouraging lean protein consumption
Rising health awareness in the Middle East is significantly encouraging the consumption of lean protein options such as poultry meat, which is driving growth in the Middle East Poultry Meat Market. Poultry is preferred for its lower fat content, high protein value, and versatility, aligning with consumers' increasing focus on healthier diets. Saudi Arabia, a key market in the region, imported poultry meat valued at USD 1.26 billion in 2023, making it the 8th largest poultry meat importer globally [1]Source: The Observatory of Economic Complexity, “Poultry Meat in Saudi Arabia Trade”, oec.world. This reliance on imports reflects both strong demand and ongoing efforts to supplement domestic production. The market is further driven by government initiatives promoting poultry production, investments in modern farming technologies, and a diverse expatriate population with varying dietary preferences. These factors collectively support steady growth in poultry meat consumption as consumers prioritize health and nutrition in their meat choices.
Cultural preference for poultry over red meat due to health and religious reasons
Cultural preference for poultry over red meat is a significant market driver for the Middle East Poultry Meat Market, driven by both health and religious considerations. In the predominantly Muslim region, halal dietary laws prohibit pork consumption, making poultry and other halal-certified meats primary protein sources. Compared to red meat, poultry is often perceived as a healthier option due to its lower fat content, which aligns with rising health awareness among consumers focusing on leaner diets. Additionally, poultry's affordability and versatility make it a preferred choice across diverse cultural and socio-economic groups. This combination of religious adherence and health-conscious consumer behavior sustains robust demand for poultry meat in the Middle East, encouraging investments in poultry production and processing to meet the evolving market needs.
Government initiatives promoting domestic poultry production for food security
Under the Saudi Vision 2030 initiative, the Ministry of Environment, Water, and Agriculture (MEWA) is implementing robust measures to strengthen domestic poultry production as part of the Kingdom's broader food security strategy. These measures include direct production-based subsidies totaling up to USD 187 million annually aimed at supporting Saudi poultry farmers and incentivizing increased production [2]Source: Ministry of Food Processing Industries, “Country Profile- Saudi Arabia”, mofpi.gov.in. In addition to these subsidies, the government encourages foreign investment by granting 100% ownership to local producers and providing them access to the same production-based subsidies. Saudi Arabia’s food security strategy also focuses on diversifying imports and enhancing domestic processing capacities to reduce reliance on foreign poultry meat [3]Source: Saudi Food & Drug Authority, "Vision 2030", sfda.gov.sa. These combined efforts are designed to increase self-sufficiency, with local production expected to cover more than 85% of domestic poultry demand by 2030, fostering sustainable growth and food security in the poultry sector.
Increased investments in modern poultry farming and technology adoption
Increased investments in modern poultry farming and technology adoption are pivotal drivers of the Middle East Poultry Meat Market. Governments and private sector players in the region are investing heavily in state-of-the-art poultry production facilities, including controlled-environment housing, automated feeding systems, and advanced biosecurity measures. These technologies enhance production efficiency, improve animal welfare, and reduce disease outbreaks, which are critical given the region's climatic challenges. Key industry players like Al Watania and Almarai are expanding production capacity, supported by governmental subsidies and loans that facilitate equipment upgrades and operational efficiency. These technological advancements also align with sustainability goals through waste recycling and renewable energy adoption, ensuring a robust, efficient, and sustainable poultry sector that meets rising consumer demand for affordable, high-quality poultry meat across the Middle East.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Fluctuating feed and raw material costs increasing production expenses | -0.4% | Global impact with highest exposure in import-dependent markets | Short term (≤ 2 years) |
| Stringent food safety and halal certification regulations | -0.2% | Compliance-intensive markets including GCC and Jordan | Medium term (2-4 years) |
| Limited domestic production capacity compared to demand | -0.3% | Import-dependent markets including UAE, Kuwait, Qatar | Long term (≥ 4 years) |
| Competition from alternative protein sources | -0.1% | Urban centers with higher disposable income | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Fluctuating feed and raw material costs increasing production expenses
Fluctuating feed and raw material costs are a significant restraint on the Middle East Poultry Meat Market, increasing production expenses and squeezing profit margins. The region heavily relies on imported poultry feed ingredients such as corn and soybean meal, primarily sourced from global markets like the United States, making feed costs vulnerable to international price volatility. This dependency translates to fluctuating and often rising costs, which directly impact poultry producers' operational expenses. Producers are seeking alternatives like locally-grown wheat and diversified grain sourcing to mitigate this challenge, but these efforts have yet to stabilize feed prices fully. High feed costs consequently increase the overall cost of poultry meat production, constraining market growth and profitability for producers, especially smaller-scale farmers who face tighter margins.
Stringent food safety and halal certification regulations
Stringent food safety and halal certification regulations act as a market restraint for the Middle East Poultry Meat Market, imposing significant compliance costs and operational challenges for producers. Governments in the region enforce rigorous standards to ensure poultry products meet halal requirements, which include strict slaughtering and processing protocols in accordance with Islamic law. Additionally, food safety regulations are increasingly stringent, requiring adherence to standards such as Hazard Analysis Critical Control Points (HACCP) and certification systems that guarantee hygiene and quality throughout the production chain. For example, countries like the UAE have enacted comprehensive food safety laws with heavy penalties for violations and established national accreditation systems to monitor food imports and local production. While these regulations protect public health and consumer confidence, they necessitate substantial investments in infrastructure, staff training, and frequent audits, which can strain producers—especially small and medium-sized enterprises—creating barriers to market entry and expansion.
Segment Analysis
By Product Type: Chicken Dominance Faces Premium Disruption
Chicken maintains a commanding lead in Middle East poultry meat market with a substantial 71.36% market share in 2024. This dominance is supported by well-established consumer preferences and the versatility of chicken, which is widely used across diverse culinary applications from traditional Middle Eastern dishes to global cuisines. Its competitive pricing relative to other poultry options further bolsters its appeal among a broad consumer base. Chicken’s availability in fresh, frozen, and processed forms caters to varied consumption occasions, sustaining its pervasive presence. Additionally, local poultry production backed by government subsidies and efficient supply chains strengthens the consistent supply, ensuring chicken remains the staple protein choice in the region’s households and foodservice sectors.
Turkey stands out as the fastest-growing segment within Middle East poultry meat market, projected to grow at a 2.44% compound annual growth rate from 2025 to 2030. This growth trajectory is driven by a rising number of health-conscious consumers seeking leaner protein alternatives with lower fat content than chicken. Turkey’s premium positioning appeals to affluent consumers and those focused on wellness and nutrition, making it popular in both retail and foodservice channels during health and festive seasons. Greater product variety and enhanced availability through imports and local suppliers have improved consumer access to turkey products. Marketing efforts highlighting turkey’s health benefits, such as high protein and low cholesterol, have further stimulated interest.
Note: Segment shares of all individual segments available upon report purchase
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By Form: Processing Innovation Drives Convenience Demand
Fresh/chilled poultry meat holds the largest segment share in the Middle East poultry meat market, commanding approximately 54.14% of the market in 2024. This dominance is largely due to consumer preferences for fresh ingredients and traditional cooking methods that emphasize quality and taste. Countries like Saudi Arabia and the UAE have invested significantly in enhancing domestic production capabilities and cold chain infrastructure to ensure fresh poultry availability. The hospitality and foodservice sector, including restaurants and hotels, largely drives demand for fresh and chilled poultry. Consumers also associate fresh poultry with superior nutrition, reinforcing loyalty to this segment. Government initiatives to boost local production reduce dependence on imports and support the segment’s continued stronghold in the market.
On the other hand, the processed poultry meat segment is the fastest growing, with a projected CAGR of 2.61% from 2025 to 2030. The segment’s growth is propelled by the rapid urbanization in the Middle East and evolving household consumption patterns that favor convenience foods. Processed poultry products, such as nuggets, marinated cuts, and ready-to-eat meals, cater well to the busy lifestyles of working professionals and younger consumers. The rise of modern retail formats and online grocery platforms has improved access to these value-added products. Manufacturers are also innovating their product lines to meet local taste preferences while ensuring halal certification. Growing acceptance of processed poultry as a nutritious and convenient option will likely continue propelling its market expansion.
By Category: Organic Growth Challenges Conventional Scale
Conventional poultry meat represents the largest segment in the Middle East market, capturing 85.11% of the total share in 2024. The dominance of this segment is anchored in its established supply chains, competitive pricing structures, and widespread consumer familiarity with standard production methods. Conventional poultry products are highly accessible, and consumers trust this well-established category for everyday consumption due to its affordability and consistent quality. Leading producers and distributors continue to prioritize this segment, supported by government incentives aimed at boosting local production and reducing import dependency. The strong retail and foodservice presence of conventional meat further contributes to its substantial market share, reinforcing consumer loyalty across diverse demographic groups. Overall, conventional meat remains the backbone of the Middle East poultry meat industry.
Conversely, organic poultry meat is the fastest growing segment, expected to expand at a robust 2.54% compound annual growth rate from 2025 to 2030, despite accounting for only 14.89% of the market in 2024. This growth indicates a significant consumer shift towards premium, healthier, and more sustainable poultry options. Heightened awareness of the benefits of organic meat — such as absence of antibiotics, hormones, and synthetic chemicals — is driving demand among affluent and health-conscious consumers. The organic segment benefits from increasing availability through modern retail and e-commerce channels, alongside rising certifications that boost consumer confidence. Additionally, environmental and ethical concerns are motivating customers to opt for organic poultry products, pushing the market towards sustainability. As a result, organic poultry is gradually transforming from a niche to a mainstream segment in the Middle East.
By Distribution Channel: Off-Trade Modernization Challenges Traditional Dominance
On-trade channels hold the largest share of the Middle East poultry meat market, accounting for approximately 54.81% in 2024. This dominance is driven by the region’s robust hospitality and foodservice sectors, including hotels, restaurants, and catering companies that represent major consumers of poultry meat. The expanding tourism industry and affluent urban populations fuel demand in these outlets, where poultry-based dishes are staples on menus. Additionally, the convenience of dining out and the rise of food delivery platforms have further reinforced on-trade consumption patterns. Governments and businesses focus on maintaining high food quality and safety standards in this sector, which supports continued reliance on on-trade channels. Consequently, the on-trade distribution maintains a critical role in Middle East poultry meat sales.
In contrast, off-trade channels are emerging as the fastest growing segment, displaying a projected CAGR of 2.21% from 2025 to 2030. This growth is attributed to ongoing retail modernization, including the proliferation of supermarkets, hypermarkets, and the flourishing e-commerce sector. Enhanced digital infrastructure and growing internet penetration facilitate increased online grocery shopping and home delivery of poultry products. Consumers appreciate the convenience and expanded product variety offered by these retail and online platforms. As urban lifestyles evolve, off-trade channels are expected to gain further market share, becoming increasingly significant in the distribution landscape.
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Geography Analysis
In 2024, Saudi Arabia commands a dominant 31.69% market share, buoyed by its sizable population and proactive government strategies. The Kingdom's Vision 2030 initiative, emphasizing food security, has catalyzed infrastructure advancements and bolstered domestic production. This comprehensive plan includes investments in modern agricultural technologies, water conservation methods, and the establishment of food processing facilities, all aimed at enhancing self-sufficiency. With a keen eye on diminishing import reliance, the government is paving the way for local producers to flourish. Yet, this pivot poses challenges for traditional suppliers who've long held market sway. Saudi Arabia's market dominance is further reinforced by its deepening ties within the region, thanks to harmonized regulations and enhanced logistics. These efforts streamline trade and foster stronger regional integration, solidifying the Kingdom's leadership position.
Bahrain, despite its smaller stature in the region, is set to chart a 2.77% CAGR from 2025 to 2030, outpacing regional counterparts. This trajectory underscores Bahrain's potential for swift growth, driven by its pronounced per-capita consumption. The country's strategic focus on diversifying its food supply chain and investing in niche markets, such as organic and premium food products, further amplifies its growth prospects. Such dynamics spotlight the efficacy of tailored strategies in smaller markets, positioning Bahrain to harness its unique advantages against heftier regional players. Additionally, Bahrain's emphasis on fostering public-private partnerships and enhancing trade agreements strengthens its ability to compete effectively within the region.
The UAE, Qatar, Kuwait, and Oman, each influenced by their unique demographics, income brackets, and culinary inclinations, play pivotal roles in the market. While these nations boast distinct market traits, together they bolster regional expansion. Conversely, Iran and Iraq, despite their demographic heft, grapple with economic and political hurdles that sway trade and local production. Yet, with signs of stabilizing conditions and waning investment hurdles, these nations hint at robust growth prospects. Meanwhile, Jordan stands out as a regional processing nexus, with its poultry enterprises adeptly serving both local and international markets. This specialization not only underscores Jordan's strategic position but also opens doors for regional partnerships, balancing production, processing, and distribution across neighboring markets.
Competitive Landscape
The Middle East poultry meat market demonstrates a moderately concentrated competitive landscape, with the top five players collectively holding a significant market share. This concentration fosters a dynamic environment where large-scale players capitalize on economies of scale, while smaller or niche players find opportunities to differentiate through specialized positioning and regional focus strategies. The market structure supports both established leaders and emerging competitors, driving innovation and competition across the region. Market leaders, such as Almarai, leverage vertical integration and substantial financial resources to achieve cost leadership. These companies focus on optimizing their operations by investing heavily in capacity expansion and technological advancements.
The competitive intensity in the market is further heightened by the presence of international players seeking to establish or expand their footprint in the region. These global entities often adopt strategies such as forming partnerships, acquiring local firms, or making direct investments to gain market access. This influx of international competition adds to the vibrancy of the market, pushing all players to innovate and improve their offerings. The entry of international players also brings in advanced practices and technologies, which further intensify the competition. Regional players, in response, are focusing on strengthening their supply chains, improving operational efficiency, and enhancing product quality to maintain their market share and relevance in the evolving landscape.
Technology adoption has emerged as a critical differentiator in the Middle East poultry meat market. Companies are increasingly implementing automated processing systems and advanced quality control measures. These technologies not only enhance throughput but also ensure consistent product quality that complies with regulatory standards and meets consumer expectations. As a result, technology-driven efficiency and quality assurance have become essential for companies aiming to strengthen their market position. Additionally, the integration of modern technologies allows companies to address challenges such as rising production costs and stringent regulatory requirements, further solidifying their competitive advantage in the market.
Middle East Poultry Meat Industry Leaders
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BRF S.A.
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Tanmiah Food Company
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Al-Watania Poultry Company
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Almarai Company
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Al Islami Foods
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- November 2024: Al Watania Poultry, a global leader in poultry production, unveiled a new cooling plant in the Middle East, boasting a capacity of 17,700 kW. The company stated that this cooling plant catered to various biothermal loads. Notably, it supported a high-capacity automated slaughterhouse, which processed 36,000 birds per hour, and also cooled all associated cold storage units and three box freezers.
- November 2024: The Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund (PIF), in collaboration with BRF Global, made a strategic investment in Addoha Poultry Company via their joint venture, BRF Arabia. This investment aimed to double Addoha's production capacity by 2030 and enhance its integrated operations. The ambitious expansion plan encompassed new production lines for slaughterhouses, hatcheries, and breeder farms, all geared towards supplying Halal poultry products to both domestic and international markets.
- May 2024: Almarai, in a bid to aggressively expand its footprint, sealed deals worth over SAR 500 million with five leading global poultry firms. Having an annual production of over 250 million birds, Almarai set its sights on boosting this figure to over 450 million by 2027, a move poised to significantly enhance its market share.
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List of Tables & Figures
- Figure 1:
- POULTRY PRICE PER METRIC TON, USD, MIDDLE EAST, 2017 - 2023
- Figure 2:
- POULTRY PRODUCTION, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 3:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 4:
- VALUE OF POULTRY MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 5:
- VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 6:
- VALUE OF POULTRY MEAT MARKET BY FORM, USD, MIDDLE EAST, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 10:
- VALUE OF CANNED POULTRY MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 12:
- VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 13:
- VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 14:
- VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 15:
- VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 16:
- VALUE OF FROZEN POULTRY MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 17:
- VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 18:
- VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 19:
- VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, MIDDLE EAST, 2017 - 2029
- Figure 20:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 21:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME OF DELI MEATS MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 23:
- VALUE OF DELI MEATS MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 24:
- VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 25:
- VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 26:
- VALUE OF MARINATED/ TENDERS MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 28:
- VOLUME OF MEATBALLS MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 29:
- VALUE OF MEATBALLS MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 30:
- VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 31:
- VOLUME OF NUGGETS MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 32:
- VALUE OF NUGGETS MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 33:
- VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 34:
- VOLUME OF SAUSAGES MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 35:
- VALUE OF SAUSAGES MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 36:
- VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 37:
- VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 38:
- VALUE OF OTHER PROCESSED POULTRY MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2022 VS 2029
- Figure 40:
- VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 41:
- VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 45:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2017 - 2029
- Figure 46:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 49:
- VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, MIDDLE EAST, 2017 - 2029
- Figure 50:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 51:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 52:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, MIDDLE EAST, 2017 - 2029
- Figure 53:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 54:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 55:
- VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, MIDDLE EAST, 2017 - 2029
- Figure 56:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 57:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 58:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, MIDDLE EAST, 2017 - 2029
- Figure 59:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 60:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 61:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, MIDDLE EAST, 2017 - 2029
- Figure 62:
- VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 63:
- VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, MIDDLE EAST, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, BAHRAIN, 2017 - 2029
- Figure 67:
- VALUE OF POULTRY MEAT MARKET, USD, BAHRAIN, 2017 - 2029
- Figure 68:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, BAHRAIN, 2022 VS 2029
- Figure 69:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, KUWAIT, 2017 - 2029
- Figure 70:
- VALUE OF POULTRY MEAT MARKET, USD, KUWAIT, 2017 - 2029
- Figure 71:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, KUWAIT, 2022 VS 2029
- Figure 72:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
- Figure 73:
- VALUE OF POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
- Figure 74:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
- Figure 75:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, QATAR, 2017 - 2029
- Figure 76:
- VALUE OF POULTRY MEAT MARKET, USD, QATAR, 2017 - 2029
- Figure 77:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, QATAR, 2022 VS 2029
- Figure 78:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
- Figure 79:
- VALUE OF POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
- Figure 81:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 82:
- VALUE OF POULTRY MEAT MARKET, USD, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 83:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2022 VS 2029
- Figure 84:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF MIDDLE EAST, 2017 - 2029
- Figure 85:
- VALUE OF POULTRY MEAT MARKET, USD, REST OF MIDDLE EAST, 2017 - 2029
- Figure 86:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2022 VS 2029
- Figure 87:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
- Figure 88:
- MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
- Figure 89:
- VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST
Middle East Poultry Meat Market Report Scope
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.
By Product Type
| Chicken |
| Turkey |
| Others |
By Form
| Fresh/Chilled | |
| Frozen | |
| Canned | |
| Processed | Nuggets |
| Deli Meats | |
| Sausages | |
| Tenders/Marinated | |
| Meatballs | |
| Others |
By Category
| Conventional Meat |
| Organic Meat |
By Distribution Channel
| On-Trade | Hotels |
| Restaurants | |
| Catering | |
| Off-Trade | Supermarkets/ Hypermarkets |
| Convenience Stores | |
| Online Retail Channel | |
| Other Distribution Channel |
By Geography
| Saudi Arabia |
| United Arab Emirates |
| Qatar |
| Kuwait |
| Oman |
| Bahrain |
| Iran |
| Jordan |
| Iraq |
| Rest of Middle East |
| By Product Type | Chicken | |
| Turkey | ||
| Others | ||
| By Form | Fresh/Chilled | |
| Frozen | ||
| Canned | ||
| Processed | Nuggets | |
| Deli Meats | ||
| Sausages | ||
| Tenders/Marinated | ||
| Meatballs | ||
| Others | ||
| By Category | Conventional Meat | |
| Organic Meat | ||
| By Distribution Channel | On-Trade | Hotels |
| Restaurants | ||
| Catering | ||
| Off-Trade | Supermarkets/ Hypermarkets | |
| Convenience Stores | ||
| Online Retail Channel | ||
| Other Distribution Channel | ||
| By Geography | Saudi Arabia | |
| United Arab Emirates | ||
| Qatar | ||
| Kuwait | ||
| Oman | ||
| Bahrain | ||
| Iran | ||
| Jordan | ||
| Iraq | ||
| Rest of Middle East | ||
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Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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