Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed), by Distribution Channel (Off-Trade, On-Trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Poultry Meat Market Size

Poultry Meat Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 366.8 Billion
Market Size (2030) USD 391.9 Billion
CAGR (2025 - 2030) 1.33 %
Market Concentration Low

Major Players

Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Poultry Meat Market Analysis

The Poultry Meat Market size is estimated at 366.8 billion USD in 2025, and is expected to reach 391.9 billion USD by 2030, growing at a CAGR of 1.33% during the forecast period (2025-2030).

The poultry meat industry is experiencing significant transformation driven by changing consumer preferences and global economic factors. The sector has witnessed substantial price volatility, with the U.S. Bureau of Labor Statistics reporting a 17.6% year-over-year increase in chicken prices in 2022, marking the highest inflation rate among meat product categories. These price dynamics have prompted industry players to focus on operational efficiency and supply chain optimization, leading to increased investments in automated processing technologies and cold chain infrastructure. The industry is also seeing a marked shift toward sustainable and environmentally conscious production methods, with producers increasingly adopting practices that reduce carbon footprints and improve animal welfare standards.


The distribution landscape of poultry meat is evolving rapidly, with both traditional and modern channels showing significant developments. The foodservice sector has demonstrated remarkable recovery, driven by the resurgence of international tourism, with over 960 million tourists traveling internationally in 2022, recovering to two-thirds of pre-pandemic levels. This recovery has been accompanied by a significant transformation in how poultry products are marketed and sold, with digital technologies playing an increasingly crucial role in connecting producers with consumers. The industry has witnessed a substantial digital transformation, leveraging the growing base of internet users, which reached approximately 5 billion globally in 2022.


Government support and investment initiatives are reshaping the poultry industry landscape across various regions. A notable example is Ghana's 2023 commitment to invest USD 541 million in its poultry industry, aimed at reducing import dependence and boosting domestic production capabilities. Such initiatives are being replicated across various markets, with governments implementing supportive policies and investing in infrastructure development to enhance local production capabilities and ensure food security. These investments are particularly focused on modernizing production facilities, improving biosecurity measures, and developing more efficient distribution networks.


The industry is witnessing significant innovation in product development and processing technologies, particularly in the frozen and processed segments. Major retailers and manufacturers are expanding their product portfolios to include value-added items that cater to evolving consumer preferences for convenience and health-conscious options. The UAE's market exemplifies this trend, absorbing approximately 10% of Brazil's total poultry exports, demonstrating the growing importance of international trade in meeting sophisticated consumer demands. This evolution is accompanied by technological advancements in processing and packaging, enabling longer shelf life and better product quality while maintaining food safety standards.

Segment Analysis: Form

Frozen Segment in Poultry Meat Market

The frozen poultry meat segment dominates the global market, accounting for approximately 59% of the total market volume in 2024. This significant market share is primarily driven by the segment's longer shelf life and cost-effectiveness compared to other forms. The advancement in cold storage, refrigeration, and reefer truck technologies has substantially improved the storage and transportation capabilities of frozen poultry meat products. The segment's dominance is further strengthened by the increasing consumer expenditure on frozen food, particularly in developed markets where the American Frozen Food Institute reports that sales of frozen meals, including poultry, are consistently rising. Asia-Pacific leads the frozen poultry meat market globally, holding nearly 52% of the segment's value, driven by the growing demand for convenient and pre-marinated poultry products with longer shelf lives.

Market Analysis of Poultry Meat Market: Chart for Form

Processed Segment in Poultry Meat Market

The processed poultry meat market segment is projected to exhibit the strongest growth trajectory, with an expected growth rate of approximately 2% during 2024-2029. This growth is primarily driven by the increasing global labor force, which has reached 3.4 billion, creating a strong demand for ready-to-cook food products with extended shelf lives. The segment's expansion is particularly notable in emerging markets, where processed poultry meat market products are gaining popularity among students and urban consumers with limited budgets. The growth is further supported by technological advancements in food processing, enabling manufacturers to develop innovative products that cater to evolving consumer preferences. Additionally, the rising adoption of processed poultry in the food service industry and the expansion of quick-service restaurant chains globally are contributing to the segment's robust growth momentum.

Remaining Segments in Form

The fresh/chilled and canned segments continue to play vital roles in the global meat and poultry market. The fresh/chilled segment maintains its appeal among consumers who prioritize natural taste and nutritional value, particularly in regions with strong traditional cooking practices and well-developed cold chain infrastructure. This segment is especially prominent in the Middle East and Europe, where fresh poultry is an integral part of local cuisines. The canned poultry segment serves specific market niches, particularly in institutional settings and regions with limited cold chain facilities. It offers unique advantages in terms of convenience and long-term storage capabilities, making it particularly valuable for military applications, emergency food supplies, and regions with limited refrigeration infrastructure.

Segment Analysis: Distribution Channel

On-Trade Segment in Poultry Meat Market

The on-trade distribution channel continues to dominate the global poultry meat market, commanding approximately 57% of the total market share in 2024. This significant market position is primarily driven by the robust network of foodservice establishments worldwide, including restaurants, hotels, and institutional catering services. The channel's dominance is particularly evident in regions like the Middle East, where nearly two-thirds of poultry meat products are consumed through foodservice outlets. The growth in tourism and hospitality sectors across various regions has substantially contributed to the segment's market leadership. The channel's strength is further reinforced by the increasing number of quick-service restaurants and food chains that predominantly use poultry meat in their menu offerings, especially in developing markets where the culture of eating out is rapidly evolving.

Off-Trade Segment in Poultry Meat Market

The off-trade distribution channel is demonstrating remarkable growth potential in the global chicken products market, with its online sub-segment projected to expand at approximately 8% during 2024-2029. This growth trajectory is being fueled by the rapid digitalization of retail channels and the increasing adoption of e-commerce platforms for food purchases. The segment's expansion is particularly notable in regions with high internet penetration rates, where consumers are increasingly preferring digital platforms for their meat purchases. Modern retail formats and innovative delivery solutions are playing a crucial role in driving this growth, with many retailers implementing advanced cold chain solutions and last-mile delivery capabilities to ensure product quality and freshness. The segment is also benefiting from the rising trend of home cooking and meal planning, where consumers prefer to purchase poultry products through retail channels for domestic consumption.

Poultry Meat Market Geography Segment Analysis

Poultry Meat Market in Africa

The African poultry meat market has experienced significant growth driven by rising poultry imports, population growth, and increasing urbanization trends across developing economies. Countries like Gabon, Libya, Djibouti, Sao Tome, and Principe have registered urbanization rates exceeding 75%. The accessibility and affordability of poultry products make them among the most preferred food choices in the region, particularly as they face no religious restrictions. The market has also benefited from various companies investing in the industry to expand poultry meat market production capabilities across different African nations.

Market Analysis of Poultry Meat Market: Forecasted Growth Rate by Region

Poultry Meat Market in Egypt

Egypt stands as the largest poultry meat market in Africa, with the government prioritizing poultry production to enhance regional food security. The Food and Agriculture Organization (FAO) and Egypt's Poultry Farmers Union have established strategic partnerships to boost the sustainability and output of the regional poultry sector. The country holds approximately 41% poultry market share in 2024, making it a dominant force in the African poultry landscape. The Egyptian government has implemented various initiatives to improve production efficiency and quality standards, while also focusing on developing modern poultry farming techniques and infrastructure.

Poultry Meat Market in Nigeria

Nigeria emerges as the fastest-growing poultry meat market in Africa, projected to grow at approximately 4% CAGR from 2024-2029. The Nigerian poultry industry, a vital sub-sector within agriculture, has become a significant contributor to the country's GDP. The market's rapid growth is supported by increasing domestic production capabilities and rising consumer demand for protein-rich food sources. Several companies are making substantial investments in the industry to expand their poultry market production facilities, while the government is implementing supportive policies to boost local production and reduce dependency on imports.

Poultry Meat Market in Asia-Pacific

The Asia-Pacific poultry meat market demonstrates robust growth dynamics, particularly in Southeast Asia and Oceania. The region's dietary preferences typically include carbohydrates and protein in the form of meat, with poultry being a primary choice. The market is characterized by smaller bird sizes, with approximately 40% of chickens being processed. The region has witnessed significant technological advancements in poultry farming and processing, leading to improved production efficiencies and product quality.

Poultry Meat Market in China

China dominates the Asia-Pacific poultry meat market, commanding approximately 41% poultry market share in 2024. The country's chicken industry has expanded significantly due to protein shortages caused by various factors affecting other meat sectors. The market has seen substantial growth in both production and consumption, with poultry becoming the second most popular meat choice among Chinese consumers. The country has also invested heavily in modernizing its poultry production facilities and improving food safety standards.

Poultry Meat Market in India

India represents the fastest-growing market in Asia-Pacific, with a projected growth rate of approximately 4% from 2024-2029. The country's poultry sector is experiencing rapid modernization and expansion, supported by increasing urbanization and rising disposable incomes. The growth is further accelerated by the emergence of numerous meat delivery companies and modern retail formats. The market is also witnessing significant investments in technology and infrastructure to improve production efficiency and meet growing consumer demand.

Poultry Meat Market in Europe

The European poultry meat market demonstrates sophisticated development patterns, with consumer preferences increasingly favoring chicken over other animal proteins. The region's consumption patterns are influenced by factors such as health consciousness, convenience, and competitive pricing compared to other meat products. The market is characterized by strict regulatory standards and a strong focus on animal welfare and sustainable production practices.

Poultry Meat Market in Germany

Germany maintains its position as a leading force in the European poultry meat market, with a well-established production and distribution infrastructure. The country's market is characterized by high-quality standards and significant technological advancement in poultry processing. German consumers show a strong preference for convenience and processed poultry products, driving innovation in the sector. The market also benefits from robust retail networks and efficient supply chain management systems.

Poultry Meat Market in Netherlands

The Netherlands demonstrates remarkable growth potential in the European poultry meat market, supported by its advanced agricultural technology and efficient farming practices. The country's success is attributed to its strong focus on innovation and sustainability in poultry production. Dutch producers are increasingly investing in modern processing facilities and implementing advanced technologies to improve production efficiency and product quality. The market also benefits from strong export capabilities and strategic location within Europe.

Poultry Meat Market in Middle East

The Middle East poultry meat market exhibits strong growth dynamics driven by increasing expatriate populations and growing tourism. The region has witnessed significant investments in eco-controlled poultry houses and modern production facilities. Saudi Arabia emerges as the largest market in the region, with plans to increase self-sufficiency in poultry meat production through substantial investments. The United Arab Emirates shows the fastest growth potential, supported by its robust tourism sector and expanding food service industry. The market benefits from various government initiatives and private sector investments aimed at boosting domestic production capabilities.

Poultry Meat Market in North America

The North American poultry meat market demonstrates strong market fundamentals driven by increasing consumer acceptance of poultry as a healthier alternative to other meat types. The region benefits from advanced production technologies and efficient supply chain networks. The United States maintains its position as the largest market in the region, supported by its extensive production capabilities and strong domestic demand. Canada emerges as the fastest-growing market, distinguished by its focus on sustainable production practices and innovative processing technologies. The market is characterized by high food safety standards and continuous technological advancements in production methods.

Poultry Meat Market in South America

The South American poultry meat market showcases robust development, supported by increasing investments, innovations, and growing domestic consumption. The region benefits from favorable climate conditions and abundant feed resources, enabling efficient poultry production. Brazil maintains its position as the largest market in the region, driven by its extensive production capacity and strong export capabilities. Argentina emerges as the fastest-growing market, supported by government initiatives and technological advancements in chicken-rearing practices. The market is characterized by competitive pricing strategies and increasing focus on product quality and food safety standards.

Poultry Meat Industry Overview

Top Companies in Poultry Meat Market

The poultry meat market is characterized by continuous product innovation across fresh, frozen, and processed categories to meet evolving consumer preferences. Companies are focusing on developing value-added products like ready-to-cook meals, marinated cuts, and convenience foods while expanding their distribution networks globally. Strategic moves include significant investments in production facilities, cold chain infrastructure, and technology adoption for improved operational efficiency. Market leaders are strengthening their positions through vertical integration, from breeding and feed production to processing and distribution. Expansion strategies encompass both organic growth through new facility establishments and inorganic growth via strategic acquisitions, particularly in emerging markets. Companies are also emphasizing sustainability initiatives, animal welfare practices, and food safety certifications to maintain a competitive advantage.

Fragmented Market with Strong Regional Players

The global poultry market exhibits a fragmented structure with a mix of multinational corporations and strong regional players. Major global conglomerates maintain significant market presence through extensive product portfolios and established distribution networks, while regional specialists leverage their local market knowledge and consumer relationships. The market is characterized by the presence of vertically integrated players who control multiple stages of the value chain, from farming operations to retail distribution. These companies benefit from economies of scale, better cost control, and enhanced quality management capabilities.


The industry has witnessed considerable merger and acquisition activity, particularly focused on expanding geographical presence and acquiring complementary capabilities. Companies are pursuing strategic partnerships and joint ventures to penetrate new markets and strengthen their position in existing ones. Acquisitions are often targeted at gaining access to established distribution networks, processing facilities, and regional brands. The market also sees continuous investment in modernizing production facilities and adopting advanced technologies to improve operational efficiency and meet growing demand.

Innovation and Efficiency Drive Future Success

For established players to maintain and increase their poultry market share, focus needs to be placed on continuous product innovation, particularly in the value-added and convenience food segments. Investment in research and development for new product formulations, packaging innovations, and processing technologies will be crucial. Companies must also strengthen their supply chain resilience through vertical integration and strategic partnerships while expanding their distribution networks to reach untapped markets. Digital transformation initiatives, including e-commerce capabilities and smart manufacturing technologies, will be essential for maintaining a competitive advantage.


Emerging players can gain ground by focusing on specialized market segments and developing unique value propositions. This includes targeting specific consumer preferences such as organic, antibiotic-free, or locally sourced products. Success will depend on building strong relationships with local farmers and distributors while investing in modern processing facilities to ensure product quality and consistency. Companies must also navigate potential regulatory challenges related to food safety, animal welfare, and environmental sustainability. The ability to adapt to changing consumer preferences and maintain cost competitiveness while meeting stringent quality standards will be critical for long-term success in the poultry market.

Poultry Meat Market Leaders

  1. Industrias Bachoco SA de CV

  2. JBS SA

  3. New Hope Liuhe Co. Ltd

  4. Sysco Corporation

  5. Tyson Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Poultry Meat Market Concentration
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Poultry Meat Market News

  • November 2023: Tyson Foods announced plans to build new production facilities in China and Thailand, and expand its facility in the Netherlands. The latest expansions, adds over 100,000 tonnes of fully cooked poultry capacity. The new plant in China and Thailand is expected to create more than 700, 1000 jobs respectively and the European expansion will add more than 150 jobs.
  • March 2023: Tyson Foods has announced the opening of a new Information Technology (IT hub) in Lisbon, Portugal within our international practice to leverage quality talent to help deliver the latest ideas for human and food safety.
  • March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru.

Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 Australia
    • 3.3.2 Bahrain
    • 3.3.3 Canada
    • 3.3.4 China
    • 3.3.5 France
    • 3.3.6 Germany
    • 3.3.7 India
    • 3.3.8 Italy
    • 3.3.9 Japan
    • 3.3.10 Kuwait
    • 3.3.11 Mexico
    • 3.3.12 Oman
    • 3.3.13 Qatar
    • 3.3.14 Saudi Arabia
    • 3.3.15 United Arab Emirates
    • 3.3.16 United Kingdom
    • 3.3.17 United States
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Region
    • 4.3.1 Africa
    • 4.3.1.1 By Form
    • 4.3.1.2 By Distribution Channel
    • 4.3.1.3 By Country
    • 4.3.1.3.1 Egypt
    • 4.3.1.3.2 Nigeria
    • 4.3.1.3.3 South Africa
    • 4.3.1.3.4 Rest of Africa
    • 4.3.2 Asia-Pacific
    • 4.3.2.1 By Form
    • 4.3.2.2 By Distribution Channel
    • 4.3.2.3 By Country
    • 4.3.2.3.1 Australia
    • 4.3.2.3.2 China
    • 4.3.2.3.3 India
    • 4.3.2.3.4 Indonesia
    • 4.3.2.3.5 Japan
    • 4.3.2.3.6 Malaysia
    • 4.3.2.3.7 South Korea
    • 4.3.2.3.8 Rest of Asia-Pacific
    • 4.3.3 Europe
    • 4.3.3.1 By Form
    • 4.3.3.2 By Distribution Channel
    • 4.3.3.3 By Country
    • 4.3.3.3.1 France
    • 4.3.3.3.2 Germany
    • 4.3.3.3.3 Italy
    • 4.3.3.3.4 Netherlands
    • 4.3.3.3.5 Russia
    • 4.3.3.3.6 Spain
    • 4.3.3.3.7 United Kingdom
    • 4.3.3.3.8 Rest of Europe
    • 4.3.4 Middle East
    • 4.3.4.1 By Form
    • 4.3.4.2 By Distribution Channel
    • 4.3.4.3 By Country
    • 4.3.4.3.1 Bahrain
    • 4.3.4.3.2 Kuwait
    • 4.3.4.3.3 Oman
    • 4.3.4.3.4 Qatar
    • 4.3.4.3.5 Saudi Arabia
    • 4.3.4.3.6 United Arab Emirates
    • 4.3.4.3.7 Rest of Middle East
    • 4.3.5 North America
    • 4.3.5.1 By Form
    • 4.3.5.2 By Distribution Channel
    • 4.3.5.3 By Country
    • 4.3.5.3.1 Canada
    • 4.3.5.3.2 Mexico
    • 4.3.5.3.3 United States
    • 4.3.5.3.4 Rest of North America
    • 4.3.6 South America
    • 4.3.6.1 By Form
    • 4.3.6.2 By Distribution Channel
    • 4.3.6.3 By Country
    • 4.3.6.3.1 Argentina
    • 4.3.6.3.2 Brazil
    • 4.3.6.3.3 Rest of South America

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 BRF S.A.
    • 5.4.2 Cargill Inc.
    • 5.4.3 Charoen Pokphand Foods Public Co. Ltd
    • 5.4.4 Continental Grain Company
    • 5.4.5 Fujian Sunner Development Co. Ltd
    • 5.4.6 Hormel Foods Corporation
    • 5.4.7 Industrias Bachoco SA de CV
    • 5.4.8 JBS SA
    • 5.4.9 Koch Foods Inc.
    • 5.4.10 New Hope Liuhe Co. Ltd
    • 5.4.11 Sysco Corporation
    • 5.4.12 The Kraft Heinz Company
    • 5.4.13 Tyson Foods Inc.
    • 5.4.14 Wen's Food Group Co. Ltd

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Region Africa By Form
By Distribution Channel
By Country Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific By Form
By Distribution Channel
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Rest of Asia-Pacific
Europe By Form
By Distribution Channel
France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
Middle East By Form
By Distribution Channel
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America By Form
By Distribution Channel
Canada
Mexico
United States
Rest of North America
South America By Form
By Distribution Channel
Argentina
Brazil
Rest of South America
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Poultry Meat Market Research FAQs

How big is the Global Poultry Meat Market?

The Global Poultry Meat Market size is expected to reach USD 366.79 billion in 2025 and grow at a CAGR of 1.33% to reach USD 391.94 billion by 2030.

What is the current Global Poultry Meat Market size?

In 2025, the Global Poultry Meat Market size is expected to reach USD 366.79 billion.

Who are the key players in Global Poultry Meat Market?

Industrias Bachoco SA de CV, JBS SA, New Hope Liuhe Co. Ltd, Sysco Corporation and Tyson Foods Inc. are the major companies operating in the Global Poultry Meat Market.

Which segment has the biggest share in the Global Poultry Meat Market?

In the Global Poultry Meat Market, the On-Trade segment accounts for the largest share by distribution channel.

Which region has the biggest share in the Global Poultry Meat Market?

In 2025, Asia-Pacific accounts for the largest share by region in the Global Poultry Meat Market.

What years does this Global Poultry Meat Market cover, and what was the market size in 2025?

In 2025, the Global Poultry Meat Market size was estimated at 366.79 billion. The report covers the Global Poultry Meat Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Poultry Meat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Poultry Meat Market Research

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