Middle East and Africa Smartwatch Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Middle East & Africa Smartwatch market is segmented by Operating Systems ( Watch OS, Android/Wear OS, and Other Operating Systems), Display Type ( AMOLED, PMOLED, and TFT LCD), and Country.

Market Snapshot

Middle East and Africa Smart Watch Market
Study Period: 2018 - 2026
Base Year: 2020
CAGR: 0 %

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Market Overview

The Middle East & Africa Smartwatch Market is expected to register a CAGR of XX% during the forecast period (2020 - 2025). Owing to the rising penetration rates of urbanization, the demand for aesthetically appealing advanced products with the ability to better serve the consumers' requirements, such as time schedules, multiple features in one device, has been driving the demand for smartwatches. Moreover, the enormous millennial population in the region has been adopting smartwatches due to the increased spending for their regular work hours tracking and luxury standards.

  • With the number of connected wearable devices in the Middle East & Africa expected to reach 46 million by 2022(according to Cisco), the region's wearables market is in the midst of the significant transformation. The market is witnessing a transition from fitness bands to smart wearables like watches.
  • It is expected that South Africa could be the next big market for smartwatches. The adoption level of wearable technology is currently low in South African households. However, this is expected to increase as the technology becomes more widespread and affordable. According to the Samsung Enterprise Mobility, smartwatches and other wearables may soon move from consumer devices to valuable enterprise tools, and South African CIOs are preparing to manage and secure the wave of new enterprise technologies and is anticipated to provide massive opportunities for vendors in the forecast period.
  • The geriatric population suffering from numerous diseases is creating a shift in-home care toward a more precision-based personal care model. For instance, the Middle Eastern population is aging rapidly. As aging is one of the primary risk factors for cancer, the incidence and prevalence of that disease are growing among all the people in the region. According to the UN figures, it is predicted that the MENA population would increase from 443 million to 654 million by 2050. It is expected that there would be almost 18 million people over the age of 60, living in the GCC by 2050, representing 25% of the total population and a significant increase in the current number.
  • The region's aging population may require increasingly constant monitoring, thus, driving the demand for new smartwatches for health tracking purposes, during the forecast period. The region is witnessing demand for smartwatches for healthcare purposes. Numerous new use cases are starting to gain traction, and users are increasingly able to see the real health and fitness benefits that wearables can provide.
  • The recent outbreak of COVID-19 across the world has affected various industries. The shutdowns of production plants have affected the electronics industry. Companies, including Apple and Samsung, have closed their production plants. It is expected that smartwatches, laptops, and other devices are expected to witness low demand in the first half of 2020. However, sales of wearables are expected to improve in the second half of the year when devices, such as Apple Watch, are updated.

Scope of the report

A smartwatch is a wearable electronic device that has computed capabilities for specific functions and closely resembles a wristwatch. Owing to the type of application it is used for, and in addition to displaying the time, many smartwatches have wireless communication capabilities that a user can use from the watches interface to initiate and answer phone calls, read emails and messages, receive weather report updates, dictate emails or text messages, or use it as a personal digital assistant.

By Operating Systems
Watch OS
Android/Wear OS
Other Operating Systems
By Display Type
By Country
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

AMOLED is expected to Hold Major Share

  • AMOLED screens offer various benefits, such as good quality display, higher cost-effectiveness, more brightness, faster response time as compared to the traditional LCDs, and all these benefits coupled with the screen not requiring backlighting which saves an enormous amount of battery life, which are expected to augment more smartwatches adopting AMOLED screens instead of others in the region.
  • In September 2019, Apple launched its Watch Series 5, which is the first of Apple's smartwatches to come with an always-on display, so there is no need to lift the wrist to see the time. Apple achieved this by following a particular type of screen circuitry technology with low-temperature polycrystalline silicon (LTPS), the power-efficient tech found in many top-end OLED phone backplanes (including iPhones), which essentially controls whether a pixel is on or off.
  • Amazfit X is the latest wearable from the Xiaomi-backed brand called Huami. Launched via crowdfunding platform Indiegogo, the Amazfit X has a curved display that is claimed to provide a more comfortable fit on the wrist. Notably, the Amazfit X lacks any physical buttons and relies solely on gestures performed on the AMOLED screen and the pressure-sensitive side to navigate the user-interface. Huami offers the shipping for the Amazfit X in the middle east region with an estimated shipping target of August 2020.
  • In particular, the smartwatch market is witnessing the increasing adoption of AMOLED due to its various benefits. For instance, in February 2020, a smartwatch was launched called the YHE BP Doctor that can measure blood pressure, along with oxygen saturation levels and heart rate variability. All this functionality should make it capable of providing valuable information about one's health. The YHE BP Doctor has a 1.4-inch AMOLED touchscreen, which has a 320 x 360 native resolution.
Middle East and Africa Smart Watch Market

United Arab Emirates is Expected to Hold Major Share

  • According to the Arab Health, one of the largest gatherings of healthcare and trade professionals, 45% of GCC residents find wearable tech, such as smartwatches or fitness trackers, an effective way to monitor their health. Increasing consumer spending in countries, like the United Arab Emirates, is expected to augment the market's growth. Consumer Spending in the UAE increased to AED 434015.66 million in 2018 from AED 426882.68 million in 2017.
  • Further, according to the Samsung Gulf Electronics, the smartwatch is no more only a smartwatch or just a tool, but it is now a fashion that is part of consumers' day-to-day life. Style and functionality are among the significant aspects of driving the wearables in the United Arab Emirates. Consumers are increasingly looking out for sleek designs, trendy interfaces, and different types and colors of straps. The next wave of growth for the smartwatch market is expected to rise from the adoption by value-seeking consumers and from existing fitness band owners looking to enhance to smartwatches now that they provide a better value proposition.
  • Moreover, it is expected that there were 9.73 million internet users in the United Arab Emirates as of January 2020. The number of internet users in the United Arab Emirates increased by 128 thousand (+1.3%) between 2019 and 2020. The increasing internet population would create opportunities for smartwatch vendors in the region. Furthermore, rapid urbanization and the growth of shopping centers and malls played an essential role in changes in shopping habits in the region.
  • Companies have been increasingly launching new products to gain their foothold in the region. For instance, Fitbit announced the launch of Fitbit Versa 2 in the United Arab Emirates in September 2019 and October 2019. It is the next generation of its best-selling smartwatch, Fitbit Versa. Versa 2 offers a new precision-crafted swim-proof design, includes innovative sleep features such as Sleep Score and Smart Wake, and is packed with even more advanced health, fitness, and smart features to elevate every moment.
Middle East and Africa Smart Watch Market

Competitive Landscape

The Middle East & Africa Smart Watch market is quite competitive. Various international brands tend to keep launching new products, offering advanced technologies to gain a foothold in the region. However, in terms of market share, players, such as Apple and Samsung, occupy a significant portion, and players, such as Huawei, continue to disrupt the market share of Apple and Samsung in the region.

  • February 2020 - HONOR announced the launch of a brand-new smartwatch, the HONOR MagicWatch 2 in the UAE and Saudi Arabia. Equipped with the HUAWEI TruSleep2.0, HUAWEI TruRelax, and HUAWEI TruSeen 3.5, the HONOR MagicWatch 2 can be users wellness advisor to help live healthier and enhance the quality of life and comes with breakthrough battery performance up to 14 days, intelligent fitness and health monitoring technologies.
  • October 2019 - Huawei Tech Investment Saudi Arabia Co. Ltd launched the HUAWEI WATCH GT 2 during an exclusive launch event that took place in Riyadh. HUAWEI WATCH GT 2, is the company’s next-generation smartwatch, powered by the firm’s proprietary Kirin A1 chip, offering an upgraded user experience and battery life of 14 days. It also provides new wellness features that allow for hassle-free monitoring of the user’s heart rate, daily sleep, and other attributes.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Technological Advancements with Enhanced Features of Smartwatch

      2. 4.2.2 Increase in Health Awareness among the Consumer

    3. 4.3 Market Restraints

      1. 4.3.1 Increasing Complexity of Wearable Devices and, augmented With Security Risks

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Operating Systems

      1. 5.1.1 Watch OS

      2. 5.1.2 Android/Wear OS

      3. 5.1.3 Other Operating Systems

    2. 5.2 By Display Type

      1. 5.2.1 AMOLED

      2. 5.2.2 PMOLED

      3. 5.2.3 TFT LCD

    3. 5.3 By Country

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 South Africa

      4. 5.3.4 Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Apple Inc.

      2. 6.1.2 Samsung Electronics Co. Ltd

      3. 6.1.3 Garmin Ltd

      4. 6.1.4 Fitbit Inc. (Google Inc.)

      5. 6.1.5 Huawei Technologies Co. Ltd

      6. 6.1.6 Sonly Middle East & Africa (Sony Corporation)

      7. 6.1.7 Lenovo Group Limited

      8. 6.1.8 Amazfit (Huami Corporation)

      9. 6.1.9 LG Electronics Inc.

      10. 6.1.10 Fossil Group Inc.

    2. *List Not Exhaustive



**Subject to Availability

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Frequently Asked Questions

The Middle East and Africa Smartwatch Market market is studied from 2018 - 2026.

The Middle East and Africa Smartwatch Market is growing at a CAGR of 0% over the next 5 years.

Apple Inc., Samsung Electronics Co. Ltd, Fitbit Inc. (Google, Inc.), Huawei Technologies Co. Ltd, Sonly Middle East & Africa (Sony Corporation) are the major companies operating in Middle East and Africa Smartwatch Market.

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