| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Cereal Bar Market Analysis
The Middle-East & Africa Cereal Bar Market is expected to register a CAGR of 6.5% during the forecast period.
- Increased influence of westernization, on-the-go healthy breakfast demand, and expanding retail distribution channels are some of the factors driving the market. Busy lifestyles demanding nutritional packaged products fueled the market demand.
- The increased obese population in the region, mainly in the Middle East, are demanding healthy cereal alternatives to bakery products, such as biscuits and other snacks. Indulgence remains the key trend in confectionery sales, which drive the cereal bar market.
MEA Cereal Bar Market Trends
Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products
In the Middle-East & Africa, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting.
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UAE holds a Prominent share in the market studied
High protein snack products, convenient pack size, and packaging material are on the rise among consumers, owing to the growing demand for healthy packaged food. On-the-go snacking is the primary energy bar market trends. Emerging free-from, organic, vegan, and raw food trend in the United Arab Emirates is expected to drive energy bar demand. Supporting efforts from the government to fight against health-related issues, increased awareness among consumers. Many leading retailers expand their selection of healthier food products on shelves to cater to consumer growing demand for healthy products.
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MEA Cereal Bar Industry Overview
The Middle East & Africa Cereal Bar market is competitive, with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Some of the players in the market studied are Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch), Clif Bar & Company, among others.
MEA Cereal Bar Market Leaders
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Rise Bar
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General Mills Inc.
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BioNutritional Research Group, Inc (Power Crunch)
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The Kellogg Company
- *Disclaimer: Major Players sorted in no particular order
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MEA Cereal Bar Industry Segmentation
The Middle-East & Africa cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented by granola/muesli bars and others. On the basis of distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and Others. On the basis of geography, the report provides an analysis of the region.
| By Product Type | Granola/Muesli Bars |
| Others | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retail | |
| Others | |
| By Geography | Saudi Arabia |
| South Africa | |
| United Arab Emirates | |
| Rest of Middle East & Africa |
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MEA Cereal Bar Market Research FAQs
What is the current Middle-East & Africa Cereal Bar Market size?
The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period (2025-2030)
Who are the key players in Middle-East & Africa Cereal Bar Market?
Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch) and The Kellogg Company are the major companies operating in the Middle-East & Africa Cereal Bar Market.
What years does this Middle-East & Africa Cereal Bar Market cover?
The report covers the Middle-East & Africa Cereal Bar Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle-East & Africa Cereal Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Middle-East & Africa Cereal Bar Industry Report
Statistics for the 2025 Middle-East & Africa Cereal Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle-East & Africa Cereal Bar analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
