| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 8.70% |
| Market Concentration | Low |
Major Players *Disclaimer: Major Players sorted in no particular order |
Middle East & Africa Organic Baby Food Market Analysis by Mordor Intelligence
The Middle East & Africa Organic Baby Food Market is expected to register a CAGR of 8.7% during the forecast period.
The COVID-19 pandemic has put food safety, health benefits, and hygiene at the forefront of consumers' minds. Parents are inclined toward organic baby foods as they have a notion that organic products are safe and devoid of pesticides and other chemicals. Further, the presence of immunity-boosting ingredients such as vitamins C and E and selenium increases the appeal of these products to concerned parents.
Modernization of parenting due to the changing lifestyles and busy work schedules are driving the demand for packaged baby food which offers convenience over home-cooked food preparation. Additionally, consumers are aware of the ingredients used in processed baby food products and are increasingly interested in the clean label claims, which in turn accelerates the sales of organic baby food. The trend is particularly apparent in the Middle East region, driven by growth in the urban population, rising incomes, and a marked increase in the working women population.
Moreover, in response to the shift in consumer preferences, manufacturers are focusing on the introduction of new organic products with innovative flavors. For instance, according to Tetrapak, 27% of all baby milk and food launched in the Middle East in the year 2020 featured an organic claim, a 12% increase from 2019 indicating the growth of the market in the region.
Middle East & Africa Organic Baby Food Market Trends and Insights
Rise in Demand for Fortified Organic Baby Food
Parents are becoming increasingly aware of the impact of good nutrition on their children's growth and physical development, thereby seeking baby food and infant formulas that are rich in proteins, vitamins, minerals, and carbohydrates. As a result, organic baby food sales are growing as more manufacturers are fortifying or enriching their products with a variety of nutrients to provide additional health advantages. Among them are novel protein and fat combinations created to support brain growth, nucleotides to support eye health, and probiotics to support a healthy digestive tract are widely accepted by potential consumers. All major players such as Nestle SA, Danone SA, and Arla food Group among others offer fortified organic baby foods in the region.
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United Arab Emirates Hold Prominent Market Share
The increasing working women population in the region is acting as a driver for the organic baby food market. In 2019, according to the Annual Economic Report of the UAE, the percentage of women working in the private sector was about 44.3%, an increase from 41.6% in 2017. Working mothers often choose ready-to-eat baby food due to the time constraint and abstaining from exclusive breastfeeding which in turn escalates the growth of the organic baby food market in the country. The ready-to-mix and instant formulas are gaining traction among the working women population.
The urban population is more inclined toward organic baby foods and the emergence of specialized online delivery platforms that are focused on mom-and-baby products such as deliver2mom, babyarabia.com, and others are enabling convenience in the purchase of organic baby food. Further, online retailers offer a wider collection of local and international brands, allowing parents to shop for the best suitable products as per the taste preferences of their child.
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Competitive Landscape
The Middle East and Africa Organic Baby Food market is fragmented with the many players in the region. The key players in the region include Nestle S.A, Hero Group, Arla Foods Group, and Danone SA among others. The key players are actively focusing on expanding their geographical presence and launching products with innovative flavors. For instance, in March 2022, Slurrp Farm, an India-based manufacturer of organic baby food expanded its presence in the United Arab Emirates. The company is also aiming to enter Oman and Saudi Arabia to meet the demand for organic baby foods in the region.
Middle East & Africa Organic Baby Food Industry Leaders
Nestle SA
Hero Group
Arla Foods Group
Danone SA
Hipp Gmbh & Co.
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- In February 2020, Arla Foods, a leading international dairy company has introduced its range of Arla Baby&Me Organic milk supplements and other food products to the UAE market. The products launched include Infant Milk Formulas, Multi-grain porridges for 4 months and above children, and Fruit and vegetable porridges/pouches for 6 months and above children.
- In May 2020, India-based children's organic food company, Mimmo Organics, has expanded its presence in the Gulf region with its range of wafers, pasta, and juices for six months to two-year-olds.
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Middle East & Africa Organic Baby Food Market Report Scope
Organic baby foods are manufactured by using ingredients that are grown or processed without synthetic fertilizers or pesticides. The Middle East & Africa organic baby food market is segmented by product type, distribution channel, and geography. By product type, the segmentation includes milk formula, prepared baby food, dried baby food, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies in Middle East & Africa including the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of Middle East & Africa). For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
By Product Type
| Milk Formula |
| Prepared Baby Food |
| Dried Baby Food |
| Others |
By Distribution Channel
| Supermarkets/Hypermarkets |
| Convenience Stores |
| Online Stores |
| Other Distribution Channels |
By Geography
| Saudi Arabia |
| South Africa |
| Rest of Middle East and Africa |
| By Product Type | Milk Formula |
| Prepared Baby Food | |
| Dried Baby Food | |
| Others | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels | |
| By Geography | Saudi Arabia |
| South Africa | |
| Rest of Middle East and Africa |
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Key Questions Answered in the Report
What is the current Middle East & Africa Organic Baby Food Market size?
The Middle East & Africa Organic Baby Food Market is projected to register a CAGR of 8.7% during the forecast period (2025-2030)
Who are the key players in Middle East & Africa Organic Baby Food Market?
Nestle SA, Hero Group, Arla Foods Group, Danone SA and Hipp Gmbh & Co. are the major companies operating in the Middle East & Africa Organic Baby Food Market.
What years does this Middle East & Africa Organic Baby Food Market cover?
The report covers the Middle East & Africa Organic Baby Food Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Organic Baby Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Middle East & Africa Organic Baby Food Market Report
Statistics for the 2025 Middle East & Africa Organic Baby Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Organic Baby Food analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
