Middle East and Africa Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Middle-East and African sports nutrition market is segmented by product type (sports food, sports drink, and sports supplement), distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others), and country.

Market Snapshot

Middle East and Africa Sports Nutrition Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.9 %

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Market Overview

The Middle-East & African sports nutrition market is projected to register a CAGR of 3.9% during the forecast period (2020 - 2025).

· Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle and an increasing disposable income are the driving factors for the growth of the market. Moreover, the rising awareness about the benefits of protein-based sports nutrition products and an active lifestyle accelerated the growth of the sports nutrition market.

· Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, along with the increasing number of young people opting for sports as their career is contributing positively to the market’s growth. Furthermore, the proliferation of health and fitness centers, many of which also engage in the active promotion of sports nutrition products, are expected to drive the market’s growth.

Scope of the report

The Middle East and Africa sports nutrition market is segmented by product type into sports food, sports drink, and dietary supplement; and by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Also, the study provides an analysis of the sports nutrition market in the emerging and established markets across the region, including South Africa, Saudi Arabia, and the Rest of the Middle East and Africa.

By Type
Sports Food
Sports Drink
Sports Supplements
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
By Country
South Africa
Saudi Arabia
Rest of Middle-East & Africa

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Key Market Trends

Increasing Number of Health and Fitness Centers

The increase in the demand for sports nutrition products is primarily due to the rising preference toward healthy lifestyle, primarily to stay fit. Furthermore, health clubs and gyms are the key trends contributing to the growth of the South American sports nutrition market. Most of the health clubs sell protein supplements, nutrition bars, energy drinks, and similar sports nutrition products. Some health clubs hire dieticians to assist consumers with the selection of these products. Moreover, sports supplements have been witnessing rising popularity and demand due to the increasing number of health centers and fitness clubs across the world, as these function as primary distribution channels for these products. The increasing number of health and fitness centers has been positively influencing the growth of the market, as these centers are involved in the endorsement of sports and fitness nutrition products among their respective consumers.

Middle East and Africa Sports Nutrition Market1

Rising Demand for Sports Drink

Sports drinks are gaining immense popularity mainly among the young athletes and individuals who are involved in various physical activities. The rising concerns about physical well-being and preference toward healthy lifestyle are driving the growth of the sports drink market. With the rising popularity of fitness programs due to increased emphasis on healthy lifestyle, the consumption of sports drinks is expected to increase significantly, as they help in rehydrating the body. In addition, the sports drink market is benefitted from the millennial generation, due to their inclination toward fitness, high buying capacity, and willingness to pay for health products. Sugar-free or light drinks are the experimental market products that are expected to attract female consumers. Moreover, sports drinks with functional properties paired with all-natural and free-from ingredients recorded the highest number of product launches.

Middle East and Africa Sports Nutrition Market2

Competitive Landscape

The Middle-East & African market for sports nutrition is fragmented, owing to the presence of numerous regional and domestic players. Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches to boost their brand presence. For instance, in July 2016, Ascendis Health acquired two European health and care businesses, Remedica Holdings and Scitec International, primarily to attain growth in the market stuided. Key players dominating the regional market include The Coca-Cola Company, Abbott, PepsiCo Inc., and Tiger Brands, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drink

      3. 5.1.3 Sports Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Rest of Middle-East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Company

      2. 6.4.2 Abbott

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Tiger Brands

      5. 6.4.5 Ascendis Health

      6. 6.4.6 Enduren Nutrition

      7. 6.4.7 MuscleSport

      8. 6.4.8 Adcock Ingram

      9. 6.4.9 Enduren Nutrition

    5. *List Not Exhaustive

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Frequently Asked Questions

The Middle East & Africa Sports Nutrition Market market is studied from 2016 - 2026.

The Middle East & Africa Sports Nutrition Market is growing at a CAGR of 3.9% over the next 5 years.

The Coca-Cola Company, Abbott, PepsiCo, Inc., Tiger Brands, Ascendis Health are the major companies operating in Middle East & Africa Sports Nutrition Market.

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