Middle East and Africa Bakery Product Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Middle East and Africa Bakery Product Market is Segmented by Product Type (Cakes and Pastries, Biscuits and Cookies, Bread, Morning Goods, and Other Product Types); Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retailing, and Other Distribution Channels); and Geography (South Africa, Saudi Arabia, and Rest of Middle East and Africa). The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

Middle East and Africa Bakery Product Market Size

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Middle-East and Africa Bakery Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.20 %
Market Concentration Low

Major Players

Middle-East and Africa Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Middle East and Africa Bakery Product Market Analysis

The Middle-East and Africa bakery product market is expected to register a CAGR of 2.2% over the forecast period.

  • The market is primarily driven by convenience, accessibility, and nutrition profile. Moreover, due to urbanization, the increasing working population, the growth of out-of-home consumption, and increased demand for instant and nutritious products, the sales of bakery products increased in recent times. Convenience and nutrition being the priority, consumers are looking for ready-to-eat bakery products with the incorporation of nuts and fruit pieces to maintain the balance in the nutrition profile of the product. 
  • Additionally, premium bakery places and artisanal baking has gained importance in the region for their unique taste and exclusivity of the product. Consumers in the market often prefer personalized pastry and other artisanal baking products over conventional products.
  • Bread consumption in Africa is expected to be majorly in the form of packaged products in the coming years. Corn, sorghum, and starchy plant roots are mainly preferred in Sub-Saharan Africa, particularly in rural regions. Thus, bread consumption is expected to grow slightly during the forecast period. Although the demand for healthier snacking options is increasing, sweet baked goods remain popular and the preferred item in African markets. 
  • Most bakery product launches in African countries belong to sweet segments, strongly led by biscuits and cookies. Biscuits and cookies were among the commonly consumed products in the market for their ease of availability and affordable price. Additionally, these products are retailed on a unit basis which encourages consumers in the region to opt for single units or small quantities; these factors tend to drive the market in a positive direction in the coming years.

Middle East and Africa Bakery Product Market Trends

This section covers the major market trends shaping the MEA Bakery Products Market according to our research experts:

Specialty Stores and Supermarkets to become the Fastest-growing Segment

  • Buyers of specialty foods stores use many more channels than convenience stores. Supermarkets and mass merchandisers have been investing heavily in specialty food stores, as specialty food stores are growing faster than convenience food stores each year. 
  • Bakery products are available in specialty stores, thus increasing the availability of bakery products. These specialty stores mainly include artisanal bakers/small bakeries/home-based bakers, which supply the products to cafe chains, kiosks, traditional trade/wet markets, offices, and general consumers. Constant product innovation is a significant challenge for specialist retailers.
  • Given that many of the product types offered at artisanal bakeries are best enjoyed by fresh, efficient production and inventory management. Moreover, supermarkets and hypermarkets tend to propel the market in a positive direction for their collection of various products from different brands, consumers can choose better-quality products. 
  • Additionally, in recent times the extensive expansion of hypermarkets in the region is encouraging consumers for their convenience and ease of availability. For instance, in November 2022 Lulu hypermarket expanded its presence in Saudi Arabia by opening an outlet in Saihat. These establishments often provide a dedicated sections for bakery products in their outlets.
Middle-East and Africa Bakery Products Market : Retail Value of bakery products (Excluding Sales Tax), in USD million, Dubai, 2021

South Africa to Dominate the Regional Market

  • South Africa's economy is booming, and there is a considerable demand for bread products. The bakery products market in South Africa is expanding due to changing consumer lifestyles, increased snacking and indulgence consumption, rising demand for multi-grain and whole wheat bread products with low trans-fat content, and improved living circumstances. 
  • Bread is an important staple food in South Africa and ensures national food security. Consumers, particularly those in middle and upper-income groups, are willing to pay higher prices for bakery products with a low GI (Glycemic Index), high fiber content, or fortification with added vitamins. 
  • Domestic biscuit brands are witnessing higher retail sales due to the affordability of their brands. Price competitiveness is expected to be a deciding factor for the sale of biscuits and cookies during the forecast period. 
  • Health and Wellness are expected to drive the sales of morning goods in the South African market during the forecast period. Consumers are increasingly cautious about ingredient formulations, and the demand for the clean label is gaining traction among health-conscious consumers.
Middle-East and Africa Bakery Products Market : Imports of Bakery Goods, Cereals Pasta, value in USD Millions,2019-2021

Middle East and Africa Bakery Product Industry Overview

The Middle East and African market for bakery products is fragmented due to the presence of large regional and domestic players in different countries. Companies are involved in mergers, expansions, acquisitions, partnerships, and product developments as strategic approaches to boost their brand presence among consumers. The key players dominating the regional market include Bimbo QSR, Puratos Group, Modern Bakery LLC, Amarai Group, and Anat Foods.

Middle East and Africa Bakery Product Market Leaders

  1. Bimbo QSR

  2. Modern Bakery LLC

  3. Agthia

  4. Anat Foods

  5. Almarai Group

*Disclaimer: Major Players sorted in no particular order

Bimbo QSR, Puratos Group, Modern Bakery LLC, Bakemart, DoFreeze LLC.
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Middle East and Africa Bakery Product Market News

  • August 2022: Risen Cafe & Artisanal Bakery expanded its presence across Dubai by opening a new outlet in Dubai. The bakery contains a pastry boutique, bakery products, and other snacking products. All the products are prepared from locally sourced ingredients and packed in natural biodegradable materials.
  • November 2021: Cloud Restaurants brand operating in Dubai launched its bakery product Losta! Lazy Cake product in Saudi Arabia. The product is offered for SAR 42 for a box of six and has a customizable option. These products are available in flavors like Lotus Fudge, Salted Caramel Peanut, Nutella Hazelnut Crunch, Pistachio Perfect, and more.
  • March 2021: Almarai, a Saudi Arabian dairy company, acquired Dubai-based bakery firm Bakemart's operations in the United Arab Emirates and Bahrain to expand its foothold in the Gulf region.

Middle East and Africa Bakery Product Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cakes and Pastries

      2. 5.1.2 Biscuits and Cookies

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Bimbo QSR

      2. 6.3.2 Anat Foods

      3. 6.3.3 Modern Bakery LLC

      4. 6.3.4 Almarai Group

      5. 6.3.5 Agthia

      6. 6.3.6 DoFreeze LLC

      7. 6.3.7 Rasti Lari Group

      8. 6.3.8 The Bread Gypsy

      9. 6.3.9 Cape Cookie

      10. 6.3.10 Lantmannen Unibake

    4. *List Not Exhaustive

**Subject to Availability
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Middle East and Africa Bakery Product Industry Segmentation

Bakery products are prepared from flour or meal derived from some form of grains and are available in a wide range.The Middle East and African bakery products market is segmented by product type, distribution channel, and country. Based on product type, the market is segmented into cakes and pastries, biscuits and cookies, bread, morning goods, and other product types. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailing, and other distribution channels. Also, the study analyzes the bakery products market in emerging and established markets across the Middle East and Africa, including South Africa, Saudi Arabia, and the Rest of the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Cakes and Pastries
Biscuits and Cookies
Morning Goods
Other Product Types
Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Middle East and Africa Bakery Product Market Research FAQs

The Middle East and Africa Bakery Products Market is projected to register a CAGR of 2.20% during the forecast period (2024-2029)

Bimbo QSR, Modern Bakery LLC, Agthia, Anat Foods and Almarai Group are the major companies operating in the Middle East and Africa Bakery Products Market.

The report covers the Middle East and Africa Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East and Africa Bakery Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Middle East and Africa Bakery Product Industry Report

Statistics for the 2024 Middle East and Africa Bakery Product market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Bakery Product analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Middle East and Africa Bakery Product Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)