Pet Food Industry in Malaysia Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Pet Food Manufacturer in Malaysia and is segmented by Animal Type (Dogs, Cats, and Other Animal Types), Product (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats /Snacks, and Other Products), and Distribution Channel (Specialized Pet Shops, Supermarkets/Hypermarkets, Online Channel, and Other Distribution Channels). The report offers the market size and forecasts in terms of value in USD thousand for all the above segments.

Malaysia Pet Food Market Size

Malaysia Pet Food Market Summary
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Study Period 2017-2027
Base Year For Estimation 2022
Market Size (2023) USD 230.13 Million
Market Size (2028) USD 309.42 Million
CAGR (2023 - 2028) 6.10 %
Market Concentration High

Major Players

Malaysia Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Malaysia Pet Food Market Analysis

The Malaysia Pet Food Market size is expected to grow from USD 230.13 million in 2023 to USD 309.42 million by 2028, at a CAGR of 6.10% during the forecast period (2023-2028).

  • Pet food has gained popularity in Malaysia due to its high nutritional value of pet food. It is easily digested by pets and helps in avoiding health issues like food allergies, obesity, and a sensitive stomach.
  • The growing trend of pet humanization makes Malaysian pet owners more conscientious about ensuring their pets get the greatest nutrition possible. The provision of quality cat food for the aging Malaysian cat population is aided through innovation. Premium pet foods are natural, organic, higher quality, and safer than regular pet foods. With the increasing demand for premium pet foods in Malaysia, several companies plan to produce high-quality pet food products to occupy major market shares in the segment.
  • Furthermore, Rising e-commerce also positively impacted the pet food market in the country. Various online retailing players deliver pet food to consumers' doorstep. This easy availability of different pet food products increases demand in the country, especially for premium pet food. Increasing pet parenting, coupled with rising awareness of feeding pets with premium and packed pet food, the pet food market in the country is anticipated to grow during the forecast period.

Malaysia Pet Food Market Trends

This section covers the major market trends shaping the Malaysia Pet Food Market according to our research experts:

Increasing Pet Humanization

  • Pet ownership is shifting to millennials, resulting in a shift in attitude toward pet ownership and the adoption of western culture. As per a survey conducted in 2021, it was observed that Malaysia was one of the top 10 countries where the pet humanization rate had spiked up in 2020 from the past five years.
  • According to the Department of Statistics Malaysia, in 2020, the country's working population (15-64 years) was about 69.7% of the total population, and they have adopted pets, especially cats and dogs. A study in 2021 on the impact of pets on the mental health of the Malaysian working-class population observed that in comparison with people without animals, pet owners had significantly higher levels of mental well-being, and they felt they could cope better with adverse situations.
  • Furthermore, many pet associations are also taking various initiatives regarding the adoption of pets in the country. For instance, Voice For Paws holds adoption drives in Malaysia's biggest city, Kuala Lumpur. The pets are displayed so people can play with them to see if they feel connected. Thus, initiatives like this increase pet adoption in the countries, which the increasing numbers of pet registration across the country can witness. For instance, as per Malaysia Kennel Association, the total number of puppies registered in 2019 was 6.3 thousand, which increased by 11.1% and reached 7.0 thousand in 2021.
  • In addition, due to an increase in the country's middle-class population and a better level of disposable income, people are ready to spend more on their pets than in the past, particularly on higher-quality pet food. Furthermore, this tendency coincides with expanding particular pet food segments, such as healthy snacks, specialty pet foods, and other high-end products.
  • Therefore, with the increase in pet adoption rates and increasing disposable incomes of people, the market is anticipated to grow during the forecast period.
Malaysia Pet Food Market: Puppies registration in Thousand, 2019-2021

Dry pet food dominates the market

  • The dry pet food is owner-friendly and easy to store. Apart from being cost-effective, some of these products are even specially formulated to clean teeth while being consumed. These factors give dry pet foods a major advantage over its long-standing competition with wet pet foods in the country.
  • Dry pet food can be left out for long hours without any spoilage. Pet owners usually prefer pet foods that do not have overpowering odors, reinforcing their preference for dry pet foods. In addition, dry pet food is considered the most convenient type of food in terms of storage. Hence, it is very convenient for owners with busy lifestyles. Thus, dry pet food is the largest segment in the Malaysian pet food market as it has varying oxidative stability and shelf life. This is projected to increase further during the forecast period due to the increasing pet population in the country.
  • Pet owners in Malaysia are becoming more discriminant in selecting proteins and carbohydrates in their pet's diets. The selection of ingredients for dry products is based on their nutrient content, digestibility, palatability, functionality, availability, cost, and label. Grain-free pet food is one such dry food for pets that is the fastest growing because of its convenience and better health benefits. Thus, the demand for a high protein and low carbohydrate diet drives the market studied, which, in turn, boosts the dry pet food segment overall in the country.
  • Therefore, the increasing demand for dry pet foods and the advantages of dry pet food, like being affordable and providing nutritional benefits, are anticipated to drive the demand for the dry food segment in Malaysia during the forecast period.
Malaysia Pet Food Market: CAGR in (%), Product Type, 2022-2027

Malaysia Pet Food Industry Overview

The Malaysian pet food market is consolidated, with major players holding the majority of the market share. Mars Inc., Nestle Purina Petcare Company, Perfect Champion Group (Charoen Pokphand Group), and Colgate Palmolive (Hill's Pet Nutrition) are the key players in the market. The major players in the industry are continuously competing with local players' low prices and trying to gain a significant market share in Malaysia. These major players are investing in new products and improvisation of products, expansions, and acquisitions for business growth. Another major investment area is the focus on R&D to launch new products at lower prices.

Malaysia Pet Food Market Leaders

  1. Mars Inc.

  2. Nestle Purina

  3. Perfect Champion Group

  4. Ban Leong Shell Products Sdn Bhd

  5. Colgate Palmolive (Hill's Pet Nutrition)

*Disclaimer: Major Players sorted in no particular order

Malaysia Pet Food Market Concentration

Malaysia Pet Food Market News

  • May 2022: Pet World Nutritions announced a partnership with SPCA Selangor and Nutrition Technologies, a manufacturer of sustainable ingredients for animal feed and pet food, to launch the first sustainable commercial dog food in Malaysia formulated with black soldier fly larvae (BSFL) protein.
  • March 2022: Protenga, an insect-based protein company in Malaysia, raised $2 million to develop its new production facilities and launch its own pet food brand, YumGrubs.
  • June 2021: Mars Incorporated launched the latest additions to its dog food portfolio with Karma brand's plant-first formulas available across all markets, including Malaysia. Karma recipes are formulated with plant-based superfoods, like flaxseed, chickpeas, dried coconut, chia seed, dried pumpkin, kale, etc., supplemented with real chicken or white fish.

Malaysia Pet Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Animal Type

      1. 5.1.1 Dogs

      2. 5.1.2 Cats

      3. 5.1.3 Other Animal Types

    2. 5.2 Product

      1. 5.2.1 Dry Pet Food

      2. 5.2.2 Wet Pet Food

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats/Snacks

      5. 5.2.5 Other Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Channel

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Competitive Landscape

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle Purina Petcare Company

      2. 6.3.2 Ban Leong Shell Products Sdn Bhd

      3. 6.3.3 Perfect Champion Group

      4. 6.3.4 Colgate Palmolive (Hill's Pet Nutrition)

      5. 6.3.5 Powerpets Food Sdn Bhd

      6. 6.3.6 Royal Canin Malaysia Sdn Bhd

      7. 6.3.7 Mars Inc.

      8. 6.3.8 Alltech Inc.


Malaysia Pet Food Industry Segmentation

Pet food includes food for pets, like cats, dogs, birds, and other animals, typically sold in supermarkets, pet stores, etc. 

The Malaysia pet food market is segmented by animal type (dogs, cats, and other animal types), product (dry pet food, wet pet food, veterinary diets, treats /snacks, and other products), and distribution channel (specialized pet shops, supermarkets/hypermarkets, online channel, and other distribution channels). 

The report offers the market size and forecasts in terms of value in USD thousand for all the above segments.

Animal Type
Other Animal Types
Dry Pet Food
Wet Pet Food
Veterinary Diets
Other Products
Distribution Channel
Specialized Pet Shops
Online Channel
Other Distribution Channels

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Malaysia Pet Food Market Research FAQs

The Malaysia Pet Food Market size is expected to reach USD 230.13 million in 2023 and grow at a CAGR of 6.10% to reach USD 309.42 million by 2028.

In 2023, the Malaysia Pet Food Market size is expected to reach USD 230.13 million.

Mars Inc., Nestle Purina, Perfect Champion Group, Ban Leong Shell Products Sdn Bhd and Colgate Palmolive (Hill's Pet Nutrition) are the major companies operating in the Malaysia Pet Food Market.

Pet Food in Malaysia Industry Report

Statistics for the 2023 Pet Food in Malaysia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pet Food in Malaysia analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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