Malaysia Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Malaysia pet food market is segmented by animal type (Dogs, Cats, Birds, and Other Animal Types), product type (Dry pet Food, Wet Pet Food, Veterinary Diets, Treats/Snacks, and Others, and distribution channel (Specialized Pet Shops, Online Retail Channels, Supermarkets/Hypermarkets, and Other Distribution Channels)

Market Snapshot

Study Period:


Base Year:



6.2 %

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Market Overview

Malaysian Pet Food market is projected to grow at a CAGR of 6.2% during the forecast period (2020-2025).

  • The increase in pet humanization trend has made Malaysian pet owners be more cautious in ensuring their pets receive the best pet nutrition. Innovation has played a major role in providing premium cat food for the aging Malaysian cat population which helps to extend their lifespan.
  • With Malaysian residences turning towards high rise properties with small living spaces, raising a pet is becoming more difficult. This, in turn, has hindered the pet ownership, thereby restraining the market growth.

Scope of the Report

The Malaysia pet Food Market report includes an extensive analysis based on the various product types, pet and distribution channel. The market studied has been differentiated based on sales channels as they play an important role in the distribution of the final products to the end consumers. The different sales channels included in the study are categorized into specialized pet shops, online retail sales, hypermarkets, and other sales channels. The report presents a wide-ranging analysis of the share, size, and trends of the Pet Food Market in Malaysia. The market operates in the B2C mode and market sizing has been carried out at the consumer level.

Animal Type
Other Animal types
Product type
Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Treats & Snacks
Distribution Channel
Specialized Pet Shops
Online Retail Channel
Other Distribution Channels

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Key Market Trends

Rise in Pet Humanization

Pet humanization has been a crucial trend for the Malaysian pet food market. The proportion of pet owners is changing from mostly baby boomers to millennials, causing a shift in attitude toward pet ownership and the adoption of western culture. Safety and nutritional needs of pets are a major concern for consumers, who are well aware of the labeling and the ingredients used in the food products. These considerations come at a higher cost. However, due to a rise in the middle-class population in the country and a higher amount of disposable income, people are willing to spend more on their pets than before, especially, for food of higher quality food for their pets. Moreover, this trend correlates with the growth of certain pet food segments, including healthy treats, specialty pet foods, and other premium options. 

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Supermarket/Hypermarket remains the Largest Distributed Channel

Supermarkets and Hypermarkets dominated the pet food sales in the country in spite of an increase in the number of specialty stores. The availability of economy and mid-sized priced pet care products has attracted cost-conscious consumers to its stores, thereby increasing its sales. domestic players such as Powerpets Food Sdn Bhd tend to leverage distribution expansion to increase their market share in the country.

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Competitive Landscape

Nestle Purina Petcare Company, Colgate Palmolive, Ban Leong Shell Products Sdn Bhd, and Royal Canin Malaysia Sdn. Bhd are some of the major players who are having their operations in the country. These players are using innovation as their key marketing strategy and are coming up with custom-tailored pet food products that cater to the needs of the pet owners in the country.

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Table Of Contents


    1. 1.1 Study Assumptions & Market definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Animal Type

      1. 5.1.1 Dogs

      2. 5.1.2 Cats

      3. 5.1.3 Birds

      4. 5.1.4 Other Animal types

    2. 5.2 Product type

      1. 5.2.1 Dry Pet Foods

      2. 5.2.2 Wet Pet Foods

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats & Snacks

      5. 5.2.5 Others

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Channel

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle Purina Petcare Company

      2. 6.3.2 Ban Leong Shell Products Sdn Bhd

      3. 6.3.3 Perfet Champion Group

      4. 6.3.4 Colgate Palmolive (Hill's Pet Nutrition, Inc)

      5. 6.3.5 Powerpets Food Sdn Bhd

      6. 6.3.6 Royal Canin Malaysia Sdn. Bhd.

      7. 6.3.7 Mars, Inc.

      8. 6.3.8 PledgeCare


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