Malaysia Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Malaysia Pet Food Market is Segmented by Animal Type (Dogs, Cats, Birds, and Other Animal Types), Product Type (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats/Snacks, and Other Product Types), and Distribution Channel (Specialized Pet Shops, Online Retail Channels, Supermarkets/Hypermarkets, and Other Distribution Channels). The report offers the market sizing and forecasts in value for all the above segments.

Market Snapshot

Malaysia Pet Food Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.2 %

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Market Overview

The Malaysia pet food market is projected to register a CAGR of 6.2% during the forecast period, 2021-2026.

The COVID-19 pandemic has had a major impact on the pet food market in Malaysia. In 2020, during March and April, there was a huge supply and demand gap due to panic buying of pet food among pet parents. The pet food industries are unable to meet the demand due to disruptions in the supply chain and poor logistic services. Due to lockdown restrictions, consumers preferred to buy through the e-commerce medium, which resulted in increased e-commerce sales.

The rise in the pet humanization trend has made Malaysian pet owners more cautious in ensuring that their pets receive the best pet nutrition. Innovation has played a major role in providing premium cat food for the aging Malaysian cat population, which helps extend their lifespan.

With Malaysian residences turning toward high-rise properties with small living spaces, raising a pet is becoming more difficult. This, in turn, has hindered pet ownership, thereby restraining the market growth.

Scope of the Report

Pet food has been gaining enormous popularity in the country, particularly with the advent of different varieties of food available for pet animals. The market studied has been differentiated based on sales channels as they play an important role in the distribution of the final products to the end consumers. The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and other product types), and distribution channel (specialized pet shops, online retail channels, supermarkets/hypermarkets, and other distribution channels). The report offers the market sizing and forecasts in value for all the above segments.

Animal Type
Other Animal Types
Product Type
Dry Pet Food
Wet Pet Food
Veterinary Diets
Other Product Types
Distribution Channel
Specialized Pet Shops
Online Retail Channels
Other Distribution Channels

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Key Market Trends

Rise in Pet Humanization is Driving the Market

Pet humanization has been a crucial trend for the Malaysia pet food market. The proportion of pet owners is changing from mostly baby boomers to millennials, causing a shift in attitude toward pet ownership and the adoption of Western culture. The safety and nutritional needs of pets are a major concern for consumers, who are well aware of the labeling and ingredients used in food products. These considerations come at a higher cost. However, due to a rise in the country’s middle-class population and a higher amount of disposable income, people are willing to spend more on their pets than before, especially for food of higher quality. Moreover, this trend correlates with the growth of certain pet food segments, including healthy treats, specialty pet foods, and other premium options.

Malaysia Pet Food Market Key Trends

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Increase in E-commerce Sales

The vast internet connectivity prevailing in the nation has boosted the use of e-commerce sites as an effective distribution channel. ​ Online sales of pet food occupied a market share of 24.7% in 2020, which is projected to increase during the forecast period due to the convenience and wide range of products.​The notions of convenience, affluence, or exclusivity and market awareness play a critical role in the pet food market of Malaysia. The rapid urbanization and connectivity programs envisaged by the government, like Paws Animal Welfare Society, Penang Animal Sanctuary Society, Penang Animal Welfare Society, SPCA Penang, and SPCA Selangor, are fueling the market growth.​ The unreliability of local goods has forced the consumers to rely on imported goods. These goods are made available via the e-commerce space, which is further increasing pet food sales.

Malaysia Pet Food Market Growth Rate By Region

Competitive Landscape

The Malaysia pet food market is fragmented with major players, such as Nestle Purina Petcare Company, Colgate Palmolive, Ban Leong Shell Products Sdn Bhd, and Royal Canin Malaysia Sdn Bhd, and local players having their operations in the country. These players are using innovation as their key marketing strategy and are coming up with custom-tailored pet food products that cater to the needs of pet owners in the country.

Recent Developments

In November 2020, Nestle Pet Care Purina launched a line of pet food using insects to serve eco-friendly or allergen-free diets to pets.

In January 2019, Mars Inc. relaunched its Whiskas pouch portfolio to highlight healthy ingredients on the pack design and launched an 11+ year range of pet products for older cats, as research suggests that more than 18% of cats are over 11 years old.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study and Market Definition




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Animal Type

      1. 5.1.1 Dogs

      2. 5.1.2 Cats

      3. 5.1.3 Birds

      4. 5.1.4 Other Animal Types

    2. 5.2 Product Type

      1. 5.2.1 Dry Pet Food

      2. 5.2.2 Wet Pet Food

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats/Snacks

      5. 5.2.5 Other Product Types

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Channels

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle Purina Petcare Company

      2. 6.3.2 Ban Leong Shell Products Sdn Bhd

      3. 6.3.3 Perfet Champion Group

      4. 6.3.4 Colgate Palmolive (Hill's Pet Nutrition Inc.)

      5. 6.3.5 Powerpets Food Sdn Bhd

      6. 6.3.6 Royal Canin Malaysia Sdn Bhd

      7. 6.3.7 Mars Inc.

      8. 6.3.8 PledgeCare



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Frequently Asked Questions

The Malaysia Pet Food Market market is studied from 2016 - 2026.

The Malaysia Pet Food Market is growing at a CAGR of 6.2% over the next 5 years.

Nestle Purina Petcare Company, Colgate Palmolive (Hill's Pet Nutrition, Inc), Ban Leong Shell Products Sdn Bhd, Royal Canin Malaysia Sdn. Bhd., Perfet Champion Group are the major companies operating in Malaysia Pet Food Market.

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