Malaysia Pet Food Market - Growth, Trends and Forecast (2020 - 2025)

Pet humanization has been a crucial trend for the Malaysian pet food market. The proportion of pet owners is changing from mostly baby boomers to millennials, causing a shift in attitude toward pet ownership and the adoption of western culture. Safety and nutritional needs of pets are a major concern for consumers, who are well aware of the labeling and the ingredients used in the food products. These considerations come at a higher cost. However, due to a rise in the middle-class population in the country and a higher amount of disposable income, people are willing to spend more on their pets than before, especially, for food of higher quality food for their pets. Moreover, this trend correlates with the growth of certain pet food segments, including healthy treats, specialty pet foods, and other premium options. 

Supermarkets and Hypermarkets dominated the pet food sales in the country in spite of an increase in the number of specialty stores. The availability of economy and mid-sized priced pet care products has attracted cost-conscious consumers to its stores, thereby increasing its sales. domestic players such as Powerpets Food Sdn Bhd tend to leverage distribution expansion to increase their market share in the country.