Market Overview
| Study Period | 2017 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 340.3 Million |
| Market Size (2030) | USD 474.5 Million |
| Growth Rate (2025 - 2030) | 6.87% CAGR |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Malaysia Pet Food Market Analysis
The Malaysia Pet Food Market size is estimated at 340.3 million USD in 2025, and is expected to reach 474.5 million USD by 2030, growing at a CAGR of 6.87% during the forecast period (2025-2030).
The Malaysian pet food industry is experiencing a significant transformation driven by changing consumer preferences and retail modernization. Supermarkets and hypermarkets continue to dominate the distribution landscape, accounting for 40.5% of pet food sales in 2022, while online channels have emerged as a significant force with a 21% market share. This shift in distribution channels has been accompanied by the rise of specialized online platforms offering subscription-based customized meal plans, reflecting the industry's adaptation to evolving consumer needs. The retail landscape has further evolved with major chains like AEON, Lotus, and MYDIN expanding their pet food sections to accommodate a wider range of products and brands.
The industry has witnessed substantial investment in research and development, exemplified by Mars Incorporated's opening of its first pet food manufacturer R&D center in Asia-Pacific in 2023. This development signals a growing focus on innovation and localized product development to meet regional preferences. The establishment of such facilities has accelerated the introduction of premium and specialized pet food products, particularly those featuring natural ingredients and functional benefits. Companies are increasingly partnering with local veterinarians and nutrition experts to develop specialized formulations that cater to specific dietary requirements and health conditions.
The market is experiencing a notable shift towards premium and specialized nutrition, driven by increasing pet ownership and growing awareness of pet health. The pet population in Malaysia saw a significant increase of 30.5% between 2017 and 2022, with cats representing 55.3% of the total pet population. This demographic shift has led to the emergence of specialized nutrition services and customized meal plans, with companies like Petchef introducing subscription-based personalized pet food services. The trend towards customization has extended beyond basic nutrition to include breed-specific formulations and age-appropriate dietary solutions.
Pet expenditure patterns have evolved significantly, with overall pet food expenditure increasing by 17.9% between 2019 and 2022. This growth has been accompanied by a shift towards premium products, particularly in urban areas where pet owners are increasingly seeking high-quality, natural ingredients and specialized formulations. The market has responded with an expansion of premium product lines, including grain-free options, natural preservatives, and functional ingredients targeting specific health conditions. Major retailers have expanded their premium pet food sections, while specialized pet stores have enhanced their product offerings to include exclusive and imported premium brands.
Malaysia Pet Food Market Trends
Increasing trend of cat cafes and less maintenance associated with cats are driving their population in the country
- Cats are extremely popular as pets in Malaysia, with a pet cat population that made up 55.3% of the total pet population as of 2022. This dominance of the pet cat population is primarily due to the fact that a significant number of cats live on the streets in Malaysia, and local residents frequently feed and care for them. As a result, cats are more likely to be adopted by people than dogs. Cats are generally less expensive to own than dogs, as they require less food and veterinary care.
- Between 2019 and 2022, the pet cat population in Malaysia grew by about 32.2%, mainly due to the COVID-19 pandemic, as people spent more time at home due to lockdowns and movement restrictions, leading many to seek pets, including cats, for companionship. As of 2020, the pet cat population in the country was 147.7% higher than dogs, and the overall cat population in the country is expected to reach 1.3 million by the end of 2025. This growth can be attributed to several factors, including increased pet adoption rates, the popularity of cats as pets, and the mental health benefits associated with owning a pet cat.
- The number of households owning a pet cat has steadily increased over the years, from 600 thousand in 2016 to 650 thousand in 2020. This growth can be attributed to the rising awareness of the benefits of pet ownership, the increased availability of resources for cat care and maintenance, and the increasing trend in cat cafes, where people enjoy their coffee by relaxing and playing with cats. Overall, these factors may contribute to the significant growth of the pet cat population in Malaysia during the forecast period.
Understand The Key Trends Shaping This Market
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Increasing demand for specific nutrition to address health concerns in pets and growing premiumization are driving pet expenditure in Malaysia
- In Malaysia, pet food expenditure increased by about 17.9% between 2019 and 2022, mainly attributed to the growing pet humanization, which resulted in a greater demand for premium products like natural pet food and grain-free pet food. The increasing pet owner's focus on their pet health has contributed to the growing trend of pet expenditure.
- The pet food expenditure on cats increased by about 22.3%. For dogs, it rose by 21.4%, while other animals' food expenditure increased by about 8.6% between 2019 and 2022. Pet owners in Malaysia are increasingly focused on pet humanization, and higher-income pet owners are driving sales growth through the use of natural ingredients and product premiumization. For instance, the retail sales value of premium pet food brands such as Royal Canine saw a rise from USD 6.7 million in 2017 to USD 9.1 million in 2019, with a CAGR of 10.7%, reflecting the escalating demand for premium pet products.
- Pet food demand in the country is increasing, especially for specific nutrition that addresses safety and health concerns. This trend toward special diets and ingredients has led to a rise in the average unit price, particularly in the premium and super-premium segments. In 2020, premium-priced dog food made up 50.4% of total dry dog food sales, indicating a high demand for premium pet food. Offline retail stores, such as supermarkets and specialty stores, accounted for around 79.0% of pet food sales, and e-commerce accounted for 21.0% in 2022. The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are expected to continue driving pet expenditure in the country.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing pet humanization resulted in increased demand for cage-less pet care services and dog hotels in Vietnam, and the need for companionship is driving dog population in the country
- Increasing demand for specific nutrition to address health concerns in pets and growing premiumization are driving pet expenditure in Malaysia
- Urban lifestyle and pet owners looking for pets with low maintenance are driving the other pet animal adoption in Malaysia
Segment Analysis: PET FOOD PRODUCT
Food Segment in Malaysia Pet Food Market
The food segment dominates the Malaysian pet food market, accounting for approximately 69% of the total market share in 2024. This significant market position is primarily driven by the shift from homemade meals to commercial pet food products, which offer various advantages such as convenience, longer shelf life, and affordability. Within this segment, dry pet food holds a commanding position due to its cost-effectiveness and ability to fulfill the regular dietary needs of pets. The segment's growth is further supported by increasing awareness among pet owners regarding pet nutrition and the growing availability of various pet food brands and products. Pet owners in Malaysia demonstrate a strong preference for providing their pets with well-balanced and specific diets to enhance overall health, contributing to the segment's continued dominance in the market.
Pet Nutraceuticals Segment in Malaysia Pet Food Market
The pet nutraceuticals segment is experiencing remarkable growth in the Malaysian pet food market, projected to expand at approximately 12% CAGR from 2024 to 2029. This impressive growth trajectory is driven by the increasing adoption of preventive care approaches for pets, rising awareness about nutraceutical benefits, and a growing incidence of digestive disorders in pets. The segment's expansion is further supported by the increasing trend of pet humanization and pet health concerns among pet parents, especially in urban areas. Pet owners are becoming more conscious about their pets' health and well-being, leading to higher demand for specialized nutrition products. The availability of various nutraceutical forms, including supplements for immunity enhancement, joint health improvement, and digestive health support, is contributing to the segment's rapid growth.
Remaining Segments in Pet Food Product Market
The pet treats and veterinary diets segments play crucial roles in completing the Malaysian pet food market landscape. Pet treats serve as important training tools and rewards, while also providing dental health benefits and strengthening the bond between pets and their owners. The veterinary diets segment addresses specific health conditions in pets, offering specialized nutrition for various medical conditions such as diabetes, digestive sensitivity, and renal problems. Both segments are experiencing steady growth driven by increasing pet humanization trends and growing awareness about pet nutrition among Malaysian pet owners. These segments are particularly important for pet specialty stores and veterinary clinics, where professional guidance often influences purchase decisions.
Segment Analysis: PETS
Cats Segment in Malaysia Pet Food Market
The cat food market segment dominates the Malaysia pet food market, commanding approximately 56% market share in 2024, driven by the significant cat population in the country, which accounts for over half of the total pet population. This segment's prominence is attributed to several factors, including the cultural acceptance of cats as pets, their lower maintenance requirements compared to other pets, and the increasing trend of cat adoption in urban areas. The segment has also witnessed substantial growth due to the rising awareness among cat owners about proper pet nutrition and the shift from homemade food to commercial cat food market products. Premium and specialized cat food products, including those addressing specific health conditions and life stages, have gained significant traction in the market. Furthermore, this segment is experiencing the strongest growth trajectory with an expected growth rate of approximately 9% during 2024-2029, driven by increasing pet humanization, rising disposable incomes, and growing awareness about pet health and nutrition.
Dogs Segment in Malaysia Pet Food Market
The dog food market segment represents the second-largest category in the Malaysian pet food market, characterized by a growing transition from traditional homemade meals to commercial pet food products. The segment is witnessing significant developments in premium and specialized dog food products, with manufacturers introducing innovative formulations targeting specific breeds, life stages, and health conditions. The increasing awareness about proper canine nutrition among dog owners has led to a higher adoption of commercial dog food products, particularly in urban areas. Pet food companies are actively expanding their product portfolios to include grain-free options, natural ingredients, and functional additives that cater to various dietary requirements of dogs. The segment is also benefiting from the growing trend of professional dog training and breeding facilities, which typically recommend and use commercial dog food products.
Remaining Segments in Pets
The other pets segment, encompassing birds, fish, hamsters, rabbits, and various small animals, plays a significant role in shaping the Malaysian pet market dynamics. This segment is particularly popular among urban dwellers who prefer smaller pets due to space constraints and lower maintenance requirements. The segment has witnessed considerable product innovations, with manufacturers developing specialized nutrition solutions for different types of small pets. The market for other pets is characterized by a diverse range of food products, including specialized feeds for ornamental fish, fortified seeds for birds, and nutritionally balanced pellets for small mammals. The growing popularity of exotic pets and the increasing awareness about their specific nutritional needs have led to the development of premium and specialized food products in this category.
Segment Analysis: DISTRIBUTION CHANNEL
Supermarkets/Hypermarkets Segment in Malaysia Pet Food Market
Supermarkets and hypermarkets continue to dominate the Malaysian pet food market distribution landscape, commanding approximately 40% of the market share in 2024. These retail establishments have maintained their leadership position by offering a comprehensive range of pet food products, from basic kibbles to premium formulations. Their success can be attributed to several key factors, including competitive pricing strategies, frequent promotional campaigns, and the convenience of one-stop shopping for pet owners. Major chains like AEON, Lotus, MYDIN, and HeroMarket have strengthened their pet food sections, offering extensive product selections from leading brands. These retailers leverage their strong bargaining power with manufacturers to secure better prices, allowing them to provide attractive discounts to customers while maintaining profitable margins.
Online Channel Segment in Malaysia Pet Food Market
The online distribution channel is experiencing remarkable growth in the Malaysian pet food market, with projections indicating an impressive growth rate of approximately 9% during 2024-2029. This surge is driven by the increasing digital literacy among Malaysian consumers and their growing preference for convenient shopping solutions. E-commerce platforms like Shopee, Lazada, and specialized pet food retailers have enhanced their digital infrastructure to provide seamless shopping experiences. The emergence of subscription-based services and specialized platforms like Petchef, offering customized meal plans designed by pet nutrition experts, has further accelerated this growth. These online platforms are also investing in advanced logistics solutions to ensure reliable delivery services and maintaining product quality during transit, particularly for sensitive pet food products requiring special handling.
Remaining Segments in Distribution Channel
The Malaysian pet supply market is further served by specialty stores, convenience stores, and other distribution channels, each playing a unique role in meeting diverse consumer needs. Specialty stores distinguish themselves by offering expert advice, premium products, and personalized service, often employing knowledgeable staff and veterinarians to guide pet owners in their purchase decisions. Convenience stores cater to emergency purchases and immediate needs with their extended operating hours and accessible locations. Other channels, including veterinary clinics, pet shelters, and feed stores, serve specific market niches by providing specialized products and services tailored to particular pet health requirements and owner preferences.
Malaysia Pet Food Industry Overview
Top Companies in Malaysia Pet Food Market
The Malaysian pet food market is led by major multinational pet food companies, including Mars Incorporated, Nestlé (Purina), Colgate-Palmolive Company, and General Mills Inc. These companies are actively pursuing product innovation strategies to expand their portfolios and meet evolving consumer demands, particularly in premium and specialized pet nutrition segments. The competitive landscape is characterized by continuous product launches focusing on natural ingredients, specialized diets, and health-oriented formulations. Companies are strengthening their positions through strategic partnerships with research institutes and distribution networks while expanding their manufacturing and R&D capabilities across the Asia-Pacific region. The emphasis on developing region-specific products and establishing local production facilities demonstrates the industry's focus on operational agility and market responsiveness.
Consolidated Market Led By Global Players
The Malaysian pet food market exhibits a high level of consolidation, with global conglomerates dominating the competitive landscape. These multinational pet food companies leverage their extensive research capabilities, established brand portfolios, and sophisticated distribution networks to maintain their market positions. The presence of local players is limited, with most domestic companies focusing on specific market segments or operating as distributors for international brands. The market structure favors companies with significant financial resources and established supply chain networks, creating substantial entry barriers for new players.
The industry has witnessed several strategic acquisitions and partnerships aimed at portfolio expansion and market penetration. Global players are actively pursuing vertical integration strategies, acquiring local distribution networks and manufacturing facilities to strengthen their presence in the Malaysian market. This consolidation trend is expected to continue as companies seek to enhance their product offerings and achieve economies of scale through strategic mergers and acquisitions.
Innovation and Distribution Drive Market Success
Success in the Malaysian pet food market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences. Incumbent players must focus on developing premium products with specialized nutritional benefits while maintaining competitive pricing strategies. Expanding distribution networks, particularly in emerging online channels and specialty stores, is crucial for maintaining market share. Companies need to invest in local manufacturing capabilities and research facilities to better understand and serve regional preferences while optimizing operational costs.
For contenders looking to gain market share, focusing on niche segments and developing innovative product formulations presents significant opportunities. Building strong relationships with veterinary professionals and pet specialty retailers can help establish brand credibility and market presence. Companies must also consider potential regulatory changes regarding pet food ingredients and labeling requirements while developing their market strategies. The growing trend of pet humanization and increasing focus on pet health presents opportunities for companies to differentiate themselves through specialized nutrition solutions and premium product offerings. Notably, Purina's market share is a key consideration for competitors aiming to benchmark their performance in the market.
Malaysia Pet Food Market Leaders
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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FARMINA PET FOODS
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General Mills Inc.
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Mars Incorporated
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Nestle (Purina)
- *Disclaimer: Major Players sorted in no particular order
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Malaysia Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
Free With This Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, MALAYSIA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, MALAYSIA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, MALAYSIA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, MALAYSIA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, MALAYSIA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, MALAYSIA, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, MALAYSIA, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, MALAYSIA, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, MALAYSIA, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, MALAYSIA, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, MALAYSIA, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, MALAYSIA, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, MALAYSIA, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, MALAYSIA, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, MALAYSIA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, MALAYSIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, MALAYSIA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, MALAYSIA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, MALAYSIA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, MALAYSIA, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, MALAYSIA, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, MALAYSIA, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, MALAYSIA, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, MALAYSIA, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, MALAYSIA, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, MALAYSIA, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, MALAYSIA, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, MALAYSIA, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, MALAYSIA, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, MALAYSIA, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MALAYSIA, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, MALAYSIA, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, MALAYSIA
Malaysia Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
Pet Food Product
| Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||||
| Wet Pet Food | ||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | ||||
| Probiotics | ||||
| Proteins and Peptides | ||||
| Vitamins and Minerals | ||||
| Other Nutraceuticals | ||||
| Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | ||||
| Freeze-dried and Jerky Treats | ||||
| Soft & Chewy Treats | ||||
| Other Treats | ||||
| Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | ||||
| Oral Care Diets | ||||
| Renal | ||||
| Urinary tract disease | ||||
| Other Veterinary Diets |
Pets
| Cats |
| Dogs |
| Other Pets |
Distribution Channel
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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