Kinesio Tape Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Kinesio Tape Market is Segmented by Type (Pre-Cut Strips and Roll Forms), Application (Rehabilitation, Alignment, Pain Management, and Other Applications), Distribution Channel (Franchised Store, E-Commerce, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Report Offers the Value (in USD) for the Above Segments.

Kinesio Tape Market Size

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Kinesio Tape Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 9.60 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Kinesio Tape Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Kinesio Tape Market Analysis

The Global Kinesio Tape Market is expected to register a CAGR of 9.60% during the forecast period.

The factors driving the growth of the studied market are the rise in muscle pain due to minor accidents and sports and an increase in the geriatric population. For instance, according to the National Safety Council (NSC), in 2023 exercise equipment accounted for about 445,642 injuries in the United States, the most in any category of sports and recreation. Next, to exercise equipment injuries, the injuries caused by bicycles and accessories accounted for 405,411 in 2022. 

Similarly, the revised World Population Prospects by the United Nations in 2022, reported that in the year 2022, there were 771 million people aged 65 years or over globally. The older population is projected to reach 994 million by 2030 and 1.6 billion by 2050. This age group is at high risk for various age-related illnesses, which require the help of personal mobility.

The growing burden of accidents sports injuries and the geriatric population is expected to boost the demand for pre-cut strips over the forecast period. For instance, as per the Statistisches Bundesamt in November 2022, Germany experienced just over 29,000 injuries due to traffic accidents. In addition, according to the Federal Statistical Office (Destatis), the above-stated number climbed by slightly under 2,400, or 9%, over the same month last year. 

Thus, the growing burden of injuries and accidents is expected to boost the market growth over the forecast period. However, patent rights required to manufacture tapes may restrain the market growth.

Kinesio Tape Market Trends

Pre-cut Strips are Expected to Witness Significant Growth over the Forecast Period.

The growing popularity of pre-cut tapes is due to the reduction of time required to cut down the Kinesio tapes into strips, as they are already cut and pre-shaped. As they continue to be in demand, the availability of pre-cut strips in a variety of sizes and lengths has increased steadily. Although it contains no medications or topical substances, a kinesiology tape can effectively relieve acute and chronic pain. This is especially effective for pain from scorching injuries, where the intensity of the pain is out of proportion to the severity of the injury. It reduces swelling and inflammation, accelerates recovery from bruises and contusions, and relieves muscle spasms and cramping.

The United Nations 2022 also stated that between 2022 and 2050, the older population is projected to grow at rates above 3% per year in Northern Africa and Western Asia, Sub-Saharan Africa, Oceania (excluding Australia and New Zealand), and Central and Southern Asia. Similarly, the increasing geriatric population in countries like Japan is also contributing to the growth of this segment. For instance, in 2022, according to statistics published by the United Nations Population Fund, in Japan, a large proportion of the living population aged 15-64 years accounted for 59% of the population in the country.

Furthermore, arket competition fosters innovation, leading to the development of new and improved pre-cut kinesio tape products. Innovations that address specific user needs or introduce advanced features contribute to the segment’s growth. For instance, in November 2023, Nutriband Inc. announced the launch of its new Heating and Cooling Kinesiology Tape (in pre-cut strips) as part of its Active Intelligence (AI Tape) Brand portfolio. AI Tape Heating and Cooling provides all of the stretch, support, and benefits of traditional kinesiology tape, plus pain-relieving ingredients that provide both heating and cooling sensation for the temporary relief of minor aches and pains of muscles and joints.

Thus, the above-mentioned factors such as rise in geriatric population coupled with the key initiatives adopted by the market players, the segment is expected to grow with a significant pace over the forecast period.

Increasing Geriatric Population (in Percentage), By Year, Global, 2022-2050

North America is Expected to Witness a Significant Growth Over the Forecast Period.

North America is expected to dominate the overall market over the forecast period. The market growth is due to factors such as the presence of key players and the high prevalence of accidents and muscle pains and spasms in the region.

The National Safety Council 2022 data stated that the highest rate of sports and recreational injury in 2022 was reported among the 5-14 years of age group, with a number of 1,189871 children in 2022, followed by the 24-64 years age group, with several 1,102,140 people in the United States in 2022. Therefore, such a huge number of injuries among children and the middle-aged group population is anticipated to increase the demand for kinesio tape as kinesio tape is known for providing pain relief and support to injured muscles and joints. 

In addition, the various initiatives undertaken by market players are further expected to fuel the country’s market growth. For instance, in November 2023, Nutriband Inc. entered a supplier agreement with market-leading kinesiology tape company, KT Tape. Nutriband Inc.'s wholly owned contract manufacturing subsidiary, Active Intelligence, will act as a manufacturer for a new line of specialized KT tape.

Thus, the above-mentioned factors such as launch of products and rise in number of injuries in children and middle aged population are expected to drive the growth of the market in the region over the forecast period.

Kinesio Tape Market - Growth Rate by Region

Kinesio Tape Industry Overview

The Kinesio tape market is competitive and consists of several players. Some companies currently dominating the market are Kinesio Holding Corporation, Nucap Industries Inc. (Spidertech Inc.), Kt Tape Polska Sp, Nitto Denko Corporation, Im Group Holdings Corporation (Implus LLC), Compass Health Brands, Rocktape Co Limited, Kt Health LLC, and Boca Systems, Inc.

Kinesio Tape Market Leaders

  1. Kinesio Tape

  2. Spidertech Inc


  4. Kt Health LLC

  5. Compass Health Brands

*Disclaimer: Major Players sorted in no particular order

Kinesio Tape Market 1.png
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Kinesio Tape Market News

  • In October 2023, Kinesiology tape brand KT entered a collaboration with Boxout, a national distributor in the field of sports medicine. Both the companies launching the new exclusive KT Tape Pro for Sports Med Professionals and building awareness for the KT Tape mobile application as a tool for sports medicine professionals and their users
  • In April 2023, KT Tape announced its rebranding to Kinesio Tape. The rebrand features a new logo, visual identity, packaging, website, and the launch of its new brand campaign “Crush Every Moment”. 

Kinesio Tape Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rise in Muscle Pain due to Minor Accidents and Sports

      2. 4.2.2 Increase in Geriatric Population

    3. 4.3 Market Restraints

      1. 4.3.1 Patent Rights Required to Manufacture Tapes

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD)

    1. 5.1 By Type

      1. 5.1.1 Pre-cut Strips

      2. 5.1.2 Roll Forms

    2. 5.2 By Application

      1. 5.2.1 Rehabilitation

      2. 5.2.2 Alignment

      3. 5.2.3 Pain Management

      4. 5.2.4 Other Applications

    3. 5.3 By Distribution Channel

      1. 5.3.1 Franchised Store

      2. 5.3.2 E-commerce

      3. 5.3.3 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Kinesio Holding Corporation

      2. 6.1.2 Nucap Industries Inc. (Spidertech Inc)

      3. 6.1.3 Kt Tape Polska Sp

      4. 6.1.4 Nitto Denko Corporation

      5. 6.1.5 Im Group Holdings Corporation (Implus LLC)

      6. 6.1.6 AdvaCare Pharma

      7. 6.1.7 Atex

      8. 6.1.8 Rocktape Co Limited

      9. 6.1.9 Theraptape

      10. 6.1.10 Kt Health LLC

      11. 6.1.11 THYSOL USA

      12. 6.1.12 Boca Systems, Inc.

      13. 6.1.13 Compass Health Brands

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers Business Overview, Financials, Products and Strategies and Recent Developments
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Kinesio Tape Industry Segmentation

As per the scope of the report, Kinesio tape is an adhesive tape used by therapists to change muscle tone, move lymphatic fluids, correct movement patterns, and improve posture. The Kinesio tape market is segmented by Type (Pre-cut Strips and Roll Forms), Application (Rehabilitation, Alignment, Pain Management, and Other Applications), Distribution Channel (Franchised Store, E-commerce, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 countries across major global regions. The report offers the value (USD) for the above segments.

By Type
Pre-cut Strips
Roll Forms
By Application
Pain Management
Other Applications
By Distribution Channel
Franchised Store
Other Distribution Channels
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America
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Kinesio Tape Market Research FAQs

The Global Kinesio Tape Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

Kinesio Tape, Spidertech Inc, NITTO DENKO CORPORATION, Kt Health LLC and Compass Health Brands are the major companies operating in the Global Kinesio Tape Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Kinesio Tape Market.

The report covers the Global Kinesio Tape Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Kinesio Tape Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Kinesio Tape Industry Report

Statistics for the 2024 Kinesio Tape market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Kinesio Tape analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Kinesio Tape Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)