Fantasy Sports Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Fantasy Sports Market is Segmented By Type (Fantasy Soccer, Fantasy Baseball, Fantasy Football, Fantasy Basketball, Fantasy Car Racing), By Application (Individual Competition and Team Competition), and Geography.

Fantasy Sports Market Size

Fantasy Sports Market Summary
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Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 12.92 %

Major Players

Fantasy Sports Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Fantasy Sports Market Analysis

The Fantasy Sports Market size is expected to grow from USD 26.98 billion in 2023 to USD 49.53 billion by 2028, at a CAGR of 12.92% during the forecast period (2023-2028).

The increasing popularity of players, the emergence of sports leagues, growing investment in digital and internet infrastructure, and the launch of fantasy sports applications as other means to connect with their favorite sports are some factors driving the market's growth.

  • In recent years, the introduction of multiple sports leagues in badminton, soccer, football (rugby), basketball, and volleyball has driven a shift in sporting culture. Technology advancements, increasing smartphone and internet penetration, have accelerated the growth of sports in various countries. An enthusiastic fan base has emerged, with an increasing number of people participating in, discussing, and competing in these sports, which has changed the way fans engage in sports, fueling the growth of fantasy sports.
  • Sports Tech is expected to create opportunities for highly skilled software engineers, data scientists, and cyber security professionals. It will likely increase sports viewership, sponsorships, and participation, directly impacting sports development. Hence, sports fan engagement platforms, such as Fantasy Sports, are altering how fans interact with live sporting events.
  • Several software and platforms are introduced in the market to help the users customize and analyze their players, allowing them to choose the right players for their draft based on data. For instance, according to The Analyst, in June 2022, the Stats Perform group introduced their new and improved NBA Draft Model, which helps the users/franchises to plan and choose their players based on a performance slider. These sliders represent different on-field actions and stats of a professional athlete, giving an overall DRIP rating and helping users make the appropriate choice. Some sliders include boxes, passes, shooting, post-ups, attacking, etc.
  • One of the major market drivers for online sports gambling and fantasy sports is the convenience offered when compared to other channels, particularly when the betting is conducted through a connected mobile device such as a smartphone. Bets are placed through computers, smartphones, and other connected devices through the internet. With the increase in the proportion of bettors who place a bet using mobile internet, there are increasing growth opportunities for the market.
  • Further, increased internet penetration and usage of low-cost smartphones among the urban and rural populations, and realization of monetization through revenue streams, like in-app purchases, pay-per-download, and subscription services, by gamers, and in-app advertisements, incentive-based advertisements, etc., by the ecosystem, have been driving the growth of fantasy sports market.
  • As fantasy sports are similar to sports betting, they can position themselves as an important and legal alternative to sports betting in the future. However, the fairness and legality of fantasy sports and the secure nature of transactions are known only to fewer people, suggesting that further awareness and education should be required to familiarize people with these core aspects of fantasy sports.
  • Even though COVID-19 caused problems for some fantasy leagues, these leagues have remained active despite the shortened professional seasons starting in 2021. Despite the pandemic's setback, the long-term prospects for fantasy sports are anticipated to stay positive. The market has seen a major influx of new participants and well-funded new startups due to renewed interest brought on by the legalization of "sports betting" in the United States. People's obsession with fantasy sports is a major factor in the industry's expansion. According to Sensor Tower, ESPN fantasy sports had 60,000 downloads and made USD 30,000 in revenue during July 2020.

Fantasy Sports Industry Segmentation

The scope of the market includes the study of the fantasy sports market, with estimates being segmented by type of games (fantasy soccer, fantasy baseball, fantasy football (rugby), fantasy basketball, and fantasy car racing, among other types) and geography. The study also includes an assessment of the COVID-19 impact on the market and its stakeholders. The study includes only the qualitative analysis by application market segment owing to the dynamic of playability wherein the same user/player/competitor can opt for both team or individual competition resulting in overlap in this specific strata.

By Type
Fantasy Soccer
Fantasy Baseball
Fantasy Football (Rugby)
Fantasy Basketball
Fantasy Car Racing
By Application
Individual Competition
Team Competition
By Geography
North America
Latin America
Middle-East and Africa

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Fantasy Sports Market Trends

This section covers the major market trends shaping the Fantasy Sports Market according to our research experts:

Fantasy Soccer to Hold a Major Share

  • Fantasy football or soccer is the most popular, just like the real game, with thousands of leagues to compete in. According to FIFA, football, or soccer as it is more often known in the United States, has over 5 billion fans worldwide. Some major football leagues include Premier League, La Liga, the Bundesliga, MLS, Serie A, Ligue 1, etc.
  • Fantasy soccer has various equivalent formats played worldwide with over nine million participants. Entrepreneurs are offering these sports platforms from multiple locations to appease the growing demand from fans for virtual versions of their preferred sports.
  • The fantasy football leagues (for soccer) often replicate the official leagues in various jurisdictions, such as Fantasy Premier League, Fantasy La Liga, Bundesliga, Serie A, etc. However, players can also build customized leagues with several possibilities.
  • Various leagues have partnered with fantasy sports platforms to engage fans better and increase their fan base. For instance, in March 2022, MLS announced a multi-year partnership with Sorareto to launch non-fungible tokens (NFTs) for all MLS clubs and players that can be collected and used by the platform's 1.5 million users across 184 countries in its blockchain-based fantasy game. Major League Soccer (MLS) created a new emerging venture team focused on three areas, increasing the league's fan base, driving revenue, and bringing in new and emerging technologies to be utilized by the league and its 28 clubs.
  • Moreover, prominent market players such as DraftKings, FanDuel, etc., are generating revenues significantly from fantasy soccer platforms. For instance, according to Pennsylvania Gaming Control Board, In February 2021, DraftKings accounted for the highest share of adjusted revenue from fantasy sports in Pennsylvania, amounting to approximately USD 1,1170.03 thousand. In comparison, FanDuel's fantasy sports revenue reached roughly USD 743 thousand.
Fantasy Sports Market: Adjusted Revenue from Fantasy Sports, In USD Million, By Provider Pennsylvania, September 2020 - February 2021

North America to Hold a Significant Market Share

  • North America presently holds a prominent position in the football (rugby) fantasy sports market. In the future, it will account for notable expansion due to economic growth, the increasing demand for football (rugby), a growing number of internet-accessible tools, and sports sponsorships, partnerships, acquisitions, and innovations.
  • For instance, in February 2021, To expand current daily fantasy sports (DFS) and content partnership to Canada, the National Football League (NFL) and DraftKings Inc., a pioneer in the digital sports entertainment and gaming industry and for its daily fantasy sports and mobile sports betting apps, have made a partnership. The two organizations' connection has been strengthened by the announcement of an expanded agreement, which will also improve the DFS user experience in Canada as the NFL season moves closer to the Super Bowl.
  • American football (rugby) has a much more significant player base than other fantasy sports like fantasy baseball, basketball, or ice hockey in the US. Since the NFL accepted the concept of fantasy leagues considerable percentage of all fantasy league players nationwide currently participate in fantasy football (rugby). For decades, all fantasy leagues were unofficial and had no connection to the NFL. DraftKings became the league's first official daily fantasy partner in 2019. Through the agreements, the operators will have access to official game information and content and a presence on and the official NFL app.
  • Fantasy football (rugby) and fantasy gridiron football are the two most prominent fantasy sports in the United States. Due to rising interest in football leagues like the Greater Oakland Professional Pigskin Prognosticators League (GOPPPL), National Football League (NFL), and American Football League, football (rugby) alone commands the largest portion of the fantasy sports market.
  • Canada has a significant gaming industry. Canada's gaming industry is diverse, from online gambling to fantasy football and multiplayer first-person shooter games. The expansion of the Canadian fantasy gaming market has been driven by several key factors such as technological innovations, consumer preferences for new products, shifts in public perception, and innovation. This has further translated into interest from international companies wanting to make a strong foothold in Canada.
  • The region is witnessed various acquisitions for increasing performance metrics. For instance, in December 2021, A daily fantasy sports business called Betcha Sports, which blends gaming with social networking elements, was acquired by Vivid Seats for USD 25 million in Vivid Seat stock.
Fantasy Sports Market: Growth Rate by Region (2022 - 2027)

Fantasy Sports Industry Overview

The Fantasy Sports Market is fragmented, and the companies are leveraging strategic collaborative initiatives to increase their market share and profitability. However, with technological advancements and product innovations, mid-size to smaller companies are growing their market presence by securing new contracts and tapping new markets.

· April 2022 - DraftKings and the Mashantucket Pequot Tribal Nation announced that they have agreed to a deal to expand their relationship and pave the way to offering the DraftKings online and retail sports betting experience in Puerto Rico, subject to applicable licenses and regulatory approvals being obtained. The DraftKings retail sportsbook will be located inside the Foxwoods El San Juan Casino and is expected to open in the coming weeks, pending receipt of applicable licenses and regulatory approvals. Once complete, the space will feature a massive video wall, bar and dining services, two over-the-counter ticket windows, and six betting kiosks.

· December 2021 - Flutter Entertainment plc announced the acquisition of Sisal, Italy’s prominent online gaming operator, from CVC Capital Partners Fund VI for a consideration of EUR 1.913 billion/GBP 1.62 billion. The acquisition fully aligns with the Group’s strategy of investing in building leadership positions in regulated markets globally.

Fantasy Sports Market Leaders

  1. CBS Sports Digital

  2. DraftKings Inc.

  3. Dream Sports Group

  4. NFL Enterprises LLC

  5. RealTime Fantasy Sports Inc.

*Disclaimer: Major Players sorted in no particular order

Fantasy Sports Market Concentration

Fantasy Sports Market News

  • May 2022 - Swedish website received FSport'sflagship fantasy sports product from the gaming and media company with its headquarters in Helsingborg. Through a partnership with TV4, a television network, FSportwill provide the Football Channel with its FSportFree product and associated daily fantasy sports platform. In accordance with their agreement, TV4 will advertise the games on the website and social media platforms under a new daily fantasy sports brand and allow users to participate in free-to-play games.
  • May 2022 - DraftKings Inc. announced the launch of its online sportsbook and online casino products in Ontario, Canada. DraftKings will deliver customers in Ontario a sports betting experience through its top-rated sportsbook app, as well as more than 130 online casino game variations through DraftKings Casino, such as baccarat, blackjack, roulette, and slots.

Fantasy Sports Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Rapid Development of the User Friendly and Smartphone Accessible Applications

      2. 5.1.2 Increasing Strategic Collaborations with Numerous Stakeholders

    2. 5.2 Market Restraints

      1. 5.2.1 Low Awareness and Regulatory Framework


    1. 6.1 By Type

      1. 6.1.1 Fantasy Soccer

      2. 6.1.2 Fantasy Baseball

      3. 6.1.3 Fantasy Football (Rugby)

      4. 6.1.4 Fantasy Basketball

      5. 6.1.5 Fantasy Car Racing

      6. 6.1.6 Others

    2. 6.2 By Application

      1. 6.2.1 Individual Competition

      2. 6.2.2 Team Competition

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia-Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle-East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 CBS Sports Digital

      2. 7.1.2 DraftKings Inc.

      3. 7.1.3 Dream Sports Group

      4. 7.1.4 NFL Enterprises LLC

      5. 7.1.5 RealTime Fantasy Sports Inc.

      6. 7.1.6 Bovada

      7. 7.1.7 Flutter Entertainment PLC

      8. 7.1.8 Low6

      9. 7.1.9 Vauntek Inc. (Fantrax)

      10. 7.1.10 Sorare SAS

    2. *List Not Exhaustive


**Subject to Availability
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Fantasy Sports Market Research FAQs

The Fantasy Sports Market is studied from 2018 - 2028.

The Fantasy Sports Market is growing at a CAGR of 12.92% over the next 5 years.

The Fantasy Sports Market is expected to reach USD 26.98 billion in 2023 and grow at a CAGR of 12.92% to reach USD 49.53 billion by 2028.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

CBS Sports Digital, DraftKings Inc., Dream Sports Group, NFL Enterprises LLC, RealTime Fantasy Sports Inc. are the major companies operating in Fantasy Sports Market.

Fantasy Sports Industry Report

Statistics for the 2023 Fantasy Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fantasy Sports analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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