IT Industry in Thailand Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Thailand IT and Security Market is Segmented by IT Hardware and Devices, IT Software (by Type (Enterprise Software, Productivity Software, Application Development Software, and System Infrastructure Software) and Application (Finance, IT and Telecom, Transport and Logistics, and Enterprises)), and IT Services (Business Process Outsourcing, IT Consulting and Implementation, and IT Outsourcing). The Thailand Cybersecurity Market is Segmented by Type (Cloud Security, Data Security, Identity Access Management, Network Security, Consumer Security, and Infrastructure Protection). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

IT Industry in Thailand Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Thailand IT And Security Market Size

Thailand IT and Security Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 8.95 Billion
Market Size (2030) USD 18.06 Billion
CAGR (2025 - 2030) 15.07 %
Market Concentration Low

Major Players

Thailand IT and Security Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Thailand IT And Security Market with other markets in Technology, Media and Telecom Industry

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Thailand IT And Security Market Analysis

The Thailand IT And Security Market size is estimated at USD 8.95 billion in 2025, and is expected to reach USD 18.06 billion by 2030, at a CAGR of 15.07% during the forecast period (2025-2030).

Thailand's information technology landscape is undergoing a significant transformation as the country transitions into a digital economy, opening new revenue streams across multiple sectors, including telecommunications, digital entertainment, and consumer electronics. The government's commitment to digital transformation is evident through substantial investments, as demonstrated by the Digital Economy and Society Development Fund's allocation of THB 2.5 billion in February 2022 for digital development projects. This strategic focus has attracted international partnerships, exemplified by the December 2022 memorandum of understanding between the Thai government and Tech Mahindra to co-develop digital solutions in IoT, AI, 5G, analytics, blockchain, and the metaverse across various industries, including smart cities.


The market is witnessing a surge in cloud adoption and infrastructure development, with many companies establishing data centers and cloud setups to support the rapid development of IT infrastructure. Major technology companies are actively participating in this transformation, with several establishing their Asian or international headquarters in Thailand to access nearly 4.6 billion Asian consumers. This strategic positioning has made Thailand an attractive investment destination, particularly for Western countries seeking to establish a strong presence in the Asian market.


The IT services sector has evolved beyond traditional cost-reduction approaches, with cloud migrations and service options driving organizational initiatives focused on business growth and customer experience. Companies are increasingly adopting application developments from specialized third-party players at regional and country levels, leading to a more diverse and competitive market landscape. The industry has witnessed the emergence of specialized teams and new contract models that make IT outsourcing more value-driven and interpersonal, while simultaneously developing technical capabilities.


The cybersecurity landscape in Thailand continues to evolve rapidly, with organizations implementing robust information security measures across their digital infrastructure. According to the Thailand Computer Emergency Response Team, malware emerged as the predominant approach for cyberattacks, accounting for 42% of all incidents, followed by phishing at 16.3% and trojan and backdoor attacks at 16.1%. This has led to increased investment in security solutions, with companies focusing on developing comprehensive data security frameworks that address both current and emerging threats. The market has seen a particular emphasis on cloud security, digital security, and identity access management solutions, as organizations seek to protect their expanding digital assets.

Segment Analysis: By IT Hardware and Devices

Laptop Segment in Thailand IT Hardware and Devices Market

The laptop segment has emerged as the dominant force in Thailand's IT hardware and devices market, commanding approximately 61% market share in 2024. This significant market position is driven by the increasing adoption of mobile computing solutions across various sectors, including corporate, education, and personal use. The segment's growth is further bolstered by the rising trend of remote work and digital transformation initiatives across Thai businesses. Laptop manufacturers are continuously introducing advanced features such as enhanced processing capabilities, improved battery life, and innovative form factors to meet evolving consumer demands. The segment is also witnessing strong growth momentum, expected to expand at nearly 7% annually from 2024 to 2029, driven by technological advancements, increasing internet penetration, and growing digital literacy in Thailand.

Market Analysis of Thailand IT And Security Market: Chart for By IT Hardware and Devices

Remaining Segments in IT Hardware and Devices Market

The desktop and tablet segments complete the IT hardware and devices landscape in Thailand, each serving distinct market needs. Desktop computers continue to maintain their relevance in specific use cases such as professional workstations, gaming setups, and institutional computing environments where processing power and stability are paramount. The tablet segment, while smaller in market share, plays a crucial role in bridging the gap between smartphones and laptops, particularly in educational settings and content consumption. Both segments are experiencing continuous innovation, with manufacturers introducing new features such as all-in-one desktops and convertible tablets to address evolving user requirements and maintain market competitiveness.

Segment Analysis: By Software

Enterprise Software Segment in Thailand IT Software Market

Enterprise software dominates the Thailand IT software market, commanding approximately 40% market share in 2024. This segment encompasses critical business solutions, including human resource management, payroll management, customer support, email marketing systems, and enterprise resource planning (ERP). The segment's prominence is driven by increasing adoption of cloud-based enterprise solutions, particularly in banking, financial services, healthcare, and retail sectors. Organizations are increasingly focusing on digital transformation initiatives, leading to higher investments in enterprise software solutions that can streamline operations and improve business efficiency. The integration of artificial intelligence and machine learning capabilities within enterprise software solutions has further enhanced their appeal to businesses looking to modernize their operations and maintain a competitive advantage in the digital economy. Furthermore, the incorporation of enterprise security measures has become crucial, ensuring that these solutions provide robust network security and application security to protect sensitive data.

Application Development Software Segment in Thailand IT Software Market

The application development software segment is experiencing rapid growth in Thailand's IT software market, with an expected growth rate of approximately 9% during 2024-2029. This growth is primarily driven by the increasing demand for mobile and web applications across various industries. The segment's expansion is fueled by the rising adoption of cloud-native development platforms, microservices architecture, and DevOps practices. Organizations are increasingly investing in application development tools that support rapid deployment and continuous integration/continuous delivery (CI/CD) pipelines. The integration of low-code and no-code development platforms has also contributed to the segment's growth by enabling faster application development and reducing the technical barriers to entry. Furthermore, the emergence of 5G technology and the Internet of Things (IoT) has created new opportunities for application development in areas such as connected devices and smart applications. Ensuring robust application security is paramount as these applications become more integral to business operations.

Remaining Segments in Thailand IT Software Market

The productivity software and system infrastructure software segments play crucial roles in Thailand's IT software market. Productivity software, including office suites, document management systems, and collaboration tools, continues to be essential for day-to-day business operations and remote work capabilities. The system infrastructure software segment, encompassing operating systems, virtualization software, and security solutions, provides the fundamental backbone for IT operations. These segments are being transformed by cloud integration, enhanced security features, and improved user interfaces. The adoption of subscription-based models and increased focus on mobile compatibility has made these solutions more accessible to businesses of all sizes, while integration with artificial intelligence and automation capabilities has enhanced their functionality and user experience. The importance of security operations and endpoint security in these segments cannot be overstated, as they ensure the protection of critical business data and infrastructure.

Segment Analysis: By IT Services

IT Outsourcing Segment in Thailand IT Services Market

IT outsourcing has emerged as the dominant force in Thailand's IT services market, commanding approximately 35% of the market share in 2024, while also demonstrating the strongest growth trajectory among all segments. The segment's prominence can be attributed to Thailand's strategic position as a gateway to Asia's 4.6 billion consumers, making it an attractive destination for multinational companies establishing their regional operations. The country's competitive advantage in IT outsourcing is further strengthened by its significantly lower labor costs compared to Western markets, with Thai IT professionals commanding substantially lower salaries while maintaining high service quality. The segment encompasses various services, including administration outsourcing, application outsourcing, web hosting, and technical support, catering to diverse industry needs from manufacturing to telecommunications. Bangkok has established itself as a leading software outsourcing destination, hosting a significant portion of the country's technological workforce and IT parks, with commonly outsourced services including blockchain technology, business analysis, project management, and software development.

Business Process Outsourcing Segment in Thailand IT Services Market

Business Process Outsourcing (BPO) represents a significant portion of Thailand's IT services landscape, with the segment focusing on delivering comprehensive operational solutions to both domestic and international clients. Thailand's BPO sector has gained prominence due to its strategic advantages, including a skilled workforce, modern infrastructure, and government support through various initiatives and tax incentives. The segment has evolved beyond traditional back-office operations to include more sophisticated services such as financial processing, human resource management, and customer relationship management. The Thai government's commitment to digital transformation through initiatives like Thailand 4.0 has created a conducive environment for BPO growth, encouraging both local and international companies to establish their operations in the country. The sector benefits from Thailand's robust telecommunications infrastructure, enabling seamless delivery of services to global clients across different time zones.

Remaining Segments in IT Services Market

The remaining segments in Thailand's IT services market, including IT consulting and implementation and other services, play crucial roles in shaping the country's digital landscape. IT consulting and implementation services focus on providing strategic guidance and technical expertise to organizations undertaking digital transformation initiatives, helping them navigate complex technological challenges and implement innovative solutions. The other services segment encompasses a broad range of specialized offerings, including cloud services, infrastructure management, and digital transformation consulting, catering to the evolving needs of businesses across various sectors. These segments are particularly important in supporting Thailand's vision of becoming a digital hub in Southeast Asia, providing essential services that help organizations modernize their operations and enhance their competitive capabilities in the global market.

Segment Analysis: By Type

IT Hardware and Devices Segment in Thailand IT Market

The IT hardware and devices segment continues to dominate the Thailand IT market, commanding approximately 43% market share in 2024. This segment encompasses essential computing equipment, including desktops, laptops, and tablets, that form the backbone of digital infrastructure across Thai businesses and organizations. The substantial market share reflects the ongoing digital transformation initiatives across various sectors in Thailand, with organizations investing heavily in hardware infrastructure to support their operations. The segment's prominence is further strengthened by the increasing adoption of mobile computing devices and the growing trend of hybrid work environments, which necessitate robust hardware solutions. Additionally, government initiatives supporting digital transformation and the modernization of IT infrastructure have contributed significantly to the sustained leadership of this segment in the market.

IT Software Segment in Thailand IT Market

The IT software segment is emerging as the fastest-growing segment in Thailand's IT market, with an expected growth rate of approximately 8% during 2024-2029. This remarkable growth is driven by increasing demand for enterprise software, productivity solutions, application development platforms, and system infrastructure software across various industries. The segment's acceleration is fueled by the rising adoption of cloud-based solutions, digital transformation initiatives, and the increasing need for specialized software applications in business operations. Organizations are increasingly investing in software solutions to enhance operational efficiency, improve customer experience, and maintain a competitive advantage in the digital economy. The growth is further supported by the emergence of local software development companies and increased focus on developing customized solutions for specific industry needs.

Remaining Segments in Thailand IT Market

The IT services segment represents another crucial component of Thailand's IT market, offering a comprehensive range of solutions, including business process outsourcing, IT consulting and implementation, and IT outsourcing services. This segment plays a vital role in supporting organizations through their digital transformation journeys by providing essential services such as system integration, maintenance, and technical support. The segment's significance is enhanced by the growing complexity of IT environments and the increasing need for specialized expertise in managing and maintaining IT infrastructure. Additionally, the rise of cloud computing and managed services has created new opportunities for IT service providers to offer value-added services to their clients, contributing to the overall market growth.

Thailand IT And Security Industry Overview

Top Companies in Thailand IT and Security Market

The Thailand IT and security market features a mix of global technology leaders and local specialists offering diverse solutions across hardware, software, and security solutions segments. Companies are increasingly focusing on product innovation through investments in emerging technologies like cloud computing, AI, IoT, and 5G infrastructure. Operational agility is being enhanced through partnerships and collaborations, particularly in areas like digital transformation services and managed security services. Strategic moves include expanding service portfolios to offer end-to-end solutions, from basic IT infrastructure to advanced security solutions. Market players are also emphasizing geographical expansion within Thailand through channel partner networks and establishing innovation centers to better serve local customers. The trend of developing specialized teams and offering value-driven contract models demonstrates the market's evolution toward more sophisticated and customer-centric solutions.

Dynamic Market with Strong Growth Potential

The Thailand IT and security market exhibits a moderately fragmented structure with both global technology conglomerates and local specialists competing for market share. Global players like Microsoft, IBM, Cisco, and Dell leverage their extensive product portfolios and technological expertise, while local companies such as G-Able, Outsourcify, and CGA Group capitalize on their understanding of regional requirements and customer relationships. The market is characterized by increasing consolidation through strategic partnerships and acquisitions, as companies seek to expand their capabilities and market presence. Companies are particularly focused on strengthening their positions in high-growth segments like cloud services, cybersecurity, and digital transformation solutions.


The competitive dynamics are shaped by the increasing presence of specialized service providers who focus on specific market niches, such as security automation consulting or application development. Market participants are actively pursuing mergers and acquisitions to enhance their technological capabilities and expand their customer base. The trend of forming strategic alliances between global and local players is becoming more prevalent, as it allows companies to combine international expertise with local market knowledge. This has led to the emergence of stronger, more integrated service providers capable of delivering comprehensive IT and managed security services to Thai businesses.

Innovation and Customer Focus Drive Success

For established players to maintain and increase their market share, developing comprehensive solution portfolios that address the evolving needs of Thai businesses is crucial. This includes investing in emerging technologies, building a strong local presence through partnerships, and offering customized solutions for different industry verticals. Companies need to focus on developing industry-specific expertise, particularly in sectors like banking, healthcare, and manufacturing, while maintaining competitive pricing strategies. The ability to provide integrated solutions that combine IT infrastructure, software applications, and security orchestration services is becoming increasingly important for market success.


New entrants and challenger companies can gain ground by focusing on specialized niches where they can develop distinctive competencies and competitive advantages. This includes areas like cloud migration services, security analytics consulting, or industry-specific software solutions. Success factors include building strong relationships with channel partners, investing in local talent development, and maintaining flexibility in service delivery models. The market's future will be influenced by factors such as increasing regulatory requirements for data protection and cybersecurity, growing demand for digital transformation services, and the need for specialized expertise in emerging technologies. Companies that can effectively address these challenges while maintaining strong customer relationships and service quality will be better positioned for success.

Thailand IT And Security Market Leaders

  1. HP Inc.

  2. Samsung Electronics Co. Ltd

  3. Intel Corporation

  4. Dell Technologies Inc.

  5. Acer Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Thailand IT Market Concentration.png
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Thailand IT And Security Market News

  • May 2024: Microsoft announced commitments to build new cloud and AI infrastructure in Thailand, provide AI skilling opportunities for more than 100,000 people, and support the country’s growing developer community. The commitments build on Microsoft’s MoU with the Thai Government to envision the nation’s digital-first, AI-powered future.
  • November 2023: The technology giants, including Google, Microsoft, and Amazon Web Services (AWS), announced a plan to invest USD 8.46 billion in Thailand. The three companies are expected to invest in establishing data centers. AWS is expected to build a data center with a budget of USD 5 billion over 15 years, as stated by the Thai government.

IT in Thailand Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Industry
  • 4.4 Coverage on major IT Imports and Exports - Thailand
  • 4.5 Key Market Indicators in Thailand

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Digitalization and Scalable IT Infrastructure
    • 5.1.2 Rapidly Increasing Cybersecurity Incidents and Regulations Requiring their Reporting
  • 5.2 Market Restraints
    • 5.2.1 Fragmented Nature of the Market and Growing Incidence of Data Breaches and Lack of Supporting Infrastructure
    • 5.2.2 Lack of Cybersecurity Professionals

6. THAILAND IT MARKET SEGMENTATION

  • 6.1 IT Hardware & Devices
    • 6.1.1 Desktop
    • 6.1.2 Laptop
    • 6.1.3 Tablet
  • 6.2 IT Software
    • 6.2.1 Enterprise Software
    • 6.2.2 Productivity Software
    • 6.2.3 Application Development Software
    • 6.2.4 System Infrastructure Software
  • 6.3 IT Services
    • 6.3.1 Business Process Outsourcing
    • 6.3.2 IT Consulting and Implementation
    • 6.3.3 IT Outsourcing
    • 6.3.4 Other IT Services

7. THAILAND CYBER SECURITY MARKET SEGMENTATION

  • 7.1 Cybersecurity Per-capita Spending
  • 7.2 By Type
    • 7.2.1 Cloud Security
    • 7.2.2 Data Security
    • 7.2.3 Identity Access Management
    • 7.2.4 Network Security
    • 7.2.5 Consumer Security
    • 7.2.6 Infrastructure Protection
    • 7.2.7 Other Types

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles - List of Major IT Hardware Vendors
    • 8.1.1 Simat Technologies Public Company Limited
    • 8.1.2 Movaci Co. Ltd
    • 8.1.3 Acer Inc.
    • 8.1.4 Advice IT Infinite Company Ltd
    • 8.1.5 HP Development Company LP
    • 8.1.6 Samsung Electronics Co. Ltd
    • 8.1.7 Intel Corporation
    • 8.1.8 Dell Technologies Inc.
  • 8.2 Company Profiles - List of Major IT Software Vendors
    • 8.2.1 Outsourcify
    • 8.2.2 Hire Quality Software Co. Ltd
    • 8.2.3 Tech Curve AI and Innovations
    • 8.2.4 Fujitsu Thailand Co. Ltd (Fujitsu Limited)
    • 8.2.5 Movaci Co. Ltd
    • 8.2.6 AppSquadz Software Pvt. Ltd
    • 8.2.7 G-Able Co. Ltd
    • 8.2.8 Microsoft Corporation
  • 8.3 Company Profiles - List of Major IT Cybersecurity Vendors
    • 8.3.1 IBM Corporation
    • 8.3.2 Cisco Systems Inc.
    • 8.3.3 Fujitsu Thailand Co. Ltd
    • 8.3.4 Red Sky Digital Ventures Ltd
    • 8.3.5 Info Security Consultant Co. Ltd
    • 8.3.6 Dell Technologies Inc.
    • 8.3.7 Fortinet Inc.
    • 8.3.8 CGA Group Co. Ltd
    • 8.3.9 Intel Security (Intel Corporation)

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

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Thailand IT And Security Industry Segmentation

As hacking incidents increase, the need to protect an organization's digital assets and network devices also increases. IT security is a set of cybersecurity strategies that prevent unauthorized access to organizational assets such as computers, networks, and data.

The report offers a comprehensive analysis of the Thai IT and security market. The market is segmented by IT hardware and devices, IT software (by type (enterprise software, productivity software, application development software, and system infrastructure software) and application (finance, IT and telecom, transport and logistics, and enterprises)), and IT services (business process outsourcing, IT consulting and implementation, and IT outsourcing). The Thai cybersecurity market is segmented by type (cloud security, data security, identity access management, network security, consumer security, and infrastructure protection). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Cloud Security
Data Security
Identity Access Management
Network Security
Consumer Security
Infrastructure Protection
Other Types
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IT in Thailand Market Research FAQs

How big is the Thailand IT And Security Market?

The Thailand IT And Security Market size is expected to reach USD 8.95 billion in 2025 and grow at a CAGR of 15.07% to reach USD 18.06 billion by 2030.

What is the current Thailand IT And Security Market size?

In 2025, the Thailand IT And Security Market size is expected to reach USD 8.95 billion.

Who are the key players in Thailand IT And Security Market?

HP Inc., Samsung Electronics Co. Ltd, Intel Corporation, Dell Technologies Inc. and Acer Inc. are the major companies operating in the Thailand IT And Security Market.

What years does this Thailand IT And Security Market cover, and what was the market size in 2024?

In 2024, the Thailand IT And Security Market size was estimated at USD 7.60 billion. The report covers the Thailand IT And Security Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand IT And Security Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Thailand IT And Security Market Research

Mordor Intelligence provides a comprehensive analysis of the Thailand IT and security landscape. We leverage our extensive expertise in cybersecurity and information technology security consulting. Our detailed report examines crucial aspects, including network security, cloud security, and endpoint security implementations across Thai enterprises. The analysis covers security operations, infrastructure security, and emerging zero trust security frameworks. It provides deep insights into vulnerability management and threat detection practices in the region.

Stakeholders gain valuable insights through our easily downloadable report PDF. It covers security intelligence and security analytics trends, security automation developments, and the adoption of managed security services. The report details how organizations implement identity access management, application security, and digital security solutions while maintaining security compliance. Our analysis of cyber defense strategies, incident response protocols, and cyber risk management frameworks helps decision-makers optimize their security solutions and security orchestration approaches. This enables more effective enterprise security planning.