Thailand IT And Security Market Size and Share

Thailand IT And Security Market Summary
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Thailand IT And Security Market Analysis by Mordor Intelligence

The Thailand IT and Security market size stands at USD 8.95 billion in 2025 and is forecast to reach USD 18.06 billion by 2030, expanding at a 15.07% CAGR. This surge reflects Thailand's positioning as ASEAN's digital-infrastructure hub, the public-sector cloud-first mandate, and sustained hyperscale data-center inflows that already top USD 8.5 billion[1]Boonyawee Sirimaya, "Data Center Security and Thailand's Rise as a Digital Hub," amitysolutions.com . Robust 5G coverage of 95% of the population, a THB 1.5 billion national AI budget, and cross-border e-commerce flows energize adoption of edge-to-cloud architectures[2]International Trade Administration, "Thailand – Telecommunications," trade.gov. Enterprise buyers increasingly favor managed services because the country lacks 30,000 cybersecurity professionals, while new data-protection rules elevate compliance spending. Competitive intensity is heightened by the DTAC-True Corporation merger, which reshapes network reach, and by U.S. cloud providers racing to localize availability zones. These forces converge to keep the Thailand IT and Security market on a double-digit growth path through the decade.

Key Report Takeaways

  • By component, services led with 42.18% revenue share in 2024; software is projected to expand at a 10.82% CAGR through 2030.
  • By deployment mode, cloud captured 53.73% of the Thailand IT and Security market share in 2024 and is advancing at a 16.93% CAGR to 2030.
  • By organization size, large enterprises held 58.16% of the Thailand IT and Security market size in 2024, while SMEs are pacing the segment at a 14.12% CAGR.
  • By end-user, BFSI commanded 22.18% of 2024 revenue; healthcare is forecast to post the fastest 11.86% CAGR to 2030.
  • DTAC-True Corporation, AIS, AWS, Google Cloud, and Microsoft collectively control a moderate slice of the market, but no single player exceeds a 15% share.

Segment Analysis

By Component: Services Dominate Value Creation

Services contributed 42.18% of 2024 revenue as enterprises chose managed SOC, threat-hunting, and integration offerings. The Thailand IT and Security market size for services is projected to climb at a 10.8% CAGR as talent scarcity persists. Telecom operators such as True Corporation bundle security with connectivity to upsell higher-margin offerings. Hardware revenues rise steadily on data-center and 5G network capex, but commoditization caps growth. Software, especially AI-assisted analytics, records the fastest run-rate because subscription models shift budgets from capex to opex.

The mix signals Thailand's evolution from hardware-centric builds to software-defined, service-oriented architectures. Specialized integrators tie legacy systems to cloud APIs, while vendors deliver automated playbooks that offset human shortfalls. This pivot keeps the Thailand IT and Security market efficient even as wage pressure mounts.

Thailand IT And Security Market: Market Share by Component
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By Deployment Mode: Cloud Leads Infrastructure Modernization

Cloud controlled 53.73% of the Thailand IT and Security market share in 2024, and sustained a 16.93% CAGR, indicating deepening adoption across verticals. Hyperscalers neutralize data-residency concerns by launching Thai regions, giving regulated banks confidence to migrate core workloads. On-premises persists in defense and critical infrastructure, but hybrid models gain favor as enterprises pair local control with elastic compute.

Cloud security capabilities now often surpass legacy firewalls, prompting risk-averse buyers to accelerate lift-and-shift roadmaps. Integration complexity fuels MSSP demand, while SD-WAN replaces MPLS to cut circuit costs. The Thailand IT and Security market size attached to hybrid deployments will widen as telcos push edge nodes to factories and hospitals.

By Organization Size: SME Uptake Gains Momentum

Large corporations held 58.16% of 2024 spend, yet SMEs post a 14.12% CAGR that enlarges their future slice of the Thailand IT and Security market. Government e-invoicing mandates and ride-sharing tax rules push even micro-enterprises to modernize back-office systems. Flexible SaaS pricing appeals to cash-flow-sensitive owners, and provincial chambers organize cloud-migration workshops.

Enterprise buyers pursue zero-trust rollouts and AI-driven analytics that demand multi-year budgets and specialist teams. SMEs instead adopt bundled endpoint, email, and firewall services delivered by local MSPs. The convergence of needs prompts vendors to tier offerings so codebases stay unified while price points vary, supporting scalable growth across the Thailand IT and Security market.

Thailand IT And Security Market: Market Share by Organization Size
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By End-User Industry: Healthcare Surges on Tele-Medicine

BFSI contributed 22.18% of 2024 revenue after regulators tightened mobile-banking security and API governance. Hospitals and clinics, however, command the highest 11.86% CAGR, fueled by USD 1.4 billion in digital-health infrastructure through 2025. Patient-record digitization mandates end-to-end encryption and identity-access management.

Manufacturing uptake accelerates under the Thailand PLUS agenda, with USD 6 billion reserved for robotics in the Eastern Economic Corridor. Plant operators deploy 5G gateways and zero-trust overlays to secure OT networks. Government and defence agencies allocate steady budgets to modernize mission-critical workloads, supporting baseline demand inside the Thailand IT and Security market.

Geography Analysis

Bangkok anchors more than half of all technology purchases, the housing ministry headquarters, banks, and the telecom core. Cloud regions located in the metro area shorten latency for capital-market trading engines, while PDPA audits drive continuous security patching. The Thailand IT and Security market size tied to Bangkok will remain dominant yet plateau as other regions scale.

The Eastern Economic Corridor absorbs USD 45 billion in FDI and hosts near-shored electronics and auto plants. Foreign investors import NIST-aligned governance, catalysing demand for compliance assessments, SOC-as-a-service, and OT firewalls. Data-centre clusters in Chonburi capitalize on robust power grids and submarine-cable access, extending Thai compute services across ASEAN.

Northern and southern provinces progress through government digital-inclusion grants that subsidize cloud migrations for SMEs. Tourism hubs pilot AI-based safety analytics, exemplified by Gorilla Technology’s partnership with the Tourist Police. This geographic spread ensures the Thailand IT and Security market remains nationally relevant instead of capital-centric.

Competitive Landscape

Global vendors and domestic telcos create a moderately fragmented arena. Cisco’s 117% YoY security revenue jump in Q2 2025 illustrates how targeted acquisitions and AI enhancements can rapidly lift share[4]Cisco Systems, “Q2 FY 2025 Press Release,” q4cdn.com. DTAC-True’s merger yields the country’s largest backbone, enabling bundled 5G-plus-security offers that squeeze smaller ISPs.

Hyperscalers differentiate through sovereign-cloud controls and carbon-neutral data centers, while Thai MSSPs like DATAFARM leverage local language and regulatory expertise to court mid-market buyers. The talent deficit makes automation a key battleground: vendors integrate AI into SOAR, XDR, and CNAPP suites to reduce analyst workloads.

White-space remains in verticalized solutions for healthcare data interoperability and in edge-computing security guarding smart factories. Companies that pair channel reach with compliance toolkits are poised to outpace generalists. As no supplier clears a 15% threshold, customer switching costs stay moderate, keeping the Thailand IT and Security market vibrant.

Thailand IT And Security Industry Leaders

  1. Samsung Electronics Co. Ltd

  2. Dell Technologies Inc.

  3. Acer Inc.

  4. Hewlett Packard Enterprise Co.

  5. Cisco Systems, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Thailand IT And Security Market
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Recent Industry Developments

  • April 2025: Google Cloud and the National Cyber Security Agency launch AI-powered “Cybershield” to centralize public-sector defense
  • April 2025: Royal decrees tighten cybercrime and digital-asset rules, enlarging compliance workloads.
  • March 2025: Draft Digital Platform Economy Act sets new obligations for intermediaries, increasing security-by-design demand.
  • February 2025: Cisco posts USD 14 billion revenue; security items soar 117%, aided by Deeper Insights AI buy
  • January 2025: Gorilla Technology and Tourist Police unveil AI tourism-safety pilot

Table of Contents for Thailand IT And Security Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-first policy in Thai public sector
    • 4.2.2 Acceleration of 5G rollout enabling edge-to-cloud use-cases
    • 4.2.3 E-commerce boom driving hyperscale data-center build-outs
    • 4.2.4 Board-level adoption of NIST CSF and ISO/IEC 27001 to meet export-market mandates
    • 4.2.5 Rise of “Thailand PLUS” near-shoring by Japanese and US manufacturers
    • 4.2.6 FinTech regulatory sandbox pushing open-API security spend
  • 4.3 Market Restraints
    • 4.3.1 Fragmented SME IT budget cycles
    • 4.3.2 Shortage of 30,000 cyber-security professionals
    • 4.3.3 Legacy MPLS contracts delaying cloud migration
    • 4.3.4 High dependence on imported semiconductors amid Baht volatility
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Pricing Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Hardware and Devices
    • 5.1.2 Software
    • 5.1.3 Services
  • 5.2 By Deployment Mode
    • 5.2.1 On-premises
    • 5.2.2 Cloud
    • 5.2.3 Hybrid
  • 5.3 By Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small and Medium Enterprises (SMEs)
  • 5.4 By End-user Industry
    • 5.4.1 BFSI
    • 5.4.2 Government and Defense
    • 5.4.3 Manufacturing
    • 5.4.4 Healthcare
    • 5.4.5 Retail and E-commerce
    • 5.4.6 Energy and Utilities

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level overview, Market-level overview, Core segments, Financials as available, Strategic information, Market rank/share, Products and services, Recent developments)
    • 6.4.1 Advanced Info Service Public Co. Ltd (AIS)
    • 6.4.2 True Digital Group Co. Ltd
    • 6.4.3 Dell Technologies Inc.
    • 6.4.4 Cisco Systems Inc.
    • 6.4.5 International Business Machines Corp. (IBM)
    • 6.4.6 Microsoft Corporation
    • 6.4.7 Hewlett Packard Enterprise Co.
    • 6.4.8 Fujitsu (Thailand) Co. Ltd
    • 6.4.9 Fortinet Inc.
    • 6.4.10 Palo Alto Networks Inc.
    • 6.4.11 Check Point Software Technologies Ltd
    • 6.4.12 Trend Micro Inc.
    • 6.4.13 Kaspersky Lab
    • 6.4.14 Samsung Electronics Co. Ltd
    • 6.4.15 Acer Inc.
    • 6.4.16 Lenovo Group Ltd
    • 6.4.17 G-Able Co. Ltd
    • 6.4.18 MFEC Public Co. Ltd
    • 6.4.19 Digital Government Development Agency (DGA)
    • 6.4.20 SIAMDATA Co. Ltd

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 White-space and Unmet-Need Assessment
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Thailand IT And Security Market Report Scope

As hacking incidents increase, the need to protect an organization's digital assets and network devices also increases. IT security is a set of cybersecurity strategies that prevent unauthorized access to organizational assets such as computers, networks, and data.

The report offers a comprehensive analysis of the Thai IT and security market. The market is segmented by IT hardware and devices, IT software (by type (enterprise software, productivity software, application development software, and system infrastructure software) and application (finance, IT and telecom, transport and logistics, and enterprises)), and IT services (business process outsourcing, IT consulting and implementation, and IT outsourcing). The Thai cybersecurity market is segmented by type (cloud security, data security, identity access management, network security, consumer security, and infrastructure protection). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component
Hardware and Devices
Software
Services
By Deployment Mode
On-premises
Cloud
Hybrid
By Organization Size
Large Enterprises
Small and Medium Enterprises (SMEs)
By End-user Industry
BFSI
Government and Defense
Manufacturing
Healthcare
Retail and E-commerce
Energy and Utilities
By Component Hardware and Devices
Software
Services
By Deployment Mode On-premises
Cloud
Hybrid
By Organization Size Large Enterprises
Small and Medium Enterprises (SMEs)
By End-user Industry BFSI
Government and Defense
Manufacturing
Healthcare
Retail and E-commerce
Energy and Utilities
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Key Questions Answered in the Report

Gorilla Technology and Tourist Police unveil AI tourism-safety pilot

The Thailand IT and Security market size is USD 8.95 billion in 2025.

What is the projected CAGR through 2030?

Market value is forecast to rise at a 15.07% CAGR to reach USD 18.06 billion by 2030.

Which deployment mode is growing fastest?

Cloud leads with a 16.93% CAGR, supported by hyperscaler data-center investments.

Why is the healthcare sector attractive to suppliers?

Tele-medicine rollouts push healthcare spending up a projected 11.86% CAGR, demanding secure patient-data solutions.

What key challenge hinders market growth?

A shortage of 30,000 cyber-security specialists inflates costs and slows project rollouts.

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