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Japan Ready-to-Drink (RTD) Coffee Market is segmented by packaging type (Bottles and Cans) and By distribution Channel (Supermarkets, Convenience Stores, Online Retail Stores, Specialist Stores, Other Distribution Channels).
2016 - 2026
Japan Ready-to-Drink (RTD) Coffee Market is witnessing a CAGR of 3.5% during the forecast period (2020-2025).
The nature of the product makes it a highly trend-driven market and as such a certain element of innovation is constantly in demand. Regarding the major access points, iced products with longer shelf life provide major opportunities, along with liquid coffee concentrates and frozen concentrates. The latter holds importance for bulk buyers, such as restaurants and offices.
Japan Ready-to-Drink (RTD) Coffee Market is segmented by Packaging Type as Bottles (Glass & Pet), Can and by distribution channels (Supermarkets/Hypermarket, Convenience stores, Foodservice channels, Online retail, Specialist Stores, and Other Distribution Channels).
|By Packaging Type|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
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In order to expand the presence of their brands, the leading companies are engaged in coffee RTD beverage innovations with value added coffee based RTD, flavor added coffee drinks and many more. For instance, Nescafe, a Nestle coffee brand launched two new RTD coffee drinks-Coffee Protein Smoothie, and Cold Whipped Latte. According to AJCA (All Japan Coffee Association), consumption index score of coffee-based ready-to-drink (RTD) beverages has increased compared to 2014, thus showing an increasing rate of coffee based RTD beverage consumption in RTD coffee market in Japan.
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Packing of all beverages by almost all major players are made more attractive, so as to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottle and pet bottle are widely used in Japan. Pet bottles are preferred more than the traditional glass bottles, as new technology enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economy formats. According to AJCA (All Japan Coffee Association), the weekly average number of coffee bottles consumed per capita in Japan from 2014 to 2016 has increased, thus showing an increased bottled coffee consumption in Japan.
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Some of the prominent market participants in the Japan ready-to-drink coffee market identified across the value chain, which includes Starbucks Corporation, Asahi Group Holdings Ltd., Lotte Chilsung Beverage Co., SUNTORY HOLDINGS LIMITED, Unilever among others.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging Type
5.1.1 Bottle (Pet/Glass)
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Specialist Stores
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Starbucks Corporation
6.4.2 Asahi Group Holdings Ltd.
6.4.3 Coco-Cola Company
6.4.4 Lotte Chilsung Beverage Co.
6.4.6 Pokka Group
6.4.7 SUNTORY HOLDINGS LIMITED
7. MARKET OPPORTUNITIES AND FUTURE TRENDS