Japan Kitchen Appliances Market - Growth, Trends, and Forecast (2020-2025)

The Japan Kitchen Appliances Market is Segmented by Product Type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Product Types) and Distribution Channel (Specialist Retailers, E-commerce, Supermarkets and Hypermarkets, Departmental Stores, and Other Distribution Channels)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

7 %

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Market Overview

The kitchen appliances market in Japan is in a somewhat stable growth phase, having registered a declining volume of sales in 2019. A lowering consumer base and already deep penetration in the key categories of the market work against the volume growth in the Japanese kitchen appliances market. Consequently, there is an increasing pressure on the manufacturers, to generate value through the development of more sophisticated, higher-end products. The increasing demand for convenient appliances that ease the time pressures on busy modern consumers, especially women engaging in paid employment, is providing a boost to interest in connectivity. While Japan is a technologically advanced market, consumers are increasingly looking for multifunctional kitchen appliances. A lowering consumer base and an already deep penetration in the key categories work against the volume growth in the Japanese kitchen appliances market. Consequently, there is a growing pressure on manufacturers to generate value through the development of more sophisticated, higher-end products. The increasing demand for convenient appliances that ease the time pressures on busy modern consumers, especially women engaging in paid employment, is providing a boost to interest in connectivity. While Japan is a technologically advanced market, consumers are increasingly looking for multifunctional kitchen appliances.

Scope of the Report

A complete background analysis of the Japanese kitchen appliances industry, which includes an assessment of the national accounts, economy, and the emerging market trends based on segments, significant changes in the market dynamics, and market overview, is covered in the report. 

By Product Type
Food Processing
Small Kitchen
Large Kitchen
Other Product Types
By Channel
Specialist Retailers
E-Commerce
Supermarkets and Hypermarkets
Departmental Stores
Other Distribution Channels

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Key Market Trends

Small Cooking Appliances are Growing Significantly, due to Premiumization

While small cooking appliances have witnessed a continued decline in 2019 by volume, Japanese consumers are willing to pay higher prices for added features and superior product design. This premiumization trend in small cooking appliances began in rice cookers and toasters, as consumers sought better tasting rice and toast. Although there is a strong healthy living trend in Japan, small cooking appliances with a health-orientated positioning, such as that of light fryers and electric steamers have struggled in the sales. This was mainly due to the limited space available in the Japanese kitchens, which magnifies the competitive threat represented by other kitchen appliances.

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Internet Retailing Continues to Grow Steadily and Significantly

Japanese internet retailing continued to expand dynamically. The increasing number of consumers are getting used to purchasing online. Home shopping retailers increase the internet retailing ratio. Large home shopping retailers like Jupiter Shop Channel, Japanese Takata, and QVC are increasing the proportion of their sales they make through internet retailing. Home shopping and internet retailing are specifically compatible in terms of the development of an integrated, multi-channel strategy, as consumers are happy to turn to the convenience of the internet to make purchases following exposure to home shopping TV programs or home shopping catalogs.

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Competitive Landscape

The market is somewhat fragmented with many local as well as international players who hold smaller market shares in different product segments. Continuous innovation in the technological aspects of making the appliances multifunctional is something that the companies are eyeing in such a competitive environment.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Other Product Types

    2. 5.2 By Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 E-Commerce

      3. 5.2.3 Supermarkets and Hypermarkets

      4. 5.2.4 Departmental Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Zojirushi

      2. 6.2.2 Samsung

      3. 6.2.3 Bosch Japan

      4. 6.2.4 Philips

      5. 6.2.5 Panasonic

      6. 6.2.6 Hitachi

      7. 6.2.7 Sharp

      8. 6.2.8 Mitsubishi

      9. 6.2.9 Haier Japan

      10. 6.2.10 Electrolux

      11. 6.2.11 LG Electronics

  7. *List Not Exhaustive
  8. 7. INVESTMENT ANALYSIS

    1. 7.1 Recent Mergers and Acquisitions

  9. 8. FUTURE OF JAPANESE KITCHEN APPLIANCES PRODUCTS MARKET

  10. 9. DISCLAIMER

** Subject to Availability

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