Japan Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Japan Beauty and Personal Care Products Market is Segmented by Personal Care Products, Cosmetics/Make-up Products by Category (Premium Products and Mass Products) and Distribution Channel ( Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others)

Market Snapshot

Japan Beauty and Personal Care Products Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.5 %
Fastest Growing Segment: Online Stores

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Japan Beauty and Personal Care Products Market is projected to grow at a CAGR of 3.5% during the forecast period.

  • Japan is one of the largest markets for cosmetic and personal care products across the globe. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels.
  • Popular items for Japanese consumers are high-performance products, quick-acting skincare products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics including skin care products which in turn is boosting the growth of beauty and personal care market in the country.


Scope of the Report

Japanes beauty and personal care products market report is segmented based on product type, category, and distribution channel. The segmentation based on product type includes personal care market and cosmetics/make-up products. The personal care market is further segmented to facial care, lip care, and body care and by cosmetics and make-up, the scope includes facial make-up products, eye-makeup products, lip and nail make-up products, and hair styling products. By category, the market is segmented as premium products and mass products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

By Product Type
Personal Care
Hair Care
Skin Care
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Oral Care
Mouthwashes and Rinses
Men's Grooming Products
Deodrants and Antiperspirants
Beauty & Make-up / Cosmetics
Colour Cosmetics
Facial Make-up Products
Eye Make-up Products
Lip and Nail Make-up Products
Hair styling and colouring products
By Category
Premium Skin Care Products
Mass Skin Care Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing Sales of Oral Care Products

Japanese aging population and youth are highly concerned about their oral care. With the increase in the aging population of Japan, the consumption of denture care products is also increasing. Companies are producing different products for different age groups. Lion Corporation is a Japanese company producing special toothpaste for kids. For instance, Lion Kodomo Toothpaste is a fluoride-based toothpaste for kids. The Japanese population suffers from bad breath, which is leading consumers to use breath freshener. Companies are producing different types of breath fresheners, like chewing gum, spray, and swallowable capsules and drinks.

Japan Beauty and Personal Care Products Market Key Trends

Pharmacy/ Drug Stores is the Fastest Growing Distribution Channel

 Pharmacy is a key distribution channel for cosmetic products iowing to economic and professional benefits, such as large profit margins and penetrating the consumer’s perspective towards good product availability at such stores. The cosmetic companies in the country are partnering with pharmacy organizations to empower the strong distribution through this channel, which is likely to boost the market growth over the forecast period. For instance, In September 2017, TIGI Cosmetics partnered with CVS Pharmacy to enhance the distribution of professional cosmetic products, including hair care to potential consumers.

Japan Beauty and Personal Care Products Market Growth by Region

Competitive Landscape

The Beauty and Personal Care Market in Japan is a fragmented market which is led by numerous global as well as local players. The major players such as Shiseido company, Mandom Corporation, Loreal, Procter and Gamble, Unilever and others are actively driving the market in the nation with their constant efforts in providing consumers with their innovative products. The strategies adopted by active companies include product launches followed by acquiring small players to so as to hold a major share in the country.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Personal Care

        1. Hair Care

          1. Shampoo

          2. Conditioners

          3. Others

        2. Skin Care

          1. Facial Care Products

          2. Body Care Products

          3. Lip Care Products

        3. Bath and Shower

          1. Shower Gels

          2. Soaps

          3. Others

        4. Oral Care

          1. Toothbrushes

          2. Toothpaste

          3. Mouthwashes and Rinses

          4. Others

        5. Men's Grooming Products

        6. Deodrants and Antiperspirants

      2. 5.1.2 Beauty & Make-up / Cosmetics

        1. Colour Cosmetics

          1. Facial Make-up Products

          2. Eye Make-up Products

          3. Lip and Nail Make-up Products

          4. Hair styling and colouring products

    2. 5.2 By Category

      1. 5.2.1 Premium Skin Care Products

      2. 5.2.2 Mass Skin Care Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever PLC

      2. 6.4.2 Procter & Gamble Co

      3. 6.4.3 Kao Corporation

      4. 6.4.4 Mandom Corporation

      5. 6.4.5 Lion Corporation

      6. 6.4.6 Shiseido Company

      7. 6.4.7 L'Oreal S.A.


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Japan Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Japan Beauty and Personal Care Products Market is growing at a CAGR of 3.5% over the next 5 years.

The Japan Beauty and Personal Care Products Market is valued at Online Stores in 2026.

Shiseido Company, Mandom Corporation, PROCTER & GAMBLE, Unilever PLC, L'Oreal S.A. are the major companies operating in Japan Beauty and Personal Care Products Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!