Japan Beauty and Personal Care Products Market | Growth | Trends

ABOUT THIS REPORT
- Market Snapshot
- Market Overview
- Scope of the Report
- Key Market Trends
- Competitive Landscape
- Major Players
TABLE OF CONTENTS

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

3.5 %

Fastest Growing Segment:

Online Stores

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Market Overview

Japan Beauty and Personal Care Products Market is projected to grow at a CAGR of 3.5% during the forecast period.

Japan is one of the largest markets for cosmetic and personal care products across the globe. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels.
Popular items for Japanese consumers are high-performance products, quick-acting skincare products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics including skin care products which in turn is boosting the growth of beauty and personal care market in the country.

Scope of the Report

Japanes beauty and personal care products market report is segmented based on product type, category, and distribution channel. The segmentation based on product type includes personal care market and cosmetics/make-up products. The personal care market is further segmented to facial care, lip care, and body care and by cosmetics and make-up, the scope includes facial make-up products, eye-makeup products, lip and nail make-up products, and hair styling products. By category, the market is segmented as premium products and mass products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

By Product Type

Personal Care

Hair Care
	Shampoo
	Conditioners
	Others

Skin Care
	Facial Care Products
	Body Care Products
	Lip Care Products

Bath and Shower
	Shower Gels
	Soaps
	Others

Oral Care
	Toothbrushes
	Toothpaste
	Mouthwashes and Rinses
	Others

Men's Grooming Products

Deodrants and Antiperspirants

Beauty & Make-up / Cosmetics

Colour Cosmetics
	Facial Make-up Products
	Eye Make-up Products
	Lip and Nail Make-up Products
	Hair styling and colouring products

By Category
		Premium Skin Care Products
		Mass Skin Care Products

By Distribution Channel
		Specialist Retail Stores
		Supermarkets/Hypermarkets
		Convenience Stores
		Pharmacies/Drug Stores
		Online Retail Channels
		Others

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Key Market Trends

Increasing Sales of Oral Care Products

Japanese aging population and youth are highly concerned about their oral care. With the increase in the aging population of Japan, the consumption of denture care products is also increasing. Companies are producing different products for different age groups. Lion Corporation is a Japanese company producing special toothpaste for kids. For instance, Lion Kodomo Toothpaste is a fluoride-based toothpaste for kids. The Japanese population suffers from bad breath, which is leading consumers to use breath freshener. Companies are producing different types of breath fresheners, like chewing gum, spray, and swallowable capsules and drinks.

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Pharmacy/ Drug Stores is the Fastest Growing Distribution Channel

Pharmacy is a key distribution channel for cosmetic products iowing to economic and professional benefits, such as large profit margins and penetrating the consumer’s perspective towards good product availability at such stores. The cosmetic companies in the country are partnering with pharmacy organizations to empower the strong distribution through this channel, which is likely to boost the market growth over the forecast period. For instance, In September 2017, TIGI Cosmetics partnered with CVS Pharmacy to enhance the distribution of professional cosmetic products, including hair care to potential consumers.

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Competitive Landscape

The Beauty and Personal Care Market in Japan is a fragmented market which is led by numerous global as well as local players. The major players such as Shiseido company, Mandom Corporation, Loreal, Procter and Gamble, Unilever and others are actively driving the market in the nation with their constant efforts in providing consumers with their innovative products. The strategies adopted by active companies include product launches followed by acquiring small players to so as to hold a major share in the country.

Major Players

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1. INTRODUCTION
1. 1.1 Study Deliverables
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
1. 3.1 Market Overview
4. MARKET DYNAMICS
1. 4.1 Market Drivers
2. 4.2 Market Restraints
3. 4.3 Porter's Five Forces Analysis
  1. 4.3.1 Threat of New Entrants
  2. 4.3.2 Bargaining Power of Buyers/Consumers
  3. 4.3.3 Bargaining Power of Suppliers
  4. 4.3.4 Threat of Substitute Products
  5. 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
1. 5.1 By Product Type
  1. 5.1.1 Personal Care
    1. 5.1.1.1 Hair Care
      1. 5.1.1.1.1 Shampoo
      2. 5.1.1.1.2 Conditioners
      3. 5.1.1.1.3 Others
    2. 5.1.1.2 Skin Care
      1. 5.1.1.2.1 Facial Care Products
      2. 5.1.1.2.2 Body Care Products
      3. 5.1.1.2.3 Lip Care Products
    3. 5.1.1.3 Bath and Shower
      1. 5.1.1.3.1 Shower Gels
      2. 5.1.1.3.2 Soaps
      3. 5.1.1.3.3 Others
    4. 5.1.1.4 Oral Care
      1. 5.1.1.4.1 Toothbrushes
      2. 5.1.1.4.2 Toothpaste
      3. 5.1.1.4.3 Mouthwashes and Rinses
      4. 5.1.1.4.4 Others
    5. 5.1.1.5 Men's Grooming Products
    6. 5.1.1.6 Deodrants and Antiperspirants
  2. 5.1.2 Beauty & Make-up / Cosmetics
    1. 5.1.2.1 Colour Cosmetics
      1. 5.1.2.1.1 Facial Make-up Products
      2. 5.1.2.1.2 Eye Make-up Products
      3. 5.1.2.1.3 Lip and Nail Make-up Products
      4. 5.1.2.1.4 Hair styling and colouring products
2. 5.2 By Category
  1. 5.2.1 Premium Skin Care Products
  2. 5.2.2 Mass Skin Care Products
3. 5.3 By Distribution Channel
  1. 5.3.1 Specialist Retail Stores
  2. 5.3.2 Supermarkets/Hypermarkets
  3. 5.3.3 Convenience Stores
  4. 5.3.4 Pharmacies/Drug Stores
  5. 5.3.5 Online Retail Channels
  6. 5.3.6 Others
6. COMPETITIVE LANDSCAPE
1. 6.1 Most Active Companies
2. 6.2 Most Adopted Strategies
3. 6.3 Market Share Analysis
4. 6.4 Company Profiles
  1. 6.4.1 Unilever PLC
  2. 6.4.2 Procter & Gamble Co
  3. 6.4.3 Kao Corporation
  4. 6.4.4 Mandom Corporation
  5. 6.4.5 Lion Corporation
  6. 6.4.6 Shiseido Company
  7. 6.4.7 L'Oreal S.A.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability