Italy Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Italy Home Appliances Manufacturers and it is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Air Conditioners, Ovens, Other Major Appliances), Small Appliances (Vacuum Cleaners, Food Processors, Toasters, Grills and Roasters, Coffee Machines, and Other Small Appliances), and Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels).

Italy Home Appliances Market Size

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Italy Home Appliances Market  Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 3.35 %
Market Concentration Medium

Major Players

Italy Home Appliances Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Italy Home Appliances Market Analysis

The Italy Home Appliances Market has generated a revenue of USD 8.25 Billion in the current year and is poised to achieve a CAGR of 3.35% for the forecast period.

COVID-19 has disrupted the global supply chain of major home appliances and consumer electronic brands. The home appliance market in Italy suffered from sluggish economic conditions, which resulted in only minimal growth of retail volumes in 2021. The home appliances market, both in terms of value and volume, remains subdued with the major appliances segment following a similar pattern, while small appliances remain more dynamic than major appliances in current value terms. The market relies on both domestic production and imports from the countries, such as China, to meet its demand for appliances.

The average family size is shrinking in Italy, with people living in small and affordable apartments. With fewer space consumers not only need small products but also need smaller or multifunctional appliances that can perform various tasks at the same time, thus, making their lives easier.

Italy Home Appliances Market Trends

This section covers the major market trends shaping the Italy Home Appliances Market according to our research experts:

Retailing Grows Through Online Channel, While Traditional Supply Chain Dominates the Market

More than half of the market sells home appliances through traditional supply chains, such as retailers, stores, and hypermarkets. This is mainly because users trust traditional brands and have difficulty carrying out product installation independently. Another reason for the preference for offline channels is that consumers want to inspect and examine a product before making purchase decisions.

Internet retailing is rapidly gaining popularity among Italians for buying home appliances products. It is observed that Italian consumers are becoming increasingly comfortable with the purchase of products online.

On the other hand, the implementation of promotional strategies by companies and the shift toward online retailing channels may further contribute to the growth dynamics of the sector.

Italy Household Appliances Market Revenue, By Distribution Channel, In %, 2019-2022

Smart Appliances are Rapidly Adopted by Households in Italy

The Italian market for smart home solutions is rapidly growing, increasing household demand for smart home appliances. According to the source, it is known that 40% of Italians have at least one 'smart' appliance at home.

In the smart home appliance sector, washing machines, which are connected and controlled by an app and, in some cases, equipped with voice assistants, continue to drive the sector's growth. Technologies, such as operating a coffee machine vocally and other trends, are growing quickly and demanded by consumers.

Artificial intelligence and the interface with which users manage their smart homes are gaining momentum among Italian consumers. Technology-savvy and energy-efficient products are concerns that are developing before the purchase of these products. Smart and connected appliances are thus becoming more popular.

Italy Home Appliances Market : Smart Appliances Penetration Rate in ltaly, 2020-2022

Italy Home Appliances Industry Overview

International players dominate the home appliance sector in the major appliance markets in Italy, and it remains highly competitive with a high level of fragmentation, especially among small and medium-sized businesses. Weaker players with poor financial strength have already disappeared, while the other small businesses have chosen to merge with their peers to survive. Many players in the local market face liquidity issues and cannot follow the evolution of consumer demand. Players are focusing on premium products with value-add in terms of design, performance, energy-saving capabilities, connectivity, and smart features. It has major players Robert Bosch SpA, Whirlpool Corporation, Electrolux Italy SpA, Miele, and Philips SpA. 

Italy Home Appliances Market Leaders

  1. Robert Bosch SpA

  2. Whirlpool Corporation

  3. Electrolux Italy SpA

  4. Miele

  5. Philips SpA

*Disclaimer: Major Players sorted in no particular order

Italy Home Appliances Market  Concentration
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Italy Home Appliances Market News

  • In October 2022, MUEGGE, a manufacturer of microwave and plasma technology, expanded into Italy with the acquisition of LEANFA, an Italian manufacturer of solid-state microwave and high-frequency generators.
  • In January 2022, Whirlpool Corporation introduced the Whirlpool Space 400 Total No Frost built-in combined refrigerator with Push To Open technology has 400 liters of capacity and 75 cm of width that offer greater capacity to consumers, allowing space optimization for food preservation.

Italy Home Appliances Market Report - Table of Contents

  1. 1. Introduction

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Supply Chain/Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Government Regulations and Initiatives

    7. 4.7 Insights on Technological Innovations in the Industry

    8. 4.8 Impact of COVID -19 on the Market

  5. 5. Market Segmentation

    1. 5.1 By Product

      1. 5.1.1 By Major Appliances

        1. Refrigerators

        2. Freezers

        3. Dishwashing Machines

        4. Washing Machines

        5. Air Conditioners

        6. Other Major Appliances

      2. 5.1.2 By Small Appliances

        1. Vacuum Cleaners

        2. Food Processors

        3. Toasters

        4. Grills and Roasters

        5. Coffee Machines

        6. Other Small Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi-Brand Stores

      2. 5.2.2 Exclusive Brand Outlets

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

  6. 6. Competitive Landscape

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Robert Bosch SpA

      2. 6.2.2 Whirlpool Corporation

      3. 6.2.3 Electrolux Italy SpA

      4. 6.2.4 Miele

      5. 6.2.5 Philips SpA

      6. 6.2.6 Candy Group

      7. 6.2.7 Haier AEG

      8. 6.2.8 Bsh Elettrodomestici SpA

      9. 6.2.9 Panasonic Industry Europe GmbH

      10. 6.2.10 De'Longhi SpA

      11. 6.2.11 Groupe SEB (Rowenta, Tefal, Krups, and Moulinex)*

    3. *List Not Exhaustive


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Italy Home Appliances Industry Segmentation

This report provides a complete background analysis of the Italian home appliances market, including an assessment of economy, emerging market trends by segments, significant changes in the market dynamics, and the market overview. The Italy Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Air Conditioners, Ovens, Other Major Appliances), Small Appliances (Vacuum Cleaners, Food Processors, Toasters, Grills and Roasters, Coffee Machines, and Other Small Appliances), and Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels). The report offers market size and forecast values for the Italy Home Appliances Market in USD million for the above segments.

By Product
By Major Appliances
Dishwashing Machines
Washing Machines
Air Conditioners
Other Major Appliances
By Small Appliances
Vacuum Cleaners
Food Processors
Grills and Roasters
Coffee Machines
Other Small Appliances
By Distribution Channel
Multi-Brand Stores
Exclusive Brand Outlets
Other Distribution Channels
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Italy Home Appliances Market Research FAQs

The Italy Home Appliances Market is projected to register a CAGR of 3.35% during the forecast period (2024-2029)

Robert Bosch SpA, Whirlpool Corporation, Electrolux Italy SpA, Miele and Philips SpA are the major companies operating in the Italy Home Appliances Market.

The report covers the Italy Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Italy Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Italy Home Appliances Industry Report

Statistics for the 2023 Italy Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Home Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Italy Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)