Home Appliances Market Share, Size, Growth, Trends, Outlook (2018-23)
Home Appliances Market Share, Size  - Segmented By Product (Kitchen Appliances, Washing Appliances, Entertainment Appliances), Distribution Channel (Direct Selling, Supermarkets, E-Commerce), and Geography - Growth, Trends and Forecast (2018 - 2023)

PUBLISHED

MAR 2018

Home Appliances Market Share, Size - Segmented By Product (Kitchen Appliances, Washing Appliances, Entertainment Appliances), Distribution Channel (Direct Selling, Supermarkets, E-Commerce), and Geography - Growth, Trends and Forecast (2018 - 2023)

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Home Appliances Market 

The global home appliances market was valued at USD 174.07 billion in 2017 and is projected to reach a value of USD 203.37 billion by the end of 2023, at a CAGR of 2.6% over the forecast period 2018—2023.

The global home appliances market is experiencing steady growth with the growing middle-class economy, improved disposable income levels in a number of countries, increase in labor costs, busier lifestyles, and the availability of a range of home appliances at competitive prices. With increasing digitalization, consumers have become tech-savvy and have strong knowledge regarding the use and benefits of all modern appliances. The number of smart appliances introduced in the market has increased steadily since 2012. The emergence of smart homes is aiding the proliferation of smart appliances, which can be connected to the end-user's smartphone and monitored remotely.

                                         Home Appliances Market

Use of connectivity as a differentiating feature by manufacturers Wireless technologies like Wi-Fi, Bluetooth, and ZigBee can be used in or accessed by smartphones and tablets. But the inclusion of these technologies in home appliances (like air conditioners) is a means of product differentiation by manufacturers, that is enticing tech-savvy consumers. The improvement in network infrastructure has translated into better broadband and internet penetration. Therefore, consumers are increasingly opting for wireless and technologically advanced products, mostly for the convenience it offers.

Refrigeration Appliances Account for Significant Market Share

Only a few vendors like LG Electronics and Samsung Electronics have paved their way into the smart connected refrigerator space, with product offerings largely targeted at the developed markets. Also, the provision of smart connection in a refrigerator is more of an addition in terms of feature and not a breakthrough technology in mechanics. In developed countries, the demand for smart connected kitchen appliances are gaining traction owing to early technology adopters; however, these are still in the introduction phase, and we expect that it would take three to four years for them to reach a log phase. However, the rise in consumer spending coupled with the introduction of technologically advanced models within the category are influencing the market.

Developing Nations Dominate the Asia-Pacific Home Appliances Market

The smart appliances market in Asia-Pacific is expected to grow at a rapid rate. Developed countries like Japan, Singapore, Hong Kong, and Indonesia are expected to register an increase in the sales of smart appliances, mostly owing to the rising energy and labor costs, high purchasing power of consumers, and greater awareness about smart cities and smart integrated appliances. China has the highest demand for conventional air conditioners, by volume, across the globe, owing to government policies that favor energy-saving appliances, a growing property market, and hot weather. The merger of Haier and GE appliances has given Haier an access to the latter's smart appliance technology expertise, which will make it a strong player in China.

Key Developments in the Home Appliances Market 

  • January 2018 – Whirlpool Corporation announces collaboration with Honeywell to expand its smart home appliance ecosystem.
  • January 2018 – Electrolux has announced to acquire Schneidereit GmbH, a supplier of laundry rental solutions for professional customers in Germany and Austria.

Home Appliances Market Major Players:

  • Haier Electronics.
  • Amica Wronki S.A.
  • Whirlpool Corporation.
  • Konka Group Co. Ltd.
  • Arcelik A.S.
  • BSH Hausgeräte GmbH.
  • Dongbu Daewoo Electronics.
  • Gorenje Group.
  • Defy Appliances (Pty) Ltd.
  • Candy Group.
  • Electrolux AB.
  • LG Electronics.
  • Godrej Group.
  • Miele & Cie. KG.
  • Fagor Electrodomésticos.
  • Middleby Corporation,
  • Panasonic Corporation.
  • Samsung Electronics.
  • Viking Range, LLC.
  • Tatung Company.

Reasons to Purchase Home Appliances Market Report

  • Impact of growing demand for smart appliances and the rapid growth of e-commerce in the home appliances market
  • Analyzing various perspectives of the market with the help of Porter’s Five Forces analysis
  • Growth of various products such as kitchen appliances, entertainment appliances, and washing appliances
  • Regional analysis of the market
  • Identify the latest developments, market shares, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)

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1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definition

                1.4 Key Findings of the Study

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

                4.1 Home Appliances Market Overview

                4.2 Factors Driving the Home Appliances Market 

                                4.2.1 Technological Advancements in the Home Appliances Sector

                                4.2.2 Increasing Competition From New Entrants Resulting in Low Cost Solutions and Improved Services

                                4.2.3 Urbanization and Changing Life Patterns

                                4.2.4 Rise in Disposable Income Observed Across the Globe

                4.3 Factors Restraining the Home Appliances Market 

                                4.3.1 High Product Costs

                                4.3.2 Lack of Awareness Among Consumers in Terms of Operability and Convenience Offered

                4.4 Industry Attractiveness – Porter's Five Forces Analysis

                                4.4.1 Bargaining Power of Suppliers

                                4.4.2 Bargaining Power of Consumers

                                4.4.3 Threat of New Entrants

                                4.4.4 Threat of Substitute Products or Services

                                4.4.5 Competitive Rivalry among Existing Competitors

5. Global Home Appliances Market Segmentation

                5.1 Home Appliances Market By Geography

                                5.1.1 North America Home Appliances Market  Size (2018-2023)

                                                5.1.1.1 United States  Home Appliances Market  Size (2018-2023)

                                                                5.1.1.1.1 Home Appliances Market By Product *(Kindly note that similar product segment coverage is provided for all other countries in the scope)

                                                                                5.1.1.1.1.1 Washing Appliances

                                                                                5.1.1.1.1.2 Dishwashers

                                                                                5.1.1.1.1.3 Refrigerators

                                                                                5.1.1.1.1.4 Hood Appliances

                                                                                5.1.1.1.1.5 Microwaves

                                                                                5.1.1.1.1.6 Vacuum Cleaners

                                                                                5.1.1.1.1.7 Coffee Machines

                                                                5.1.1.1.2 Home Appliances Market By Distribution Channel *(Kindly note that similar distribution channel segment coverage is provided for all other countries in the scope)

                                                                                5.1.1.1.2.1 Retail

                                                                                5.1.1.1.2.2 E-Commerce

                                                                                5.1.1.1.2.3 Others

                                                5.1.1.2 Canada

                                5.1.2 Europe Home Appliances Market Size (2018-2023)

                                                5.1.2.1 UK Home Appliances Market Size (2018-2023)

                                                5.1.2.2 Germany Home Appliances Market Size (2018-2023)

                                                5.1.2.3 France Home Appliances Market Size (2018-2023)

                                                5.1.2.4 Spain Home Appliances Market Size (2018-2023)

                                                5.1.2.5 Italy Home Appliances Market Size (2018-2023)

                                                5.1.2.6 Russia Home Appliances Market Size (2018-2023)

                                                5.1.2.7 Poland Home Appliances Market Size (2018-2023)

                                                5.1.2.8 Netherlands Home Appliances Market Size (2018-2023)

                                                5.1.2.9 Ukraine Home Appliances Market Size (2018-2023)

                                                5.1.2.10 Portugal Home Appliances Market Size (2018-2023)

                                                5.1.2.11 Sweden Home Appliances Market Size (2018-2023)

                                5.1.3 Asia-Pacific Home Appliances Market Size (2018-2023)

                                                5.1.3.1 China Home Appliances Market Size (2018-2023)

                                                5.1.3.2 Japan Home Appliances Market Size (2018-2023)

                                                5.1.3.3 India Home Appliances Market Size (2018-2023)

                                                5.1.3.4 Singapore Home Appliances Market Size (2018-2023)

                                                5.1.3.5 Australia Home Appliances Market Size (2018-2023)

                                                5.1.3.6 Malaysia Home Appliances Market Size (2018-2023)

                                                5.1.3.7 Indonesia Home Appliances Market Size (2018-2023)

                                                5.1.3.8 Philippines Home Appliances Market Size (2018-2023)

                                                5.1.3.9 South Korea Home Appliances Market Size (2018-2023)

                                5.1.4 Middle East & Africa Home Appliances Market Size (2018-2023)

                                                5.1.4.1 Saudi Arabia Home Appliances Market Size (2018-2023)

                                                5.1.4.2 United Arab Emirates Home Appliances Market Size (2018-2023)

                                                5.1.4.3 Egypt Home Appliances Market Size (2018-2023)

                                                5.1.4.4 Israel Home Appliances Market Size (2018-2023)

                                                5.1.4.5 Morocco Home Appliances Market Size (2018-2023)

                                                5.1.4.6 Turkey Home Appliances Market Size (2018-2023)

                                5.1.5 Latin America Home Appliances Market Size (2018-2023)

                                                5.1.5.1 Mexico Home Appliances Market Size (2018-2023)

                                                5.1.5.2 Brazil Home Appliances Market Size (2018-2023)

                                                5.1.5.3 Colombia Home Appliances Market Size (2018-2023)

                                                5.1.5.4 Argentina Home Appliances Market Size (2018-2023)

                                                5.1.5.5 Chile Home Appliances Market Size (2018-2023)

                                                5.1.5.6 Venezuela Home Appliances Market Size (2018-2023)

6. Home Appliances Market Competitive Intelligence – Company Profiles

                6.1 BSH Hausgeräte GmbH

                6.2 Conair Corporation

                6.3 De'Longhi S.p.A

                6.4 Electrolux AB

                6.5 Haier Electronics

                6.6 Newell Brands

                6.7 V-Zug AG

                6.8 Joyoung Co.,Ltd

                6.9 Küppersbusch Hausgeräte GmbH

                6.10 LG Electronics

                6.11 GD Midea Holding Co., Ltd

                6.12 Panasonic Corporation

                6.13 Groupe SEB

                6.14 Samsung Electronics

                6.15 Whirlpool Corporation

                6.16 CLATRONIC International GmbH

                6.17 NACCO Industries, Inc.

                6.18 Franke Holding AG

7. Home Appliances Market Investment Analysis

8. Outlook of  Home Appliances  Market

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