Market Share of Italy Home Appliances Industry
International players dominate the home appliance sector in the major appliance markets in Italy, and it remains highly competitive with a high level of fragmentation, especially among small and medium-sized businesses. Weaker players with poor financial strength have already disappeared, while the other small businesses have chosen to merge with their peers to survive. Many players in the local market face liquidity issues and cannot follow the evolution of consumer demand. Players are focusing on premium products with value-add in terms of design, performance, energy-saving capabilities, connectivity, and smart features. It has major players Robert Bosch SpA, Whirlpool Corporation, Electrolux Italy SpA, Miele, and Philips SpA.
Italy Home Appliances Market Leaders
Robert Bosch SpA
Whirlpool Corporation
Electrolux Italy SpA
Miele
Philips SpA
*Disclaimer: Major Players sorted in no particular order
