Automotive Appearance Chemicals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Automotive Appearance Chemicals Market Revenue and it is segmented by product type (waxes, polishes, protectants, wheel & tire cleaners, windshield washer fluids, leather care products, and others), application (passenger cars, light commercial vehicles, heavy commercial vehicles, and others), and geography (Asia-Pacific, North America, Europe, South America, and Middle East and Africa).

Automotive Appearance Chemicals Market Size

Automotive Appearance Chemicals Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 1.19 Billion
Market Size (2029) USD 1.41 Billion
CAGR (2024 - 2029) 3.34 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

Automotive Appearance Chemicals Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Automotive Appearance Chemicals Market Analysis

The Automotive Appearance Chemicals Market size is estimated at USD 1.19 billion in 2024, and is expected to reach USD 1.41 billion by 2029, growing at a CAGR of 3.34% during the forecast period (2024-2029).

The COVID-19 pandemic affected the global automotive appearance chemicals market. The slowdown in global automobile production during the period resulted in minimal market growth in 2020. However, the market recovered from the pandemic and is growing significantly.

  • Over the short term, the increase in the production of electric vehicles (EV) and consumer awareness toward vehicle maintenance are major factors driving the growth of the market studied.
  • However, stringent government regulations on petroleum products such as waxes and coatings are likely to restrain the growth of the studied market.
  • Nevertheless, the increasing adoption of professional auto care services and modern technology in specialized applications will likely create lucrative growth opportunities for the global market.
  • The Asia-Pacific region represents the largest market. It is also expected to be the fastest-growing market over the forecast period, owing to the increasing consumption in countries such as China, India, and Japan.

Automotive Appearance Chemicals Market Trends

Increase in the Production of Electric Vehicles

  • The automotive appearance chemical market is growing due to the demand for electric vehicles (EVs).
  • The EV market witnessed significant growth due to environmental awareness and the need to address future energy requirements. The need to attain sustainable transportation plays a significant role in driving the demand for EVs.
  • Furthermore, the rising production of electric vehicles will likely enhance the market demand for the studied market. For instance, according to CleanTechnica, international plug-in vehicle registrations increased by 61% in July 2022 compared to July 2021, reaching 778,000 units.
  • As per the International Energy Agency (IEA), in 2022, electric vehicles accounted for around 14% of worldwide passenger car sales, a 5.3% point increase year on year.
  • As per the World Economic Forum (WEF), nearly 4.3 million new battery-powered EVs (BEVs) and plug-in hybrid electric vehicles (PHEVs) were sold globally in the first half of 2022. Additionally, BEV sales grew by around 75% yearly and PHEVs by 37%. Moreover, global electric car sales crossed the 5.7 million units mark in the first eight months of 2022, and the market share of plug-in electric cars increased to nearly 15%.
  • The governments of various countries adopted favorable policies toward adopting electric vehicles and expanding the manufacturing infrastructure of electric vehicles. Rising energy costs and competition among emerging energy efficiency technologies are also expected to fuel market growth.
  • In recent years, automotive manufacturers announced many plans and timelines for bringing more EVs. Toyota plans to generate half of its sales from electrified vehicles by 2025. The company partnered with Chinese battery manufacturer BYD in 2021 to manufacture electric cars. Volkswagen said it will spend more than USD 30 billion developing EVs by 2023. The manufacturer also aims for EVs to make up 40% of its global fleet by 2030.
  • Currently, much attention is being given to passenger vehicles for electrification, but this trend is expected to change soon and spread to other classes of vehicles.
  • All the factors above are expected to enhance the demand for automotive appearance chemicals during the forecast period.
Automotive Appearance Chemicals Market: Electric Vehicle Market Share in Passenger Car Sales, in Percent, Global, 2018-2022

The Asia-Pacific Region to Dominate the Market

  • The Asia-Pacific region is expected to account for the largest market for automotive appearance chemicals during the forecast period.
  • The Asia-Pacific region is home to some of the world's most valuable vehicle manufacturers. Developing countries such as China, India, Japan, and South Korea are working hard to strengthen the manufacturing base and develop efficient supply chains for greater profitability.
  • According to the China Association of Automobile Manufacturers (CAAM), China includes the largest automotive production base in the world, with a total vehicle production of 27 million units in 2022, registering an increase of 3.4 % compared to 26 million units produced last year.
  • According to SIAM India, in the financial year 2022, the total production volume of vehicles in India was around 22.9 million units, an increase from the previous year.
  • Additionally, according to the Indian Brand Equity Foundation (IBEF), the electric vehicle (EV) market is estimated to reach INR 50,000 crore (USD 7.09 billion) in India by 2025.
  • In 2022, according to METI (Japan); JAMA, approximately 6.57 million passenger cars were produced in Japan, down from about 6.62 million units in the previous year. The total domestic production volume reached approximately 7.84 million units, which includes buses and trucks next to passenger cars.
  • Therefore, the above factors will likely impact the market in the forecasted period.
Automotive Appearance Chemicals Market - Growth Rate by Region

Automotive Appearance Chemicals Industry Overview

The automotive appearance market is fragmented in nature. The major players (not in any particular order) include 3M, LIQUI MOLY GmbH, ITW Global Brands, Valvoline, and Tetrosyl Ltd., among others.

Automotive Appearance Chemicals Market Leaders

  1. 3M


  3. ITW Global Brands

  4. Valvoline

  5. Tetrosyl Ltd.

*Disclaimer: Major Players sorted in no particular order

Automotive Appearance Chemicals Market Concentration
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Automotive Appearance Chemicals Market News

  • Recent developments in the market studied will be covered in the complete report.

Automotive Appearance Chemicals Market Report - Table of Contents

  1. 1. Introduction

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. Research Methodology

  3. 3. Executive Summary

  4. 4. Market Dynamics

    1. 4.1 Drivers

      1. 4.1.1 Increase in the Production of Electric Vehicles (EV)

      2. 4.1.2 Increase in Consumer Awareness Toward Vehicle Maintenance

      3. 4.1.3 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Stringent Government Regulations on Petroleum Products like Waxes and Coatings

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION (Market Size in Value)

    1. 5.1 Product Type

      1. 5.1.1 Waxes

      2. 5.1.2 Polishes

      3. 5.1.3 Protectants

      4. 5.1.4 Wheel and Tire Cleaners

      5. 5.1.5 Windshield Washer Fluids

      6. 5.1.6 Leather Care Products

      7. 5.1.7 Others

    2. 5.2 Application

      1. 5.2.1 Passenger Cars

      2. 5.2.2 Light Commercial Vehicles

      3. 5.2.3 Heavy Commercial Vehicles

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis (%) **/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 SONAX GmbH

      3. 6.4.3 Dow

      4. 6.4.4 General Chemical Corp.

      5. 6.4.5 ITW Global Brands

      6. 6.4.6 Guangzhou Biaobang Car Care Industry Co. Ltd

      7. 6.4.7 LIQUI MOLY GmbH

      8. 6.4.8 Niteo Products, Inc.

      9. 6.4.9 Nuvite Chemical Compounds

      10. 6.4.10 Tetrosyl Ltd

      11. 6.4.11 Turtle Wax, Inc.

      12. 6.4.12 Valvoline Chemicals

    5. *List Not Exhaustive

    1. 7.1 Increasing Adoption of Professional Auto Care Services

    2. 7.2 Increasing Adoption of Modern Technology in Specialized Application

**Subject to Availability
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Automotive Appearance Chemicals Industry Segmentation

Automotive appearance chemicals aid in cleaning and removing dirt from automobiles while improving their shine and durability. It also enhances the appearance of the vehicle's body during maintenance and post-wear and tear incidence. Phosphates, colorants, perfumes, water, solvents, oils, abrasives, surfactants, emulsifiers, silicones, and synthetic waxes are used in their production. The automotive appearance chemicals market is segmented by product type, application, and geography. The market is segmented by product type into waxes, polishes, protectants, wheel & tire cleaners, windshield washer fluids, leather care products, and others. The market is segmented by application into passenger cars, light commercial vehicles, heavy commercial vehicles, and others. The report also covers the market sizes and forecasts for the automotive appearance chemicals market in 15 countries across major regions. Each segment's market sizing and forecasts are based on revenue (USD).

Product Type
Wheel and Tire Cleaners
Windshield Washer Fluids
Leather Care Products
Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Automotive Appearance Chemicals Market Research FAQs

The Automotive Appearance Chemicals Market size is expected to reach USD 1.19 billion in 2024 and grow at a CAGR of 3.34% to reach USD 1.41 billion by 2029.

In 2024, the Automotive Appearance Chemicals Market size is expected to reach USD 1.19 billion.

3M, LIQUI MOLY GmbH, ITW Global Brands, Valvoline and Tetrosyl Ltd. are the major companies operating in the Automotive Appearance Chemicals Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Automotive Appearance Chemicals Market.

In 2023, the Automotive Appearance Chemicals Market size was estimated at USD 1.15 billion. The report covers the Automotive Appearance Chemicals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Automotive Appearance Chemicals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Automotive Appearance Chemicals Industry Report

Statistics for the 2024 Automotive Appearance Chemicals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Automotive Appearance Chemicals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Automotive Appearance Chemicals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)