Agricultural Machinery Market In Italy Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Agricultural Machinery Market Report is Segmented by Type (Less Than 50 HP, 50-100 HP, 100-150 HP, and >150 HP), Plowing and Cultivating Machinery (Plows, Harrows, Cultivators and Tillers, and Other Plowing and Cultivating Machinery), Harvesting Machinery (Combine Harvesters, Forage Harvesters, and Other Harvesting Equipment), Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation, and Other Irrigation Machinery) Haying and Forage Machinery (Mowers, Balers, and Other Haying and Forage Machinery). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

Italy Agricultural Machinery Market Size

Italy Agricultural Machinery Market Summary
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Italy Agricultural Machinery Market Analysis

The Italy Agricultural Machinery Market size is estimated at USD 9.67 billion in 2025, and is expected to reach USD 12.46 billion by 2030, at a CAGR of 5.20% during the forecast period (2025-2030).

Agricultural mechanization reduces crop cultivation costs and increases productivity through the efficient use of inputs and natural resources. The sector has evolved from traditional tools to sophisticated machinery, aiming to enhance capacity, improve the timeliness of farm operations, and optimize input utilization. Notably, the adoption rate of tractors and threshers has shown higher growth among marginal and small-holding farmers, indicating an increased awareness of mechanization's importance in agriculture.

Italian combine harvesters and grape harvesting machines are gaining popularity globally due to their innovative features and high precision. These advanced tools increase agricultural productivity and reduce waste, addressing an increasingly urgent need in the industry.

Agricultural machinery in Italy finds extensive use beyond agricultural use, particularly in landscaping and gardening. These machines play a crucial role in maintaining parks, gardens, and green spaces. They assist in various tasks such as mowing, pruning, watering, and fertilizing, contributing to the upkeep of urban and rural landscapes.

Italy's agricultural machinery sector is predominantly export-oriented, with the United States and European Union as major markets. Domestic usage of agricultural machinery is limited compared to exports. The market growth is driven by increasing farm mechanization needs and technological advancements. However, the market faces challenges due to a reduction in active farms and a significant decline in agricultural income. In 2023, the country exported agricultural machinery worth USD 419 million. In recent years, the demand for Italian agricultural machinery has been driven mainly by the United States, France, and Germany, bringing the value of the sector's exports to USD 2.38 billion (EURO 2.2 billion) in 2022.

Italy Agricultural Machinery Industry Overview

The market is highly competitive owing to the presence of major players such as Deere and Company, AGCO Corporation, CNH Industrial N.V., CLAAS KGaA mbH., and Kubota Corporation in the country. These players are investing heavily in R&D activities and are coming up with innovative agricultural machinery products that cater to the needs of farmers in this region.

Italy Agricultural Machinery Market Leaders

  1. Deere & Company

  2. Kubota Corporation

  3. CNH Industrial NV

  4. AGCO Corporation

  5. CLAAS KGaA mbH

  6. *Disclaimer: Major Players sorted in no particular order
Italy Agricultural Machinery Market Concentration
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Italy Agricultural Machinery Market News

  • September 2024: CLAAS has introduced the ROVIO 4 series, a new generation of maize pickers, to its range of front attachments for EVION, TRION, and LEXION harvesters. This series, available in 6, 8, and 12-row configurations, replaces the previous CORIO maize pickers. The ROVIO 4 has been completely redesigned, resulting in up to 30 percent higher throughput compared to its predecessor.
  • November 2023: CNH Industrial NV unveiled CR11 New Holland combine at Agritechnica '23. Its 775-horsepower C16 engine powers 2x24-inch rotors, while the 567-bushel (20,000-liter) grain tank ensures ample storage capacity. With a rapid six bushels (210 liters) per second unload rate, the CR11 minimizes grain loss.

Italy Agricultural Machinery Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Labor Shortage
    • 4.2.2 Increasing Demand for Agricultural Production
    • 4.2.3 Technological Advancements by Major Players
  • 4.3 Market Restraints
    • 4.3.1 High Maintenance and Initial Cost
    • 4.3.2 Rising Security Concern
  • 4.4 Porter's Five Force Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Tractors
    • 5.1.1.1 Less than 40 HP
    • 5.1.1.2 40 HP to 99 HP
    • 5.1.1.3 Greater than 100 HP
    • 5.1.2 Plowing and Cultivating Machinery
    • 5.1.2.1 Ploughs
    • 5.1.2.2 Harrows
    • 5.1.2.3 Rotovators and Cultivators
    • 5.1.2.4 Seed and Fertilizer Drills
    • 5.1.2.5 Other Plowing and Cultivating Machinery
    • 5.1.3 Irrigation Machinery
    • 5.1.3.1 Sprinkler Irrigation
    • 5.1.3.2 Drip Irrigation
    • 5.1.3.3 Other Irrigation Machinery
    • 5.1.4 Harvesting Machinery
    • 5.1.4.1 Combine Harvesters
    • 5.1.4.2 Forage Harvesters
    • 5.1.4.3 Other Harvesting Machinery
    • 5.1.5 Haying and Forage Machinery
    • 5.1.5.1 Mowers and Conditioners
    • 5.1.5.2 Balers
    • 5.1.5.3 Other Haying and Forage Machinery

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 CLAAS KGaA mbH
    • 6.3.2 Deere & Company
    • 6.3.3 CNH Industrial NV
    • 6.3.4 Kubota Corporation
    • 6.3.5 AGCO Corporation
    • 6.3.6 Same Deutz-Fahr
    • 6.3.7 Yanmar Co. Ltd
    • 6.3.8 Kuhn Group
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Italy Agricultural Machinery Industry Segmentation

For the purpose of this report, the machinery used in agricultural operations has been considered. The report does not cover machinery used for industrial and construction purposes or multi-purpose tractors, machinery, and equipment used for both agricultural and non-agricultural operations. The Agricultural Machinery Market in Italy is segmented by Type (Less Than 50 HP, 50-100 HP, 100-150 HP, And >150 HP), Plowing and Cultivating Machinery (Plows, Harrows, Cultivators and Tillers, and Other Plowing and Cultivating Machinery), Harvesting Machinery (Combine Harvesters, Forage Harvesters, and Other Harvesting Equipment), Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation, and Other Irrigation Machinery) Haying and Forage Machinery (Mowers, Balers, and Other Haying and Forage Machinery). The report offers market size and forecasts in value (USD) for all the above segments.

Type Tractors Less than 40 HP
40 HP to 99 HP
Greater than 100 HP
Plowing and Cultivating Machinery Ploughs
Harrows
Rotovators and Cultivators
Seed and Fertilizer Drills
Other Plowing and Cultivating Machinery
Irrigation Machinery Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
Harvesting Machinery Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery Mowers and Conditioners
Balers
Other Haying and Forage Machinery
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Italy Agricultural Machinery Market Research Faqs

How big is the Italy Agricultural Machinery Market?

The Italy Agricultural Machinery Market size is expected to reach USD 9.67 billion in 2025 and grow at a CAGR of 5.20% to reach USD 12.46 billion by 2030.

What is the current Italy Agricultural Machinery Market size?

In 2025, the Italy Agricultural Machinery Market size is expected to reach USD 9.67 billion.

Who are the key players in Italy Agricultural Machinery Market?

Deere & Company, Kubota Corporation, CNH Industrial NV, AGCO Corporation and CLAAS KGaA mbH are the major companies operating in the Italy Agricultural Machinery Market.

What years does this Italy Agricultural Machinery Market cover, and what was the market size in 2024?

In 2024, the Italy Agricultural Machinery Market size was estimated at USD 9.17 billion. The report covers the Italy Agricultural Machinery Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Agricultural Machinery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Agricultural Machinery Industry Report

Statistics for the 2025 Italy Agricultural Machinery market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Italy Agricultural Machinery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Italy Agricultural Machinery Market Report Snapshots

Compare market size and growth of Italy Agricultural Machinery Market with other markets in Agriculture Industry

Agricultural Machinery Market In Italy Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)