Italy Agricultural Machinery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Italy Agricultural Machinery Market segmented into type into tractors, equipment, sprayers, harvesting machinery, and haying and forage machinery.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.2 %

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Market Overview

Italy Agricultural Machinery Market is Projected to grow at a CAGR of 5.2% during the forecast period (2020-2025). Italy's agricultural machinery sector is predominately an export-based market where it caters majorly to United States and European Union as the domestic market usage of agricultural machinery is very limited as compared to exports. The increase in need for farm mechanziationa and rise in technological advancements are some of the factors driving the market growth. However, the reduction in number of active farms and siginificant decline in agriculture income are some of the factors restraining the market growth.

Scope of the report

For the purpose of this report, the machinery used in agricultural operations has been considered. The report does not cover machinery used for industrial and construction purposes, or multi-purpose tractors, machinery and equipment, used for both agricultural and non-agricultural operations.

Less than 40 HP
40 HP to 99 HP
Greater than 100 HP
Rotovators and Cultivators
Seed and Fertilizer Drills
Other Equipments
Irrigation Machinery
Sprinkler Irrigation
Drip Irrigation
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Mowers and Conditioners
Other Haying and Forage Machinery

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Key Market Trends

Growing Preference for Farm Mechanization

There is a growing need for farm mechanization in the region, as farmers income has not been able to keep pace, such as to cater to the increasing cost of production, including labor wages. Their is a firm shortage of farm labor which is reflected through the total percentage of employment in agriculture falling drastically from from 3.88% in 2016 to 3.77% in 2019. Thus, shortage of farm labor is giving way to rise in wage rates, thereby allowing the farmers to adopt farm mechanization including tractors in the region This, in turn, is expected to drive the market growth for agricultural machinery in the region

Italy Agricultural Machinery Market

Rise in Technological Advancement

Farmers in the region are looking for tractors with tailored features, which can fulfill their needs for effective farming. So, in order to meet consumer demand, many international and domestic agriculture machinery manufacturers are coming up with new technologically-advanced tractors, which can handle various farming applications. For instance, In 2017, Kubota launched several new products such as the M7-1 tractor series with 170 horsepower for Italy midsize farmland. The premium M7-1 features includes variable transmission (CVT) and integrated touch screen terminals and emission technologies.


Competitive Landscape

The market is highly competitive owing to the presence of major players such as Deere and Company, AGCO Corporation, CNH Industrial N.V., Iseki & Co., Ltd., and Kubota Corporation in the country. These players are investing heavliy in R&D activities and are coming up with innovative agricultural machinery products that caters to the need of farmers in this region.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Tractors

        1. Less than 40 HP

        2. 40 HP to 99 HP

        3. Greater than 100 HP

      2. 5.1.2 Equipments

        1. Ploughs

        2. Harrows

        3. Rotovators and Cultivators

        4. Seed and Fertilizer Drills

        5. Other Equipments

      3. 5.1.3 Irrigation Machinery

        1. Sprinkler Irrigation

        2. Drip Irrigation

        3. Other

      4. 5.1.4 Harvesting Machinery

        1. Combine Harvesters

        2. Forage Harvesters

        3. Other Harvesting Machinery

      5. 5.1.5 Haying and Forage Machinery

        1. Mowers and Conditioners

        2. Balers

        3. Other Haying and Forage Machinery


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 CLAAS KGaA mbH

      2. 6.3.2 Deere & Company

      3. 6.3.3 CNH Industrial NV

      4. 6.3.4 Kubota Corporation

      5. 6.3.5 AGCO Corporation

      6. 6.3.6 Same Deutz-Fahr

      7. 6.3.7 Yanmar Co. Ltd

      8. 6.3.8 Kuhn Group


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Frequently Asked Questions

The Italy Agricultural Machinery Market market is studied from 2016 - 2026.

The Italy Agricultural Machinery Market is growing at a CAGR of 5.2% over the next 5 years.

Escorts Limited, Deere & Company, Kubota Corporation, Kuhn Group are the major companies operating in Italy Agricultural Machinery Market.

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