North America Personal Care Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Personal Care Appliances Market is segmented by Gender (Men, Women, and Unisex); Type (Shaving and Grooming, Styling, Beauty Appliances, and Oral Care); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography.

North America Personal Care Appliances Market Size

North America Personal Care Appliances Market
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North America Personal Care Appliances Market Analysis

The North America Personal Care Appliances Market is expected to register a CAGR of 4.35% during the forecast period.

  • The market is driven by rising consumer interest in health and wellness leading to the growth in personal care appliances. The increased focus on beauty and personal care products is one of the major factors driving the personal care appliances tools across the region.
  • Further, social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of styling tools in different media channels are gaining customer's attention.
  • Moreover, the preference for blow dry hair/wavy hair among women is the major factor making hair dryer an essential hair styling tool in their wardrobe. Thus, players are innovating in their technology to variate their products for instance, in 2020 Panasonic announced the launch of its hair dryer with patented nano and platinum iron technology and the product has two different types of nozzle attachments - set nozzle and quick dry nozzle, which is claimed to provide strong and soft airflows.

North America Personal Care Appliances Industry Overview

The key players in the market include Procter & Gamble, Panasonic Corporation, Koninklijke Philips N.V. among others. The leading players in the North America personal care appliances market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the features being a prime parameter. Companies need to have a strong focus on quality, and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D facilities and marketing and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the region.

North America Personal Care Appliances Market Leaders

  1. Procter & Gamble

  2. Koninklijke Philips N.V.

  3. Wahl Clipper Corporation

  4. Panasonic Corporation

  5. Spectrum Brands, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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North America Personal Care Appliances Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Gender
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Unisex
  • 5.2 By Type
    • 5.2.1 Shaving and Grooming
    • 5.2.1.1 Shavers
    • 5.2.1.2 Trimmers
    • 5.2.1.3 Epilator
    • 5.2.2 Styling
    • 5.2.2.1 Hair Straightener
    • 5.2.2.2 Hair Dryer
    • 5.2.2.3 Hair Curler
    • 5.2.2.4 Others
    • 5.2.3 Beauty Appliances
    • 5.2.4 Oral Care
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 United States
    • 5.4.2 Canada
    • 5.4.3 Mexico
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter & Gamble
    • 6.3.2 Koninklijke Philips NV
    • 6.3.3 Wahl Clipper Corporation
    • 6.3.4 Panasonic Corporation
    • 6.3.5 Spectrum Brands Inc.
    • 6.3.6 Conair Corporation
    • 6.3.7 Andis Company
    • 6.3.8 Dyson
    • 6.3.9 BaBylissPRO
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

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North America Personal Care Appliances Industry Segmentation

The North America personal care appliances market is segmented by gender, type, distribution channel, and country. The market by type is segmented into shaving and grooming, styling, beauty appliances, and oral care. Further the market by gender is segmented into men, women, and unisex. By distribution channel the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The market by geography is segmented into United States, Mexico, Canada, and Rest of North America.

By Gender Men
Women
Unisex
By Type Shaving and Grooming Shavers
Trimmers
Epilator
Styling Hair Straightener
Hair Dryer
Hair Curler
Others
Beauty Appliances
Oral Care
By Distribution Channel Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
By Geography United States
Canada
Mexico
Rest of North America
By Gender
Men
Women
Unisex
By Type
Shaving and Grooming Shavers
Trimmers
Epilator
Styling Hair Straightener
Hair Dryer
Hair Curler
Others
Beauty Appliances
Oral Care
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
United States
Canada
Mexico
Rest of North America
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North America Personal Care Appliances Market Research FAQs

What is the current North America Personal Care Appliances Market size?

The North America Personal Care Appliances Market is projected to register a CAGR of 4.35% during the forecast period (2025-2030)

Who are the key players in North America Personal Care Appliances Market?

Procter & Gamble, Koninklijke Philips N.V., Wahl Clipper Corporation, Panasonic Corporation and Spectrum Brands, Inc. are the major companies operating in the North America Personal Care Appliances Market.

What years does this North America Personal Care Appliances Market cover?

The report covers the North America Personal Care Appliances Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Personal Care Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Personal Care Appliances Industry Report

Statistics for the 2025 North America Personal Care Appliances market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. North America Personal Care Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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