Personal Care Appliances Market - Growth, Trends, and Forecasts (2023 - 2028)

Personal Care Appliances Market is Segmented by Gender (Men, Women and Unisex), by Type (Shaving and Grooming, Styling, Beauty Appliances and Oral Care), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Other Distribution Channel), and by Geography.

Personal Care Appliances Industry Overview

Personal care appliances market
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.62 %

Major Players

Personal care electrical appliances market

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Personal Care Appliances Market Analysis

Personal care appliances market is projected to grow at a CAGR of 6.62% during the forecast period (2021-2026).

  • The market studied has witnessed a significant growth following the surge in expenditure pertaining to grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired style.
  • Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
  • The oral care segment comprising electric toothbrush and other oral care appliances is still in its nascent stage in the developing countries. This is due to lesser consumer awareness about the benefits associated with the use of e-tooth brush, along with lower affordability. Countries, like India, Brazil, Mexico, and South Africa, in which the rural population holds a dominant share, have a higher market penetration rate of traditional toothbrush. However, higher price of the product is also a key factor hindering the market growth.
  • After, the onset of COVID-19, many countries implied a strict lockdown measures in their respective countries, which closed the beauty salons around the world. Therefore, this factor, increased the sales of men's personal care products such as shavers and trimmers, giving the male consumers the convenience of grooming from the comfort and safety of their home. However, the market of styling tools witnessed a tough time.

Personal Care Appliances Industry Segments

The global personal care appliances market is segmented by gender, type, distribution channel and geography. By gender, the market is segmented into men, women, and unisex. By type, the market is segmented into shaving and grooming, styling, beauty appliances and oral care appliances. The shaving and grooming segment is further sub-segmented into shavers, trimmers, and epilator. The styling appliances are also further sub-segmented into hair straightener, hair dryer, hair curler and others. By distribution channel, the market is segmented
into, supermarkets/hypermarkets, specialty stores, online stores, other distribution channel. Furthermore, the report also takes into consideration the market for personal care appliances in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Gender
By Type
Shaving and Grooming
Hair Straightener
Hair Dryer
Hair Curler
Beauty Appliances
Oral Care
By Distribution Channel
Specialty Stores
Online Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Personal Care Appliances Market Trends

This section covers the major market trends shaping the Personal Care Appliances Market according to our research experts:

Hair Straightener Holds Significant Share in the Market

Globally the women love hair with a lived-in vibe and texture to it, particularly the women in the developed nation where it is a case of striking the fine balance between being groomed without looking too overdone. Thus, the customers, primarily women, are actively seeking for hair styling tools, including hair straighteners that are easily accessible and affordable. Additionally, while efficiently straightening the hair in comparatively less time and in a portable size, hair straighteners with the high-end heat protectant technology are gaining great traction among customers of the global market. For instance, Remington, one of the key players in the UK hair straightener market, launched a new line of hair straighteners that heat up in 15 seconds, thus, became an apt solution for the customers living a hectic life and seeking for products that can cater an instant result. Therefore, predominantly contributing to the growth of the market.

Personal care appliances market size

Asia-Pacific is the Fastest Growing Market

Continuously surging economy of the region is driving the attention of the consumers towards the innovative personal care appliances like the hair styling tools, electric oral care products, beauty appliances and others that offers a convenient usage and better results to the consumers. In the studied period, the demand for electric toothbrush has skyrocketed in the region, especially in countries like India, China and Japan owing to its better outcomes. As a result, Oral-B brand of Procter and Gamble launched its electric rechargeable toothbrushes in India. The electric toothbrush sets a new benchmark in oral healthcare, with features for up to 100% more plaque removal, as compared to regular manual brushes. Similarly, the hair appliances (hair styling tools) are experiencing a strong phase of innovation in the region. New and premium technology is becoming mainstream and public interest in these products is increasing. Thus, premiumization becomes more important in hair care appliances and is one of the on-going demands among the consumers in the region.

 Personal care appliances market share

Personal Care Appliances Market Competitor Analysis

The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisition, partnership, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players. For instance, In June 2019, Koninklijke Philips N.V., launched Three-in-One Hair Trimmer in India, which performs three functions such as Shaves, Trims and Shapes the facial hair.

Personal Care Appliances Market Top Players

  1. Procter & Gamble

  2. Koninklijke Philips N.V.

  3. Panasonic Corporation

  4. Conair Corporation

  5. Dyson Limited

*Disclaimer: Major Players sorted in no particular order

Procter & Gamble, Koninklijke Philips N.V., Wahl Clipper Corporation, Panasonic Corporation, Spectrum Brands, Inc.,  Conair Corporation

Personal Care Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Gender

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Unisex

    2. 5.2 By Type

      1. 5.2.1 Shaving and Grooming

        1. Shavers

        2. Trimmers

        3. Epilator

      2. 5.2.2 Styling

        1. Hair Straightener

        2. Hair Dryer

        3. Hair Curler

        4. Others

      3. 5.2.3 Beauty Appliances

      4. 5.2.4 Oral Care

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Stores

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Koninklijke Philips N.V.

      3. 6.4.3 Wahl Clipper Corporation

      4. 6.4.4 Panasonic Corporation

      5. 6.4.5 Spectrum Brands, Inc.

      6. 6.4.6 Conair Corporation

      7. 6.4.7 Andis Company

      8. 6.4.8 Dyson Limited

    5. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Personal Care Appliances Market Research FAQs

The Personal Care Appliances Market is studied from 2018 - 2028.

The Personal Care Appliances Market is growing at a CAGR of 6.62% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation, Dyson Limited are the major companies operating in Personal Care Appliances Market.

Personal Care Appliances Industry Reports

In-depth industry statistics and market share insights of the Personal Care Appliances sector for 2020, 2021, and 2022. The Personal Care Appliances research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Personal Care Appliances report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!